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March 22, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

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      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

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      • 50 Ways to Make Media Pay 2021 edition, fully updated

        A comprehensive guide to publisher revenue models

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      • Paywalls for Publishers

        A guide to the latest paywall innovations and strategies

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Audience Engagement Digital Publishing
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“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities access_time 21 hours ago
Digital Publishing Platforms
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How SEO automation can save publishers time and money access_time 21 hours ago
Digital Publishing Reader Revenue
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Media companies have not reached their subscriptions peak: The Media Roundup access_time 21 hours ago
Guest Columns Platforms
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Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’ access_time 22 hours ago
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Digital PublishingReader RevenueTop Stories
5 mins read

Publishers: 4 strategies to optimise paywall conversion

access_time2 days ago
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Publishers: 4 strategies to optimise paywall conversion

by Esther Kezia Thorpe access_time2 days ago

For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made. Although conversion rates and proportion of content paywalled will vary by sector and type of publisher, there are some general principles which can be shared across the industry in order to improve conversion rates. This is the aim of membership and subscription suite Poool’s new Conversion Funnel Benchmark Report. Poool have compared a range of anonymised key engagement and conversion data points across their 150 publisher clients to enable benchmarking in a new report, which will…

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Digital PublishingTop Stories
2 mins read

“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

access_time5 days ago
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“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

by WNIP access_time5 days ago

The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows that print still remains a key element of news publishers operations. Moreover, print advertising remains the most important income source. Significantly, the transition to digital has stalled. In the 2022-23 World Press Trends report launched this week, print revenues remained fundamental to the revenue operations of most news publishers. Of the 170 news publishers surveyed, print revenues still made up more than half of all income (54%). In most developing markets, the figure is even higher. In Africa, for example, print revenues – through both…

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ChatGPT-4 launch: Bing becomes vital for publishers to optimize for

Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for…

7 days ago
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Immediate Media launches tailored video content via magazine QR codes

olive, part of Immediate Media’s food portfolio, has launched QR codes within its magazine pages…

7 days ago
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Featured Articles

