With Google sunsetting third-party cookies on its Chrome browser next year, the report looks at what identity solutions are available to publishers and advertisers moving forwards.
We also ask industry leaders their opinion on the steps publishers can take now, as well as which emerging solutions, or combination of solutions, might help publishers pave the way forward in this cookieless future.
As a key part of the report, we have interviewed many of the leading tech vendors offering cookie-less solutions, and enquired into the thinking and rationale behind them. The purpose is to provide an all-encompassing report that publishers can use as a guide and reference point.
Given the sequence of fast-moving events, and rapidly evolving market, WNIP will publish a second edition of the report later this year.