Digital Publishing Interesting and Timeless
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New potato magazine polywrap aims to eliminate single-use plastics

UK-based fulfilment and print services company, bakergoodchild, has launched a 100% compostable and eco-friendly magazine polywrap produced from potato starch.

The innovation, which aims to eliminate single-use plastics within magazine publishing, originates from various potato products including waste from the food industry.

The potato-based packaging material is known as a ‘Bioplastic’, which are thermoplastics polymers made from renewable resources like natural and sustainable potatoes instead of crude oil. These Bioplastic granules can be processed on standard machines to produce thermoplastic resins, biopolymer materials which can be used in the same way as traditional synthetic plastics. All raw materials used in the production and manufacture of Bioplastic are in compliance with relevant food contact directives.

The environmentally responsible packaging alternative has already been taken up by a few early adopters including Audley Traveller magazine amongst others.

Speaking about the introduction of the Bioplastic polywrap, bakergoodchild Director, Adam Stafford, comments, “As a brand we are fully behind improving the environment and are working with partners and customers to achieve various goals, which has resulted in a good uptake in using the potato starch based polywrap, which is 100% biodegradable and importantly provides a premium look and feel.”