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Google news surfaces can generate nearly as much traffic as regular Google search, so it’s critical that you set up Publisher Center properly for your publication
If you’re a magazine or newspaper publisher of any kind, you need to have a Google Publisher Center (GPC) account. GPC is the key to getting your content more easily found on Google news “surfaces” like Google News, Google News on Search and even Google Discover.
For some publications, these Google news surfaces can generate nearly as much traffic as regular Google search, so it’s critical that you set up GPC properly for your publication.
In this session, Eric shows you:
- How the entire Google News ecosystem works
- How to create a Google Publisher Center account
- How to set up your site and RSS feeds to work with Google Publisher Center
- How accelerated mobile pages (AMP) can give some publishers an advantage
Each week, 25-year digital media veteran, Eric Shanfelt, helps magazine publishers and media companies grow their audiences, drive revenue, and improve their digital platforms. Topics range from owned and programmatic advertising tactics, to SEO, social, email and controlled and paid subscription/membership, ecommerce, analytics, content distribution, and more. Whether you publish a consumer enthusiast/hobby title, a B2B trade journal or association, a regional business/city magazine, or a regional newspaper, each session will have something that you apply to grow your business and your career.
