67% of publishers plan to focus on iterating and improving existing products this year, according to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 report. In comparison, 32% intend to launch new products and brand extensions. “This is partly because publishers have less money available for risky investments,” writes author Nic Newman, “but also because most publishers now have a clear path on which they are set.” “Unique features and products that differentiate us” A lack of alignment between different departments such as editorial, marketing, commercial, and technology was cited as a major barrier to innovation by 41%…
