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March 22, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

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      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

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      • 50 Ways to Make Media Pay 2021 edition, fully updated

        A comprehensive guide to publisher revenue models

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      • Paywalls for Publishers

        A guide to the latest paywall innovations and strategies

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Audience Engagement Digital Publishing
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The attention economy: Why news publishers are losing access_time 31 mins ago
Audience Engagement Digital Publishing
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“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities access_time 1 day ago
Digital Publishing Platforms
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How SEO automation can save publishers time and money access_time 1 day ago
Digital Publishing Reader Revenue
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Media companies have not reached their subscriptions peak: The Media Roundup access_time 1 day ago
Top Stories
Digital PublishingReader RevenueTop Stories
5 mins read

Publishers: 4 strategies to optimise paywall conversion

access_time2 days ago
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Publishers: 4 strategies to optimise paywall conversion

by Esther Kezia Thorpe access_time2 days ago

For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made. Although conversion rates and proportion of content paywalled will vary by sector and type of publisher, there are some general principles which can be shared across the industry in order to improve conversion rates. This is the aim of membership and subscription suite Poool’s new Conversion Funnel Benchmark Report. Poool have compared a range of anonymised key engagement and conversion data points across their 150 publisher clients to enable benchmarking in a new report, which will…

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Digital PublishingTop Stories
2 mins read

“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

access_time5 days ago
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“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

by WNIP access_time5 days ago

The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows that print still remains a key element of news publishers operations. Moreover, print advertising remains the most important income source. Significantly, the transition to digital has stalled. In the 2022-23 World Press Trends report launched this week, print revenues remained fundamental to the revenue operations of most news publishers. Of the 170 news publishers surveyed, print revenues still made up more than half of all income (54%). In most developing markets, the figure is even higher. In Africa, for example, print revenues – through both…

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ChatGPT-4 launch: Bing becomes vital for publishers to optimize for

Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for…

7 days ago
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Immediate Media launches tailored video content via magazine QR codes

olive, part of Immediate Media’s food portfolio, has launched QR codes within its magazine pages…

1 week ago
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Featured Articles

