Benchmark examples from some of the most successful content producers currently employing a paywall With print and ad revenue continuing to fall in value, digital publishers have been looking for new ways to monetize their content. For this reason, paywall and subscription strategies have been growing...
Subscription models are increasingly popular amongst publishers, and for good reason - diversify revenue streams, collect data & a lot more... Although once a model that was only considered as something ‘the big publishers’ do, digital subscriptions are continuing to grow in popularity year-on-year amongst...
Reignite subscription conversion rates by optimizing your paywall strategy There's no doubt about the rise of paywall and subscription models amongst digital publishers, especially considering the instability of other revenue models that requires diversification. By converting readers into subscribers, you develop a predictable and recurring monetization stream that's significantly more reliable than ad-only...
Benchmarking a variety of digital publishers employing a membership model to ensure you succeed in this strategy Membership models, also referred to as registration, are forever growing in popularity amongst producers of all types of digital content. And it’s easy to see why… First-party data...
A new 5-step conversion framework for digital publishers to optimize their subscription conversion rates In short: Tracking overall conversion rates is valuable, but it isn't suited to the publishing industry. Instead, it's highly more effective to combine engagement and conversion to create a 5-step conversion journey,...
The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy Should this article be free or reserved for subscribers? It's a common question for publishers launching a freemium model, one of the most popular approaches for...
Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy Few people can walk by a French bakery without stopping to have a look at the variety of cakes on display. And whilst the icing...
The market for digital subscriptions is currently valued at $650B, according to a new report, 2022 Subscription Trends, from Lineup, a subscription management solutions provider. It’s expected to reach $1.5T by 2025—more than double its size today—a strong indication that the rise of the subscription...
After years of positive press, it looks like the shine is finally coming off publishing’s digital subscriptions revolution. From concerns around peak subscriptions to falling subscriber numbers at Netflix and the lightning failure of CNN+, the worry is that consumers have had enough. But rather than hitting the...
One of the highest search results around the keyword ‘paywall’ is bypass, which is a serious concern for publishers when integrating a paywall into their content … concerns such as: How can we avoid users getting around our paywall and accessing premium content without paying? ...
In a world quickly becoming cookieless, first-party data is becoming a valuable currency. Having a strategy to de-anonymise readers as part of your audience engagement plans is a necessity. One tool that publishers have turned to for this are registration walls. Not only do they de-anonymise...
This week has brought two big changes in the reader revenue space. Quartz is removing its paywall entirely and is refocusing its membership offering on premium emails. On the other end of the spectrum, The Guardian is experimenting with adding a paywall to its news...
Sweden is among the nations most willing to pay for online content. According to DNR 2021, 30% of Swedes have paid for digital content at least once in their lifetime. At the same time, within the last decade, the revenue of the newspaper industry has been gradually decreasing in...
This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay Online paywalls are a primary means for publishers to encourage audiences to take out digital subscriptions. Upon hitting the paywall, readers will find themselves unable to access further content unless either they...
Publishers have so many options when looking to increase their revenue. They can focus on display ad revenue, attract sponsors, paid memberships and so much more. In this blog post, we're sharing insights from the team at MonetizeMore to take a look at some of the most...
If you’re thinking about implementing digital subscriptions, it’s easy to be overwhelmed by the factors and variables that go into launching, evolving and scaling the new model. To help your business thrive, you’ll need a strategy in place to help meet your goals — and a plan...
This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay Online paywalls are a primary means for publishers to encourage audiences to take out digital subscriptions. Upon hitting the paywall, readers will find themselves unable to access further content unless either they...
With circulation declining and digital advertising being commoditized throughout the media industry, it’s more critical than ever to establish a direct relationship with users and enable a direct-to-consumer revenue stream. Adding a subscription product can be a scalable, reliable and lucrative way to do so....
New report explores both common and unconventional tactics to help publishers diversify their income opportunities In the world of online publishing, it takes more than high-quality content to make money. From advertising and affiliate marketing to premium content and subscriptions, publishers of all sizes are...
Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch the blunt instrument of metered access. Rather than cut non-subscribers off once they reach broadly assigned limits, publishers can look to audience segmentation and machine learning to personalise access and target subscription...
