What’s New in Publishing | Digital Publishing News

RocaNews began after its founders struggled with news overwhelm and avoidance at the beginning of the pandemic. Now, with over a million Instagram followers and 175k newsletter subscribers, the start-up is turning its attention to its own social news app. Confidence in newspapers and television news is at an all-time low, according to the latest annual Gallup survey of trust in U.S. institutions. This is backed up by the findings from the latest Reuters Digital New Report, which showed that despite a welcome bump during Covid, just 42% of those surveyed trust news most of the time. News avoidance is…

Adblocking on desktop is on the rise again. It has rebounded close to the earlier, all-time-high 2018 levels, according to the 2022 PageFair Adblock Report from adblock revenue recovery company Blockthrough. Desktop adblocking growth slowed in 2016-2018, and then declined over 2018-2020. It started growing again over the last two years reaching 290M active users worldwide in 2021. These are conservative estimates, according to the report, as they do not take into account wide-spectrum content blockers, VPN/DNS-based adblockers, and network-level adblockers. Desktop adblocking has crept back up to its 2018 high. Since advertising revenue from mobile web is still a…

Highlights from Sovrn’s new Advertising Performance Benchmark Report, based on data from 6,000 publishers generating…

2 weeks ago

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Key insights from WAN-IFRA’s reader revenue bootcamp for Indian publishers India is a challenging market…

2 weeks ago

5 mins read

Grow your podcast audience from scratch: 15 practical strategies

This is a list of strategies, tactics and tips observed over the course of years independent podcasters and newsrooms have used to grow their listeners…

Publishers: 6 ways to optimize your paywall conversion rates

Reignite subscription conversion rates by optimizing your paywall strategy There’s no doubt about the rise of paywall and subscription models amongst digital publishers, especially considering the instability…

How publishers are using personalization

There is more than one way for publishers to personalize their digital products for users Personalization has been a buzzword in publishing for several years,…

The newsletter hype is fading. What now? — The Media Roundup

The newsletter boom has died down but the format isn’t going away There’s a lot to unpack in this. The rush of people launching their own…

Publisher insights for optimizing ad strategies: Factors that “consistently have an outsized impact on CPM rates”

Highlights from Sovrn’s new Advertising Performance Benchmark Report, based on data from 6,000 publishers generating 25B daily page views across 60,000+ global sites. “CPM seems…

Growth in mobile traffic and engagement: Audience insights from Q2 2022

Global insights from Chartbeat’s second-quarter research The second quarter of 2022 saw growth in engagement and mobile referrals across most of Chartbeat’s global network, as…

Not everyone can be Netflix: Should publishers consider an ad subscription model?

The big four streaming platforms – Disney, Amazon Prime Video, YouTube and Netflix – attracted record viewership shares according to recent figures with streaming in…

“Our infographic content is 1155% more likely to become evergreen”: How the South China Morning Post leverages infographics

Founded in 1903 and headquartered in Hong Kong, the South China Morning Post is one of Asia’s most respected news organizations. It is also one…

The rise of short content and summaries: What it means for publishers

What if you turned all your texts into TikTok, Instagram videos? With the growing popularity of short content-based formats it is becoming essential for all…

4 ways news media companies are using personalisation: The Media Roundup

Newspapers downplay climate change to boost sales The co-founder of the Oxford Climate Journalism Network, former Conde Nast exec Wolfgang Blau, has said the long-term…

What does mobile-first mean for publishers?

The evolution of mobile tech can make developing a mobile-first strategy a challenge Deciding which year was the year of mobile is a tricky task; commentators…

Publishers: Always be optimizing…

The use of algorithms to optimize ad performance has provided tremendous value for digital advertisers over the last decade. Publishers need to demand similar technology to optimize their performance, too. The major…

Weather trolling shows just how much trust we need to earn back: The Media Roundup

UK heatwave: Weather forecasters report unprecedented trolling What the flying fudge is the matter with people!? OK seriously though. As more of the media finally…

“We have recorded about 80% growth”: How publishers are building reader revenue streams by doubling down on engagement

Key insights from WAN-IFRA’s reader revenue bootcamp for Indian publishers India is a challenging market for growing reader revenues. It’s still at a nascent stage,…

Programmatic ad spend wasted on made-for-advertising sites

Made-for-advertising sites deliver inflated viewability figures on poor content with little audience Advertisers are spending millions of dollars on made-for-advertising sites (MFA) designed to trick them by…

When in crisis, turn to comedy: How satirical news might help European media

You might not want to go all the way down the comedic route, but it is sure helpful to look that way “Belgium files for…

Facebook and news still love you, buddy, they just don’t love each other anymore: The Media Roundup

Today’s roundup is brought to you by Chris. Meta officially cuts funding for U.S. news publishers We’ve known this is coming for a while – but…

The first-ever conference dedicated to publisher podcasts is launched: Behind the scenes

Media Voices have launched the Publisher Podcast Summit, the first and only event dedicated exclusively to supporting publishers in their podcasting journeys. Co-founder Esther Kezia…

Publishing’s print predicament

Print is the original heartbeat of news. For centuries we have seen news distributed in physical format. In the Egyptian era we had papyrus, we…

Why The Economist streamlined its sprawling product portfolio: The Media Roundup

The Economist moves decisively digital while staying true to its values Tom Standage, Deputy Editor and Head of Digital Strategy at The Economist, shares his…

eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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As buyers move closer to the sell-side, publishers have an opportunity to deliver new value
TL;DR: Publishers have suffered far too long from giving away control to the Big Tech giants and, at such an early stage in the addressability landscape, they now have a unique opportunity to rebalance the power dynamic. This needs to be based on deeper, longer-term relationships with brands through adaptability, value creation and choice writes …
Publishers: Always be optimizing…
The use of algorithms to optimize ad performance has provided tremendous value for digital advertisers over the last decade. Publishers need to demand similar technology to optimize their performance, too. The major benefit of optimization algorithms in content recommendation ads is their ability to analyze thousands of ad-to-content combinations. This enables publishers to run ads that will generate the greatest revenue while providing advertisers the highest conversion rates and users the best …
New Google Play guidance will force publisher apps to rethink app store optimization (ASO)
Over 385,000 Android apps available on Google Play are at risk of having their titles condensed, according to an analysis by the Zurich-based app intelligence company 42matters. This is the result of new guidance, first announced by Google in April of last year, that includes a policy change for app metadata intended to encourage the …

Meet the social-first news start-up aiming to re-engage younger people

Meet the social-first news start-up aiming to re-engage younger people

82% of users prefer lighter ad experience: How publishers can recover revenues lost through adblocking

82% of users prefer lighter ad experience: How publishers can recover revenues lost through adblocking

Publisher insights for optimizing ad strategies: Factors that “consistently have an outsized impact on CPM rates”

“We have recorded about 80% growth”: How publishers are building reader revenue streams by doubling down on engagement

Grow your podcast audience from scratch: 15 practical strategies

Publishers: 6 ways to optimize your paywall conversion rates

How publishers are using personalization

The newsletter hype is fading. What now? — The Media Roundup

Publisher insights for optimizing ad strategies: Factors that “consistently have an outsized impact on CPM rates”

Growth in mobile traffic and engagement: Audience insights from Q2 2022

Not everyone can be Netflix: Should publishers consider an ad subscription model?

“Our infographic content is 1155% more likely to become evergreen”: How the South China Morning Post leverages infographics

The rise of short content and summaries: What it means for publishers

4 ways news media companies are using personalisation: The Media Roundup

What does mobile-first mean for publishers?

Publishers: Always be optimizing…

Weather trolling shows just how much trust we need to earn back: The Media Roundup

“We have recorded about 80% growth”: How publishers are building reader revenue streams by doubling down on engagement

Programmatic ad spend wasted on made-for-advertising sites

When in crisis, turn to comedy: How satirical news might help European media

Facebook and news still love you, buddy, they just don’t love each other anymore: The Media Roundup

The first-ever conference dedicated to publisher podcasts is launched: Behind the scenes

Publishing’s print predicament

Why The Economist streamlined its sprawling product portfolio: The Media Roundup