How Instagram’s “shop now” button is shaking up publishers’ ecommerce strategies
For publishers to remain nimble in the ever-changing landscape, it’s crucial that they experiment with an array of diverse content on a multitude of social…
Micropayments lower barriers to entry, helping publishers reach new audiences
We live in a culture of sharing: You don’t have to own a car to get around, or buy property to live well. This same…
Audiences get the inside scoop with Times Insider
In a bid to be more transparent with audiences, The New York Times has launched Times Insider, an offering of podcasts, stories, events and newsletters…
Apple News becomes a valuable platform for The Telegraph
For The Telegraph, Apple News has become the most effective third-party platform at driving readers to its own sites and app — where it can…
UK magazine launches £500k crowdfunding bid to counter ‘media’s broken business model’
Forty-four-year-old UK magazine the New Internationalist has launched a £500,000 Crowdfunding campaign. The money is needed to help the title relaunch and reinvent itself as it…
Newspaper subscriptions – in all mediums – are on the rise
So much for the death of the newspaper industry. A recent Nielsen Scarborough study found that more than 169 million U.S. adults now read newspapers…
The Times London relies on Facebook video for subscriptions
For paywalled newspaper The Times, Facebook video is a means to draw people back to its own site where it can then encourage people to…
The Telegraph’s hard paywall ‘pays off’
The number of new people signing up to subscribe to The Telegraph on any given day has grown 300 percent since the newspaper put 20…
Amedia’s digital subscription success story
Norway’s largest local media company capitalised on digital subscriptions with a three stage plan by developing aID, a common log-in system that encouraged subscribers to…
How ESPN gets readers to log in
In the developing race among publishers to build audiences of logged-in readers, ESPN has come out of the blocks fast. Logged-in audiences are valuable for…
Converting social visitors into subscribers – The Economist’s plan
For The Economist, as print ad revenues have fallen and digital ad revenues haven’t plugged the gap, the focus has been on increasing profitability by…
Pricey subscriptions need a “special sell”
As it becomes harder for publishers to grow digital ad revenue, they’re looking for money from high-end subscriptions costing not a few hundred dollars a…
The power of the subscription model
Publishers aren’t making enough money on ads alone. So far this year, Medium announced that it will get rid of its native ad sales team…
Publishers cross platforms with their gift guides
The holiday shopping season officially kicks off on Friday, and with ad revenue harder to come by, publishers are trying to get readers to spend…
Publishing greets digital with a flair of sophistication
On Monday, The New York Times announced it had purchased The Wirecutter and its sister site, The Sweethome, for just over $30 million. The deal…
BuzzFeed launches a shop as part of its e-commerce strategy
If you like your socks with milkshakes and French fries, good news: BuzzFeed has a store for you. This summer, the online news and entertainment…
