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April 15, 2021
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          • How Publishers Can Swap Out The Cookie Jar In 2021

            The identity solutions available to publishers as Google sunsets third-party cookies

            Read more
          • The Publisher’s Guide to Navigating COVID-19

            How publishers are successfully steering a course through the pandemic

            Read more
          • The Publisher’s Guide to eCommerce

            Exploring wider opportunities that eCommerce potentially affords publishers

            Read more
          • 50 Ways to Make Media Pay

            A comprehensive guide to publisher revenue models

            Read more
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Advertising Digital Publishing
8 mins read
Looking towards a cookieless future for publishers: Part 1 access_time 9 hours ago
Advertising
9 mins read
“A strong economic recovery should see adspending rise sharply”: IPA Bellwether Report access_time 10 hours ago
Digital Publishing Reader Revenue
5 mins read
Why converging cultures can make media houses more sustainable access_time 10 hours ago
Audience Engagement Digital Publishing
2 mins read
What publishers can learn from creator culture, ad industry’s major comeback, and more: The Media Roundup access_time 11 hours ago
Top Stories
AdvertisingDigital PublishingTop Stories
10 mins read

Navigating COVID-19 and ad tech: 7 tactics for publishers

access_time2 days ago
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Navigating COVID-19 and ad tech: 7 tactics for publishers

by Damian Radcliffe access_time2 days ago

Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant. In response to an initial coronavirus news bump, a number of outlets witnessed record traffic to their sites, as well as a growth in subscribers.  At the same time, however, they also had to contend with a major slump in advertising revenues as marketers shut their chequebooks.  This meant that despite some publishers benefiting from increased reader revenue, this income did not act as a like-for-like replacement for the revenue losses being felt from other…

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Digital InnovationTop Stories
1 min read

How publishers can prepare for the sunsetting of cookies in 2022: Report

access_time4 days ago
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How publishers can prepare for the sunsetting of cookies in 2022: Report

by WNIP access_time4 days ago

What’s New in Publishing is proud to present How Publishers Can Swap Out The Cookie Jar, a special insight report sponsored by Sovrn and written by media specialist, Hazel Broadley. With Google sunsetting third-party cookies on its Chrome browser next year, the report looks at what identity solutions are available to publishers and advertisers moving forwards. We also ask industry leaders their opinion on the steps publishers can take now, as well as which emerging solutions, or combination of solutions, might help publishers pave the way forward in this cookieless future. As a key part of the report, we have interviewed many of…

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4 tactics to generate engagement during the pandemic

Originally published in What’s New in Publishing in November 2020. While some of the data…

6 days ago
10 mins read
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Publishers and third-party cookies: State of the industry

A great deal has been written about the deprecation of the cookie since the first…

1 week ago
5 mins read
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Featured Articles

