Digital Innovation Digital Publishing
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Hearst MD of Men’s Lifestyle Alun Williams on Esquire and the importance of brand

coffee and phone

This week, Hearst’s Managing Director of Men’s Lifestyle and Health & Fitness Alun Williams treats us to a look inside the Esquire Townhouse, and takes us through the importance of being a market leader, the new skills required at the magazine publisher, and how to resist overextending a brand.

In the news roundup the full complement of Esther, Peter and Chris look at two new and very different news app launches from The Guardian and The Information, examine the reasons Sky News might have launched a Brexit-free channel, and coolly and unemotionally dissect The Sun’s plans to conquer the USA.

Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world

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