Top Stories Archives | What’s New in Publishing

Top StoriesMonojoy Bhattacharjee

“Moments of Next”: Nielsen identifies exactly when readers are most engaged, and how publishers can benefit from it

What if you could scientifically pinpoint the exact moment people’s attention is at its peak? What if you could identify the very instant they’re ready…

More than just cat memes: BuzzFeed’s major eCommerce expansion

Damian Radcliffe takes a deep dive into BuzzFeed’s eCommerce expansion, from establishing a dedicated Commerce division to its recent roll-out of ‘shoppable recipes’, and collaborations with…

“5G is the next battleground”: Worldwide demand for smartphones surge

The smartphone is back on the growth path, and how! In India, Diwali (the festival of lights) came early this year for smartphone makers, with…

The Publisher’s Guide to eCommerce: Report Download

What’s New in Publishing is proud to present The Publisher’s Guide to eCommerce, a special insight report sponsored by Sovrn and written by regular WNIP contributor and University of Oregon Professor, Damian…

A new revenue stream, brand building and more: How publishers can benefit from diversifying into training and development

Many publishers are looking into education as a way to diversify their revenue streams. According to the market research firm Research and Markets, the global…

10 essential media stats from October 2019

Snapchat’s resurgence, Global Advertising projections for 2020, Instagram’s struggle with disinformation, digital vs. traditional media habits, the BBC’s youth problem, Vox Media’s podcast punt and…

How publishers can adapt to the digital acceleration: Key findings from global ICFJ survey

There has been a marked increase in the adoption of digital technology by the media industry over the past two years, notes a new survey…

Facebook Groups and Pages: what’s the difference for publishers?

The difference between Facebook pages and groups is profound, not just in terms of reach but also engagement. If you’re not particularly au fait with…

How platforms abandon their homegrown creators

Facebook is currently rolling out what it’s calling a “News tab,” a dedicated section on its platform that aggregates news story links from about 200…

Where US publishers see potential for innovation

Recently Google announced the funding recipients of its first-ever “North American Innovation Challenge“. 34 projects were chosen across the US and Canada, with funding totaling…

Google has made “one of the biggest leaps forward in the history of Search”: What it means for publishers

Google has made its search engine more human. The company is rolling out a change to its core search algorithm that could change the rankings…

“The impact will be immense”: How AI is reshaping the publishing industry

“There is no doubt that AI will become the essential key to success for the publishing industry,” says Colin Lovrinovic, MD of Gould Finch a…

Marie Claire launching ‘speed beauty’ salon brand extension

Women’s magazine Marie Claire UK is launching its third brand extension at the end of November: a hair and beauty salon aimed at women on…

Google-McClatchy’s Compass Experiment: Can it find a sustainable model for local journalism?

Over the summer, Youngstown Ohio was in danger of losing its daily newspaper. The family that had owned The Vindicator, for 132 of its 150…

“Opportunity to engage with a new generation”: TikTok’s long term potential for publishers

More publishers are experimenting with TikTok even though its monetization potential is not clear yet. The platform is building its ad capabilities but these are…

How publishers are driving deeper engagement

“The subscriber journey doesn’t end with the purchase (of subscription).” It’s the beginning, says INMA’s Researcher-in-Residence, Grzegorz Piechota. Piechota conducted a mystery shopper study of…

The media industry might be healthier than you realize

It’s rare that a private media company opens up about its financials, so I was surprised that Nick Quah, in an interview on the Longform…

Zuckerberg pivots: Facebook to start detecting and labeling “fake news”

“I don’t think most people want to live in a world where you can only post things that tech companies judge to be 100 percent…

How publishers can prepare for a no-deal Brexit: Highlights from PPA’s guidebook

The nature of the UK’s future relationship with the European Union is still unclear, and there are chances of a “no-deal” departure. The Professional Publishers…

“Paving a way to profitability”: Adweek rolls out its 2019 Publishing Hot List

Adweek—continuing its annual tradition of honoring those in the media and digital landscapes with its iconic hot lists—has just released its Publishing Hot List for…

Facebook News Tab: Publishers should be skeptical
Opinion Much has been said about Facebook’s upcoming “News Tab” not least by Mark Zuckerberg: we [are] launching a big initiative around news and journalism where we’re partnering with a lot of folks to build a new product that’s supporting high-quality journalism Should the news industry breathe a sigh of relief? Decidedly not. We’re told …
Closer and direct: What Italian media can teach us
Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while this means focus is often placed on similar areas, there are key differences in how those challenges are tackled, particularly when it comes to publisher-advertiser relationships. Those common areas of focus will sound familiar to …
Turning a blind eye to bots to protect ad revenue? Think again.
OPINION There is a widely recognized, yet rarely discussed issue quite literally infiltrating the publishing industry: bots. Bots that mimic real users are constantly filtering through the flow of traffic on publishing websites across the globe. Despite the fact that bots can present serious security threats – like being used to coordinate massive attacks – …