“Video is more important than ever”: Publishing insights from Cosmopolitan’s Edie Jefferys
by Contributor 6 days ago
4 mins read
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Cosmopolitan saw video views grow by 40% last year and revenue for 2020 was up 27% year on year Working as the Video Lead for…
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Publishers and third-party cookies: State of the industry
by WNIP 1 week ago
5 mins read
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A great deal has been written about the deprecation of the cookie since the first major players began switching off third-party cookies. Fast forward to…
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Ukrayinska Pravda: Bringing innovation to the membership model
by The Fix 1 week ago
5 mins read
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With the rollout of another membership program, we look out how the newsroom put the reader revenue playbook into practice and the added value it…
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The CMS is holding publishers back from delivering better digital ad experiences
by Contributor 1 week ago
4 mins read
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Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher…
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For small publishers, what’s the point in Big Data?
by The International Magazine Centre 1 week ago
3 mins read
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Each month the International Magazine Centre poses a question to Peter Houston, co-host of the Media Voices podcast, and magazine consultant extraordinaire, who will answer in…
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The legacy of COVID-19 for publishers: 19 notable trends and impacts
by Damian Radcliffe 1 week ago
19 mins read
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Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…
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News media must get better at communicating their value proposition
by The Fix 1 week ago
4 mins read
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Too many are terrible at it. Test your newsroom: How many sentences do you need to explain your value proposition? The “streaming wars” are one of…
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How Economist drives revenue with podcasts, Telegraph creating 60 jobs in six months, and more: The Media Roundup
by Media Voices 1 week ago
2 mins read
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Why Silicon Valley’s most astute critics are all women There’s no scientific method within John Naughton’s piece for The Guardian, but his observations are nonetheless…
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We need racial equity in the newsrooms
by Contributor 1 week ago
3 mins read
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The last few weeks have been a reality check for the media industry. The ongoing fallout of Meghan Markle’s Oprah interview has enlightened many of…
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Audio is in its second golden age, and Spotify is about to win it all
by The Fix 1 week ago
5 mins read
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The future of audio is bright, even though it may never be as dominant as a hundred years ago. Social audio or drop-in audio chat…
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Publisher strategies for navigating the programmatic future
by Contributor 1 week ago
5 mins read
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2020 threw a new level of challenges at the advertising industry.  A pandemic, politically charged social and cultural unrest, and a pending loss of identity…
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Proof that print is dead and why it should be: Bo Sacks
by Contributor 1 week ago
3 mins read
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“Tell me one other living industry that makes the public wait over two months for delivery? Name just one!” I was looking in my files…
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The digital news industry was built on lies: The Media Roundup
by Media Voices 1 week ago
2 mins read
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The digital news industry was built on lies Setting the scene with the ‘ham-fisted’ HuffPost layoffs in March, the founder of Talking Points Memo, Josh…
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“Size of the shift was almost beyond belief”: The ecommerce boom, and what publishers need to know
by Faisal Kalim 2 weeks ago
4 mins read
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Ecommerce exploded during the pandemic. A decade’s worth of retail sales across the industry was made on US digital channels in eight weeks, according to…
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Data driven vs data informed, in the newsroom
by Contributor 2 weeks ago
7 mins read
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Like it or not, data’s not leaving the newsroom any time soon. Debating on its merits is therefore a bit like debating whether we should…
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Membership best practice, Drew Barrymore, and micropayments: The Media Roundup
by Media Voices 2 weeks ago
2 mins read
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31 effective subscriber-retention ideas to steal We’re combining two stories here under the banner of ‘membership best practice’, based on surveys of people working in…
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Four must-dos for publishers to mature their ad tech processes and get away from the day-to-day grind
by Contributor 2 weeks ago
4 mins read
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From third party cookies to identity, visitor relationship management (VRM), GDPR, CCPA, CPRA, IDFA, consent, privacy, TCF 2.0 and buyers.json, the publishing business has gotten…
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11 ways to make your membership comms more relevant than ever
by Contributor 2 weeks ago
7 mins read
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Last February, before the global pandemic had dismissed us from our offices, we sent out a survey to membership professionals to find out how they…
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Subscription strategies in the age of COVID: 7 developments for publishers
by Damian Radcliffe 2 weeks ago
7 mins read
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Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…
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Building a multi-million dollar media company from scratch: The Media Roundup
by Media Voices 2 weeks ago
1 min read
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How The Newsette founder Daniella Pierson turned a newsletter for women into a multi-million dollar company With poor grades and no connections in the industry,…
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Publisher Resource Guides

  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • 50 Ways to Make Media Pay

    A comprehensive guide to publisher revenue models

    Read more

Guest Columns

  • The Independent Publishers Alliance (IPA): Next steps

    Last month we announced our intention to start The Independent Publishers Alliance (IPA). We, the founders of the IPA, have spent much of our careers at independent publishers and it felt to us, at least, that independent publishers have largely been left to fend for themselves. A previous article in March signaled this move and …

  • Cookie-pocalypse: Will the death of third-party cookies kill digital advertising?

    With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity across the web, opening up huge questions about the future of digital advertising. The World Media Group invited a panel of experts to discuss what losing access to third-party data …

  • How news apps can keep their readers engaged using push notifications

    For news apps, strong user engagement rates are hard to achieve. People are no longer devoted to one source — they prefer updates from social media, messengers, and news aggregators. How can editors and news app marketers counteract this and keep their audiences engaged? A key tactic is through the use of push notifications. As …

view all guest columns

New Publishing Tech: Q&A

  • Sourcepoint launches ‘Privacy Lens’ to provide compliance and data ethics visibility for publishers

    Data privacy software specialist Sourcepoint has launched Privacy Lens, which the company claims is a first-of-its-kind privacy measurement and analytics platform for brands and publishers. Privacy …

  • Using AI, The Telegraph boosts Facebook engagement by 205%, driving subs growth

    The Daily Telegraph, known online simply as The Telegraph, is a national British newspaper brand launched in 1855 and distributed across the UK and internationally. The …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • New UK freelance tax rules – how publishers can prepare

    The concept of ‘what is new in publishing’ ordinarily involves the excitement of a Pulitzer Prize nominee, a merger between successful media independents, or news …

  • Publishing is believing, and I do believe… A Mr. Magazine™ musing

    New Magazines:  The Life Blood Of The Magazine Industry At Least 4,730 New Magazines Launched In The Last 20 Years… In any industry or profession, without …

view all New Interesting & Timeless

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