Experts are predicting a significant uptick in holiday spending this year. In fact, the National Retail Federation (NRF) reports that 2021 may deliver record-setting holiday sales, up to 10.5% higher than 2020 levels. And while in-store shopping is expected to rebound, online shopping continues to dominate holiday spending, with projected ecommerce growth of 11 to 15% year-over-year.
While increased holiday spending offers a tremendous opportunity for online publishers and affiliate marketers, the 2021 holiday season is not without its challenges. Ongoing supply chain disruptions are expected to cause merchandise shortages, which means consumers may find fewer deals – and more out-of-stock notices – throughout the shopping season.
The good news is, adding price comparisons to your commerce content will help your audience find the products they’re looking for this holiday season, at the best available price – and drive more affiliate revenue in the process.
Price Comparisons Give Consumers What they Want
People love the convenience of online shopping, but it’s not always easy to find the best deal. So comparison shopping has become a way of life for today’s consumers. Recent data shows that 94% of online shoppers take the time to compare prices before making a purchase.
Offering price comparisons as part of your commerce content strategy can simplify the comparison shopping process for your users. And by helping them find the best available price before they click, you’ll improve the overall shopping experience and strengthen your reputation as a trusted resource.
How Price Comparisons Work within Commerce Content
Building affiliate links into your commerce content is a tried-and-true strategy for generating revenue. But traditional affiliate links are limited, because they can only promote one merchant at a time. If the product happens to be out of stock or the price isn’t competitive, the consumer will shop elsewhere – and you’ll miss out on the revenue.
Price comparisons can be seamlessly integrated into any number of content types, including holiday buying guides, “top gifts” advertorials, product reviews and recommendations, daily deal promotions, and much more. Depending on the solution you choose, you can even customize the style and layout of recommendations to work smoothly within your content flow.
Price Comparisons Benefit Publishers, Too!
Smart publishers understand the importance of diversifying their revenue. A comparison shopping solution lets you reduce reliance on any individual retailer (like Amazon or Walmart), while increasing your overall affiliate revenue. In fact, price comparisons can provide up to 179% higher earnings per click and up to 200% more clicks and conversions.
Sovrn offers price comparison solutions for publishers of any size, whether you’re looking for easy implementation or robust functionality.
- For larger publishers with more in-house resources, Sovrn //Commerce Product API offers additional customization options and functionality. It even feeds detailed product and merchandise data directly into your CMS, to help drive more informed content decisions and increase conversions.
Don’t wait – Get Started Today
Consumers will be shopping early this year in hopes of scoring the best deals and avoiding delays. The sooner you start offering price comparisons, the sooner you’ll start to reap the benefits. If you’re ready to see Sovrn’s price comparison solutions in action, just request a demo by emailing email@example.com and our team will be happy to help.
You can also review our Q4 Shopping Season Calendar for tips to help maximize your earnings this holiday season.
Disclosure: What’s New in Publishing is wholly owned by Sovrn Holdings, Inc.