How publishers can drive up traffic using Flipboard
The ever-growing threat of a simple algorithm change to Facebook or Google continues to loom over publishers, but Parse.ly’s latest traffic report has a few…
Six strategic takeaways from a week visiting New York newsrooms
Every summer, for the past three years, my colleague Lisa Heyamoto and I have taken a group of University of Oregon students to New York…
CMPs for publishers: a comparison guide
We’re only a few months into GDPR with many publishers still struggling with GDPR compliance and falling short of their obligations. Others, notably US publishers…
Twitch, Facebook, YouTube and the future of Interactive Video
With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s…
New financial services to help publishers thrive
In the publishing industry you often hear discussions around the impact of the Facebook/Google Duopoly on publisher business models, or the competition for shrinking audiences…
Blockchain: The Ultimate Resource Guide for Publishers
If you’re in finance or business, chances are you’ll have already heard about blockchain. Over the past year or so, the meteoric rise of cryptocurrencies…
WARC Publishing Report: It’s the best of times, it’s the worst of times
News publishers, still coming to grips with the switch to digital and a loss of print advertising revenue, are exploring new business models to offset…
LinkedIn for publishers: An “untapped” channel to new audiences
For a while, Facebook was the leading source of online traffic for publishers. But recent developments caused Facebook to deprioritize content shared by publishers, and…
Publishers take note: Google will mark all HTTP sites “not secure” starting July
For publishers, getting quality traffic to their online properties is itself quite a big challenge, especially in the current environment of turmoil in the digital…
The “front page of the internet” gets newsy
Reddit—one of the most popular websites in the world with over 330 million active users, and often billed as “the front page of the internet”—has…
Facebook goes on the offensive “to promote high-quality journalism and news literacy”
Facebook has already been tackling the spread of false news across its network for the last year and a half, and now they are upping…
Microsoft News app: “Supporting publishing ecosystem and quality journalism”
Microsoft has launched a rebranded Microsoft News app for iOS and Android. Its news engine will also power news across a variety of Microsoft products,…
Google launches AI-based podcasts app, aims to double worldwide listenership.
After ceding the podcasting space to Apple for ages, Google has finally launched a podcast app for Android, called Google Podcasts. Most regular podcast listeners…
Publishers can now monetize Facebook videos
Facebook has been flirting with video monetisation for a while, with beta tests of ad breaks in live video, in-stream video ads, and ad breaks…
91% of content gets no traffic from Google. How to be in the 9% that does.
91% of online content receives no organic traffic from Google search, according to recent research by Ahrefs, one of the largest data companies in the search marketing industry.…
Google’s “mobile-first” indexing change: A quick guide for publishers
After a year and a half of experimentation, earlier this year Google started rolling out its mobile-first indexing to more sites globally. Mobile-first indexing means…
7 pivotal trends in content marketing for publishers
The Content Marketing Association (CMA) — the UK industry association for marketing, publishing, advertising and social agencies — has just released a comprehensive report on…
9 Takeaways from the Digital News Report 2018
Damian Radcliffe rounds up the key takeaways from the seventh Digital News Report Today sees the publication of the seventh Digital News Report from the Reuters…
After Facebook, what’s next? Publishers grapple with traffic fragmentation
Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…
How Publishers Can Combat Fake News
Fake news is a major issue. Not only are publishers and companies like Facebook and Google being forced to rethink what their role is in…
