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July 4, 2022
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      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

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        A comprehensive guide to publisher revenue models

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        A guide to the latest paywall innovations and strategies

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        The very latest identity solutions and data innovations available to publishers

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Global advertising market continues to deliver steady growth access_time 13 hours ago
Audience Engagement Digital Publishing
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Advertising Digital Publishing
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Publishers: The changing face of big tech in 2022 access_time 4 days ago
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“Perfect storm for media companies”: How publishers are preparing for the Cookiepocalypse

access_time5 days ago
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“Perfect storm for media companies”: How publishers are preparing for the Cookiepocalypse

by Faisal Kalim access_time5 days ago

The impending ‘Cookiepocalypse’, scheduled for the end of 2023, “could bring with it a new era of growth in digital media,” notes James Hewes, President & CEO, FIPP in the introduction to a new report, First-party data playbook for publishers.  “While it is true that we will soon be leaving behind the cookie-based infrastructure that has dominated the digital landscape for decades, the shift back towards more contextually targeted environments puts publishers, by their very nature, in prime position to benefit.” “More subscriptions, digital advertising, and e-commerce” As one prominent global media executive said, “This is the perfect storm for…

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Digital PublishingTop Stories
5 mins read

Cannes LIONS 2022: Five takeaways for publishers

access_time6 days ago
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Cannes LIONS 2022: Five takeaways for publishers

by Jez Walters access_time6 days ago

We’ve only just returned – sunburnt, drenched, windswept (take your pick) – from a week at Cannes LIONS evaluating the key advertising trends and innovations that publishers need to know about. We weren’t disappointed, not least because Cannes has evolved and tech innovation now takes a far bigger seat at the table. In fact, it owns the table. It’s hard not to go around here and see the giant beaches, and Amazon having a compound, and not conclude that technology is driving the media industry and not vice versa.Brian Morrissey, The Rebooting, speaking to Media Voices podcast at Cannes Here…

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How to continue growing subscribers post-pandemic: Publisher strategies

The total market for digital subscriptions will grow to $1.5T by 2025 from the current…

7 days ago
4 mins read
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Immediate’s HistoryExtra podcast celebrates 15 years with a milestone 150 million listens

“It just felt like podcasting was made for history,” HistoryExtra’s Dr David Musgrove told us.…

1 week ago
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Featured Articles

