Google launches AI-based podcasts app, aims to double worldwide listenership.
After ceding the podcasting space to Apple for ages, Google has finally launched a podcast app for Android, called Google Podcasts. Most regular podcast listeners…
Publishers can now monetize Facebook videos
Facebook has been flirting with video monetisation for a while, with beta tests of ad breaks in live video, in-stream video ads, and ad breaks…
91% of content gets no traffic from Google. How to be in the 9% that does.
91% of online content receives no organic traffic from Google search, according to recent research by Ahrefs, one of the largest data companies in the search marketing industry.…
Google’s “mobile-first” indexing change: A quick guide for publishers
After a year and a half of experimentation, earlier this year Google started rolling out its mobile-first indexing to more sites globally. Mobile-first indexing means…
7 pivotal trends in content marketing for publishers
The Content Marketing Association (CMA) — the UK industry association for marketing, publishing, advertising and social agencies — has just released a comprehensive report on…
9 key takeaways from the Digital News Report 2018
Damian Radcliffe rounds up the key takeaways from the seventh Digital News Report Today sees the publication of the seventh Digital News Report from the Reuters…
After Facebook, what’s next? Publishers grapple with traffic fragmentation
Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…
How publishers can rise to the challenge of fake news
Fake news is a major issue. Not only are publishers and companies like Facebook and Google being forced to rethink what their role is in…
Why this publisher stepped away from print to focus on digital only
In April of this year, the Philippines’ leading lifestyle publisher, Summit Media, closed all its 23-year old print assets and completed its full transformation to digital.…
With Facebook usage declining, what next for publishers?
With more than 2.2 billion monthly active users Facebook is the world’s largest online community. And it’s been a major source of traffic for publishers.…
Apple’s WWDC 2018 – Key Takeaways for Publishers
The Apple Worldwide Developers Conference (WWDC) 2018 is taking place this week in San Jose, California. Although the annual conference is primarily focused on developers,…
Google News App: What publishers need to know
“Publishers are front and center. Follow them. Get more stories from them. And support them.” You would think that was a rallying crying by a publishing house, or…
The top five publisher tools for transcribing
A journalist, on average, spends 6 hours a week transcribing audio, which not only slows down the reporting process but also decreases newsroom productivity. Over…
GDPR: The ultimate resource guide for publishers
GDPR is finally here (enforced from Friday 25th May 2018). For publishers the challenge isn’t over. In fact, it’s barely begun. In order to cut…
How publishers became lean, mean ecommerce machines
The days of publishers’ unchecked growth is over. Under pressure from falling ad spend to media businesses and tooth-and-claw competition from rivals for subscription money,…
Voice Interfaces: The ultimate resource guide for publishers
When it comes to new publishing opportunities, voice interfaces are right up there alongside AI, augmented reality and blockchain. But voice interfaces come with their…
3rd Future of Media and Publishing Meetup: Key takeaways
At yesterday evening’s 3rd Future of Media and Publishing Meetup in central London the topic of innovation and disruption was, not surprisingly, centre stage. Alongside,…
What GDPR Means for Publisher Privacy Policies
GDPR is almost upon us, if you haven’t updated your privacy policies yet, here’s what you need to know and how to get it done quickly.…
How Time Inc. UK, Bauer, and Medium Rare are leveraging traditional brands across emerging platforms
The UK Professional Publishers Association (PPA) Festival took place at Tobacco Dock in London earlier this month and WNIP wrote a round-up of the event where we…
4 things HBR has learned by experimenting with audience engagement
Defining audience engagement can feel daunting at times. In our work at HBR (Harvard Business Review), we’re looking at engagement – and experimenting to understand…