Top Stories Archives | What’s New in Publishing

Top StoriesFaisal Kalim

From $100M in debt to 98% growth in digital revenues: Lessons from Trusted Media Brands’ remarkable turnaround to profitability

Trusted Media Brands, the publisher of Reader’s Digest, has gone from being bankrupt twice (2009 and 2013) and struggling with 100M in debt, to becoming…

As publisher traffic continues to surge, local news sees an 89% boost

Comscore’s latest report on shifting category trends for digital audiences amid pandemic shows that the surge to news publisher websites continues, with a further growth…

Why The New York Times bought a text-to-audio app

While nearly every publisher has built out some kind of podcast offering, few have dominated the medium as much as Slate has. The magazine’s podcasts…

“Subscription Economy has grown its revenue by 321%”: Highlights for publishers from ‘The Forever Transaction’

“The Membership Economy is my name for the massive trend among organizations to tap into the value of long-term, formal relationships through subscriptions,” writes Robbie…

How can publishers drive more revenue, besides ads? Firefox and Scroll team up to test a new model

A cleaner web experience for users, yet one that is profitable for publishers… that’s the idea behind a new initiative launched by Mozilla and Scroll,…

gal-dem launches membership model “at a time of reckoning for the media industry”

gal-dem, a publication dedicated to sharing perspectives from women and non-binary people of colour, announced yesterday that they were launching a membership scheme. gal-dem has…

“The appetite for news seems greater than ever”: As traffic surges, publishers see a spike in subscriptions

“Despite the coronavirus containment efforts that have emptied newsrooms,” The New York Times reports, “the appetite for news seems greater than ever.” Readers are flocking…

Coronavirus leads to surge in traffic: How publishers are building reader loyalty by offering free content

Popular content analytics platform Chartbeat has reported that the number of pageviews across its network was up 33% last week compared to the same time…

How AgriBriefing built a £150m media business in a decade

AgriBriefing – formerly known as Briefing Media – was established in 2012 by Rory Brown and Neil Thackray following the acquisition of Farmers Guardian from…

“Significant driver of consumer activity”: How publishers are tackling the coronavirus challenge head-on

When the Great Plague of London hit in the mid-1600s, Isaac Newton was just another student at Trinity College, Cambridge. The University of Cambridge decided…

“Break free from the stuffy, media-trained bubble”: How publishers are using TikTok to connect with a new generation of readers

TikTok, was the second-most downloaded app of 2019. It surpassed both Facebook and Instagram while only losing out to WhatsApp, according to The Drum. Sensor…

Six ways publishers can develop successful digital products

Digital product development is an increasingly important part of a publisher’s everyday processes, especially as the emphasis grows on creating value for readers over and…

Popular news aggregators are now focusing on regional content, driving substantial traffic for publishers

Local news publishers stand to get a significant boost in traffic as popular news aggregators are now starting to focus on them. Both SmartNews and…

Digital subscription strategies: the seven questions you need to ask

Growing revenues directly from readers is a key priority for many publishers in 2020. As we noted last month, in a deep dive into digital…

The Publisher’s Guide to Podcasting: Report Download

What’s New in Publishing is proud to present The Publisher’s Guide to Podcasting, a special insight report sponsored by Sovrn, and written by regular WNIP…

6 key learnings from INMA’s Subscription Summit 2020

Each week Twipe deep dives into different topics on the future of news. Subscribe to their newsletter here to never miss a story, or join the conversation…

‘ThinkIn’ outside the box: how publishers are using member-exclusive conversations to add value and originate stories

As publishers grow more sophisticated with their reader revenue strategies, one trend in its early stages is the introduction of group calls and meetups as…

The Publisher’s Guide to eCommerce: Report Download

What’s New in Publishing is proud to present The Publisher’s Guide to eCommerce, a special insight report sponsored by Sovrn and written by regular WNIP contributor and University of Oregon Professor, Damian…

The engagement metrics publishers are using to grow traffic, subscription and ad revenue

The Post and Courier of Charleston, South Carolina grew its digital subscriptions by 250% (from 1,700 to 6,000) between 2017 to 2019, reports Digiday. It…

Why local news outlets struggle with digital subscriptions

Comparing the economic health of national news outlets to their local counterparts almost feels like you’re comparing two entirely different industries. On the one hand…

Time is money: Why publishers can’t afford slow native advertising partners
OPINION Publishers work with ad tech partners for one reason: revenue. But when it comes to “content discovery,” publishers are learning that deals with certain types of so-called “chumbox” partners are slowing down their websites and costing them revenue. Wait a millisecond. Wasn’t content discovery supposed to be good news for publishers? First, let’s call …
Digital detox offers new perspectives on our relationship with technology
OPINION In times of crisis, we turn to the media for comfort and company. We hang on to the news for updates and vital information. We facetime each other and use social media to ensure that our nearest and dearest are well. In calmer times (and even in crisis) many feel invaded by media and …
How the privacy narrative in display advertising has evolved
Opinion There’s been plenty of press about Google Chrome’s recent announcement that it’ll stop supporting third-party cookies by 2022. This change will bring an end to an era of digital advertising that publishers have known since the mid-2000s. Chrome’s announcement is the death knell of third-party cookies. It’s also another sign that the future of …