Damian Radcliffe takes a deep dive into BuzzFeed’s eCommerce expansion, from establishing a dedicated Commerce division to its recent roll-out of ‘shoppable recipes’, and collaborations with other brands. You can explore more of these themes, and BuzzFeed’s work in this space, in our new (and free to download) report, The Publisher’s Guide to eCommerce. BuzzFeed may feel a new kid on the digital block, but the site is actually more than a decade old. Founded in November 2006, the site was estimated to be worth $1.5 billion in summer 2015, although the values of many of these digital darlings (think Vice, Mashable…