Immediate Media launches tailored video content via magazine QR codes
by WNIP 7 days ago
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olive, part of Immediate Media’s food portfolio, has launched QR codes within its magazine pages that generate video clips for readers to further explore the…
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Publishers brace for a period marked by uncertainty, “yet there are causes for optimism”: WAN-IFRA
by WNIP 1 week ago
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The latest World Press Trends report shows that business sentiment in the industry has taken a downturn, in a context where multiple challenges face news…
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From Boomers to Gen Z: The surprising ways US News Media is captivating audiences across generations
by Twipe 1 week ago
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Recent PEW research on news consumption across platforms in the US shows that older generations are rapidly becoming more digitally savvy Earlier this month, we…
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“29% fall in the similarity of media habits”: Consumers’ media usage drops and diverges
by WNIP 1 week ago
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A new IPA report shows that the commercial media usage of UK consumers is continuing to decline, equating to a 15% decrease over seven years.…
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National World considers serving an injunction on the BBC over competition in four English cities
by WNIP 1 week ago
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National World, one of the UK’s leading regional publishers, is considering serving an injunction on the BBC over its plans to launch new local websites…
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6 digital advertising trends gaining momentum in 2023
by Peter Houston 1 week ago
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Digital ad trends that publishers and advertisers should pay attention to this year When it comes to creating and supporting effective advertising strategies, publishers need…
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Subscribing to the year of retention
by Contributor 1 week ago
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Focus on the three Ps and the subscriptions won’t just come. They’ll stay. It will come as a surprise to precisely no one that economic…
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The questions data can’t answer, aka Audience research: The Media Roundup
by Media Voices 1 week ago
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Today’s roundup is brought to you by Peter  Gary Lineker really is not the story We led on this story in the podcast today and as…
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PPA announces Festival line up and agenda
by WNIP 1 week ago
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The PPA Festival, one of the UK’s leading publisher events, has announced its agenda for its forthcoming festival in London (25 April 2023) at The…
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“You have only 3 seconds to capture attention”: The News Movement’s secret to engaging Gen Z
by Jez Walters 2 weeks ago
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Seemingly out of nowhere, The News Movement has created a disruptive media brand targeting young audiences as well as partnering with global media organizations like…
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Meta is building a Twitter replacement
by WNIP 2 weeks ago
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Codenamed P92, it’ll be a decentralized, text-based social network Meta is working on a decentralized social app, according to reports by Platformer and MoneyControl.  “Twitter’s…
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Brand safety concerns recede as privacy, transparency and sustainability take center stage
by WNIP 2 weeks ago
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IAB Europe’s 2023 Brand Safety Poll shows that publisher efforts to improve brand safety are working. In its place, however, are increased concerns over privacy,…
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In a time of flux, new publisher survey aims to shine a light on the year ahead
by WNIP 2 weeks ago
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AI-powered publishing tech company Echobox is running its third annual Publishing Trends survey 2022 was another year of great change in the news publishing industry.…
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Beyond the paywall: Why now is the time to reimagine earning from digital content
by Contributor 2 weeks ago
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This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…
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Norwegian DPA joins stance against Google Analytics
by Peter Houston 2 weeks ago
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Norway’s DPA concludes the use of Google Analytics is in violation of GDPR transfer rules In a privacy complaint against Google Analytics, Datatilsynet, the Norwegian DPA (data…
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4 tips to optimise paywall conversion: The Media Roundup
by Media Voices 2 weeks ago
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Today’s roundup is brought to you by Chris  Only 22% of 180 top editors are women Happy International Women’s Day for yesterday! My inbox was swamped…
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Wash Post and Headspace announce first-of-its-kind bundle to put 2023 health resolutions into action
by WNIP 2 weeks ago
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Ready to prioritize yourself? For the first time, The Washington Post offers new subscribers access to its world-class journalism and Headspace’s mindfulness and meditation content…
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The secret to lasting 100 years: Publisher insights from TIME
by Peter Houston 2 weeks ago
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TIME was 100 last week, and we took the chance to speak to its Editor In Chief and Executive Chairman Edward Felsenthal about how the…
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How publishers can turn to tech to combat fake news
by Contributor 2 weeks ago
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As audience trust and attention spans decline, technological solutions can step in to mitigate the adverse effects of misinformation and, crucially, restore trust. Naomi Owusu,…
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“Hardly the stuff of a dystopian future”: ChatGPT and its long shadows over the media
by The Conversation 2 weeks ago
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Some critics have claimed that artificial intelligence chatbot ChatGPT has “killed the essay,” while DALL-E, an AI image generator, has been portrayed as a threat…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’

    An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web Vitals. But they can be improved by taking a few key measures. Viously’s Jon Westbrook explains more… Viously, a video technology for publishers, has analyzed the performance of the top …

  • ¿Será ésta la solución para los medios pequeños y medianos de latinoamérica?

    Latam Over the Road is a collaborative project which came into being thanks to Google News Innovation Challenge 2021. Its purpose is to provide the lowest cost technology solutions to Latin American media and, in turn, increase audience access to regional news and provide enhanced revenue for local publishers. Rodrigo Rotunda, Creador, Artic Media in …

  • 7 ways publishers benefit from white-label ad platform deployment

    For smaller publishers looking to harness programmatic advertising, the challenges of creating their own tech stack can be insurmountable. White-Label solutions offer a powerful alternative. The digital ad market is changing so rapidly that the labor market is struggling to keep pace. There is currently an unprecedented shortage of professionals specializing in building and operating …

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New Publishing Tech: Q&A

  • New AI editing tool for science publishers hints at what’s coming …

    We don’t cover science publishing – it’s simply too specialized a field – but occasionally we spot an innovation that shows clearly what’s coming downstream …

  • How technology can help publishers eliminate the threat of news deserts

    Since 2005, the U.S. has lost more than one-fourth of its newspapers and is on track to lose a third by 2025. News deserts pose …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • World Media Awards: Focus on new talent and sustainable campaigns for 2023

    An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The …

  • 2023: Welcome to the Year of Uncertainty

    2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how …

view all New Interesting & Timeless

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