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March 22, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

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      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

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      • 50 Ways to Make Media Pay 2021 edition, fully updated

        A comprehensive guide to publisher revenue models

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      • Paywalls for Publishers

        A guide to the latest paywall innovations and strategies

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Audience Engagement Digital Publishing
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The attention economy: Why news publishers are losing access_time 1 hour ago
Audience Engagement Digital Publishing
4 mins read
“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities access_time 1 day ago
Digital Publishing Platforms
3 mins read
How SEO automation can save publishers time and money access_time 1 day ago
Digital Publishing Reader Revenue
2 mins read
Media companies have not reached their subscriptions peak: The Media Roundup access_time 1 day ago
Top Stories
Digital PublishingReader RevenueTop Stories
5 mins read

Publishers: 4 strategies to optimise paywall conversion

access_time2 days ago
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Publishers: 4 strategies to optimise paywall conversion

by Esther Kezia Thorpe access_time2 days ago

For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made. Although conversion rates and proportion of content paywalled will vary by sector and type of publisher, there are some general principles which can be shared across the industry in order to improve conversion rates. This is the aim of membership and subscription suite Poool’s new Conversion Funnel Benchmark Report. Poool have compared a range of anonymised key engagement and conversion data points across their 150 publisher clients to enable benchmarking in a new report, which will…

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Digital PublishingTop Stories
2 mins read

“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

access_time5 days ago
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“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

by WNIP access_time5 days ago

The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows that print still remains a key element of news publishers operations. Moreover, print advertising remains the most important income source. Significantly, the transition to digital has stalled. In the 2022-23 World Press Trends report launched this week, print revenues remained fundamental to the revenue operations of most news publishers. Of the 170 news publishers surveyed, print revenues still made up more than half of all income (54%). In most developing markets, the figure is even higher. In Africa, for example, print revenues – through both…

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ChatGPT-4 launch: Bing becomes vital for publishers to optimize for

Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for…

7 days ago
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Immediate Media launches tailored video content via magazine QR codes

olive, part of Immediate Media’s food portfolio, has launched QR codes within its magazine pages…

1 week ago
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Featured Articles

Readly wins premier consumer app award
by WNIP 6 years ago
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Readly, the digital magazine newsstand, has just won the prestigious “Best Consumer App” at the Appsters Awards made at Apps World London 2016. Apps World…
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Edition Digital’s Newsstand solution stands out
by WNIP 6 years ago
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The monetisation of digital content and magazines is one of the biggest challenges every publisher faces today. The dilemma is whether to launch and manage…
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Is Facebook Live the new cash cow for TV?
by WNIP 6 years ago
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Facebook’s live video might rack up enormous numbers, but TV broadcasters still see it as a marketing vehicle for the cash cow of TV. When…
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“Local” content has sparked the launch of 50 digital newspapers
by WNIP 6 years ago
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Newsdit, a new publisher, news aggregator and social network is launching fifty locally-focussed digital newspapers across the UK. The title focuses on Brexit, and the…
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Publishing greets digital with a flair of sophistication
by WNIP 6 years ago
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On Monday, The New York Times announced it had purchased The Wirecutter and its sister site, The Sweethome, for just over $30 million. The deal…
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AT&T – Time Warner deal continues to make headlines
by WNIP 6 years ago
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The effect of the AT&T – Time Warner deal runs deeper than a simple buy-out. Journalists are looking at all angles, including how the deal…
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Agencies start playing the publishing game
by WNIP 6 years ago
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In late September, J. Walter Thompson’s innovation think tank, JWT Intelligence, took some of its proprietary data on the habits of millennial and Gen Z…
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Does business trump journalism?
by WNIP 6 years ago
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A print publishing reality: advertisers, not readers, are the customers. If we keep this in mind, how does it affect our approach to publishing? “We…
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What if the newspaper industry made a colossal mistake?
by WNIP 6 years ago
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What if almost the entire newspaper industry got it wrong? What if, in the mad dash two decades ago to repurpose and extend editorial content…
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Lessons from 360-degree video experiments at Euronews
by WNIP 6 years ago
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Duncan Hooper, editor of digital platforms at Euronews, explained that over the past few months, the international news organisation has been experimenting with 360-degree technology using…
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How Jeff Bezos is turning the Washington Post into a digitally driven publisher
by WNIP 6 years ago
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When Amazon CEO Jeff Bezos took over the Washington Post in 2013, many wondered what a tech exec’s leadership would look like at a 140-year-old…
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Creative and management shake-up at Condé Nast gathers pace
by WNIP 6 years ago
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And so it begins. On Tuesday this week, Condé Nast chief executive Bob Sauerberg sent a memo to employees vaguely outlining the next steps in…
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Robots are polarising how we consume news
by WNIP 6 years ago
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An article recently published in the American Journal of Political Science claims to have found proof that the internet is fuelling polarisation. The article uses…
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App Store Optimisation: a few pointers
by WNIP 6 years ago
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Welcome to Pugpig Pointers, a new series of weekly tips, tricks and tutorials on how to get the most value from your apps. We’re going…
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InStyle UK to relaunch as digital first brand
by WNIP 6 years ago
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Time Inc is closing the UK print edition of its InStyle magazine and taking the brand digital-only. A number of jobs are under threat, but…
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The Atlantic’s website will now let some pay to see no ads
by WNIP 6 years ago
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The Atlantic would like to figure out a way to make some money off of the 8.5% of unique visitors to the magazine’s website who…
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Apple News is sending publishers traffic, but not revenue
by WNIP 6 years ago
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A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them…
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Meeting the threats to freedom of publishing head-on
by WNIP 6 years ago
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The International Publishers Association (IPA) exists for two main reasons: to protect copyright wherever it is threatened (and it is under threat from many directions…
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Do you use your data to boost your marketing?
by WNIP 6 years ago
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At this point, it’s cliché to emphasize the potential benefits of leveraging data to innovate and advance your marketing efforts. Every marketer knows the value…
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“Media brands never really die, even when they stop publishing.”
by WNIP 6 years ago
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It’s been about 10 years since FHM, a formerly high-flying “lad mag” originally known as For Him Magazine, stopped publishing a print edition in the…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’

    An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web Vitals. But they can be improved by taking a few key measures. Viously’s Jon Westbrook explains more… Viously, a video technology for publishers, has analyzed the performance of the top …

  • ¿Será ésta la solución para los medios pequeños y medianos de latinoamérica?

    Latam Over the Road is a collaborative project which came into being thanks to Google News Innovation Challenge 2021. Its purpose is to provide the lowest cost technology solutions to Latin American media and, in turn, increase audience access to regional news and provide enhanced revenue for local publishers. Rodrigo Rotunda, Creador, Artic Media in …

  • 7 ways publishers benefit from white-label ad platform deployment

    For smaller publishers looking to harness programmatic advertising, the challenges of creating their own tech stack can be insurmountable. White-Label solutions offer a powerful alternative. The digital ad market is changing so rapidly that the labor market is struggling to keep pace. There is currently an unprecedented shortage of professionals specializing in building and operating …

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New Publishing Tech: Q&A

  • New AI editing tool for science publishers hints at what’s coming …

    We don’t cover science publishing – it’s simply too specialized a field – but occasionally we spot an innovation that shows clearly what’s coming downstream …

  • How technology can help publishers eliminate the threat of news deserts

    Since 2005, the U.S. has lost more than one-fourth of its newspapers and is on track to lose a third by 2025. News deserts pose …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • World Media Awards: Focus on new talent and sustainable campaigns for 2023

    An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The …

  • 2023: Welcome to the Year of Uncertainty

    2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how …

view all New Interesting & Timeless

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