Top Stories Archives | Page 2 of 18 | What’s New in Publishing

Top StoriesWNIP

Rise of the publishing alliances: Joining hands for a reach bigger than Facebook’s

Germany’s biggest publishing houses including, Axel Springer, Funke Mediengruppe, RTL Groupe and Gruner+Jahr have come together to form an advertising alliance, reports Digiday. Their goal…

Google Chrome cracks down on tracking cookies: What publishers need to know

Google has joined the likes of Apple Safari and Mozilla Firefox on the privacy front by offering users of Chrome the chance to disable or remove third-party tracking cookies.…

Seven ways robots are being used by publishers and newsrooms

The robots are coming. According to a 2018 paper published by the OECD, “close to one in two jobs are likely to be significantly affected…

“300% increase in new digital subscribers”: WIRED’s Nicholas Thompson on lessons from a year behind a paywall

2018 was unquestionably the year of the paywall. Well-known publications from Vanity Fair to the New Statesman decided that paywalls were the best way for…

How publishers are innovating in digital advertising, to “actually add value to the reader’s experience”

In recent years an increasing number of publishers have been focusing on driving revenue from subscriptions. The most recent one to make the plunge being…

Reducing subscriber friction: New universal login format shows potential

Digital publishing 101: Anything that delays access to content increases the chances of readers leaving the site. Now that more and more publishers are erecting…

“Make something people need:” How BBC Good Food is getting ahead in voice search

BBC Good Food are one of the most prominent food media brands in the UK, with a market-leading magazine, live events and a book business,…

Q&A: Radar – can robots write the news?

RADAR is a joint venture between data journalism start-up Urbs Media and the Press Association. Set up in September 2017 with funding support from Google’s…

EU Copyright Directive: What publishers need to know

Last month, the European Parliament formally adopted its Copyright Directive which aims to update existing European copyright laws for the internet. The directive attempts to…

How publishers can add 10-15% to Instagram referral traffic

Instagram has 500 million daily active users and a billion monthly users, making it the third most popular social media platform. Yet, it sends just…

Publishers that closed their comments sections made a colossal mistake

With layoffs, bankruptcies, and fire sales emanating from the digital publishing industry on an almost daily basis, there’s constant debate about whether online media outlets…

How QR codes are helping reinvent print magazines in South Africa

While there are a growing number of publishers dipping into ecommerce online, print magazines have largely remained static in their approach to shopping. But one…

Should news publishers get in bed with Amazon?

In its 15-year lifespan, Facebook has spawned adversarial relationships with countless companies, politicians, and even its own co-founders, but perhaps no industry has garnered more…

Ad blocking rates at a 3-year low to almost single-digits, AOP audit reveals

The Association for Online Publishing (AOP) has announced the results of its three-year ad blocking audit among its members, highlighting ad blocking rates and the…

Inside the Economist’s data-driven paywall evolution

The Economist are known for being one of the most forward-thinking publishing brands when it comes to data and audience monetisation. Their paywall is well…

Media innovation through tech: Crypto, QR codes, AR and more

Each year one of the key themes of DIS is how technology has energised magazine publishers in markets across the globe. This year was no…

Paywall blockers: how publishers should prepare for this changing technology

With more than a quarter of all readers globally using ad blockers, the news media industry has had to come up with new ways to overcome this,…

Amazon in talks to fund publishers’ international expansion, sees significant growth opportunity

Amazon is in discussions with some top publishers—it intends to pay them to expand internationally, reports Vox. This is unusual because while publishers already make…

Reader loyalty data shows more sessions per visitor from social, more views per session from search

Building a habit takes time. In the way that these stats live in our collective, though often inaccurate, hive mind, there’s some stat that says…

Mobile commerce to reach $319B by 2020: Publishers experiment for their slice of the pie

E-commerce is a fast-growing segment of consumer spending. According to eMarketer, e-retail sales accounted for 10.2% of global retail sales and was set to reach…

Opinion: An AK47 to go with the roses?
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context of content. Nobody wants to see brands caught out by inadvertently advertising against embarrassing or unsafe content, such as hate speech or a story that is critical of the business …
GDPR one year on: The rising importance of first-party data
Opinion Earlier this month, Google announced they would allow Chrome browser users to block third-party cookies in a privacy-motivated attempt to grant control back to consumers. In the short term, this could mean trouble for the publishing and advertising ecosystem, who have traditionally relied heavily on the duopoly for data. But in a post-GDPR world, …
Opinion: The revolutionary promise of blockchain and video-on-demand
Revenue sharing with blockchain is a key to profitability Video channels that pay content owners based on metered viewing and transparent, fair division of revenues can foster a more vibrant information economy. The success of such systems depends upon trust among all the parties involved, including publishers, content providers, editors, and affiliates. But as the …