Digital Innovation Digital Publishing
1 min read

How publishers can effectively manage technology and transformation: Insights from Aller Media

headphones and iphone

In this week’s episode, we talk to Christoph Schmitz, Aller Media’s Product Owner for paywalls, login, subscriptions and CRM (and recent interim CTO).

He discusses managing technology and transformation across different brands, how Aller Media is taking advantage of willingness to subscribe in Norway, and their collaboration with other publishers for a single sign-on project.

He also explains how GDPR has actually helped Aller Media take control of their data.

See the full transcript here

In the news round-up, Chris and Esther tackle the Scousetrap/WAGatha Christie embarrassment for The Sun, as well as Group Nine’s acquisition of PopSugar and a rumoured mega-bundle from Apple.

Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world

Related posts

What's New In Publishing articles suggested by Bibblio
Helping publishers increase engagement, improve monetization and drive new audiences. Read more