5 case studies to inspire your retention strategy
With more and more publishers focusing on reader revenue strategies, acquisition has become a major topic in the industry. However it’s retention that’s the real key to…
We stopped producing content. The results weren’t good.
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to the immediate return of most…
DuckDuckGo delivers 49% more visits, as organic search traffic from Google falls further
“DuckDuckGo has become one of the feistiest adversaries of Google,” The New York Times reported a few days ago. Merkle’s latest digital marketing report shows…
How a publisher used organic search to boost on-site recirculation by 300%
Staff reporter Hanna Horvath, of Policygenius, knew that her readers are typically people in their thirties and forties, going through major life changes like getting…
Inside the HuffPost’s new School of Journalism
Last week, HuffPost UK announced the launch of a new project – the HuffPost School of Journalism, in partnership with Birmingham City University. The school…
“Faster bandwidth unlocks new ways to tell stories”: Publishers get ready for 5G
Opensignal, a mobile analytics company, recently released its analysis of 5G performance in eight countries. According to the report, “5G boosts the maximum real-world download…
Death of the metered paywall: Google makes it official
A month ago, almost to the day, we reported that Chrome would make it easier to bypass paywalls. Google has now made it official, confirming…
Fighting fake news: 5 free (but powerful) tools for journalists
A Pew Research Center study, released last month, found that most U.S. adults (63%) think that altered videos and images create a great deal of…
What publishers need to know before implementing a paywall: FIPP report on subscription strategies
FIPP has released a new report in collaboration with London-based media consultancy Blaize. The report, Paywalls – How to start your subscription strategy, provides an…
“We’re putting the reader at the heart of everything:” Inside the Guardian’s journey to profitability
Two months ago, the Guardian achieved what many in the industry thought would be impossible: they recorded a small operating profit, following 20 years of…
Pinterest doubles down on video: Publishers benefiting from increased referral traffic and engagement
Pinterest recently introduced new video features for content creators and businesses. The features include an improved uploader, video tab, lifetime analytics, and Pin scheduling. This…
Clash of the News tabs: Apple, Google and Facebook square off
When it comes to Apple, Facebook and Google, the publishing industry hasn’t exactly been a fan. The tech giants have been repeatedly accused of driving…
Readers seeking “more reputable” news sources: How news rating tools can help publishers
The past few years have seen the launch of several news rating services that measure the trustworthiness of news organizations. They have grown amidst increasing…
How the Beano Digital Network keeps the brand relevant to today’s kids online
The Beano is the longest running weekly children’s comic in the UK, having published issues for the past 81 years, almost to the day. But…
Firefox is building an “ad-free internet,” and plans to pay publishers directly
“The online advertising ecosystem is broken,” announced Mozilla—developers of the Firefox browser—earlier this year. “The majority of digital advertising revenue is going to a small…
5 global social media trends, and how they impact publishers
Publishers have a complex relationship with social media. The scale and the opportunities afforded to reach new audiences have to be balanced with the fast…
Why publishers should optimize for loyalty: Loyal readers consume 5x more content, and stay subscribers
How often do you hear the line “I’m your regular/loyal reader”, after meeting someone and saying that you work for a certain newspaper? Probably a…
10 essential media stats from June 2019
New advertising projections for podcasting and kids digital media, BuzzFeed’s licensing strategy, news avoidance, and the impact of an algorithm change for the Daily Mail…
Apple News+ to make ‘tweaks’ after disappointing performance for publishers and users
In news that will shock nobody, Apple News+ seems to be struggling with both publishers and users just over two months after launching the $9.99…
People spend 3.6 hours a day on mobile devices: Publishers need to revamp content for what the mobile audience wants
ESPN drove over 50 million individual mobile visitors to its website, the most of any other brand studied by MPA and comScore, while People scored over 46…