Audience Engagement Digital Publishing
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NYT’s subscriber-only newsletters, back room of booze to boost sales, and more: The Media Roundup

In Nebraska, a weekly paper is filling its community’s need for news — and booze

Creative Printers is a printing shop that also publishes three weekly community papers. They had space in a back room which wasn’t being used as they don’t have antiquated printing presses any more, so after surveying the community, they opened a little liquor store in its place.

Now, sales of the papers are up, and they’re also selling photos from The Stapleton Enterprise’s archives. The place has turned into a community hub, with lots more planned.

In Nebraska, a weekly paper is filling its community’s need for news — and booze

This might seem like a niche little diversification study (albeit a fun way to start the week). But the principles here can be applied to pretty much anyone. Researching and setting up opportunities to bring your community together can boost the bottom line.

The New York Times is making about a third of its newsletters subscriber-only

It’s a bold move from the King of Subscriptions. An estimated 15 million people are reading one of the Times’ newsletters each week, and the NYT has said it’s now taking a third of them and making them available only to subscribers. Subscriber-only newsletters are both a retention play and a conversion play, as the newsletters are such a vital part of the subscriber relationship.

Instagram Inspiration: Exploring NatGeo’s socially responsible strategy

National Geographic is an Instagram powerhouse. It tops 175 million followers, which makes it the platform’s 12th most followed account. I spoke to NatGeo’s Director of Instagram about how they use the platform to reach younger people with key messages about climate, conservation, and our changing world.

Paid content prices, in local Big Mac equivalents

On one level, this is a fun comparison of Big Mac prices in different countries, and subscription equivalents. But it also makes some valuable points about the affordability of subscriptions in countries with hugely different price levels and average income rates.

This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here: