Late Payment in Programmatic Advertising Hurts Publishers
Despite the exponential rise in programmatic advertising, late payment has become an area of increasing concern. In fact, it’s so contentious that a lot of…
A farewell to free journalism
Bloomberg, my former employer, is reportedly moving to a paywall. If that turns out to be true, I can’t say I’ll be surprised. Sooner or later, virtually…
Vanity Fair Launches Digital Paywall
Vanity Fair is joining the long list of publications at Condé Nast that are putting their digital content behind paywalls, as the publisher battles print…
How to Capitalize on Today’s Subscription Business Model
Netflix. Spotify. Zipcar. It’s been years since these innovators proved the viability of the subscription service business model outside of more typical categories like publishing…
How the Financial Times fights subscriber churn
The Financial Times knows it’s better if subscribers use its product as much as possible. Its focus on driving that engagement quickly has rippled out…
Apple to launch magazine subscription service
If reports originating from Bloomberg are true, Apple is making a renewed foray into the world of publishing with the launch of a news and…
Snap tests ecommerce with Snapchat Discover publishers
Snap has begun testing a commerce function within a handful of Snapchat Discover publisher channels, according to multiple sources with direct knowledge of Snapchat’s test.…
The Seattle Times is making it everyone’s job to grow digital subscribers
Newsrooms have tracked audience for years now. But what if they’ve been watching the wrong numbers, or, perhaps, not all the right numbers? Can publishers…
How can local independent news orgs build successful membership programs?
When you have 50 different local news organizations from across the country in one room, you also have 50 different news markets. But everyone wants…
How 3 publishers repurposed existing content for new success
Hidden within many publishing businesses are treasure troves of content that lie unused or are simply ignored. Whether it’s Cigar Afficionado videoing (as well as…
Display Advertising Continues to Drive Publisher Revenue
AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising.…
Video monetisation report reveals rapid growth of ad views around STB, VOD and live content
FreeWheel has announced the launch of its Q4 2017 Video Monetisation Report, which shows an increase in video ad views across Europe last year, thanks…
How Money-Media converted free subscriptions to paid newsletters
The idea of converting a free newsletter to paid is so unusual, it would never occur to most publishers. But the biggest hurdle to selling content…
To get ahead, publishers need to differentiate themselves ruthlessly
There is a way forward for those publishers that now find themselves floundering. To get ahead, they need to differentiate themselves ruthlessly. What’s The Problem?…
No more newspapers? It’s now a distinct possibility
Newspapers have been dying in slow motion for two decades now. In Britain, Prime Minister Theresa May has warned that the closure of newspaper after…
Back in vogue: the return of the digital newsstand
The notion of a digital newsstand is nothing new, but 2018 has seen a revival of the concept following several large shots in the arm,…
How publishers are monetizing their Facebook groups
When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a bunch of them. To monetize them, they have got creative, selling sponsorships…
Less is more: How fewer ads can make you more money
In conversations I have with publishers, I see the reconciliation of user experience and ad revenue as one of the toughest digital publishing challenges. Fortunately there…
Google rolls out vast pro-publisher initiatives
It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…
Audience vs. Traffic: the key difference for publishing winners (and losers)
If you’re an ad-supported publisher but haven’t built an audience, you’re in deep trouble, says L2’s Professor Scott Galloway in one his latest video broadcasts.…