Audience Engagement Digital Publishing
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Google launches YouTube Player for Publishers

A group of news outlets have been testing the product since December, and the player is now open to all European publishers.

The YouTube Player for Publishers, a video solution developed in partnership with a group of media organisations members of theDigital News Initiative (DNI), is now open to all European news outlets, Google announced today.

The new player aims to provide audiences with a better viewing experience across devices, both on desktop and on their mobile apps, while giving news organisations access to more options to monetise their videos through adverts and content syndication.

The concept of the product derived from conversations the technology company initiated with DNI members in June 2015, with the aim of outlining a proposal to “make video work easily and at scale for everyone in the news sector,” Ben McOwen Wilson, director of content partnerships for YouTube, told


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