Top Stories Archives | What’s New in Publishing

Top StoriesFaisal Kalim

3 in 4 publishers have responded to the pandemic with new content products, “from brand-building to securing a lucrative new revenue stream”

Nearly 3 in 4 publishers say they have created new content products in response to COVID-19, according to a survey by BRAND United and Publishing…

4 ways publishers are engaging audiences during COVID-19

Publishers have deployed a range of means to generate loyalty during the pandemic. By harnessing new products and services, as well as pivoting old ones…

Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement

Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of Transparency & Consent Framework (TCF)…

Apple News+ to intercept publisher traffic, with iOS 14 update

One topic Tim Cook apparently wasn’t quizzed hard enough on in his Congress appearance was the future of its Apple News product. Apple’s upcoming operating…

“Opportunity to own the entire user journey”: What publishers can learn from BuzzFeed’s efforts to deepen engagement and multiply eCommerce revenues

BuzzFeed readers will now be able to buy the products recommended in its reviews and listicles within the website itself, the way they do from…

“Digital subscriptions are suddenly the prime driver of growth”: Fundamentals of building a reader revenue business model

Publishers across the world have been increasingly favoring direct reader revenue models because of the continued decline in ad revenues. The COVID-19 pandemic has accelerated…

Green-fingered publishers see growth in gardening and sustainability

Lockdown has changed many aspects of daily life, but some publishers have spotted an opportunity as interest rises in gardening and sustainable living. From creating…

“We must be ruthlessly focused on our readership”: How publishers are growing subscribers with audience-focused strategies

Spanish publisher ARA has seen its unique users increase by 38%, and page views grow by 42% over last year. It has also seen notable…

231 ways publishers can make media pay

Proven revenue ideas for publishers, both large and small COVID-19 has reinforced the need for publishers to diversify their revenue sources. With advertising proving to…

“We are witnessing the emergence of a new media economy”: Newsletters are opening new avenues of growth for publishers

Journalism is witnessing the rise of a new business model. Some journalists who launched their own newsletters in recent years have found that they can…

How Hearst UK’s new product testing facility aims to enhance relationships with readers and partners

Hearst UK has unveiled The Hearst Institute, a state-of-the-art testing facility to enhance its product testing and accreditation capabilities across its brands. The 8,000 square…

“We can sell infinite tickets to a global audience”: How publishers can create engagement, build brands and generate revenue through virtual events

Live events – a trillion-dollar industry – were one of the first casualties of COVID related lockdowns, according to FIPP’s latest report on virtual events.…

What is TCF v2.0 and why should publishers care?

Mark the date: On August 15th, 2020, TCF v1.1 is depleted and we switch over to TCF v2.0. That’s less than one month away. For…

Digital ad spend rebounds, as “dormant, more traditional customers” shift online

Covid-19 knocked down advertising revenues for online publishers, but things are starting to look up now, as the world gradually adjusts to a new reality. …

Publishers can now determine exactly how much traffic is generated from Google’s News tab

Google claims it sends people to news sites over 24 billion times a month, helping publishers build audiences and drive economic value. Now, thanks to…

“Journalism is beyond saving by capitalism alone”: We need new ways to support a free and flourishing press

Many newsrooms across the U.S. will be quieter places when journalists return to their workplace after the coronavirus lockdowns end. COVID-19 has ripped through the…

“Fight tirelessly to get high-quality journalism to as many people as possible”: How publishers are collaborating to combat disinformation

The prevalence of fake news continues to be an important concern for 56% of people worldwide, according to the Reuters Institute Digital News Report 2020. …

How publishers can amplify ad revenues with AMP
AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out on the opportunity to offer a faster, more engaging user experience, resulting in better quality traffic, higher CPMs, and ultimately increased advertising revenue. With that in mind, let’s take a …
2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were preparing for significant shifts. However, no one anticipated quite how profoundly our sector would change this year. COVID-19 has rewritten the ad landscape, from the content and platforms consumers use, …
AOP CRUNCH 3.3: Is purpose beyond profit the answer to a healthier ad industry?
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action. Across the digital media space, this sudden shift …