Audience Engagement Digital Publishing
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Fleet Street’s incursions into the US news sector: The Media Roundup

Fleet Street’s incursions into the US news sector

Sharing a primary language with the US has benefited British news titles for decades upon decades. But that’s been supercharged since the advent of digital news – and you could make a credible case that without access to US audiences the fortunes of UK-based titles would look very different in 2023. But, as this article from William Turville points out, there’s another landgrab ongoing as more UK titles push into the US.

This year Reach plans to hire 100 staff to launch US websites for the Mirror, Express and the Irish Star. The Telegraph is currently hiring for two senior positions – US homepage and app editor and senior US SEO editor – to help meet its ‘ambitious targets for audience and subscriber growth in the US’. And the BBC is also expanding its news presence across North America.

That’s in addition to the Spanish-language expansion from titles including the Independent. Global expansion is nothing new for news titles, but as the need for digital adspend grows we can expect to see more UK titles attempt to capitalise on their reputations in the US.

The Week Junior US goes from strength to strength

We love The Week Junior here at Media Voices. A counter-intuitive bet that still surprises people when they learn about it. So I’m well chuffed to find out that its US equivalent has topped 100,000 subscribers, and it managing to balance that with a growing advertising business as well.

Media businesses make slow, slow progress towards representation

This is bittersweet news. Better representation in media businesses isn’t just a moral imperative, it’s better for the bottom line. That’s a win/win! And yet most media businesses are still only inching their way towards inclusivity, in part because of the inertia of our industry.

Throwback podcast

If you haven’t had chance to listen to our end-of-year review featuring BuzzFeed’s Caroline Fenner, AdWeek’s Stephen Lepitak and Poool’s Ludivine Paquet, then here’s your last chance! Not really, it’s going to be up forever. It’ll be the last thing left on the internet.

This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here: