Audience Engagement Digital Publishing
1 min read

Creating content to support families: Insights from Meredith’s parenting brand Parents.com

This week, we hear from Julia Dennison, the Executive Editor of Meredith’s parenting brand Parents.com.

She talks about how they’re supporting parents who are trying to juggle childcare and their own jobs during the pandemic, how they use SEO to anticipate their audience’s needs, and their explanatory approach to polarising topics.

She also highlights the recent launch of their podcast on diverse families.

See the full transcript here.

In the news roundup the team discusses why the Guardian is cutting its weekend edition, Twitter’s no good very bad week, and pit Pink News and Cosmo against one another in the first ever Membership Smackdown.

Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world

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