Each month the International Magazine Centre poses a question to Peter Houston, co-host of the Media Voices podcast, and magazine consultant extraordinaire, who will answer in his fabulously inimitable way. This month’s question came from Sophie Cross, freelance marketer, writer and brand new, self-appointed editor of Freelancer Magazine. What’s...
With the rollout of another membership program, we look out how the newsroom put the reader revenue playbook into practice and the added value it produced. Editor’s note: The following is a summary of the case study of the Ukrayinska Pravda membership model, launched in...
How to reflect on seven years as head of digital at The Times and The Sunday Times? Start at the beginning is always good advice, but also acknowledges the distance we – and I – have travelled. The instructions when I was given the job in...
A growing industry wants to scrutinize the algorithms that govern our lives—but it needs teeth For more than a decade, journalists and researchers have been writing about the dangers of relying on algorithms to make weighty decisions: who gets locked up, who gets a job, who gets...
Outride.rs launched in 2017, at a deeply polarized moment in Poland. It was two years after a conservative, populist government came to power, sparking civil unrest among more liberal Poles with many of its reforms. Journalists Jakub Górnicki and Anna Górnicka were concerned by the...
Digital companies are consistently tasked with innovating—from tracking traffic changes, to keeping up with platform trends, to understanding the dynamic ad tech landscape. What was predominant in the last year, however, is that innovating to meet consumer behavior and advertiser preferences was simply not enough....
The Spectator is a weekly British magazine covering politics, culture, and geopolitical affairs, who first began producing content in 1828, and is now considered the world’s longest-standing weekly magazine. With nearly 200 years of rich tradition, the publication has a history of producing in-depth, engaging...
From the pandemic and presidential election to civil unrest, these are tumultuous times. So, it’s no wonder consumers are upping their news intake and exploring more varied sources. Daily sessions with news apps increased by 104% between January and April, as consumers across the U.S....
Twitter over the weekend “tagged” as manipulated a video showing US Democratic presidential candidate Joe Biden supposedly forgetting which state he’s in while addressing a crowd. Biden’s “hello Minnesota” greeting contrasted with prominent signage reading “Tampa, Florida” and “Text FL to 30330”. The Associated Press’s...
OPINION The crux of Netflix’s recent documentary, The Social Dilemma, rests on one foundational message: the overcollection of personally identifiable information has provided social platforms with the power to manipulate our personalities, our highs and lows, and our core values. It’s just as addictive as...
Amid the screaming headlines and provocative tweets that accompany American politics at the moment, The Nation has remained a publication that steadfastly refuses to sensationalise. It’s an approach that’s clearly working with America’s leading source of progressive politics and culture enjoying record traffic and subscription...
Trolls can ruin the way consumers relate to a brand. A 2019 study found that almost 50% of the people would remove themselves from a situation where they have experienced incivility. Pew Research Center found that roughly four-in-ten Americans have personally experienced online harassment, and...
If I had to use one word to describe the situation with publishers and ad revenue as of late, it would be “tumultuous”. The ad revenue game was already facing some serious headwinds before The Great Upheaval. Google was looking to kill the third-party cookie,...
Governments across the world are responding to the COVID-19 pandemic. Alongside the mountain of related challenges, fake news has become a source of frustration. Some are now referring to this fake news phenomenon as a ‘disinfodemic’. Purveyors of fake news are disseminating propaganda and disinformation. This...
In an open letter published by major Spanish and Latin American newspapers, Fernando de Yarza López-Madrazo, WAN-IFRA President, has called for short-term financing to overcome the economic downturn caused by the coronavirus. WAN-IFRA has published an English version of the open letter below. In the span of...
After three years of ground-breaking work, Time launched its immersive VR project, The March, which brings Martin Luther King Jr.’s iconic “I Have a Dream” speech and the 1963 March on Washington for Jobs and Freedom, to virtual life. On exhibit at the DuSable Museum of African...
Thousands of employees internationally are already working from home in COVID-19 self-isolation because of their recent travel, related symptoms or immune system vulnerability. But to do so while habitually checking the news on devices - and allowing 24/7 news channels to play non-stop in the...
Imagine, if you will, what it’s like to be a journalist in a destabilized democracy. And to make matters worse, imagine that you are continuously targeted through orchestrated digital disinformation campaigns and politically motivated attacks on media freedom. Unfortunately, such circumstances are an everyday occurrence...
Europe is home to some of the most impressive and innovative news media in the world, from digital media such as Dennik N in Slovakia and MediaPart in France to legacy media such as the BBC in the UK and Dagens Nyheter in Sweden. But the continent is also plagued with increasingly serious...
Publishers use a variety of tools to drive engagement, including personalization, newsletters, and apps among others, but few make use of surveys. Krautreporter, a member-funded magazine in Berlin, has found through an in-depth study of its members’ behavior that surveys can substantially boost engagement. The...
