Digital Publishing Platforms
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Meredith digital ad revenue up 80%, Twitter’s longform strategy, and more: The Media Roundup

Twitter’s longform strategy

For readers, Twitter has always been a great discovery engine. Unfortunately for the blue bird, that utility has never really been translated into cold, hard cash. “Twitter has captured very little of the revenue in digital publishing, despite generating tons of demand,” writes Nathan Baschez.

This has been true for advertising referrals forever and, more recently, newsletter subscription referrals. But Baschez thinks, at least on the newsletter front this will change with Twitter’s integration of the Revue newsletter platform.

Last week Twitter announced it was letting Revue users solicit new subscribers ‘direct from their profile page in two clicks’. As big fans of both Twitter and Revue, we wholeheartedly support this move and applaud what Baschez calls, “Twitter’s goal to make Revue the best place to publish for independent publishers”.

Meredith reports 80% increase in digital ad revenue

US magazine giant Meredith is reporting a strong fourth quarter, with total revenue rising to $718 million, representing 17% growth year-over-year. The figures include an 80% increase in digital ad revenue, plus a 19% increase in licensing and consumer driven revenue. For the full year, revenue was an eye-watering $3 billion, a 5% increase year-over-year.

Facebook’s Content Report shows slim pickings for news publishers

Content from news publishers made up a tiny fraction of all the content that Facebook’s U.S. users viewed in their news feeds, according to the social network’s inaugural content report. Most content viewed is updates, photos, videos, links and interactions from friends, groups and organizations. No real surprise, but almost 90% of news-feed content doesn’t link our of Facebook.

Guardian, Mail, Sun, ITN and others urge UK gov to save trapped Afghan colleagues

More than 20 news brands from 11 UK-based media organisations co-signed an open letter to PM Boris Johnson and (former?) Foreign Secretary Dominic Raab earlier this month calling for special visas for their Afghan colleagues. With the situation worsening a new letter has been sent, urging the Government to ensure colleagues are able to get on evacuation flights.


This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here: