Audience Engagement Digital Publishing
1 min read

Harry Potter’s moving newspapers are now real

The cover of the latest issue of Empire magazine, the UK title covering all things movie-related, is pretty cool. The special issue of the magazine, preceding the premiere of the new Harry Potter spinoff, “Fantastic Beasts and Where to Find Them,” features digital video players embedded in the cover of the print edition.

Video players integrated into a mock front page of The New York Ghost, a wizard newspaper from the Potter universe, allow readers to watch a trailer promoting the movie and a short behind-the-scenes feature. Readers can turn the video on and off with buttons on the cover. A USB port allows them to recharge the video players when their batteries run low.

Empire distributed 5,000 copies of the limited-edition magazine to newsstands at British retail chain Sainsbury’s, with a cover price of £9.99 (or around $12.15).

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For a look at the technology itself, view here.