Publishers: We need to talk about podcast listener numbers
If there’s one topic which makes podcasters awkward, it’s listener numbers. We all assume everyone else probably has more listens than us, and jealously guard…
5 key takeaways: WAN-IFRA World News Media Congress 2022
We’ve just returned from a week in Zaragoza attending the World News Media Congress 2022. We will be posting a number of in-depth features from…
“A doubling of ad deal revenue for participating publishers”: Sovrn Signal builds upon its early success
Sovrn, the publisher technology platform, has announced that ad deal revenue doubled for publishers in the latest large-scale implementation of its Signal technology. In partnership…
330,000 regional headlines analysed: Key takeaways for publishers
Newsrooms are already struggling with the threats of infobesity, the news averse, and the challenge of converting browsers to subscribers; so every resource has to…
The best podcast editing software: Top 5 picks for publishers
With nearly six years of weekly podcasts under our belts, we know the importance of choosing podcast editing software that will fit around your workflow.…
“Robots are part of the strategy to grow the business”: How publishers are using AI to build engagement and increase revenue
Highlights from the latest FIPP Innovation in Media 2022-23 World Report looking into how publishers across the globe are using artificial intelligence to expand coverage…
How 4 publishers are balancing paywalls and advertising
Press Gazette held its first Future of Media Technology Conference on Wednesday 21st September in London. It aimed to give media industry decision-makers a one-day…
“A brand new way to shop”: The Independent launches service that keeps readers on site
UK news publisher, The Independent, is doubling down on its eCommerce operations via a partnership with checkout specialist Bolt. A significant rationale behind the collaboration…
“We must meet our audience where they are”: Why TMB launched a streaming channel for Family Handman
At Home with Family Handyman is the first CTV channel to launch from a TMB legacy brand, and marks a milestone in the brand’s evolution…
Paywalls’ impact on SEO: How publishers can minimize risk and maximize value
SEO is vital for audience acquisition and paywalls help generate revenue. However, paywalls can also impact SEO. New report offers tips on how publishers can…
Why tone of voice is vital to Morning Brew’s newsletter success
Recently, the publishers seeing notable success with newsletters are those who have started to carve out their own unique tone of voice Many publishers have…
Growing for good: How a news start-up gained 16k+ newsletter subscribers in four days
…and made the world a better place along the way. When it comes to newsletter growth strategies, we thought we’d seen it all. From Morning…
By 2032, Gen Z will be the primary demographic for news publishers: How to engage them, starting today
Gen Z is projected to be news publishers’ largest future paying audience. A new INMA report examines their habits and provides tips to help publishers…
London publishing fact-finding tour: 5 key takeaways
WNIP has just spent the first two weeks of September visiting a swathe of publishers including, amongst others, Hearst Publishing, Bauer Media, Haymarket Publishing, Condé…
What happens next? 5 eCommerce trends publishers cannot afford to ignore
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this final chapter we explore some of the biggest trends in…
How 4 publishers are using podcasts to enhance their brands
Launching a podcast can be an intimidating prospect for publishers. Editorial resources, concepts and marketing strategies all need to be carefully thought through to ensure the product…
Is sports betting emerging as the new revenue and reader engagement opportunity for publishers?
A number of publishers are partnering with sports betting businesses. These relationships open up new revenue opportunities and also give them exposure to a fast-growing…
Keys to Gen Z engagement for media companies: INMA report
To engage the next generation of news readers, it’s critical for news media companies to learn not just how to deliver the news Gen Z…
With storm clouds on the horizon, what’s next for subscriptions?
Of all the trends publishers have pivoted to over the years, subscriptions was one of the more sensible. Relying on the support of those you…
Beyond Affiliate: Stores, Subscription Boxes and 3 other ways publishers are generating revenue through eCommerce
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this chapter, we share five different mechanisms being deployed by publishers…
