“Talking trust is not enough”: News publishers join the fight against the Apple tax
Apple’s seemingly inviolate store terms – long questioned for favoring Apple’s own services and apps – may well bend for those who have sufficient power…
The digital juggernaut, and the eventual, inevitable eclipse of print
When the Financial Times’ digital subscribers surpassed print for the first time, it was an outlier event. Within about half a decade, the exception is…
Google will now label ‘fast pages’ and rank them higher in search
“Chrome will begin to highlight high-quality user experiences on the web, starting with the labelling of fast links,” Google announced on the Chromium Blog. “This…
“We’re in fighting shape and going strong”: Resilient publishers continue to embrace new opportunities at an unprecedented rate
Publishing has been resilient through the pandemic and Q4 “is expected to be mammoth,” according to Keywee’s latest The State of Publishing in 2020 report.…
From 6k to 93k YouTube subscribers in 8 months: Inside the Evening Standard’s growth strategy
The Evening Standard is best known for its London-based free daily newspaper, and has been one of the many publishers hit hard by lockdown and…
A “secret commercially valuable plan”: Google is planning to test a 6GHz network
With a 5G explosion on the horizon, Google has already set its sights on the 6GHz spectrum, which is expected to allow for faster and…
“Once you come to rely on it, you won’t unsubscribe”: How publishers are using audio stories to fuel engagement and generate revenue
The increasing popularity of podcasts has encouraged publishers to expand their audio offerings. Many have introduced audio versions of articles. These are generally embedded above…
News+ poised to play a central role in Apple’s “most important product launch this year”
In just a couple of months, alongside the next iPhone line, Cupertino is expected to launch “its most important product ever.” It will be called…
3 in 4 publishers have responded to the pandemic with new content products, “from brand-building to securing a lucrative new revenue stream”
Nearly 3 in 4 publishers say they have created new content products in response to COVID-19, according to a survey by BRAND United and Publishing…
4 ways publishers are engaging audiences during COVID-19
Publishers have deployed a range of means to generate loyalty during the pandemic. By harnessing new products and services, as well as pivoting old ones…
Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement
Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of Transparency & Consent Framework (TCF)…
Apple News+ to intercept publisher traffic, with iOS 14 update
One topic Tim Cook apparently wasn’t quizzed hard enough on in his Congress appearance was the future of its Apple News product. Apple’s upcoming operating…
“Opportunity to own the entire user journey”: What publishers can learn from BuzzFeed’s efforts to deepen engagement and multiply eCommerce revenues
BuzzFeed readers will now be able to buy the products recommended in its reviews and listicles within the website itself, the way they do from…
“Digital subscriptions are suddenly the prime driver of growth”: Fundamentals of building a reader revenue business model
Publishers across the world have been increasingly favoring direct reader revenue models because of the continued decline in ad revenues. The COVID-19 pandemic has accelerated…
Green-fingered publishers see growth in gardening and sustainability
Lockdown has changed many aspects of daily life, but some publishers have spotted an opportunity as interest rises in gardening and sustainable living. From creating…
“We must be ruthlessly focused on our readership”: How publishers are growing subscribers with audience-focused strategies
Spanish publisher ARA has seen its unique users increase by 38%, and page views grow by 42% over last year. It has also seen notable…
231 ways publishers can make media pay
Proven revenue ideas for publishers, both large and small COVID-19 has reinforced the need for publishers to diversify their revenue sources. With advertising proving to…
“We are witnessing the emergence of a new media economy”: Newsletters are opening new avenues of growth for publishers
Journalism is witnessing the rise of a new business model. Some journalists who launched their own newsletters in recent years have found that they can…
How Hearst UK’s new product testing facility aims to enhance relationships with readers and partners
Hearst UK has unveiled The Hearst Institute, a state-of-the-art testing facility to enhance its product testing and accreditation capabilities across its brands. The 8,000 square…
“We can sell infinite tickets to a global audience”: How publishers can create engagement, build brands and generate revenue through virtual events
Live events – a trillion-dollar industry – were one of the first casualties of COVID related lockdowns, according to FIPP’s latest report on virtual events.…
