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NYT doubles down on newsletters, BBC Local News Partnership is a success, and more: The Media Roundup

Four years on, BBC Local News Partnership is a success

The BBC isn’t perfect, but it’s way better than it gets credit for and it’s really nice to lead on this good news story from

The BBC’s Local News Partnership scheme (LNP) was created in 2017 to increase coverage of local stories in the UK. The programme put 150 reporters in newsrooms up and down the country on three-year contracts, paid by BBC, to write about public interest topics.

Four years on, these journalists have published 200,000 stories, uncovering reductions in local bus services, investigating police staff profiting from selling part-worn tyres from force vehicles and highlighting failures in criminal background checks by public authorities.

Before the scheme was launched, there was a lot of skepticism about BBC working with commercial papers and producing value for the audience. As the impact of the scheme and the stories reported have shown, the skeptics were wrong.

The New York Times doubles down on subscription newsletters

Sticking fast to its “Journalism worth paying for” mantra the NYT is shifting at least 18 newsletters behind its paywall. The paper reaches nearly 15 million people every week with more than 50 newsletters published across a huge range of topics. The key to its paywall play is that almost half its subscribers open at least one newsletter a week.

Unified ID 2.0 gets support from agencies, but publishers aren’t convinced

Looking ahead to a world without third-party cookies, IPG has joined agencies like Omnicom Media Group to formally endorse UID 2.0. Founders The Trade Desk are keen to encourage more industry adoption and move the issue of new identifier solutions forward. But major publishers, including The New York Times, have said they won’t experiment with identity technologies, including UID 2.0. And my head still hurts.

Media Futures’ Jim Bilton says, “Go West, Young Man”

The US is still the world’s largest market for media products and services, despite the rapid growth of China and India. In this piece Jim Bilton takes a look across the pond, comparing the performance and attitudes of over 170 UK media companies against 154 US peers. Interesting that, despite the complexities, the global pandemic seems to be opening up ‘unexpected gaps and alliances’.

This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here: