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April 1, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

        Read more
      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

        Read more
      • 50 Ways to Make Media Pay 2021 edition, fully updated

        A comprehensive guide to publisher revenue models

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      • Paywalls for Publishers

        A guide to the latest paywall innovations and strategies

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Audience Engagement Reader Revenue
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“Fewer boundaries by territory and more integration by language”: Cross-border publishing goes hybrid access_time 2 days ago
Advertising Digital Publishing
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How to use AI to maximize revenue through digital advertising access_time 2 days ago
Audience Engagement Digital Publishing
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Why the FT chose newsletters for a new course: The Media Roundup access_time 2 days ago
Digital Publishing Guest Columns
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Publishers: Redefining a healthy Internet ecosystem access_time 2 days ago
Top Stories
Digital PublishingReader RevenueTop Stories
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“Community and trust are everything”: How a UK publisher harnessed its eCommerce potential

access_time3 days ago
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“Community and trust are everything”: How a UK publisher harnessed its eCommerce potential

by Jez Walters access_time3 days ago

Now in its 17th year, Sheerluxe is a UK-based publisher that has successfully leveraged eCommerce by remaining agile and being in a constant state of evolution. However, at its heart, the publisher has succeeded by fostering a greater sense of community in tandem with strong content. WNIP talked to Sheerluxe’s Founder and CEO, Georgie Coleridge Cole, to find out more… Based in Clapham Common, London, with 55 staff, Sheerluxe is an online lifestyle magazine focusing on the latest and most desirable fashion, beauty, wellness and lifestyle products. Under a strapline of ‘Your Guide to Your Best Life’, the publisher exclusively…

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Audience EngagementDigital PublishingTop Stories
4 mins read

“A traffic cannon to amplify publishers’ content”: Why Mozilla’s Pocket is a serious weapon in any publisher’s armoury

access_time1 week ago
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“A traffic cannon to amplify publishers’ content”: Why Mozilla’s Pocket is a serious weapon in any publisher’s armoury

by Jez Walters access_time1 week ago

Awarded by Google as one of the “Best apps of 2022″, the read-it-later app Pocket has enormous reach because of its presence on the Firefox News Tab where it surfaces content recommendations. Carolyn O’Hara, Pocket’s Senior Director of Content Discovery, tells WNIP how publishers can get involved. Headquartered in San Francisco, Pocket is a read-it-later app that helps users discover the most interesting articles from across the web and store them in one place. The app can also read any saved stories back to the user, essentially functioning as a podcast of back-to-back articles. Available on iOS and Android, Pocket…

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“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities

Bonnier LLC, part of Swedish-based Bonnier AB media group, has restructured in its efforts to…

2 weeks ago
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Publishers: 4 strategies to optimise paywall conversion

For publishers with paywalls, benchmarking can be useful to get a sense of where a…

2 weeks ago
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Featured Articles

