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Facebook to publishers: We are not interested in your traffic and referrals

The publishing world went into a tizzy when reports surfaced about a story in The Australian, a newspaper based in Sydney, containing some explosive commentary from Facebook’s CEO,…

Google rolls out core algorithm update, benefiting pages previously under-rewarded

A few days ago, Google started rolling out a broad core algorithm update for search results. The company has now confirmed that the algo update—dubbed…

Have you started thinking about voice search yet?

Search is back. Ever since Facebook put down publishers in favour of friends and family, social traffic has been on the decline. Publishers, already frustrated…

How brand magazines are becoming more sophisticated – and successful

The world’s best brand magazines learnt early on not to push their products, but rather rely on the merits and value of content to engage…

Fabric and News with Friends apps: what publishers need to know

Social media is the scrapbook for the digitally native generation, those young people tagged ‘Gen Z‘ who now make up a quarter of the US…

Online publishers adopt Nielsen’s Digital Content Ratings, with sights on TV dollars

Recently, many online publishers woke up to welcome news, with vast jumps in the size of their estimated audiences. For example, Australia’s Daily Mail more…

How errors in ads.txt files are harming publisher revenue: What can be done?

The Interactive Advertising Bureau (IAB) Tech Lab introduced ads.txt last year to help ad buyers avoid illegitimate sellers who arbitrage inventory and spoof domains, following…

Google starts marking sites “not secure”: Why it matters to publishers

A few days ago, we announced that Google was about to mark all unencrypted sites “not secure”, why it matters and what to do about…

How publishers can drive up traffic using Flipboard

The ever-growing threat of a simple algorithm change to Facebook or Google continues to loom over publishers, but Parse.ly’s latest traffic report has a few…

Six strategic takeaways from a week visiting New York newsrooms

Every summer, for the past three years, my colleague Lisa Heyamoto and I have taken a group of University of Oregon students to New York…

Twitch, Facebook, YouTube and the future of Interactive Video

With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s…

New financial services to help publishers thrive

In the publishing industry you often hear discussions around the impact of the Facebook/Google Duopoly on publisher business models, or the competition for shrinking audiences…

Blockchain: The Ultimate Resource Guide for Publishers

If you’re in finance or business, chances are you’ll have already heard about blockchain. Over the past year or so, the meteoric rise of cryptocurrencies…

WARC Publishing Report: It’s the best of times, it’s the worst of times

News publishers, still coming to grips with the switch to digital and a loss of print advertising revenue, are exploring new business models to offset…

LinkedIn for publishers: An “untapped” channel to new audiences

For a while, Facebook was the leading source of online traffic for publishers. But recent developments caused Facebook to deprioritize content shared by publishers, and…

Publishers take note: Google will mark all HTTP sites “not secure” starting July

For publishers, getting quality traffic to their online properties is itself quite a big challenge, especially in the current environment of turmoil in the digital…

The “front page of the internet” gets newsy

Reddit—one of the most popular websites in the world with over 330 million active users, and often billed as “the front page of the internet”—has…

Facebook goes on the offensive “to promote high-quality journalism and news literacy”

Facebook has already been tackling the spread of false news across its network for the last year and a half, and now they are upping…

Ads.txt errors – here’s what the data says
Adoption of Ads.txt by publishers has grown quickly over the last six months. While many publishers view this as a nuisance, they are deploying an increasing number of ad buys, and are adopting Ads.txt files to whitelist demand sources for individual campaigns. As implementation increases, what does the data show about management and upkeep of these seemingly simple …
How publishers can drive up traffic using Flipboard
The ever-growing threat of a simple algorithm change to Facebook or Google continues to loom over publishers, but Parse.ly’s latest traffic report has a few solutions to that issue. Aptly termed “The Authority Report,” Parse.ly’s report analyzed 8 billion page views for 1 million articles in its network for the months of April and May 2018. While …
Magnetic – Putting Trust in Context
The first use of the term “post-truth” can be found in the late Serbian-American playwright Steve Tesich’s 1992 essay ‘The Nation’ – but it wasn’t until over two decades later that we adopted the phrase into our daily lives. Driven by a combination of the 24-hour news cycle, false balance in news reporting, the increasing …