What’s New in Publishing | Digital Publishing News

Latest FT Strategies report guides publishers on the key areas they need to focus on to build a solid governance structure that helps them achieve their North Star goals. “Wherever on the subscriptions journey a publisher is, achieving growth requires an efficient operating model to overcome a number of roadblocks,” states a new report by FT Strategies. The report, Organizing For Subscriptions Growth, is a followup to FT Strategies’ earlier reports, Towards your North Star and The Art and Science of Experimentation. The first one details the North Star methodology for growing subscriptions – it was used by the Financial…

“It’s not a time to be depressed, opportunities abound for publishers – just meet your audiences where they are.” In a wide-ranging interview with TMB’s President and CEO, Bonnie Kintzer, we discussed the media giant’s foray into FAST TV, as well as her thoughts on TikTok, video, and affiliate marketing. And, yes, TMB is experimenting with ChatGPT. Originally founded as Reader’s Digest Association in 1922, TMB (formerly known as Trusted Media Brands) is a North American multi-platform media empire with a global audience of over 200M. Under the stewardship of President and CEO Bonnie Kintzer, its turnaround from a Chapter 11…

Publishers are in the driver’s seat. The AI is not in control, you are. With…

1 week ago

6 mins read

New INMA report takes a deep dive into Generative AI technology and the latest tools…

1 week ago

4 mins read

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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YouTube Shorts monetization: What creators need to know
Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now, YouTube is allowing creators to monetize their shorts, opening up a possibly lucrative channel for publishers. Victor Potrel, Vice President of Content Distribution at TheSoul Publishing explains more… From February …
The State of (Dis) Union: Insights from the WEF in Davos
The World Media Group is an alliance of leading, global media organizations united in providing trusted and renowned journalism. Here, WMG’s Chief Executive, Belinda Barker, offers a post-Davos wrap-up from some of the journalists who attended the recent World Economic Forum. A panel comprising the World Media Group’s top international journalists gathered in London earlier …
How publishers can weather the economic storm in H1
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply at Azerion. In doing so, it’s important that publishers optimize toward quality attention as, by doing so, these formats can drive up to 20 times higher attention than standard formats. …

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“You must change your organizational mindset”: FT Strategies on how publishers can achieve their North Star goals

“You must change your organizational mindset”: FT Strategies on how publishers can achieve their North Star goals

“Affiliate is doing spectacularly well”: An interview with TMB’s President and CEO, Bonnie Kintzer

“Affiliate is doing spectacularly well”: An interview with TMB’s President and CEO, Bonnie Kintzer

ChatGPT in journalism: Let’s not have an identity crisis

Generative AI tools can fetch up to 5,700% ROI: Key insights for publishers from INMA

ES Magazine releases first ever shoppable fashion edition

Google ending ‘first click free’ to help publishers boost subscriptions

The Amazonification of Hearst

How The Economist shifted its Line strategy to grow to nearly 1 million followers

PRISA Brand Solutions improves transparency with Switch Concepts’ server-side platform

With ads and circulation dwindling, diversification is continued imperative for mag industry

Blend Media signs new deal with ONE by AOL as it embraces immersive 360˚ video boom

OpenX launches industry’s first transparent first-price auction for programmatic buying

How some publishers are beating the new digital lulls

Haymarket unveils new-look flagship Campaign magazine

The Washington Post starts using Talk, an open-source tool for improving online comments

Readly doubles its digital magazine sales in 2017

Facebook “metrics” are a joke

Ads.txt, created to help publishers fight fraud, isn’t being adopted by publishers

Sublime Skinz launches enhanced mobile video ad format to improve user experience

1XL launches Audience Development division

AOP announces return of Inside Out Digital Publishing Convention

How publishers are preparing for Google’s ad-blocking version of Chrome

New Hearst UK CEO’s strategy for success

Sizmek completes acquisition of Rocket Fuel