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May 30, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

        Read more
      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

        Read more
      • 50 Ways to Make Media Pay 2021 edition, fully updated

        A comprehensive guide to publisher revenue models

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      • Paywalls for Publishers

        A guide to the latest paywall innovations and strategies

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Digital Innovation Digital Publishing
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“Like dropping a nuclear bomb”: Will Google turn digital publishing upside down with AI search? access_time 12 hours ago
Guest Columns Platforms
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Power dynamics in the creator economy: Social media platforms and creators access_time 12 hours ago
Digital Innovation Digital Publishing
6 mins read
The “Wild West” of Generative AI experiments, for news publishers access_time 1 day ago
Advertising Digital Publishing
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Publishers: 5 advertising trends that are changing media buying access_time 1 day ago
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Audience EngagementReader RevenueTop Stories
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Publishing Trends Report 2023: “Declining traffic a major issue”

access_time6 days ago
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Publishing Trends Report 2023: “Declining traffic a major issue”

by Jez Walters access_time6 days ago

In the newly released 2023 Publishing Trends Report, an annual survey by Echobox, nearly half of publishers said declining traffic is the key challenge, with increasing traffic as the associated top commercial priority. Echobox, the publisher automation specialist, has released its keenly awaited Publishing Trends Report 2023 which highlights a number of key challenges facing publishers from more than 20 countries around the globe. Key findings from this year’s report: Increasing traffic remains a top priority for publishers surveyed (63%). Declining traffic (47%) is the major challenge. 53% of publishers will prioritize finding new audiences this year. Loss of revenue…

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Digital InnovationDigital PublishingTop Stories
6 mins read

How local media organisations can get started with AI

access_time2 weeks ago
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How local media organisations can get started with AI

by Peter Houston access_time2 weeks ago

Deciding where to start, both with identifying use cases for AI in publishing and actual implementation, can feel overwhelming. From securing data sources to getting colleagues on board, here is some advice from those who have already taken the leap, in this extract from our Practical AI for Local Media report. ‘Just do it’ With apologies to a certain well known sports equipment manufacturer, the best way to get started with practical AI is to ‘just do it’. Start with a smaller project, convince your newsroom that it will bring them and the publication real benefits, and get going. But before you…

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“More adults use it than Twitter, Snapchat, TikTok or Reddit”: How LinkedIn is increasingly driving content discovery for publishers

Almost 60% of LinkedIn’s users are between the ages of 25 and 34, making it…

3 weeks ago
3 mins read
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“A surprising level of confidence”: AOP report on publishers’ priorities for 2023

“Publishers feel that they are well-positioned to adapt and thrive in a recessive economy.” AOP’s…

3 weeks ago
2 mins read
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Featured Articles