Guardian financial results: £173m pre-tax loss
by WNIP 7 years agochat_bubble_outlineLeave a comment
1 min read
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The Guardian and Observer publisher had hoped that digital income would exceed print for the first time in the year to the end of March…
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Articlesbase is bought by MoreNiche
by WNIP 7 years agochat_bubble_outlineLeave a comment
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Articlesbase, (articlesbase.com) the article syndication website which provides content from a global community of writers and syndicated videos, has been acquired by digital marketing company MoreNiche…
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Artificial intelligence and the art of reader-driven publishing
by WNIP 7 years agochat_bubble_outlineLeave a comment
1 min read
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In March a novel co-authored by an artificial intelligence (AI) algorithm moved into the second round of submissions for a national literary contest in Japan.…
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How sponsored content is becoming king in a Facebook world
by WNIP 7 years agochat_bubble_outlineLeave a comment
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With less ability to charge for distribution, on their own channels or others, and a growing dependence on margin-squeezing outside platforms, publishers may be left…
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How to succeed in mobile publishing – lessons from FIPP
by WNIP 7 years agochat_bubble_outlineLeave a comment
1 min read
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I came away from my two days at FIPP Mobile a little bit terrified by the pace of change in mobile consumption, and the awesome…
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B2B print ad revenue continues to fall as publishers depend on events & digital
by WNIP 7 years agochat_bubble_outlineLeave a comment
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The financial crisis may have been the final nail in the B2B coffin. In 2009, ad pages fell by a quarter – and while ad…
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Verizon acquires Yahoo in $4.8 billion deal
by WNIP 7 years agochat_bubble_outlineLeave a comment
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The addition of Yahoo to Verizon and AOL will create one of the largest portfolios of owned and partnered global brands with extensive distribution capabilities.…
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September issue ads by the numbers
by WNIP 7 years ago
1 min read
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David Cooperstein, advisor to programmatic platform PebblePost, said that marketers haven’t caught up to retailers when it comes to multichannel efforts. “They think of a…
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Regional website ABCs
by WNIP 7 years ago
1 min read
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Regional news publishers have continued to see their online audiences grow, the latest ABC website figures show. Trinity Mirror, Johnston Press and Newsquest are all…
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New European shows pop-up newspapers can work
by WNIP 7 years agochat_bubble_outlineLeave a comment
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Pro-Remain newspaper the New European is thought to have sold more than 40,000 copies of its launch edition. The so-called “pop-up” title, which went from…
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Why Bauer Media still believes in the newsstand
by WNIP 7 years agochat_bubble_outlineLeave a comment
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It’s no secret that the newsstand is not the revenue driver it once was for magazines. However, that hasn’t been the case for Bauer Media,…
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Johnston Press launches new local marketing services website
by WNIP 7 years agochat_bubble_outlineLeave a comment
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Johnston Press has announced the launch of a brand new website, jplocalbusiness.co.uk, providing a guide to local marketing and advertising services within its titles for local…
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Daily Mail ad revenue shows signs of recovery in Q2
by WNIP 7 years agochat_bubble_outlineLeave a comment
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The Daily Mail’s print advertising fell by 11% year on year in the three months to the end of June, a significant improvement over the…
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How the FT plans to turn its content studio into a full-service agency
by WNIP 7 years agochat_bubble_outlineLeave a comment
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The Financial Times has big plans for expanding its content studio into a full-service agency. Until now, it’s been adept at the delivery and distribution…
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How publishers wring new value from old content
by WNIP 7 years agochat_bubble_outlineLeave a comment
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There are a few ways publishers squeeze more out of their content. One is the approach BuzzFeed has honed, to keep iterating. One way it…
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Advice on Facebook Messenger bots from The Wall Street Journal
by WNIP 7 years agochat_bubble_outlineLeave a comment
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When Facebook unveiled a bot platform for Messenger at its F8 developers’ conference, The Wall Street Journal was one of the first news outlets to…
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Social now a quarter of digital ad spend
by WNIP 7 years agochat_bubble_outlineLeave a comment
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On average, big advertisers now spend nearly a quarter (24%) of their digital ad budgets on social media, and nearly half (47%) plan to boost…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’

    An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web Vitals. But they can be improved by taking a few key measures. Viously’s Jon Westbrook explains more… Viously, a video technology for publishers, has analyzed the performance of the top …

  • ¿Será ésta la solución para los medios pequeños y medianos de latinoamérica?

    Latam Over the Road is a collaborative project which came into being thanks to Google News Innovation Challenge 2021. Its purpose is to provide the lowest cost technology solutions to Latin American media and, in turn, increase audience access to regional news and provide enhanced revenue for local publishers. Rodrigo Rotunda, Creador, Artic Media in …

  • 7 ways publishers benefit from white-label ad platform deployment

    For smaller publishers looking to harness programmatic advertising, the challenges of creating their own tech stack can be insurmountable. White-Label solutions offer a powerful alternative. The digital ad market is changing so rapidly that the labor market is struggling to keep pace. There is currently an unprecedented shortage of professionals specializing in building and operating …

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New Publishing Tech: Q&A

  • New AI editing tool for science publishers hints at what’s coming …

    We don’t cover science publishing – it’s simply too specialized a field – but occasionally we spot an innovation that shows clearly what’s coming downstream …

  • How technology can help publishers eliminate the threat of news deserts

    Since 2005, the U.S. has lost more than one-fourth of its newspapers and is on track to lose a third by 2025. News deserts pose …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • World Media Awards: Focus on new talent and sustainable campaigns for 2023

    An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The …

  • 2023: Welcome to the Year of Uncertainty

    2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how …

view all New Interesting & Timeless

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