What’s New in Publishing | Digital Publishing News

After ceding the podcasting space to Apple for ages, Google has finally launched a podcast app for Android, called Google Podcasts. Most regular podcast listeners use the Apple Podcasts app on the iPhone. Since Android didn’t have a dedicated app by Google until now, listeners had to opt for various third-party services like Stitcher, Spotify, iHeartRadio and Pocket Casts. Google enters the fray Finally, Google tentatively stepped into the space earlier this year, rolling out a new feature where Android users could listen and subscribe to podcasts directly from Google Search, without having to install any app. Since then, they…

Facebook has been flirting with video monetisation for a while, with beta tests of ad breaks in live video, in-stream video ads, and ad breaks in on-demand video. Till now, these were mostly available to a limited set of partners. Now Facebook is rolling out monetization products they are building to a wider audience. “We want to provide different ways for creators to make money on Facebook, so they can choose what makes sense for their content and community,” said Fidji Simo, VP of Product at Facebook. By 2019, video content is predicted to command a hefty 80% of all online traffic.…

91% of online content receives no organic traffic from Google search, according to recent research by Ahrefs, one…

4 days ago

After a year and a half of experimentation, earlier this year Google started rolling out…

5 days ago

How Publishers Can Succeed In The Social Video Space
It’s widely recognised that younger audiences are spending far less time with traditional media in favour of digital media – and specifically social – which continues to dominate throughout the media landscape. For publishers, the time is ripe to adapt to suit their audiences’ new habits. By capitalising on the latest consumption trends, publishers can reclaim …
View From The Buy Side: Mobile Advertising
In 2018 people in the UK will spend an average of 2 hours and 7 minutes every day on mobile devices compared to 1 hour 56 minutes on desktops and laptops, according to eMarketer. Unsurprisingly, advertising budgets are following consumers’ eyeballs with more than half of all digital ad spend going on mobile ads. There …
Top 5 Programmatic Problems For Brands
Programmatic advertising accounts for 79% of all UK digital display ad spending (£3.39 billion out of £4.29 billion), and that share will reach 85% by 2019, according to eMarketer – for many publishers, it’s a significant and growing source of revenue. Increasingly, however, we’re seeing more and more questions being asked about the efficiencies of …

Google launches AI-based podcasts app, aims to double worldwide listenership.

Google launches AI-based podcasts app, aims to double worldwide listenership.

Publishers can now monetize Facebook videos

Publishers can now monetize Facebook videos

91% of content gets no traffic from Google. How to be in the…

Google’s “mobile-first” indexing change: A quick guide for publishers

View From The Buy Side: Mobile Advertising

Documented and Sludge the first publishers to use Civil’s crypto-platform

Deadspin’s Megan Greenwell on dealing with trolls and a bigger mission in sports journalism

Publishers take note: Podcast ad revenues reach $314M, marking 86% growth

Subscription boxes open up lucrative new revenue stream

FIPP: Digital subscription revenue superceding digital advertising

How publishers can rise to the challenge of fake news

Hearst UK makes leap into commercial advertising, produces TV ads

Why this publisher stepped away from print to focus on digital only

Allure editor in chief on diversity and how the title became magazine of the year

Top 5 Programmatic Problems For Brands

Research shows significant increase in digital magazine consumption

Thinking Beyond The Paywall: How Magazines Can Diversify

Apple looks to expand advertising business with new network for apps

Q&A: Suggestv Brings AI Video Distribution To Publishers

The scariest chart in Mary Meeker’s media slide deck

Publishers’ Rising Revenue Is Good News For Us All