The Telegraph’s hard paywall ‘pays off’
The number of new people signing up to subscribe to The Telegraph on any given day has grown 300 percent since the newspaper put 20…
Amedia’s digital subscription success story
Norway’s largest local media company capitalised on digital subscriptions with a three stage plan by developing aID, a common log-in system that encouraged subscribers to…
How ESPN gets readers to log in
In the developing race among publishers to build audiences of logged-in readers, ESPN has come out of the blocks fast. Logged-in audiences are valuable for…
Converting social visitors into subscribers – The Economist’s plan
For The Economist, as print ad revenues have fallen and digital ad revenues haven’t plugged the gap, the focus has been on increasing profitability by…
Pricey subscriptions need a “special sell”
As it becomes harder for publishers to grow digital ad revenue, they’re looking for money from high-end subscriptions costing not a few hundred dollars a…
The power of the subscription model
Publishers aren’t making enough money on ads alone. So far this year, Medium announced that it will get rid of its native ad sales team…
Publishers cross platforms with their gift guides
The holiday shopping season officially kicks off on Friday, and with ad revenue harder to come by, publishers are trying to get readers to spend…
Publishing greets digital with a flair of sophistication
On Monday, The New York Times announced it had purchased The Wirecutter and its sister site, The Sweethome, for just over $30 million. The deal…
BuzzFeed launches a shop as part of its e-commerce strategy
If you like your socks with milkshakes and French fries, good news: BuzzFeed has a store for you. This summer, the online news and entertainment…
