Publishers that closed their comments sections made a colossal mistake
With layoffs, bankruptcies, and fire sales emanating from the digital publishing industry on an almost daily basis, there’s constant debate about whether online media outlets…
How QR codes are helping reinvent print magazines in South Africa
While there are a growing number of publishers dipping into ecommerce online, print magazines have largely remained static in their approach to shopping. But one…
50 Ways to Make Media Pay: Report Download
What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of…
Should news publishers get in bed with Amazon?
In its 15-year lifespan, Facebook has spawned adversarial relationships with countless companies, politicians, and even its own co-founders, but perhaps no industry has garnered more…
Ad blocking rates at a 3-year low to almost single-digits, AOP audit reveals
The Association for Online Publishing (AOP) has announced the results of its three-year ad blocking audit among its members, highlighting ad blocking rates and the…
Inside the Economist’s data-driven paywall evolution
The Economist are known for being one of the most forward-thinking publishing brands when it comes to data and audience monetisation. Their paywall is well…
Media innovation through tech: Crypto, QR codes, AR and more
Each year one of the key themes of DIS is how technology has energised magazine publishers in markets across the globe. This year was no…
Paywall blockers: how publishers should prepare for this changing technology
With more than a quarter of all readers globally using ad blockers, the news media industry has had to come up with new ways to overcome this,…
Amazon in talks to fund publishers’ international expansion, sees significant growth opportunity
Amazon is in discussions with some top publishers—it intends to pay them to expand internationally, reports Vox. This is unusual because while publishers already make…
Reader loyalty data shows more sessions per visitor from social, more views per session from search
Building a habit takes time. In the way that these stats live in our collective, though often inaccurate, hive mind, there’s some stat that says…
Mobile commerce to reach $319B by 2020: Publishers experiment for their slice of the pie
E-commerce is a fast-growing segment of consumer spending. According to eMarketer, e-retail sales accounted for 10.2% of global retail sales and was set to reach…
Using algorithms to bolster paid content and commerce strategies
Dominik Grau, digital transformation expert, gave attendees a deep dive into building content strategies using algorithms and widgets that target audiences and boost commerce conversion…
Publisher branded content revenue grew 40% YoY, and other content marketing insights
The global content marketing industry will grow at an annual rate of 16% per year through 2021. It’s set to reach $412 billion by the…
Facebook Watch vs YouTube: Where you should invest your resources
In April, Digiday granted anonymity to a Facebook Watch video creator who’s built up over a half million followers on the platform. Free to speak…
Guardian turns a profit for the first time in 20 years, aided by record online traffic
“The Guardian has been consistently loss-making,” read the Wikipedia entry on the publication, till yesterday. It was quickly edited after the British daily announced that…
10 essential media stats from April 2019
Podcasting’s ascendancy, Apple’s monthly cloud spend, WPP’s Amazon ad spend, a mixed month for social media, UK digital ads hit record high, and just how…
Intelligent paywall: the “hottest new tool” helping publishers secure sustainable reader revenue
The 2019-2020 Innovation in Media World Report from FIPP and Innovation Media Consulting looks into how publishers have innovated to establish multiple revenue streams. Several…
Internet growth accelerates 9% compared to 2018, mobile users up by 100 million
New global insights from the Digital in 2019 report show internet penetration is accelerating. More than 360 million people came online for the first time in 2018.…
Twitter shows healthy growth signs, and ad payments to publishers are up 60%
While Twitter CEO Jack Dorsey doesn’t seem very excited about the platform at the moment, and is planning to execute “a huge fundamental shift” in…
Ad spend on podcasts to reach $1.6B, and other highlights from WARC’s Global Ad Trends report
WARC’s latest Global Ad Trends – Podcasts report forecasts that global audio advertising spend on podcasts will reach $1.6B by 2022. That is nearly double…