Ozone’s shareholders – News UK, Reach plc, Guardian News & Media and Telegraph Media Group – have announced a new wave of funding following a strong year of performance throughout 2022 that saw it increase advertising revenue by 61%. 15 non-UK publishers also now form part of the network.
Ozone – the UK’s digital advertising platform built for brands, by publishers – saw advertising revenue increase by 61% in 2022, outpacing the 7.4% AA WARC forecast for online display advertising by more than eight-fold. The platform’s brand count increased by 48% over the same twelve months.
Strong growth was also seen on the publisher side with BuzzFeed UK, HuffPost UK, Mumsnet, Autovia, and Asian Media Group joining the UK alliance. 2022 additionally saw the launch of Ozone’s Biddable Management Service to help small and medium-sized publishers, or UK arms of international publishers, increase their programmatic revenues.
The strong performance has now been underpinned by additional investment from Ozone’s existing shareholders – News UK, Reach plc, Guardian News & Media and Telegraph Media Group – which it is hoped will help the business fast-track development of its offerings for advertisers as well as tools and analytics for publishers.
Over the past year, Ozone has won numerous industry accolades including Media Week’s Brand of the Year, The Media Leader’s Technology Company of the Year, and Digiday’s Best Publisher Platform.
Commenting on the new investment, Martin Harriman, Ozone’s Chair said, “Following an impressive twelve months, our shareholders have invested further in Ozone to accelerate the profitable growth plans of the business. Not yet five years old, the new investment reinforces the board’s view of Ozone’s critical role in creating a sustainable future for journalism and editorial content, as well as the digital advertising ecosystem at large.”
We’re delighted to have started 2023 with an even deeper commitment from our founding publishers. The investment enables us to build on the exceptional performance we’ve seen in the past 12 months, and focus on delivering better service, products and tools to our advertiser and publisher partners.Damon Reeve, CEO, Ozone