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Guardian digital reader revenue climbs, half from outside UK: The Media Roundup

Guardian digital reader revenue climbs, half from outside UK

International revenues now make up more than 30% of Guardian Media Group’s total income according to financial results for the year to 28 March 2021. More than half of The Guardian’s digital reader revenue comes from outside the UK, with the US election campaign cited as a key driver.

Digital reader revenue was £68.7 million, up 61% on last year. Digital subscriptions were up 46% year-on-year to 401,000; recurring contributions were up 24% to 560,000; and The Guardian received 585,000 single contributions globally, up 83% on the year before.

Guardian digital reader revenue climbs, half from outside UK

All this is good news for the group. Although it still posted a £10 million operating loss for the year, GMG’s net operating cash outflow was £15.6m in 2021, inside the £25 million interest returned on the £1.15 billion Scott Trust Endowment Fund. Not perfect, but very much in the right direction.

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This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here: