The Guardian rolls out global tests of its registration wall
News publisher the Guardian has ramped up tests of its registration wall to its global audience, with growing numbers of readers having reported spotting it…
Inside the making of the coronavirus trajectory charts on the Financial Times’s “most viewed page ever”
If you’ve been following the coronavirus crisis online, it’s likely you’ll have come across the Financial Times’s coronavirus trajectory trackers. The publisher has had its…
“Digital publishing could well reshape for the better”: How COVID-19 is accelerating the transition to alternative revenue models
Increase in digital subscriptions and decline in ad revenues—trends seen prominently in the current crisis—were actually already underway, indicating a deeper and likely, permanent transformation…
Immersive, invasive and frictionless: 6 trends shaping the future of eCommerce for Publishers
As eCommerce develops, the emphasis for publishers, retailers and other interested parties (such as social networks) is on creating as seamless an experience as possible. …
“Give the customer many reasons to come back”: Insights from FIPP’s report on paywall strategy
The magazine media industry has historically made around 70% of their revenues through print advertising, according to FIPP’s updated edition of Paywalls: How to start…
What’s ‘up’ for publishers? Traffic, subscriptions, and commerce revenue.
The average publisher expects things to normalize by early 2021 Even as the industry has taken a massive hit due to the Coronavirus, it’s heartening…
Condé Nast announces plan to become carbon neutral by 2030
Condé Nast, the publisher of Vogue, New Yorker, GQ, Glamour, Vanity Fair, Wired, and others, has announced plans to become completely carbon neutral by 2030…
The top 15 publishing and media podcasts
Podcasts are an increasingly popular way to relax, learn new skills or keep up with the news, but they can also be a brilliant way…
How COVID-19 is accelerating innovation in publishing: Insights from FIPP
COVID-19 has affected the world in an extraordinary manner, and many of its after-effects are going to be permanent. According to FIPP President and CEO…
“Our North Star is building habit”: How The Atlantic uses data for more effective subscription marketing
As the competition for reader revenue hots up, the ability to not only establish the triggers that drive people to pay, but to use them…
From news to eCommerce, how publishers are rising up to the challenge of COVID-19
The Atlantic grew its audience by nearly 125% in March 2020, compared to the same month last year. Other magazines that registered impressive gains include…
4 ways publishers are looking at partnerships to realise their eCommerce ambitions
Few publishers possess the end-to-end skills and tools to deliver their eCommerce ambitions single handedly. As a result, many media organisations are partnering with a…
“Turning a one-click reader into a 10-click reader”: Why publishers need to focus on reader retention, and other growth insights
Publishers that have less than 1M readers are 59% more likely to rely upon content quality as their main strategy for growth. As their audience…
91% of consumers are likely to engage with ads alongside coronavirus content on premium sites, and other publisher insights
A new report from Integral Ad Science states that 9 out of 10 people are likely to engage with ads alongside coronavirus content if they’re…
8 steps to strengthen your newsletter strategy
The outbreak of the COVID-19 pandemic has resulted in a myriad of changes for publishers. Alongside the financial downturn and the advent of home working…
Tribune Publishing sees a 293% increase in digital subscriptions during the pandemic: How they achieved it and what’s next
Tribune Publishing signed up 334,000 digital-only subscribers in 2019. This was a 34% increase compared to the previous year. Subscription revenue grew about 60% during…
Pew reports “notable job growth” in the digital-native news sector
A recent Pew Research Center analysis of employment in the news-producing industries reveals that the digital-native news sector is the only one providing consistent, notable…
“Not only can membership save journalism, but will do so by helping it evolve”: Why publishers are looking beyond subscriptions
“Reader revenue has freed us from the shackles of others we can’t see or who don’t care.” The Daily Beast’s membership product, Beast Inside, has…
“Unexpected winner in the race for new eyeballs”: Local news publishers see up to 150% spike in traffic
FIPP’s latest Global Digital Subscription Snapshot (2020 Q2) report presents an encouraging picture for publishers in a world shaken by the COVID-19 pandemic. Amidst all…
The Publisher’s Guide to eCommerce: Report Download
What’s New in Publishing is proud to present The Publisher’s Guide to eCommerce, a special insight report sponsored by Sovrn and written by regular WNIP contributor and University of Oregon Professor, Damian…