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The must-read publishing stories you may have missed this week

The Atlantic amasses 300,000 paying subscribers in a year, finding sustainable business models, and more Using Instagram for digital growth Reuters’ 2020 Digital News Report…

The Publisher Podcast Awards 2021 are now open for entries

The Publisher Podcast Awards, run by the Media Voices team, have opened entries for the second year of the awards, with submissions open until Friday November 27th…

How The Atlantic amassed over 300,000 paying subscribers in a year, “by bearing down on quality, quality, quality”

The Atlantic launched a new paywall last September. A year down the line, it has more than 300,000 paying subscribers. The publisher’s goal was to…

Ad industry invites Apple to the table on IDFA usage

Apple’s much-talked-about iOS 14 was supposed to include a major advancement for user privacy… and it was poised to have a massive impact on the digital…

How to diversify revenue stacks: Insights from Condé Nast and LA Times

A publisher’s journey to diversifying revenue streams should start with leveraging financial planning and analyses. As part of a three pronged approach to finding new…

Google’s participation in TCF 2.0 could harm publishers

On June 30th, the IAB Europe’s Transparency & Consent Framework (TCF) 2.0 finally arrived, bringing a mixture of welcome changes for publishers and some concerns.…

Apple is starting a war over privacy with iOS 14: Publishers are naive if they think it will back down

iPhone users are about to receive access to Apple’s latest mobile operating system, iOS 14. It will come with the usual array of shiny new features,…

How legendary weekly British comic, 2000 AD, survived Covid-19 and thrived

Covid-19 sent the worldwide comic industry into free-fall in March when its monopoly distributor, Diamond, shut down all operations. With no product to sell and…

The secret of Apple News+ success? Knowing your content and your audience

What does a fried egg have to do with the Wall Street Journal and Apple News+? It’s all about your most important content… Apple News+…

Membership, revenue and subscriptions: Insights from TU Media and Die Zeit

The one is a niche publisher of an engineering magazine in Norway, the other a national weekly newspaper in Germany. TU Media and Die Zeit…

Finding sustainable post-pandemic business models for news: Reuters Institute’s Rasmus Nielsen

The events of this year have laid bare a very real issue with many news business models. Publishers have seen record-breaking levels of traffic and…

Innovation in leadership in times of pandemic

With Covid-19 radically changing the media landscape, it’s never been more important for publishers to be innovative when charting a path forward. As companies look…

How publishers can bring their events online: A guide

OPINION Events have become a necessary part of many publishers’ business models in recent years and this trend has been accelerated by Covid-19 restrictions. However,…

“Sales are growing and subscriptions have increased”: Insights from the humble newsstand

The corner newsstand took a series of near-fatal blows over the last several years as digital disruption upset everything from consumer reading habits to physical…

“News is evolving in exciting ways”: How publishers are using Instagram to hook young audiences and grow subscribers

Instagram is opened a “staggering 35 times per day” by The Economist’s followers, according to Kevin Young, the publisher’s Head of Audience. The photo and…

Publishers “are just sitting on this goldmine”: Lessons from Week 2 of FIPP World Media Congress

The second week of FIPP’s World Media Congress 2020 featured a jam-packed schedule covering everything from ecommerce, membership models and branded content to talent management, remote working…

Platforms vs. Publishers: Australia is just the start, Facebook and Google are fighting a global battle

Google and Facebook have launched a nationwide public relations campaign in response to the Australian Consumer and Competition Commission’s draft news media bargaining code. Rather…

Sonos wins the top prize at the 2020 World Media Awards

The winners of the World Media Awards have been announced, with brands such as Astana International Financial Centre, Electronic Arts, Levi’s, Samsung, Shell, Sonos, Tech Mahindra,…

“It’s a more intimate way of consuming journalism:” Why The Correspondent launched an audio-only app

The Correspondent, famous for their 2018 ‘unbreak the news’ crowdfunding campaign, are branching out into audio to bring their journalism to members in new ways.…

Q4 will be massive, with unprecedented ad spend

How many times have you heard the word “unprecedented” in the last six months? I think it became a cliche sometime between Marchtober and Maypril.…

How publishers can bring their events online: A guide
OPINION Events have become a necessary part of many publishers’ business models in recent years and this trend has been accelerated by Covid-19 restrictions. However, for many publishing companies it is hard to know how to create an event that incorporates the best elements of live events with the opportunities that an online event can …
We’re not ready for flawless machine translation, but it’s coming
OPINION It has become a common trick: You read an article about artificial intelligence and then you realize, after a full paragraph, that what you just read was written by an AI. Recently, the best machine translation algorithms have passed a similar milestone: now you can read an interesting article translated from (let’s say) Spanish …
Future-proofing your media business in our post-pandemic world
OPINION The worldwide spread of COVID-19 has had a quick and damaging effect on the global economy, with businesses across all sectors feeling the effects thanks to operational disruptions and increased pressure on their supply chains. However, whilst many organisations struggled to survive recent months, the popularity of subscription-based streaming services – such as Netflix, …

67% consumers likely to engage with ads on trusted publisher sites: Contextual advertising promises better revenue and control