Combination of unity and technology protect publishers
by WNIP 6 years ago
1 min read
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The American Society of Composers, Authors and Publishers (ASCAP) was one of the first organizations to demand that a fair and transparent fee be paid…
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Audiences get the inside scoop with Times Insider
by WNIP 6 years ago
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In a bid to be more transparent with audiences, The New York Times has launched Times Insider, an offering of podcasts, stories, events and newsletters…
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Another media collaboration – Fusion and Gizmodo Media Group
by WNIP 6 years ago
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To attract an audience for a new editorial series, Fusion is going to lean on Gizmodo Media Group. The millennial-focused Fusion, which has struggled to…
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Insight on Hearst’s social-only brand
by WNIP 6 years ago
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Sweet, Hearst’s social-only publication created in partnership with Snapchat, launched to lots of hype in November 2015. Less than a year and a half later,…
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‘Lead Stories’ debunks misinformation as it trends
by WNIP 6 years ago
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Debunking misinformation and disinformation online is now a point of focus for many news organisations across the world, whether the teams consist of specialised fact-checkers…
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With Times Insider, The NYT is offering readers a behind-the-scenes look at the newsroom
by WNIP 6 years ago
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In a bid to be more transparent with audiences, The New York Times has launched Times Insider, an offering of podcasts, stories, events and newsletters…
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‘He’ll learn the true meaning of austerity’ – reactions to news George Osborne will edit the Standard
by WNIP 6 years ago
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News that former Chancellor George Osborne has been appointed as the next editor of the London Evening Standard has surprised most. The Tory MP for…
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Nearly 200,000 apps could be incompatible with iOS 11
by WNIP 6 years ago
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Some 187,000 iOS apps could face the axe when Apple rolls out iOS 11, according to SensorTower. iOS developers working with a beta version of…
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Ebook sales continue to fall as younger generations drive appetite for print
by WNIP 6 years ago
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Nielsen survey finds UK ebook sales declined by 4% in 2016, the second consecutive year digital has shrunk. Readers committed to physical books can give…
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‘Everyone has been wary’: Inside the Adblock Plus ‘acceptable ads’ committee
by WNIP 6 years ago
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Earlier this week, Adblock Plus announced the names on the independent committee set to take over the company’s “acceptable ads” program, which sets the criteria that…
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OpenX launches Ad Footprint to simplify page performance for publishers
by WNIP 6 years ago
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OpenX, a global leader in creating programmatic advertising marketplaces that drive superior monetisation, has announced the launch of Ad Footprint, a free tool that empowers publishers…
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The Financial Times: Readers who comment are 7 times more engaged
by WNIP 6 years ago
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The Financial Times has a different experience with its commenters: After spending months analyzing the behavior of people who comment on its site, the newspaper has…
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Rise of the niche social network
by WNIP 6 years ago
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The future of publishing is in the niche, according to Alex Attinger, CEO of Social Dot Limited. His last start up, Digitalbox, was a huge…
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‘The model can’t hold’: Publishers face content studio growing pains
by WNIP 6 years ago
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Many publishers have looked to so-called native advertising as the silver bullet for publishers as display ads lost effectiveness, so they’ve fired up content studios…
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Emotional context could make digital ads 40% more effective
by WNIP 6 years ago
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Reaching consumers when they’re in the right mood could increase the impact of digital advertising by as much as 40%, according to new research from…
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World Media Awards 2017 shortlist announced
by WNIP 6 years ago
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With the number of award entries up by 20% since its inaugural year last year, The World Media Awards (WMAs), hosted by the World Media…
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Boston Globe stands on Facebook’s shoulders
by WNIP 6 years ago
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The Boston Globe, like many publishers, wants to send breaking news notifications directly to people’s phones. But when it explored the options on the table…
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Mimi – an example of digital experimentation
by WNIP 6 years ago
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In March 2015, Time Inc. unveiled Mimi, a “social-first” brand that it breathlessly described as the “ultimate destination for all-things beauty” and a “substantial opportunity”…
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Condé Nast joins digital forces
by WNIP 6 years ago
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Condé Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It’s the latest move by publishers and TV…
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Premium digital video is a massive opportunity for publishers
by WNIP 6 years ago
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Demand still far outstrips supply when it comes to premium digital video. That’s a challenge for advertisers – but it’s a hell of an opportunity…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • Publishers: Redefining a healthy Internet ecosystem

    The pending Department of Justice vs. Google adtech case will likely be pivotal in what happens in the future to the open web As the lawsuit against Google looms, advertisers are preparing to broaden their range of tools. Publishers now possess both the audience and the leverage to influence innovation in their direction, but they …

  • “Flexibility above all”: How publishers can win ad dollars in 2023

    In 2022, national brand U.S. ad spend reached nearly $100B, but brands are becoming more selective about where they invest. To succeed in this challenging market, publishers can adapt their revenue strategies by focusing on growth categories, tactfully adjusting their share of wallet, and investing in areas important to consumers and advertisers. Standard Media Index’s …

  • Time to rise above the ChatGPT noise: How AI may affect advertising and publishers

    Refusing to get sucked into the tornado surrounding this new AI-driven innovation, Tom Richards at MiQ steps back to pull the reality out of the hype. The explosion of ChatGPT onto the media scene has unsurprisingly created a lot of FUD – Fear, Uncertainty and Doubt – which is currently defining the response. However, now’s …

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New Publishing Tech: Q&A

  • New AI editing tool for science publishers hints at what’s coming …

    We don’t cover science publishing – it’s simply too specialized a field – but occasionally we spot an innovation that shows clearly what’s coming downstream …

  • How technology can help publishers eliminate the threat of news deserts

    Since 2005, the U.S. has lost more than one-fourth of its newspapers and is on track to lose a third by 2025. News deserts pose …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • World Media Awards: Focus on new talent and sustainable campaigns for 2023

    An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The …

  • 2023: Welcome to the Year of Uncertainty

    2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how …

view all New Interesting & Timeless

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