What’s New in Publishing | Digital Publishing News

Google’s ranking system is changing: “Vastly superior” inferred links will replace the link graph

For 25 years, links have been core to how Google ranks web pages. But, today, I think most marketers dramatically overestimate their importance. There’s good…

It’s the operations, stupid: Media transformation case study

hromadske’s experience underscores importance of managing process and operations at media Media successes and failures happen in public. Or, at least, that is the conventional…

Taboola joins Instagram et al. in introducing “Stories” for the open web

Taboola, the world’s leading content discovery platform, has launched the beta of Taboola Stories, a new way for publishers to engage readers on mobile using…

Lotame Panorama ID earns industry support as third-party cookie deadline looms

Lotame, a global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, has announced that Magnite, the world’s largest…

Combating misinformation in 2021: Insights for publishers from NiemanLab

“Americans consumed twice as much dubious news in 2020 as they did in 2019,” reports Emily Stewart, Journalist, Vox.com. It was the pandemic coupled with…

European publishers should pay attention to US local news experiments in 2021

Smaller, European markets can learn more from similar-sized rather than international US-based giants European publishers can learn more from a successful US local news site…

Subscription icebergs in a sea of free: The Media Roundup

The challenge of launching paid products in free markets A fool and his money may be easily parted – but not necessarily as easily as…

Integral Ad Science acquires Amino Payments

Integral Ad Science (IAS), the global leader in digital ad verification, has bought Amino Payments, a leading provider of programmatic advertising transparency for an undisclosed…

16 trends and predictions for media and journalism in 2021

The Reuters Institute for the Study of Journalism published its sixth annual edition of ‘Journalism, media, and technology trends and predictions’. 1) Covid-19 is accelerating…

Splainer is re-imagining what it means to build a direct relationship with an audience

Serial media entrepreneur Lakshmi Chaudhry is testing a space for constructive and empathetic journalism in the middle of a pandemic. Lakshmi Chaudhry had struggled to include…

Hearst UK launches PositivityFest, a virtual event for its commercial partners on ‘Blue Monday’

Hearst UK, the publisher of Esquire, ELLE, Harper’s Bazaar, Cosmopolitan and others, has announced the launch of PositivityFest, a day-long event offering a number of ‘mood-boosting’ activities for its…

The must-read publishing stories you may have missed this week

Opportunities for publishers in 2021, 76% have accelerated their plans for digital transition, and more… “Unexpected optimism” That’s how the Reuters Institute summarises the state…

Opportunities for publishers in 2021

A moment to reflect and reset on long-held strategies and beliefs The swerves publishers take in 2021 are likely to be much sharper than we…

Diversity and inclusion in the year of the pandemic

The year of the pandemic, 2020, brought with it not only pain and suffering from the COVID 19 virus, but also saw major social upheavals…

Unrest in America and what it means for media

The astonishing scenes from Washington last week have thrown a renewed spotlight on the roles of both the media and big tech in our society.…

76% of publishers have “accelerated their plans for digital transition”: Here’s how (A Reuters Institute report)

Promising new revenue streams include eCommerce (spending to reach $7T in four years) and podcasts ($3.3B by 2025) Reuters Institute for the Study of Journalism…

Publishing during a pandemic: Finding new revenue streams

As Covid-19 changes consumer behaviour, publishers have to go where the money is. With Covid-19 turning some revenue streams like ad sales and events into…

Axios’ Media Reporter Sara Fischer on crafting informative newsletters and media coverage

This week we talked to Sara Fischer, Media Reporter at Axios. Their weekly Media Trends newsletter has just reached 100,000 subscribers after being among the first few…

Which was the most influential lifestyle magazine in 2020?

Salience Search Marketing has just released its Lifestyle Magazine Influence Report looking at the 35 most influential lifestyle fashion magazines in the UK, ranking them…

2020 saw showdowns between platforms and governments, with publishers set to benefit

Legislative pressures around the world are set to force the platforms to play nice with publishers. Some are taking pre-emptive steps, with licensing deals putting…

Consumer trust: COVID-19 edition
Consumer trust. If there’s one thing that 2020 has taught this industry, marketers and publishers alike, it’s that consumer trust is the virtue we must strive for. But while we might all have different definitions of it, the underlying definition is the same. From the laws set forth to safeguard consumer privacy, to the touchpoints …
How the media industry rebuilds by becoming human again
Writing a prediction piece for the media industry in 2021 is difficult. If I were doing something similar in December of 2019 maybe I would have played it safe and said that emerging platforms like TikTok and Twitch would play a role in meeting new audiences where they are, if media companies could remove the …
Local publisher co-operative 1XL is using data enrichment to succeed during the pandemic
On the surface, the ongoing COVID-19 pandemic should be giving local news publishers a boost. Ofcom statistics from the beginning of October reveal 88% of people are accessing news about the pandemic at least once a day, and traditional sources such as broadcasters, newspapers and radio remain the most-used sources of information among adult internet …

How Forbes is harnessing the “Substackization of media” with a new paid newsletter platform