AT&T – Time Warner deal continues to make headlines
by WNIP 7 years ago
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The effect of the AT&T – Time Warner deal runs deeper than a simple buy-out. Journalists are looking at all angles, including how the deal…
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Agencies start playing the publishing game
by WNIP 7 years ago
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In late September, J. Walter Thompson’s innovation think tank, JWT Intelligence, took some of its proprietary data on the habits of millennial and Gen Z…
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Does business trump journalism?
by WNIP 7 years ago
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A print publishing reality: advertisers, not readers, are the customers. If we keep this in mind, how does it affect our approach to publishing? “We…
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What if the newspaper industry made a colossal mistake?
by WNIP 7 years ago
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What if almost the entire newspaper industry got it wrong? What if, in the mad dash two decades ago to repurpose and extend editorial content…
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Lessons from 360-degree video experiments at Euronews
by WNIP 7 years ago
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Duncan Hooper, editor of digital platforms at Euronews, explained that over the past few months, the international news organisation has been experimenting with 360-degree technology using…
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How Jeff Bezos is turning the Washington Post into a digitally driven publisher
by WNIP 7 years ago
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When Amazon CEO Jeff Bezos took over the Washington Post in 2013, many wondered what a tech exec’s leadership would look like at a 140-year-old…
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Creative and management shake-up at Condé Nast gathers pace
by WNIP 7 years ago
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And so it begins. On Tuesday this week, Condé Nast chief executive Bob Sauerberg sent a memo to employees vaguely outlining the next steps in…
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Robots are polarising how we consume news
by WNIP 7 years ago
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An article recently published in the American Journal of Political Science claims to have found proof that the internet is fuelling polarisation. The article uses…
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App Store Optimisation: a few pointers
by WNIP 7 years ago
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Welcome to Pugpig Pointers, a new series of weekly tips, tricks and tutorials on how to get the most value from your apps. We’re going…
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InStyle UK to relaunch as digital first brand
by WNIP 7 years ago
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Time Inc is closing the UK print edition of its InStyle magazine and taking the brand digital-only. A number of jobs are under threat, but…
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The Atlantic’s website will now let some pay to see no ads
by WNIP 7 years ago
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The Atlantic would like to figure out a way to make some money off of the 8.5% of unique visitors to the magazine’s website who…
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Apple News is sending publishers traffic, but not revenue
by WNIP 7 years ago
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A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them…
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Meeting the threats to freedom of publishing head-on
by WNIP 7 years ago
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The International Publishers Association (IPA) exists for two main reasons: to protect copyright wherever it is threatened (and it is under threat from many directions…
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Do you use your data to boost your marketing?
by WNIP 7 years ago
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At this point, it’s cliché to emphasize the potential benefits of leveraging data to innovate and advance your marketing efforts. Every marketer knows the value…
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“Media brands never really die, even when they stop publishing.”
by WNIP 7 years ago
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It’s been about 10 years since FHM, a formerly high-flying “lad mag” originally known as For Him Magazine, stopped publishing a print edition in the…
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Advertisers and publishers collaborate to talk “with” consumers
by WNIP 7 years ago
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Storytelling is not new to brands. All brand marketing is after all a storytelling exercise. The fundamental shift that has happened with the internet and…
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Regional press adjust to digital reality
by WNIP 7 years ago
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Earlier this month Facebook – the social valkyrie that escorts fallen media companies into the afterlife an inch at a time – launched its Marketplace…
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Advertisers’ stories become more engaging with Flipboard’s new product
by WNIP 7 years ago
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Flipboard announced a new ad product that should have marketers swiping right with approval. Dubbed Storyboard, the new offering will allow brands to share an…
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Swedish newspaper Expressen built an online video channel to take on traditional TV
by WNIP 7 years ago
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Expressen, one of Sweden’s oldest tabloid newspapers, is aiming to position itself as the “home of breaking news” in the country using online video. The…
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BuzzFeed launches a shop as part of its e-commerce strategy
by WNIP 7 years ago
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If you like your socks with milkshakes and French fries, good news: BuzzFeed has a store for you. This summer, the online news and entertainment…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • Power dynamics in the creator economy: Social media platforms and creators

    Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …

  • Inside the judging room: What can we learn about the future of digital publishing?

    A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …

  • Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities

    The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …

view all guest columns

New Publishing Tech: Q&A

  • “Generates thousands of pageviews”: Reddit comes into its own for publishers

    A new partnership between Reddit and NewsWhip allows publishers to predict which topics might be trending in the coming days or even weeks. The platform …

  • Google soft launches new subscription tools for publishers

    Google has quietly launched new tools enabling web publishers to monetize their web audiences via subscriptions and contributions. Flying beneath an AI-dizzy radar, Google has …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • Generative AI is forcing us to rethink what it means to be authentic

    Generative AI thrives on exploiting people’s reflexive assumptions of authenticity by producing material that looks like ‘the real thing.’ It turns out that pop stars Drake …

  • hands shaking overlaid on new york city skyline
    Di5rupt acquires What’s New in Publishing

    What’s New in Publishing has been acquired in an undisclosed deal. It will now be integrated into Di5rupt’s media intelligence and connections network. Di5rupt, the …

view all New Interesting & Timeless

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