In the ‘Newsletters’ episode of our Media Moments 2022 podcast series, we touched on the similarities between newsletter publishing and podcasting. We all agreed, for once, that both have played an important part in the continued democratisation of content creation. Podcasts and newsletters share the...
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your...
Optimize SEO performance and subscription conversions simultaneously by working through this checklist Search engine optimization (SEO) is a complex topic, and it unfortunately doesn’t get any simpler when we add a paywall into the mix. Blocking methods, Google recommendations, paywall types… It's a lot to...
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your...
When I was asked to give a talk about AI in journalism at Media Party, I panicked. How do I share what I learned in four years on such a huge topic, in just twenty minutes? After the initial panic, I started reflecting on what were the...
How four publishers are balancing paywalls and advertising Esther was at Press Gazette’s first Future of Media Technology Conference last week, tweeting proof from a busy room that in-person events are back. Her piece for What’s New in Publishing highlights the opening session, covering revenue strategies for...
SEO is vital for audience acquisition and paywalls help generate revenue. However, paywalls can also impact SEO. New report offers tips on how publishers can minimize the impact of paywalls on SEO. There is a lingering concern as more and more publishers put up paywalls...
While there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile? TL;DR: There are significantly more visits to content sites on mobiles, but very few conversionsMany might only think of the conversion funnel itself...
Benchmark examples from some of the most successful content producers currently employing a paywall With print and ad revenue continuing to fall in value, digital publishers have been looking for new ways to monetize their content. For this reason, paywall and subscription strategies have been growing...
4 things Axios did right Why didn’t Axios suffer the same fate as many other digital media startups? That’s what Simon Owens is asking in this in-depth look at the rise and rise (and sale) of the newsletter-based digital news outlet. There’s a lot to...
Subscription models are increasingly popular amongst publishers, and for good reason - diversify revenue streams, collect data & a lot more... Although once a model that was only considered as something ‘the big publishers’ do, digital subscriptions are continuing to grow in popularity year-on-year amongst...
Reignite subscription conversion rates by optimizing your paywall strategy There's no doubt about the rise of paywall and subscription models amongst digital publishers, especially considering the instability of other revenue models that requires diversification. By converting readers into subscribers, you develop a predictable and recurring monetization stream that's significantly more reliable than ad-only...
Benchmarking a variety of digital publishers employing a membership model to ensure you succeed in this strategy Membership models, also referred to as registration, are forever growing in popularity amongst producers of all types of digital content. And it’s easy to see why… First-party data...
This is an abridged, edited transcript of a paper given by Jacqui Park, Head of Network Strategy and Innovation, International Press Institute (IPI) this year in Sydney. A funny thing happened in Australia and New Zealand on the way through the two-year Covid pandemic. It...
A new 5-step conversion framework for digital publishers to optimize their subscription conversion rates In short: Tracking overall conversion rates is valuable, but it isn't suited to the publishing industry. Instead, it's highly more effective to combine engagement and conversion to create a 5-step conversion journey,...
The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy Should this article be free or reserved for subscribers? It's a common question for publishers launching a freemium model, one of the most popular approaches for...
The total market for digital subscriptions will grow to $1.5T by 2025 from the current $650B, according to a report from subscription management solutions provider Lineup. The report predicts that subscriptions will have staying power post-pandemic. And while subscriber commitment issues will persist, subscriptions will...
The most comprehensive media study of the year from Reuters Institute shines light on current trends Every year in June for the past decade, the Reuters Institute has published its most-known Digital News Report. This year marks the eleventh year and the report as always reveals new...
Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy Few people can walk by a French bakery without stopping to have a look at the variety of cakes on display. And whilst the icing...
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this chapter, we examine the growing prominence of eCommerce in publishers revenue strategies and the role that COVID-19 has played in accelerating this trend. An established revenue formula For many publishers,...
