Launched by Future plc in Sept 2020, PetsRadar has become one of the publisher’s most successful new launches of recent years and now comfortably sits in the top 50 brands within the U.S. lifestyle/pets category, according to Comscore. The launch of the new title was accompanied by raised eyebrows, coming as it did at the height of the Covid-19 pandemic in September 2020 when publishers faced considerable uncertainty not least from declining ad expenditure, furloughed workers, and event cancellations. Fast forward twenty months and PetsRadar now attracts 885,000 users each month globally with the next target, according to PetsRadar’s Global…