Google AMP is about to become a much bigger deal
by WNIP 6 years agochat_bubble_outlineLeave a comment
1 min read
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Google is now planning to show AMP links everywhere in its mobile search results — that is to say, in a place that probably drives…
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Johnston Press shares plunge to all-time low after massive writedown
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Johnston Press has written down the value of its local newspaper portfolio by almost half, leading to a £184m pre-tax loss. The company said on Thursday…
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Facebook confirms trials of mid-roll ads on Facebook Live
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A source familiar with the matter, who has discussed the ads with Facebook, said the new format will appear five minutes into real-time broadcasts on…
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UK and US publishers agree: Video is where the money is
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1 min read
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Most U.K. and U.S. respondents picked video as the No. 1 revenue driver for 2017. More than half of U.K. publishers and 56 percent of American…
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Focus on innovation, not cost cutting, for magazine growth
by WNIP 6 years agochat_bubble_outlineLeave a comment
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The only truly long-term growth strategy includes innovation and new product development. New products are the lifeblood of an organization. If you don’t innovate, you…
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Times opens breach in its online paywall: Offers two stories a week
by WNIP 6 years agochat_bubble_outlineLeave a comment
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The Times has opened up access to its digital content for registered users, allowing a crack of light through its paywall. Readers can now sign up to…
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Online marketplace or your own online store? The answer could surprise
by WNIP 6 years agochat_bubble_outlineLeave a comment
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Established marketplaces Mobile apps are a convenient channel that bring content straight to your readers’ tablets and mobile devices. Therefore, it would seem to be…
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Publishers killed off the digital edition, now they are working on eBooks
by WNIP 6 years agochat_bubble_outlineLeave a comment
1 min read
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The latest AAP report seems to show that major publishers are working to kill off the eBook. This will be hard to accomplish because while…
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Interview: Rewarding Users for Their Ad Engagement
by WNIP 6 years agochat_bubble_outlineLeave a comment
6 mins read
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KnowledgeView has been working with news publishers for more than 20 years delivering publishing technology solutions. Over the past decade, publishers have not only witnessed…
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Publishers outperform non-publishers on every measure of ad effectiveness
by WNIP 6 years agochat_bubble_outlineLeave a comment
1 min read
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Good news from comScore: Digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift than ads on…
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Only 9% of digital ads are viewed for more than a second
by WNIP 6 years agochat_bubble_outlineLeave a comment
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The vast majority of digital advertising is not being viewed at all, with many marketers still failing to apply effectiveness techniques learned from print and…
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Mirror publisher’s profits leap after Local World takeover
by WNIP 6 years agochat_bubble_outlineLeave a comment
1 min read
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The publisher – which owns the Daily Mirror, Sunday Mirror and the People alongside regional and local newspapers such as the Manchester Evening News and Liverpool…
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Magazines see audiences shift to mobile
by WNIP 6 years agochat_bubble_outlineLeave a comment
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MPA — The Association of Magazine Media has released The Magazine Media 360° Brand Audience Report for the first half 2016, showing that magazine media…
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LaterPay offers micropayments with a twist
by WNIP 6 years agochat_bubble_outlineLeave a comment
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LaterPay offers a small twist: Readers only actually pay once they hit a total of 5 euros. LaterPay keeps a bar tab of what you’re…
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‘National newspaper for the north’ closes after five weeks
by WNIP 6 years agochat_bubble_outlineLeave a comment
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Another hopeful newspaper launch has come to grief. The title, called 24 – The North’s National, will cease publication from tomorrow after just five weeks.…
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The Guardian should look at Economist and FT for inspiration
by WNIP 6 years agochat_bubble_outlineLeave a comment
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The Guardian’s owner the Scott Trust has a remit to protect the journalism of the 195 year-old title in perpetuity. At the current rate of…
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Jamie magazine teams up with Hearst Magazines UK
by WNIP 6 years agochat_bubble_outlineLeave a comment
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Hearst Magazines UK, the publisher of Good Housekeeping, Cosmopolitan, Harper’s Bazaar and ELLE, has been awarded the content publishing account for Jamie Oliver’s monthly food,…
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Striking the Balance Between Innovation and Performance
by WNIP 6 years agochat_bubble_outlineLeave a comment
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When creating their digital advertising strategies, today’s publishers find themselves in something of a catch-22 situation. While new and innovative ad formats enable them to…
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Guardian financial results: £173m pre-tax loss
by WNIP 6 years agochat_bubble_outlineLeave a comment
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The Guardian and Observer publisher had hoped that digital income would exceed print for the first time in the year to the end of March…
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Articlesbase is bought by MoreNiche
by WNIP 6 years agochat_bubble_outlineLeave a comment
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Articlesbase, (articlesbase.com) the article syndication website which provides content from a global community of writers and syndicated videos, has been acquired by digital marketing company MoreNiche…
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Publisher Resource Guides

  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

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  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

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  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

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  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

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  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

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Guest Columns

  • Accessibility: How to fight misinformation leading up to the midterms 

    With the midterm elections approaching, a tsunami of news and misinformation is about to inundate social media feeds. This is a problem because, according to research by Ypulse, a majority of young consumers (13–39) get their news from social media. Unfortunately, despite serving as the primary news source for consumers, social media platforms are not …

  • Developing a failsafe advertising strategy with CRM

    The proliferation of media outlets and the deluge of online content mean consumers now have much greater choice, and as a result, publishers and media owners are battling for share of voice and sight. Long gone are the days of selling column inches, today’s publishers must offer multi-channel advertising models comprising everything from roundtables, events …

  • Media, commerce, and marketing are one industry: Publishers need to support it

    The first week in May is the Met Gala, a fashion event that generates $543 million in media impact value — an estimate that is higher than the Super Bowl. Vogue is a major player, creating a livestream of the stars walking the red carpet to the event that generated 16.5 million views last year, …

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New Publishing Tech: Q&A

  • Free webinar: New state of the art editorial solution for all channels

    Sponsored article Are your editorial workflows fit for the future? Or does your team struggle with inefficient processes and too many tools? Hear from the …

  • Can Wallkit fix publishing’s subscription dilemma? VentureBeat thinks so

    In the heart of Brooklyn lies a media-tech startup making waves with some of the U.S.’ most progressive publishers – VentureBeat, Digiday, Skift, TheWrap, and …

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Interesting & Timeless

  • Accessibility: How to fight misinformation leading up to the midterms 

    With the midterm elections approaching, a tsunami of news and misinformation is about to inundate social media feeds. This is a problem because, according to …

  • AOP CRUNCH: The Great Resignation… or the Great Opportunity?

    The media industry can be a hostile environment for people who aren’t straight, white, cisgender, male graduates. While diversity is improving at entry-level, there is …

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