What’s New in Publishing | Digital Publishing News

News publisher the Guardian has ramped up tests of its registration wall to its global audience, with growing numbers of readers having reported spotting it over the past few weeks. The tests were initially announced at the end of December 2019 in a post by Chief Product Officer Caspar Llewellyn Smith. At the time, the Guardian said that the “reaction to these tests will help to inform how we proceed,” and emphasised that the registration wall was part of a series of tests that represented the publisher’s “ongoing strategy to develop a deeper set of relationships with our readers”. But…

If you’ve been following the coronavirus crisis online, it’s likely you’ll have come across the Financial Times’s coronavirus trajectory trackers. The publisher has had its data journalism team working on producing charts coloured with the FT’s famous pink-tinged hues, which have contributed to a constantly-updating, free-to-read article on ‘Coronavirus tracked: the latest figures as countries fight to contain the pandemic’. Media Voices spoke to one of the team members behind these charts; Senior Data-Visualisation Journalist John Burn-Murdoch, for the podcast. Burn-Murdoch has been a leading figurehead for the charts on social media, taking the time to explain the FT’s data…

Increase in digital subscriptions and decline in ad revenues—trends seen prominently in the current crisis—were…

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As eCommerce develops, the emphasis for publishers, retailers and other interested parties (such as social…

6 days ago

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What was new in adtech, in May

The adtech Pac-Man gobbled up more tech companies last month as Twitter acquired mobile ad company CrossInstall. The mobile-only DSP was founded in 2012, has…

“Give the customer many reasons to come back”: Insights from FIPP’s report on paywall strategy

The magazine media industry has historically made around 70% of their revenues through print advertising, according to FIPP’s updated edition of Paywalls: How to start…

What’s ‘up’ for publishers? Traffic, subscriptions, and commerce revenue.

The average publisher expects things to normalize by early 2021 Even as the industry has taken a massive hit due to the Coronavirus, it’s heartening…

“Digital platforms are what are getting a lot of attention”: Magazines are pivoting, to engage a dramatically larger audience

In every industry, experts are trying to make their best guesses as to what’s next and how to meet it head-on. The impact of this…

How European publishers turned to ecommerce in tough times

Recently ecommerce monetisation specialist Tipser delivered a unique webinar analysing current ecommerce trends. The session included a deep-dive look into the company’s ecommerce strategy work with InStyle…

The must-read publishing stories you may have missed this week

Using data for more effective subscription marketing, how COVID-19 is accelerating innovation, and more Charting a path to subscription success As more publishers turn to…

Condé Nast announces plan to become carbon neutral by 2030

Condé Nast, the publisher of Vogue, New Yorker, GQ, Glamour, Vanity Fair, Wired, and others, has announced plans to become completely carbon neutral by 2030…

Rising to the paywall challenge

Paywalls are the digital version of the traditional newspaper subscription. Like most things digital, it introduces a new level of flexibility as well as complexity.…

COVID-19’s impact on programmatic ad spend: The winners and losers

MediaRadar, the advertising intelligence platform, has released its US analysis of COVID-19’s impact on programmatic ad spend in April. Not surprisingly, the travel, automotive and…

Data is the beating heart of our business: Insights from New Scientist

As politicians, businesses and commentators vie to see how frequently they can say “unprecedented times”, the COVID-19 outbreak has encouraged people to seek out more…

The top 15 publishing and media podcasts

Podcasts are an increasingly popular way to relax, learn new skills or keep up with the news, but they can also be a brilliant way…

Data-driven pricing strategies that grow subscription revenue

The latest FIPP Insider webinar saw FIPP President and CEO, James Hewes, and CEO of World Newsmedia Network, Martha Williams, joined by speakers from Mather…

“Diversify your revenue streams. Period. Full stop.”: IAB CEO to publishers

“You (publishers) need to diversify your revenue streams. Period. Full stop.” So says Randall Rothenburg, the President and CEO of the Interactive Advertising Bureau (IAB),…

How COVID-19 is accelerating innovation in publishing: Insights from FIPP

COVID-19 has affected the world in an extraordinary manner, and many of its after-effects are going to be permanent. According to FIPP President and CEO…

How L’Edition du Soir became the most read digital-only edition in Europe

Recently the team at Ouest-France shared some highlights about their digital-only edition, L’Edition du Soir. Looking at these numbers, it appears L’Edition du Soir has become one of the most-read digital-only…

Digital Publishing in 2020: Navigating COVID-19 and coming out stronger than ever

OPINION The business world is a very different place compared to just six months ago. Perhaps no more so than in publishing, where we’ve seen…

Being fully “open access” is key to success: Hindawi’s Mathias Astell

With scientists and academics mobilizing to face down the COVID-19 pandemic, humanity’s hopes rest on what they discover through testing and research. Vast amounts have…

“Our North Star is building habit”: How The Atlantic uses data for more effective subscription marketing

As the competition for reader revenue hots up, the ability to not only establish the triggers that drive people to pay, but to use them…

Digital Publishing in 2020: Navigating COVID-19 and coming out stronger than ever
OPINION The business world is a very different place compared to just six months ago. Perhaps no more so than in publishing, where we’ve seen the distribution and printing of newspapers, magazines and books all but stop in some markets, while at the same time the audience for news, entertainment – and let’s face it, …
The impact of COVID-19 on local news
COVID-19 came in like a wrecking ball, causing havoc and upheaval in many aspects and industries. Lives have been lost, the economy has tumbled, and our way of life has changed. And one industry that has been impacted in ways unforeseen is the publishing industry. Since WHO declared COVID-19 a pandemic, consumers across the globe …
Auto-tagging: AI for publishing beyond the hype curve
Opinion Ever since the advent of the internet, publishers and broadcast media have had their business models repeatedly upended by the pace of change. Some, such as the BBC, have acted quickly to adapt to the digital world, but many are struggling to keep up with the flux of digital publishing processes, disruption of the …

The Guardian rolls out global tests of its registration wall