Top Stories Archives | What’s New in Publishing

Top StoriesFaisal Kalim

What publishers need to know before implementing a paywall: FIPP report on subscription strategies

FIPP has released a new report in collaboration with London-based media consultancy Blaize. The report, Paywalls – How to start your subscription strategy, provides an…

“We’re putting the reader at the heart of everything:” Inside the Guardian’s journey to profitability

Two months ago, the Guardian achieved what many in the industry thought would be impossible: they recorded a small operating profit, following 20 years of…

Pinterest doubles down on video: Publishers benefiting from increased referral traffic and engagement

Pinterest recently introduced new video features for content creators and businesses. The features include an improved uploader, video tab, lifetime analytics, and Pin scheduling. This…

The Publisher’s Guide to Podcasting: Report Download

What’s New in Publishing is proud to present The Publisher’s Guide to Podcasting, a special insight report sponsored by Sovrn, and written by regular WNIP…

Clash of the News tabs: Apple, Google and Facebook square off

When it comes to Apple, Facebook and Google, the publishing industry hasn’t exactly been a fan. The tech giants have been repeatedly accused of driving…

Readers seeking “more reputable” news sources: How news rating tools can help publishers

The past few years have seen the launch of several news rating services that measure the trustworthiness of news organizations. They have grown amidst increasing…

How the Beano Digital Network keeps the brand relevant to today’s kids online

The Beano is the longest running weekly children’s comic in the UK, having published issues for the past 81 years, almost to the day. But…

Firefox is building an “ad-free internet,” and plans to pay publishers directly

“The online advertising ecosystem is broken,” announced Mozilla—developers of the Firefox browser—earlier this year. “The majority of digital advertising revenue is going to a small…

5 global social media trends, and how they impact publishers

Publishers have a complex relationship with social media. The scale and the opportunities afforded to reach new audiences have to be balanced with the fast…

Why publishers should optimize for loyalty: Loyal readers consume 5x more content, and stay subscribers

How often do you hear the line “I’m your regular/loyal reader”, after meeting someone and saying that you work for a certain newspaper? Probably a…

10 essential media stats from June 2019

New advertising projections for podcasting and kids digital media, BuzzFeed’s licensing strategy, news avoidance, and the impact of an algorithm change for the Daily Mail…

Apple News+ to make ‘tweaks’ after disappointing performance for publishers and users

In news that will shock nobody, Apple News+ seems to be struggling with both publishers and users just over two months after launching the $9.99…

People spend 3.6 hours a day on mobile devices: Publishers need to revamp content for what the mobile audience wants

ESPN drove over 50 million individual mobile visitors to its website, the most of any other brand studied by MPA and comScore, while People scored over 46…

Online advertising to reach $160B in 5 years, and other insights from PwC’s media outlook report

This month, PWC released its Global Entertainment & Media Outlook 2019–2023, a 5-year projection of consumer and advertiser spending. It provides revenue data and forecasts…

Key insights from FIPP’s “Innovation in Publishing” whitepaper

FIPP and UPM Communication Papers recently published a whitepaper, “Innovation in Publishing” which looks into how publishers are innovating to counter the challenges faced by…

Mary Meeker’s 2019 Internet Trends Report: What publishers need to know

In total, more than half of the world (51%) or 3.8 billion people were internet users last year, up from 49% in 2017. Overall, internet…

Why bundled subscriptions won’t save the news industry

Earlier this month, a company called Mogul News launched a news app that curates article content from three media outlets: Bloomberg, The Financial Times, and…

This July, Google Chrome will make it easier to bypass paywalls

The ad blocking controversy is still fresh, and now publishers have to contend with yet another salvo from Google Chrome. The next version of the…

How publishers are turning brand extensions into a full-fledged revenue source

Licensing can be a source of substantial revenues for publishers. Several publishers have created a sustained revenue stream by entering into licensing relationships with manufacturers…

Snapchat is a significant revenue driver for 65% of publishers, study finds

67% of publishers consider Google (AMP) to be significant in driving revenue for their companies, according to a recent survey of 124 publisher executives by…

Opinion: Capture digital revenues with the right monetization mix
Many publishers today struggle with how to sell and value the numerous advertising opportunities provided by their digital editions. While publishers know they need to embrace a multi-faceted revenue approach, there is no playbook for finding just the right mix of monetization strategies. Sponsorships, paywalls, content channels, and mobile ads are a few of the …
Opinion: An AK47 to go with the roses?
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context of content. Nobody wants to see brands caught out by inadvertently advertising against embarrassing or unsafe content, such as hate speech or a story that is critical of the business …
GDPR one year on: The rising importance of first-party data
Opinion Earlier this month, Google announced they would allow Chrome browser users to block third-party cookies in a privacy-motivated attempt to grant control back to consumers. In the short term, this could mean trouble for the publishing and advertising ecosystem, who have traditionally relied heavily on the duopoly for data. But in a post-GDPR world, …