Web Summit 2022: Five takeaways for publishers
We’ve just returned from a week in Lisbon attending the Web Summit. We will be posting a number of in-depth features from the event in…
How dynamic paywalls help publishers connect potential subscribers with the right offer at the right time
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy…
“Don’t do everything at once”: How The Washington Post builds its products
At the recent WAN-IFRA World News Media Congress 2022, Kat Downs Mulder, Chief Product Officer and Managing Editor of Digital at The Washington Post, outlined…
How publishers can maximize ad revenues in Q4, despite global economic uncertainty: New report
Economic uncertainty and inflation have affected digital advertising demand. A new report shares how EPC and CPM rates stand in comparison to previous years, and…
“News publishers expect revenues to more than double this year”: World Press Trends 2022-23 Preview
Whilst the news industry is encountering strong headwinds, publishers are expecting significant growth in revenue in 2022, spurred on by investment in new revenue streams.…
“One of the biggest drivers of publisher growth”: How to ace A/B testing
A/B testing can yield valuable insights for publishers to improve their offerings incrementally. A new report guides them on how to effectively implement A/B testing…
The opt-out consumer: The impact of user consent on advertising and publishing
Despite Google’s decision to push back the deprecation of third-party cookies by another year, the data and consent landscape is transforming in real time. Husna…
How BRICKS magazine’s learning platform drives its membership strategy
BRICKS is a London-based independent print publication and online platform exploring social-political issues within fashion, music, arts and culture. The team – led by queer…
“It won’t change your business, but it will add a new revenue stream”: Content licensing gets disrupted
Content licensing, previously the preserve of large media empires, is being disrupted by a number of startups gaining serious traction with many publishers. Future plc,…
How digital platforms impact trust in news: Key findings from Reuters Institute
Trust in news on digital platforms is influenced by multiple factors including the nature of the platforms themselves, the demographic accessing them, as well as…
“Durable growth and stability”: Subscription business revenues grow 9% more than S&P 500, Zuora reports
Zuora Subscription Economy Index shows enduring power of subscription businesses amid economic uncertainty Times of economic uncertainty can favor recurring revenue businesses, which appears to…
“It took just 10 years”: How Henneo transformed itself from a local newspaper to become a Spanish media giant
A combination of investment, acquisitions, and most importantly, forming alliances with fellow publishers has powered Henneo to become Spain and Latin America’s most dynamic media…
Gen Z is the world’s most digital audience, spending two-thirds of media time online: WARC report
Digital audio and Tik Tok win growing share of 16-24 year-olds’ attention but time on social platforms drops New WARC analysis has found that Generation…
“You need more than one string to your bow to survive”: How paywalls can boost publishers’ revenue
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy…
5 key takeaways: WAN-IFRA World News Media Congress 2022
We’ve just returned from a week in Zaragoza attending the World News Media Congress 2022. We will be posting a number of in-depth features from…
Publishers: We need to talk about podcast listener numbers
If there’s one topic which makes podcasters awkward, it’s listener numbers. We all assume everyone else probably has more listens than us, and jealously guard…
330,000 regional headlines analysed: Key takeaways for publishers
Newsrooms are already struggling with the threats of infobesity, the news averse, and the challenge of converting browsers to subscribers; so every resource has to…
The best podcast editing software: Top 5 picks for publishers
With nearly six years of weekly podcasts under our belts, we know the importance of choosing podcast editing software that will fit around your workflow.…
“Robots are part of the strategy to grow the business”: How publishers are using AI to build engagement and increase revenue
Highlights from the latest FIPP Innovation in Media 2022-23 World Report looking into how publishers across the globe are using artificial intelligence to expand coverage…
How 4 publishers are balancing paywalls and advertising
Press Gazette held its first Future of Media Technology Conference on Wednesday 21st September in London. It aimed to give media industry decision-makers a one-day…
