“Over £812k in eCommerce sales”: How Future plc’s PetsRadar defied the pandemic
Launched by Future plc in Sept 2020, PetsRadar has become one of the publisher’s most successful new launches of recent years and now comfortably sits…
“Astronomical growth over the last 2 years”: Publishers prioritizing digital transformation
“Digital revenue is the biggest source of income growth” The majority of the publishers surveyed by WAN-IFRA for its World Press Trends Outlook 2021-2022 report…
eCommerce in Publishing: Why eCommerce? Why now?
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this first chapter, we explore the growing prominence of eCommerce in…
“A clear publisher trend”: Rivals Autovia and Haymarket Automotive join forces to pool first-party audience data
“In a world where third-party data is disappearing, first-party data is the new media currency.” Two of Britain’s leading automotive publishers – Autovia, the publisher…
“Significant improvements in traffic”: How Las Vegas Review-Journal harnessed online video
Founded in 1909, Las Vegas Review-Journal is the largest circulating daily newspaper in Nevada and has been included in E&P’s top ten list as one…
Digital subscription economy to grow to 1.5T by 2025: Key trends for publishers
The market for digital subscriptions is currently valued at $650B, according to a new report, 2022 Subscription Trends, from Lineup, a subscription management solutions provider.…
What I’ve learned from listening to 150+ publisher podcasts
Christmas is almost certainly a distant memory by now. Whether it was the smell of mince pies and mulled wine or masks and hand sanitizer…
eCommerce in Publishing: Introduction
What publishers need to know about this growing revenue stream and what it means for them This is an excerpt from our free-to-download report, eCommerce in…
“Building a path to audience loyalty”: Why publishers need to focus on increasing engaged time
Engagement is on the rise, according to Chartbeat’s global audience insights from the first quarter of 2022. “The first quarter of 2022 saw reader engagement…
73% cite increased traffic as the major priority: Publisher Trends Report 2022
83% say Instagram will occupy a more important place in their strategy, and 40% will increase the number of newsletters In the newly released Publisher…
How “transformation as a data-centric digital platform” helped the publisher of Reader’s Digest record 110% growth
TMB (formerly known as Trusted Media Brands) the publisher of Reader’s Digest closed out 2021 on an upward trajectory, recording 110% YoY growth in EBITDA…
“A clear demand from audiences”: Why Future plc is rolling out price comparison tech across its portfolio
Future plc, the FTSE 250 listed publisher that claims to reach nearly 40% of online users in the US and 50% in the UK, announced…
“You’ve got to bring mobile front and center”: Powerful new targeting and measurement solutions for publishers in a post-cookie world
97% of Americans own mobile devices, a Pew Research Center study found. Also, according to an eMarketer report, they spent an average of 4.4 hours…
50 ways to make media pay: Other established and emerging ideas
This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay In this final section, we explore examples of well worn wider business…
Maintaining subscriber acquisition and retention momentum post-Covid: Insights from WaPo and Arc XP
Covid and other world events drove subscriptions to unprecedented heights in the last two years. Many publishers launched and expanded their online subscription models. This…
“We’re always trying to find new ways”: How NOLA.com and The Advocate increased engagement and subscriptions
Using a customer data platform (CDP) and push technology Publishers that drive revenue from subscriptions are constantly straddled with balancing acquisition and retention. They have…
“There is no slowing down”: Exponential growth in digital advertising, IAB report shows
Increasing consumption of digital media and significant growth of eCommerce are the chief trends driving the increase in U.S. digital ad revenues Total U.S. digital…
The subscriptions roundabout: Quartz drops paywall while Guardian tests app payments
This week has brought two big changes in the reader revenue space. Quartz is removing its paywall entirely and is refocusing its membership offering on…
“A new dimension to our brand”: How BBC Gardeners’ World Magazine achieved 1M podcast downloads
BBC Gardeners’ World Magazine achieved a major milestone last month when its podcast was downloaded more than 1 million times. In some ways, the feat…
Why email advertising innovation has stalled, and how publishers can move forward
Innovation in email has been much slower than in other areas of digital media, especially when it comes to advertising. For many publishers, this is…
