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March 24, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

        Read more
      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

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      • 50 Ways to Make Media Pay 2021 edition, fully updated

        A comprehensive guide to publisher revenue models

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      • Paywalls for Publishers

        A guide to the latest paywall innovations and strategies

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Digital Publishing Reader Revenue
11 mins read
6AM City’s tech stack, audience strategy and unit economics: A deep dive access_time 15 hours ago
Digital Publishing Platforms
3 mins read
Publishers: New report benchmarks social media reach access_time 16 hours ago
Digital Publishing Reader Revenue
2 mins read
As subscription revenues grow, editorial want their share: The Media Roundup access_time 17 hours ago
Guest Columns Platforms
4 mins read
Should we regulate social media platforms based on where they call home? access_time 18 hours ago
Top Stories
Audience EngagementDigital PublishingTop Stories
4 mins read

“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities

access_time3 days ago
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“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities

by Jez Walters access_time3 days ago

Bonnier LLC, part of Swedish-based Bonnier AB media group, has restructured in its efforts to become a premier outdoor adventure destination in the U.S. Key to the restructuring is its focus on enthusiast communities rather than individual publisher brands. WNIP talked to Bonnier’s CEO David Ritchie to find out more. Florida-based Bonnier LLC is an “outdoor adventure company” that fosters a love for fishing, boating, sailing, motorsports, hunting, and travel. The publisher boasts many of the U.S.’ premier collections of outdoor immersive events and brands, including Salt Water Sportsman, Marlin, Sport Fishing, Boating, Yachting, Cruising World, and Sailing World. The…

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Digital PublishingReader RevenueTop Stories
5 mins read

Publishers: 4 strategies to optimise paywall conversion

access_time4 days ago
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Publishers: 4 strategies to optimise paywall conversion

by Esther Kezia Thorpe access_time4 days ago

For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made. Although conversion rates and proportion of content paywalled will vary by sector and type of publisher, there are some general principles which can be shared across the industry in order to improve conversion rates. This is the aim of membership and subscription suite Poool’s new Conversion Funnel Benchmark Report. Poool have compared a range of anonymised key engagement and conversion data points across their 150 publisher clients to enable benchmarking in a new report, which will…

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“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows…

7 days ago
2 mins read
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ChatGPT-4 launch: Bing becomes vital for publishers to optimize for

Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for…

1 week ago
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Featured Articles

