The legacy of COVID-19 for publishers: 19 notable trends and impacts
We are still in the middle of the pandemic, and while that makes it difficult to predict the future, some media trends seen in the…
How Marie Claire UK not only survived but thrived, using affiliate marketing
At a time of discontinued print runs, ad revenue declines, COVID lockdowns and sharp competition from social media platforms like Instagram and TikTok, how does…
“This is a reset moment”: How publishers can seize opportunities in the pandemic to renew and find growth
Lucy Kueng, Senior Research Associate at Reuters and internationally renowned expert on digital disruption, has published a new book. It looks into how publishers can…
The Tampa Bay Times needed new ways to engage with readers, so it started texting them
Guest Column For our coverage of a historic election, the Tampa Bay Times wanted to implement a significant shift in how we interacted with our…
Navigating COVID-19 and ad tech: 7 tactics for publishers
In response to an initial coronavirus news bump, a number of outlets witnessed record traffic to their sites, as well as a growth in subscribers. …
“A reckoning is underway”: Publishers are addressing diversity to remain relevant in changing times
“A reckoning on diversity is underway, both in terms of internal social inequality and how to better represent audiences through greater diversity in the news…
How eCommerce, memberships and donations are helping diversify revenues during COVID-19
If nothing else, the impact of the coronavirus has highlighted the fragility of digital publishing. There’s a certain financial irony that although online traffic is…
“Lasting legacy of the coronavirus crisis”: How COVID-19 is reshaping the publishing industry
The pandemic has created deep disruption in the publishing industry. “Lockdowns and safety restrictions have changed the way news is produced, with long hours and…
“A new day is dawning”: Publishers gear up for a better tomorrow in the face of significant upheaval
“When disruption appears all around, when the familiar is crumbling in front of us, it can be hard to see the rays of a brighter…
Global social media ad spend jumps 56.4%, surpasses previous year in spite of pandemic
Note: Based on further clarification from Socialbakers, all ad spend referred to below relates to social media ad spending. Sharp increases in social media ad…
How leading Canadian publisher, The Globe and Mail, is building the “newsroom of the future”
Sophi, a suite of artificial intelligence tools developed by The Globe and Mail, Canada has won this year’s Online Journalism Award for Technical Innovation in…
“We’re trying to reiterate the value we provide”: How publishers are wooing new readers through innovative ad campaigns
Publishers—including The Guardian, The Economist and Bloomberg—have recently launched striking ad campaigns to connect with new readers. They are using varied and innovative strategies to…
Trust in news publishers extends to advertising brands, IAB survey finds
Advertising on news content can be beneficial to a brand’s image, according to a new IAB report, The News Trust Halo: How Advertising in News…
4 ways publishers are building loyalty during COVID-19
Loyalty is a rare, but valuable commodity for publishers. Acquiring new paying customers and members can be an expensive business. As a result, we’ve seen…
“Key to reimagining post-pandemic journalism”: Challenges unleashed by the pandemic have also unveiled real opportunities
The pandemic has been tough on journalism, to say the least. Journalists have had to endure financial instability, deteriorating mental health and threats to physical…
“We now have a better outlook for digital ad spending”: US spend to grow by 21.1% in 2021, eMarketer reports
“According to revised stats from eMarketer, United States digital display spending will grow by almost 10% this year (vs. a prediction over the summer of…
COVID-19’s impact on the media, in 10 charts
It’s too early to understand the full implications of the COVID-19 pandemic and its impact on publishers. For some, it could be an “extinction-level event”…
Lessons from Lockdown: Bauer Media
Timed to coincide with the launch of our free-to-download report entitled, “The Publisher’s Guide to Navigating COVID-19“, WNIP reached out to a number of publishers…
Publishers are building their own podcasting apps to capture the “next frontier of media”
“In the US, one quarter of adults, or 60M people, listen to a podcast a few times a week, and 91M listen to one at…
Lessons from Lockdown: Dennis Publishing
Whilst the data underpinning the need for second Covid-19 lockdowns is debatable, especially in terms of reduced death rates not to mention more than adequate…