What’s New in Publishing | Digital Publishing News

Two months ago, the Guardian achieved what many in the industry thought would be impossible: they recorded a small operating profit, following 20 years of multi-million pound losses. This was aided by record online traffic, reduced costs, and financial contributions from readers, putting the business in a sustainable position. Now that seemingly impossible goal has been reached, the challenge for the publisher is keeping the focus and momentum going to propel them forward to their next goal: 2 million supporters by 2022. The Media Voices Podcast sat down with the Guardian’s Chief Revenue Officer Hamish Nicklin this week to talk…

Pinterest recently introduced new video features for content creators and businesses. The features include an improved uploader, video tab, lifetime analytics, and Pin scheduling. This is noteworthy for publishers, as according to a May 2019 report by the Interactive Advertising Bureau and PwC, digital video revenue grew from $11.9 billion in 2017, to $16.3 billion in 2018. That’s a 37% increase, which surpasses all other formats. Further, mobile video revenues grew by 65% between 2017 and 2018. Earlier IAB reports predicted that brands will boost spending on video, and consumers are willing to see ads in exchange for free digital…

What’s New in Publishing is proud to present The Publisher’s Guide to Podcasting, a special…

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When it comes to Apple, Facebook and Google, the publishing industry hasn’t exactly been a…

3 days ago

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Opinion: Capture digital revenues with the right monetization mix
Many publishers today struggle with how to sell and value the numerous advertising opportunities provided by their digital editions. While publishers know they need to embrace a multi-faceted revenue approach, there is no playbook for finding just the right mix of monetization strategies. Sponsorships, paywalls, content channels, and mobile ads are a few of the …
Opinion: An AK47 to go with the roses?
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context of content. Nobody wants to see brands caught out by inadvertently advertising against embarrassing or unsafe content, such as hate speech or a story that is critical of the business …
GDPR one year on: The rising importance of first-party data
Opinion Earlier this month, Google announced they would allow Chrome browser users to block third-party cookies in a privacy-motivated attempt to grant control back to consumers. In the short term, this could mean trouble for the publishing and advertising ecosystem, who have traditionally relied heavily on the duopoly for data. But in a post-GDPR world, …

“We’re putting the reader at the heart of everything:” Inside the Guardian’s journey…

“We’re putting the reader at the heart of everything:” Inside the Guardian’s journey…

Pinterest doubles down on video: Publishers benefiting from increased referral traffic and engagement

Pinterest doubles down on video: Publishers benefiting from increased referral traffic and engagement

The Publisher’s Guide to Podcasting: Report Download

Clash of the News tabs: Apple, Google and Facebook square off

Readers seeking “more reputable” news sources: How news rating tools can help publishers

Converting news readers into paying subscribers: A primer for publishers

Data transparency labels for digital ads: Implications for publishers and advertisers

How the Beano Digital Network keeps the brand relevant to today’s kids online

Sony partners with Taboola to bring publisher content to its news discovery platform

“Loyal and engaged” edition readers are more valuable for publishers

Google Chrome’s built-in ad blocker rolls out globally (and there’s a new one in the works)

Publishers are building revenue models around rewarding users: Will ‘paying’ for attention pay?

How to increase revenue without compromising reader loyalty: Doing native for mobile-first readers

Q&A: Sourcefabric, co-creating journalism’s open-source newsroom CMS

Firefox is building an “ad-free internet,” and plans to pay publishers directly

“People are willing to pay for news,” and other top trends for European publishers

2 out of 3 consumers don’t trust information from social media, and social ad revenue growth has halved

Q&A: Trackonomics, PPA Industry Partner of the Year 2019

5 global social media trends, and how they impact publishers

BOXROX: Our readership grows 100-250% annually, here’s how

The must-read publishing stories you may have missed this week

78% of journalists fear for the future of the profession

Why publishers should optimize for loyalty: Loyal readers consume 5x more content, and stay subscribers