How the SF Chronicle is keeping locals updated amid record wildfires
TLDR: With hundreds of wildfires raging throughout the summer, the San Francisco Chronicle has focused on text messaging as a key means of notifying its…
How Plant Based News increased its revenue 80% in one year
TLDR: In just six years, London-based Plant Based News has grown to become one of the most influential media brands in the healthy lifestyle sector.…
The ending of third-party cookies: Next steps for publishers
This article is an extract from our free-to-download report, Which Way Now? Publisher Options For The Ending Of Third-Party Cookies To prepare for a future without…
“More than 60% of those readers that leave your site will not return”: How publishers can overcome churn to build engagement and loyalty
“45% of the readers who land on your site will be gone in less than 15 seconds,” according to a new report by analytics platform…
Maxim launches its own NFT marketplace
Maxim, the NY-based international mens’ media brand, will launch its own NFT marketplace in partnership with blockchain R&D Lab, xSigma. NFT’s, short for non-fungible tokens,…
“The evidence is clear”: Headline testing continues to drive higher engagement for publishers
The average publisher drives more than 5x the engagement with headline testing after two years Headline experimentation has become an increasingly popular tool among publishers.…
Quartz doubles down on newsletters: Here’s why
Has Quartz, the ‘global economy brand’, found a magic formula for its content? The publisher thinks so, and this month has launched four new newsletters…
The ending of third-party cookies: Big tech developments
This article is an extract from our free-to-download report, Which Way Now? Publisher Options For The Ending Of Third-Party Cookies Google’s FLoC, and Apple’s walled garden…
Can DAOs narrow the gap between publishers and their audiences?
If you don’t subscribe to Brian Morrissey’s newsletter, can we recommend you do? Morrissey is the President/EIC at Digiday Media and his Substack newsletter (The…
Which way now? Publisher options for the ending of third-party cookies
What’s New in Publishing is proud to present Which Way now? Publisher options for the ending of third-party cookies a special insight report sponsored by Sovrn and written…
“Publishers finally are cracking it,” and using data to transform their businesses: INMA report
Data is the fuel that’s going to power publishers’ revenues and overall growth in the coming years. It’s importance has increased with the decline in…
Can FLoC be rescued with publisher input? Google thinks so but many remain unconvinced
According to Rob Beeler, Founder and CEO of Beeler.Tech which specializes in digital publisher ad monetization, Google is regularly meeting with representatives from approximately 20…
Third-party cookies: Google’s latest reprieve is not a time for complacency
With Google delaying its decision to sunset third-party cookies until late 2023, publishers have more time to investigate the identity and data solutions available to…
“We’re launching a new link spam fighting change”: Google’s new algo update, and its effect on sponsored, guest, and affiliate content
“Focusing on producing high quality content and improving user experience always wins out compared to manipulating links.” Google’s link spam algorithm update, a 2-week process…
How many readers actually scroll once they load an article?
“We live in the age of skimming.” A key indicator of engagement and loyalty is whether a reader scrolled at all during the visit, or…
“More than simply a pandemic bounce-back”: Global social media ad spend up 50% YoY
Global ad spend on Facebook and Instagram increased almost 50% year-over-year, demonstrating more than simply a “pandemic bounce-back”, according to CX platform Emplifi’s “State of…
‘A journey we’re on with our readers’: How Reach is tackling the post-cookie future
In January of this year, Google’s cookie announcement prompted WNIP to explore the implications for the publishing industry, which we presented in our report, How…
Paid content prices, in local Big Mac equivalents
A digital subscription to the New York Times currently costs US users $18.12 per month. People in Germany only pay €8.76 per month. The Swiss…
Online video is going through the roof
“Video now accounts for almost half of all time spent on Facebook,” announced Facebook CEO Mark Zuckerberg, during the Q2 earnings call last week. “Video,…
Reading time jumped 21% in the second half of 2020: US report
Among men, time spent reading rose 30% Total reading time went up by more than 21% in May–December 2020, compared to the same period in…
