Why converging cultures can make media houses more sustainable
Traditional media houses must adapt, innovate and converge to survive in the digital age. Until the arrival of the world wide web, the media model…
Behind Vice’s affiliate revenue venture: The Media Roundup
Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce Vice isn’t the beast it once was, even…
Lessons in transitioning from legacy media to digital: Expert tips from Asia
It’s a truism that journalism — and especially investigative journalism, which takes even more time and resources — can’t survive without sustainable media organizations. But…
The must-read publishing stories you may have missed this week
Publishers’ guide to third party cookies, legacy of COVID-19, and more… Get prepared for 2022 Many of you will have already downloaded our most recent report looking…
Ukrayinska Pravda: Bringing innovation to the membership model
With the rollout of another membership program, we look out how the newsroom put the reader revenue playbook into practice and the added value it…
The legacy of COVID-19 for publishers: 19 notable trends and impacts
Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…
News media must get better at communicating their value proposition
Too many are terrible at it. Test your newsroom: How many sentences do you need to explain your value proposition? The “streaming wars” are one of…
How Economist drives revenue with podcasts, Telegraph creating 60 jobs in six months, and more: The Media Roundup
Why Silicon Valley’s most astute critics are all women There’s no scientific method within John Naughton’s piece for The Guardian, but his observations are nonetheless…
“Size of the shift was almost beyond belief”: The ecommerce boom, and what publishers need to know
Ecommerce exploded during the pandemic. A decade’s worth of retail sales across the industry was made on US digital channels in eight weeks, according to…
Membership best practice, Drew Barrymore, and micropayments: The Media Roundup
31 effective subscriber-retention ideas to steal We’re combining two stories here under the banner of ‘membership best practice’, based on surveys of people working in…
Subscription strategies in the age of COVID: 7 developments for publishers
Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…
Memberships and partnerships—the revenue models opening up new opportunities for publishers
“Memberships have been booming lately,” writes John Wilpers, US Director and Senior Consultant, Innovation Media Consulting Group in FIPP’s Innovation in Media 2021 World Report.…
“The glue that keeps customers engaged”: How publishers are using data to fuel subscription growth
The French daily newspaper, Le Parisien, doubled its digital subscriptions in 2020 by putting its best content behind a paywall. In just one year, it…
In France, an investigative journalism startup beats the odds
13 years ago, the five founders of Mediapart bet everything on digital media The French digital news startup Mediapart’s five founders—well known journalists from the venerable publications Le…
The must-read publishing stories you may have missed this week
How publishers can prepare for sunsetting of cookies, Dennis Publishing launches standalone automotive business, and more… How publishers can prepare for the sunsetting of third-party…
Dennis Publishing launches standalone content and ecommerce business, Autovia
Dennis Publishing, the iconic UK publisher founded by Felix Dennis in 1973, has today announced it will combine its auto titles creating a separate company…
In the future, all social networks will have built-in monetization for creators
You know the creator economy is big when Facebook has to announce a new monetization tool for creators. Facebook recently announced new tools and support for…
Juggling Cookies, Privacy and GDPR
The following is a transcript of Piers North talking at the recent Quantcast Virtual Nova Event: Advertising in 2021 and Beyond, held on March 3rd…
How eCommerce, memberships and donations are helping diversify revenues during COVID-19
If nothing else, the impact of the coronavirus has highlighted the fragility of digital publishing. There’s a certain financial irony that although online traffic is…
Understanding publisher RPM: what it is, and why it matters
Publisher ad performance is generally defined by CPM—cost per mille—or how much advertisers are willing to pay for one thousand impressions in a given ad zone.…