Why we need a new metric for mobile ad viewability
The issues with ad viewability are well-documented. Research regularly pops up which more often than not unearths cases of fraud, bots and misleading reporting, with…
Display Advertising Continues to Drive Publisher Revenue
AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising.…
Future Publishing confirms Newbay Media acquisition
Future Publishing has confirmed its purchase of US content business Newbay Media for £13.8m, broadening the publisher’s reach across conferences, magazines, events, digital content and data…
Google Chrome’s mobile article suggestions now 4th greatest source of referral traffic
Chrome’s mobile referrals are now 4th, behind Twitter, Facebook, and Google Search. Research by Chartbeat’s data science team reveals that Google Chrome’s Articles for You (also known…
Publishers bristle at agencies’ demands for first-party data
Ad agencies using data to retarget publishers’ audiences is nothing new. But multiple publishers have said they’re getting more frequent, onerous demands from ad agencies…
GDPR For Publishers: The Lawyer’s View (Podcast)
With GDPR on the very near horizon, the need for publishers to clarify their legal obligations and implement them is essential. WNIP met with one…
What The Guardian’s US Mobile Innovation Lab can teach other publishers
Two years, two dozen experiments, a $2.6 million grant from the Knight Foundation, and hundreds of thousands of readers later, the Guardian’s US Mobile Innovation Lab…
Back in vogue: the return of the digital newsstand
The notion of a digital newsstand is nothing new, but 2018 has seen a revival of the concept following several large shots in the arm,…
Less is more: How fewer ads can make you more money
In conversations I have with publishers, I see the reconciliation of user experience and ad revenue as one of the toughest digital publishing challenges. Fortunately there…
The forthcoming Pactio platform will let readers fund their favorite reporters
On his Medium page the founder of Pactio, Adriano Farano, describes how trust in all organizations is in free fall before adding, “In the digital world it’s much easier…
How Axel Springer came back from the dead: it disrupted itself
Around the turn of the Millennium, Axel Springer – Germany’s largest media group – did not have a digital publishing strategy. From Europe’s most successful…
James Harding: What Next? #Techlash
James Harding, former editor of the Times of London and until recently the Head of News at the BBC, gave a provocative and bold speech at…
Google rolls out vast pro-publisher initiatives
It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…
To podcast or not to podcast?
So you want to start a podcast? The market for podcasts is growing and it seems like everyone else is doing it. That said, there are…
London Brand Safety Summit 2018: it still matters
Brand safety is one of the most critical issues facing publishers and advertisers in today’s complex digital ecosystem. To tackle the topic head on, some…
Cambridge Analytica furore sparks renewed calls for Honest Ads Act
Shadow UK digital minister Liam Byrne, the Labour MP for Birmingham Hodge Hill, has sparked calls for a new UK version of the Honest Ads…
Why are news publishers pivoting to subscriptions?
Why are so many news publishers pivoting back to subs & paywalls? After all, they didn’t work for most of them before. We all know…
Media 10 reveals its secret to readership growth through event and magazine partnerships
Media 10 is a privately-held independent publisher and events company owning a portfolio of 13 publications, 39 websites and 30 live events. Headquartered in London,…
Reddit is trying to tighten its relationship with publishers
After nearly a decade of indifference, Reddit is cozying up to publishers. Over the past year, a media partnerships team of four has ramped up efforts…
When should a publisher adopt a membership model?
With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates…