Don’t believe the h.A.I.pe — GPT-4 is a poor replacement for journalists: The Media Roundup
by Media Voices 7 days ago
2 mins read
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Today’s roundup is brought to you by Christopher  Don’t believe the h.A.I.pe: GPT-4 is a poor replacement for journalists There was a fun – if concerning…
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“Glamorising the banality of life”: BeReal, the social media app you don’t know, but will soon
by WNIP 1 week ago
3 mins read
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A huge hit with GenZ, the photo-sharing app BeReal is potentially the next big thing in social with 32M downloads in the States and 10M…
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Shifts in the programmatic market could benefit publishers
by Peter Houston 1 week ago
2 mins read
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The programmatic market is moving from open to curated solutions, bringing access to ‘premium’ supply The programmatic market could be moving from an open marketplace…
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Only half of advertisers believe legitimate news doesn’t pose a significant brand safety risk
by Contributor 1 week ago
4 mins read
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Following 250+ interviews conducted in October 2022 with marketer and agency executives directly involved in the media brand selection decision, Advertiser Perceptions found that 75%…
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What makes good podcast artwork? — The Media Roundup
by Media Voices 1 week ago
2 mins read
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Today’s roundup is brought to you by Peter  BuzzFeed encourages reporters to write more stories Colour me confused. BuzzFeed has cut its newsroom by about 40%…
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ChatGPT-4 launch: Bing becomes vital for publishers to optimize for
by WNIP 1 week ago
3 mins read
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Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for AI power but raises more ethical and copyright concerns. The…
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How to future-proof your ad revenue? Prepare for cookieless monetization with PPIDs
by Contributor 1 week ago
6 mins read
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As the use of third-party cookies becomes increasingly restricted, alternative identifiers are being sought to provide the same level of personalized user experiences and data…
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7 ways publishers benefit from white-label ad platform deployment
by Contributor 1 week ago
5 mins read
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For smaller publishers looking to harness programmatic advertising, the challenges of creating their own tech stack can be insurmountable. White-Label solutions offer a powerful alternative.…
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Immediate Media launches tailored video content via magazine QR codes
by WNIP 1 week ago
2 mins read
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olive, part of Immediate Media’s food portfolio, has launched QR codes within its magazine pages that generate video clips for readers to further explore the…
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Publishers brace for a period marked by uncertainty, “yet there are causes for optimism”: WAN-IFRA
by WNIP 1 week ago
4 mins read
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The latest World Press Trends report shows that business sentiment in the industry has taken a downturn, in a context where multiple challenges face news…
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From Boomers to Gen Z: The surprising ways US News Media is captivating audiences across generations
by Twipe 1 week ago
5 mins read
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Recent PEW research on news consumption across platforms in the US shows that older generations are rapidly becoming more digitally savvy Earlier this month, we…
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“29% fall in the similarity of media habits”: Consumers’ media usage drops and diverges
by WNIP 1 week ago
2 mins read
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A new IPA report shows that the commercial media usage of UK consumers is continuing to decline, equating to a 15% decrease over seven years.…
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National World considers serving an injunction on the BBC over competition in four English cities
by WNIP 1 week ago
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National World, one of the UK’s leading regional publishers, is considering serving an injunction on the BBC over its plans to launch new local websites…
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6 digital advertising trends gaining momentum in 2023
by Peter Houston 2 weeks ago
3 mins read
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Digital ad trends that publishers and advertisers should pay attention to this year When it comes to creating and supporting effective advertising strategies, publishers need…
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Subscribing to the year of retention
by Contributor 2 weeks ago
4 mins read
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Focus on the three Ps and the subscriptions won’t just come. They’ll stay. It will come as a surprise to precisely no one that economic…
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The questions data can’t answer, aka Audience research: The Media Roundup
by Media Voices 2 weeks ago
2 mins read
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Today’s roundup is brought to you by Peter  Gary Lineker really is not the story We led on this story in the podcast today and as…
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PPA announces Festival line up and agenda
by WNIP 2 weeks ago
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The PPA Festival, one of the UK’s leading publisher events, has announced its agenda for its forthcoming festival in London (25 April 2023) at The…
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“You have only 3 seconds to capture attention”: The News Movement’s secret to engaging Gen Z
by Jez Walters 2 weeks ago
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Seemingly out of nowhere, The News Movement has created a disruptive media brand targeting young audiences as well as partnering with global media organizations like…
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Meta is building a Twitter replacement
by WNIP 2 weeks ago
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Codenamed P92, it’ll be a decentralized, text-based social network Meta is working on a decentralized social app, according to reports by Platformer and MoneyControl.  “Twitter’s…
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Brand safety concerns recede as privacy, transparency and sustainability take center stage
by WNIP 2 weeks ago
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IAB Europe’s 2023 Brand Safety Poll shows that publisher efforts to improve brand safety are working. In its place, however, are increased concerns over privacy,…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • Should we regulate social media platforms based on where they call home?

    The current debate over TikTok has surfaced a number of arguments on both sides. However, if the UK is to strengthen regulation, it should not be to the detriment of user experience. And it should be universal. Zarnaz Arlia, Chief Marketing Officer at Emplifi, explains more… Over the last decade, social media platforms have faced …

  • Why more publishers need to be testing FLEDGE

    In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are publishers delaying their experiments with this tech? Mateusz Rumiński of RTB House implores publishers to start testing now, before it’s too late… It has been three years since Google first …

  • Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’

    An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web Vitals. But they can be improved by taking a few key measures. Viously’s Jon Westbrook explains more… Viously, a video technology for publishers, has analyzed the performance of the top …

view all guest columns

New Publishing Tech: Q&A

  • New AI editing tool for science publishers hints at what’s coming …

    We don’t cover science publishing – it’s simply too specialized a field – but occasionally we spot an innovation that shows clearly what’s coming downstream …

  • How technology can help publishers eliminate the threat of news deserts

    Since 2005, the U.S. has lost more than one-fourth of its newspapers and is on track to lose a third by 2025. News deserts pose …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • World Media Awards: Focus on new talent and sustainable campaigns for 2023

    An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The …

  • 2023: Welcome to the Year of Uncertainty

    2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how …

view all New Interesting & Timeless

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