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Reader RevenueJez Walters

“Generative AI could hinder subscription efforts”: Toolkits Subscription Snapshot Q2 2023

Toolkits’ latest Subscriptions Snapshot shows that whilst publishers are approaching the second quarter with cautious optimism, headwinds are emerging as consumers tighten their belts and,…

PUR models: Current developments in the market

Ad-free reading models (also known as PUR models) provide end-users with a choice to either pay a fee to access ad-free content or to provide…

Personalised subscriber onboarding results in higher engagement: The Media Roundup

Today’s roundup is brought to you by Peter Personalised subscriber onboarding results in higher engagement Here’s a nice practical start to your week. The Washington Post…

Publishers: What makes a successful subscription payment page?

Simplicity, minimal distractions and reassurance are among the essentials for a successful payment page There’s a lot at play when it comes to converting a…

“Cost-of-Living Crunch”: How publishers can reduce churn and even increase subscriptions

Published in association with its partners, InPublishing and Collingwood Advisory, mediafutures is the annual deep dive report by Wessenden Marketing. It is regarded as one…

“Article gifting” proves surprisingly successful for Hearst Newspapers: The Media Roundup

Today’s roundup is brought to you by Esther NTM shares 5 epic fails and the lessons they taught Peter spoke to NTM’s Head of Editorial Development…

“Subscription acquisition rates still rising”: Key findings from Zuora’s SEI report

The latest Subscription Economy Index report from Zuora shows that whilst subscription acquisition rates are still rising, and churn stays level, publishers need to place…

5 lessons from the INMA Media Subscription Summit

The INMA Subscription Summit in Stockholm brought together 355 attendees from 171 media companies in 34 countries to discuss the future of the news media…

“Fewer boundaries by territory and more integration by language”: Cross-border publishing goes hybrid

As the world increasingly becomes smaller and a global marketplace, English-language publishers have a head start in being able to leverage their content (and brands)…

Subscription Nomads: A warning

This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…

“Community and trust are everything”: How a UK publisher harnessed its eCommerce potential

Now in its 17th year, Sheerluxe is a UK-based publisher that has successfully leveraged eCommerce by remaining agile and being in a constant state of…

Subscription fatigue: Why everybody loses (II)

If publishers hit up consumers with paywalls, every time they want to consume, they get tired of it. That’s subscription fatigue. It‘s a lose —…

Subscription fatigue: Why everybody loses (I)

This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…

Why every magazine should embrace paid newsletters: Insights from Substack

Substack UK Head of Writer Partnerships Farrah Storr on why media businesses should focus on paid newsletters This week we hear from Substack UK’s Head…

6AM City’s tech stack, audience strategy and unit economics: A deep dive

I love delving into the mechanics of newsletters. There are so many moving parts to get right in editorial, engagement, growth, advertising, memberships. This case…

As subscription revenues grow, editorial want their share: The Media Roundup

Today’s roundup is brought to you by Peter As subscription revenues grow, editorial want their share It used to be pretty difficult to put any direct…

5 simple hacks for publishers to increase paywall conversion rates

Thanks to our work with publishers from around the world, we’ve uncovered so many little tricks that, despite being simple to implement, will significantly increase…

Media companies have not reached their subscriptions peak: The Media Roundup

Today’s roundup is brought to you by Esther Platforms don’t owe publishers a living. But they do owe them compensation. Here’s why There’s been a great…

Publishers: 4 strategies to optimise paywall conversion

For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made.…

¿Será ésta la solución para los medios pequeños y medianos de latinoamérica?

Latam Over the Road is a collaborative project which came into being thanks to Google News Innovation Challenge 2021. Its purpose is to provide the…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …