Navigating COVID-19 and ad tech: 7 tactics for publishers
Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…
How publishers can prepare for the sunsetting of cookies in 2022: Report
What’s New in Publishing is proud to present How Publishers Can Swap Out The Cookie Jar, a special insight report sponsored by Sovrn and written by media specialist,…
4 tactics to generate engagement during the pandemic
Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…
Publishers and third-party cookies: State of the industry
A great deal has been written about the deprecation of the cookie since the first major players began switching off third-party cookies. Fast forward to…
The legacy of COVID-19 for publishers: 19 notable trends and impacts
Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…
“Size of the shift was almost beyond belief”: The ecommerce boom, and what publishers need to know
Ecommerce exploded during the pandemic. A decade’s worth of retail sales across the industry was made on US digital channels in eight weeks, according to…
Memberships and partnerships—the revenue models opening up new opportunities for publishers
“Memberships have been booming lately,” writes John Wilpers, US Director and Senior Consultant, Innovation Media Consulting Group in FIPP’s Innovation in Media 2021 World Report.…
“The glue that keeps customers engaged”: How publishers are using data to fuel subscription growth
The French daily newspaper, Le Parisien, doubled its digital subscriptions in 2020 by putting its best content behind a paywall. In just one year, it…
“Creator economy” gets a Facebook-sized hamper: New opportunities for publishers
Facebook will introduce a new publishing platform in the coming months to “empower independent writers, helping them reach new audiences and grow their businesses.” As…
“We got in better fighting shape”: Industry insiders on the impact of the pandemic
The impact of the pandemic (on the media industry) may be smaller than expected, according to Tim Peterson, Senior Reporter, Digiday. Petersen talked with several…
Parse.ly’s 2020 content analytics report: what publishers need to know
Parse.ly, the content analytics platform recently acquired by WordPress.com owner Automattic, has just released its report on the major content trends it’s seen over the…
Outbrain launches Content Coalition to fuel audience exchange between publishers
Outbrain, the global content recommendation platform, has launched a new product — Content Coalition — which invites publishers to form audience exchange networks with other publishers…
“Discovering new ways to bring readers into the fold”: Texting shows potential to build engagement, trust, as well as revenue for publishers
A number of publishers are experimenting with texting readers. They are looking into how they can use the opportunity of the highly personalized interaction it…
A Swiss army knife for publishers: Newsletters help grow subscriptions, generate ad revenue, and gear up for a cookie-less world
The New York Times’ flagship morning newsletter The Morning, launched in May 2020, hit over 1B unique opens in January 2021. Overall, readers opened the…
“Everyone sees the same storyline”: Google Search rolls out Full Coverage for news stories
Google is updating search results with the Full Coverage feature; it was previously exclusive to Google News Google Search is now getting the Full Coverage…
The Publisher’s Guide to Navigating COVID-19: Report Download
What’s New in Publishing is proud to present The Publisher’s Guide to Navigating COVID-19, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University…
“We’re not going to block advertisers and publishers from connecting”: Google
Earlier this month, in a somewhat surprising move, Google announced that it will stop using users’ browser history for ad targeting. The company also stated…
Young readers willing to pay: “Finding the right pricing and model is crucial for news organisations” to entice them
Nearly a quarter of young readers are willing to pay for news, according to a new survey by WAN-IFRA’s Elizabeth Benítez. The survey, which had…
The Subscription Economy has grown over 435% in 9 years (and the uptick is expected to continue)
The Subscription Economy has grown nearly 6x (more than 435%) over the last 9 years, according to Zuora. The subscription management platform provider has published…
Join the Independent Publisher Alliance!
Newly launched, The Independent Publisher Alliance has been founded to give mid-size UK publishers a larger voice and to use its collective strength to educate,…