After 37 years, Condé Nast is shutting the print edition of Self and taking the brand digital-only, the company has announced.
Editor-in-chief Joyce Chang, who took the helm in 2014 after arriving from Hearst’s Cosmopolitan, is leaving the company, a Condé Nast spokesman confirmed.
A privately held company, Condé Nast is undoubtedly facing pressure to supplant declines in its print business with growth on the digital side, especially in video content.
The magazine actually saw a marked increase in print subscriptions during Chang’s tenure, according to data from the Alliance for Audited Media, but newsstand sales have fallen off considerably, down 71 percent since December 2013.
The magazine becomes the second victim of attrition in Condé Nast’s print portfolio in as many Decembers, as the announcement comes about one year after the company shuttered Details after 33 years in print. Unlike Self, which will remain a distinct brand, Details was folded into GQ.