What’s New in Publishing | Digital Publishing News

Nearly 3 in 4 publishers say they have created new content products in response to COVID-19, according to a survey by BRAND United and Publishing Executive. These include new e-newsletters, podcasts, peer groups, and other digital resources that would be useful to their readers during the pandemic. Source: “Product Innovation in the Publishing Industry During the Pandemic and Beyond“ The survey was conducted at the end of May and included responses from 216 respondents representing a mix of B2B, consumer, association, and regional publishers. Its findings are available in Product Innovation in the Publishing Industry During the Pandemic and Beyond,…

Publishers have deployed a range of means to generate loyalty during the pandemic. By harnessing new products and services, as well as pivoting old ones to meet COVID realities, content creators are using a number of different techniques to pique the interest of audiences. Building consumption habits is a key driver for creating loyalty. But it’s not the only tactic that publishers are using. Alongside these efforts, they are also exploring other ways to deepen the experience of their users. One key reason for this is that loyal subscribers are more likely to stay subscribers. At a time of financial…

Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch…

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One topic Tim Cook apparently wasn’t quizzed hard enough on in his Congress appearance was…

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How publishers are monetising the 95% of readers that won’t subscribe

Back when the World Wide Web was first being created, Tim Berners-Lee and his team were responsible for listing the error codes for when things…

Lessons from award-winning podcasts: Olive Magazine’s Janine Ratcliffe

The winner of the Lifestyle category in the 2020 Publisher Podcast Awards was the Olive Magazine podcast from Immediate Media. We asked Janine Ratcliffe, Food Director and podcast host,…

The must-read publishing stories you may have missed this week

231 ways publishers can make media pay, growth in gardening and sustainability titles, and more How do I monetize thee? Let me count the ways…

“Digital subscriptions are suddenly the prime driver of growth”: Fundamentals of building a reader revenue business model

Publishers across the world have been increasingly favoring direct reader revenue models because of the continued decline in ad revenues. The COVID-19 pandemic has accelerated…

Publishing and climate change: Insights from FIPP Insider

The issues concentrating the minds of print publishers around sustainability, and in particular attempting to slow climate change, are in many ways obvious. Moves to…

2020 has transformed brand safety and consumer outreach: Where do we go from here?

2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were…

Creative optimization fundamentals, for publishers

When it comes to achieving peak campaign performance, there are a lot of levers you can pull, from adjusting CPC bids to targeting behavior. One…

Green-fingered publishers see growth in gardening and sustainability

Lockdown has changed many aspects of daily life, but some publishers have spotted an opportunity as interest rises in gardening and sustainable living. From creating…

Marie Claire launches free beauty sampling service to drive audience engagement

Marie Claire UK, the UK’s number one beauty and fashion media brand, has launched Marie Claire Beauty Drawer, a new membership club for its readers.…

Do people hate advertising? No, they hate bad advertising.

There is a brief comment in the article How to shift towards a paywall that I sent out earlier. It is an oft repeated expression throughout the…

In Canada, more people are paying for news online: Publishers with paywalls report growth in consumer revenue

It is said that in every crisis, there are opportunities A new study suggests more Canadians are paying for news online. Some news outlets with…

“We must be ruthlessly focused on our readership”: How publishers are growing subscribers with audience-focused strategies

Spanish publisher ARA has seen its unique users increase by 38%, and page views grow by 42% over last year. It has also seen notable…

How publishers can amplify ad revenues with AMP
AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out on the opportunity to offer a faster, more engaging user experience, resulting in better quality traffic, higher CPMs, and ultimately increased advertising revenue. With that in mind, let’s take a …
2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were preparing for significant shifts. However, no one anticipated quite how profoundly our sector would change this year. COVID-19 has rewritten the ad landscape, from the content and platforms consumers use, …
AOP CRUNCH 3.3: Is purpose beyond profit the answer to a healthier ad industry?
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action. Across the digital media space, this sudden shift …

3 in 4 publishers have responded to the pandemic with new content products, “from brand-building to securing a lucrative new revenue stream”

3 in 4 publishers have responded to the pandemic with new content products, “from brand-building to securing a lucrative new revenue stream”

4 ways publishers are engaging audiences during COVID-19

4 ways publishers are engaging audiences during COVID-19

Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement

Apple News+ to intercept publisher traffic, with iOS 14 update

How publishers are monetising the 95% of readers that won’t subscribe

Lessons from award-winning podcasts: Olive Magazine’s Janine Ratcliffe

The must-read publishing stories you may have missed this week

“Digital subscriptions are suddenly the prime driver of growth”: Fundamentals of building a reader revenue business model

Publishing and climate change: Insights from FIPP Insider

2020 has transformed brand safety and consumer outreach: Where do we go from here?

Creative optimization fundamentals, for publishers

Green-fingered publishers see growth in gardening and sustainability

Marie Claire launches free beauty sampling service to drive audience engagement

Do people hate advertising? No, they hate bad advertising.

In Canada, more people are paying for news online: Publishers with paywalls report growth in consumer revenue

“We must be ruthlessly focused on our readership”: How publishers are growing subscribers with audience-focused strategies

TCF 2.0: What publishers need to know

How The Conversation is turning 100 million pageviews into trust in experts

The Big Issue goes digital, and drives over 10,000 subscriptions in 7 weeks

231 ways publishers can make media pay

How to shift towards a paywall: A detailed guide

In a world first, Australia releases a “media bargaining code” to force Facebook and Google to pay for news

Cafeyn acquires Blendle to become the leading European newspaper and magazine streaming platform