Audience Engagement Digital Innovation Digital Publishing
1 min read

“Mojo allows journalists to shoot, edit, publish and broadcast live with their phone”

Journalists at KTSF Television are using mobile journalism (mojo) techniques to provide news to over 1.4 million under-served Asian-Americans in the San Francisco Bay Area, California.

Geoffrey Roth, director of content development at the station, explained that although the broadcaster has been running successfully since 1976, smartphones have now enabled its reporters to better cover the issues affecting the Chinese community than ever before, providing them with more stories that aren’t necessarily picked up by the area’s other English-language stations.

“The general manager of KTSF brought me in because he wanted to make the journalists more efficient, effectively increasing the amount of local news they produce and the number of newscasts they do,” he said.

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