Google has introduced a global program to help news publishers navigate the complexity of digital transformation. The GNI Digital Growth Program is a free program aimed at helping small and mid-sized news publishers around the world develop the capabilities required to accelerate the growth of their businesses online.
The program is informed by the lessons learned from GNI projects and programs, and was built in collaboration with industry experts including FT Strategies, FTI Consulting and Mather Economics, plus news industry associations including INMA, Local Media Association and WAN-IFRA.
We’ve learned from our partners that the shift to digital doesn’t happen overnight. It takes months and even years of hard work to attract and develop digitally-minded talent, adopt data-driven thinking and build an audience-first culture. Through the GNI, we want to support publishers with this transition.Ben Monnie, Google’s Director of Global Partnerships Solutions, News
The GNI Digital Growth Program will initially focus on five topic areas: Reader Revenue, Audience Development, Advertising Revenue, Data and Product.
The curriculum includes playbooks of real-world examples, interactive exercises to help solve business problems, workshops to bring these lessons to life and Labs to provide hands-on advisory support.
Participating publishers will have access to:
- A comprehensive playbook that offers publishers strategies and real-world examples to help with building and optimizing a reader revenue model
- A set of interactive exercises, including an Opportunity Sizing exercise to help publishers estimate their potential reader revenue opportunity, a User Funnel diagnostic to identify areas for improvement across key reader revenue performance metrics and a Goal Setting exercise to build a plan for long-term reader revenue growth
- Workshops led by top industry experts offering business recommendations
- GNI Labs which provide a group of publishers with personalized support and one-on-one coaching from our industry partners
This program builds on the recently launched edition in Europe. It has now expanded to 10 languages: English, Spanish, Portuguese, French, Italian, Polish, German, Korean, Japanese and Bahasa Indonesia. And as the curriculum evolves over time, Google will introduce specialty sessions for publishers, such as Print-to-Digital Transformation and Digital Startups.
“Google has long invested in supporting news organizations as they adapt their business models in an evolving media landscape. That’s why widely sharing our findings with the news industry has always been a cornerstone of the Google News Initiative’s approach,” says Ben Monnie, Director of Global Partnerships at Google.
“Through the GNI Digital Growth Program, we look forward to working with more news companies to think differently about their digital business, unlock new revenue opportunities and build sustainable growth online.”
Google cares deeply about journalism. We believe in spreading knowledge to make life better for everyone. It’s at the heart of Google’s mission. It’s the mission of publishers and journalists. Put simply, our futures are tied together.Sundar Pichai, CEO of Google