50 ideas for making media pay: a definitive guide (Part three)
(Part Three, ideas 30-40: Events and eCommerce) This is the third in our series outlining different ways publishers are looking to raise revenue. Part One,…
WordPress announces Newspack for local newsrooms, “a full business system” for publishing and monetization
WordPress—the most popular publishing platform for the open web—is already used by around two-thirds of small and medium-sized publishers as their content management system. Now…
Shhh! Google releases its own 2019 SEO guide to getting found on the Internet
Google has taken an innovative approach to sharing what’s working in SEO, especially when it comes to its own search engine. It’s done so by…
Will the next recession be a bloodbath for publishers?
The last few months haven’t exactly been rosy for the publishing industry. Whether it was Verizon seeking a $4.6 billion write-down on its AOL and…
Content resurfacing: A powerful growth strategy for publishers
The New York Times’ Innovation Report of 2014—the publisher’s clarion call to “crack the code” in the digital era—indicated the need for a specialized role…
3 ways blockchain technology can benefit news publishers
Blockchain has been hailed as a solution to a variety of problems across different industries. Blockchain’s advocates hold that it is a revolutionary technology. But…
How Beano used data and insight to give digital life to a print brand kids love
The longest running British children’s comic magazine, Beano, has gone through a huge revolution in the past two years transforming itself from a purely print…
Top 10 (mostly free) digital tools for journalists
Some of the new digital tools available to journalists are outstanding, with many more coming on stream each and every month. Yet, that in itself…
Which media will weather the winter?
2018 was the year that the VC-funded media bubble burst. Kevin Anderson argues that there are a number of smaller media companies playing the digital…
Content amplification: A guide for publishers
Every day, when I log into Twitter, open up LinkedIn, read my email, browse Trending or HN or Pocket, I’m in a perpetual statement of harsh, unrelenting judgement. To amplify…
Forbes doubles monthly visitors with Bertie, an AI-driven CMS
Forbes’ new tools take content creation to an entirely new level. Recently we covered how artificial intelligence tools were transforming the way journalists worked, by…
Magazines: How to optimise audience engagement
Cultivating a sustainable audience requires maximum brand reach. Mary Hogarth explores potential strategies from geographical expansion to brand extensions. Sustainability and audiences are inter-dependent and,…
Publishers have finally fallen out of love with platforms, but it has been a hard lesson to learn
In a year dominated by headline-grabbing failures from Facebook, many news and magazine brands have learned the hard way that third-party platforms ultimately only have…
Top 7 media trends in 2019
2018 truly brought a sea change on a number of fronts in digital publishing. Facebook and other tech giants stumbled mightily from one PR disaster…
How Jeff Bezos is taking on the Facebook/Google ad duopoly and why it matters
Back in 2017, The Wall Street Journal published an op-ed titled “How Antitrust Undermines Press Freedom.” Written by David Chavern, the head of a trade…
Observations and innovations from a year on the road in American newsrooms
As I enjoy holiday cheer and gather with friends and family, a piece of my heart is still out on the open road. My mind…
New Year predictions: data security, trust and transparency dominate
It’s that time of year. Predictions. With the New Year a mere few hours away, we have gathered the opinions of a number of media…
The best features on WNIP in 2018
We round up our most popular feature stories this year, in case you missed them or want to read them again! The good, the bad…
Publishers rediscover their oldest revenue line in subscriptions, memberships and donations
As dreams of Facebook-fuelled riches turned to nightmares, the publishing industry went back to its roots this year, asking digital audiences to pay for the…
2019 and the new age of advertising: in-housing, 5G and XR
Rising tensions over data regulation, transparency and privacy dominated the ad world in 2018. Advertisers and publishers will face more challenges in 2019 including more…