Reader Revenue Archives | What’s New in Publishing

Reader RevenueEsther Kezia Thorpe

gal-dem launches membership model “at a time of reckoning for the media industry”

gal-dem, a publication dedicated to sharing perspectives from women and non-binary people of colour, announced yesterday that they were launching a membership scheme. gal-dem has…

The internal and external culture shifts needed for publishers to embrace eCommerce

As increasing numbers of media companies begin to explore the revenue potential of eCommerce, there’s a growing recognition of the impact this may have on…

“Great news for publishers”: UK scraps tax on digital editions

In an unexpected bonus for publishers in the UK, Chancellor Rishi Sunak has announced that the current 20% tax on ebooks, online newspapers and digital…

Digital subscription strategies: the seven questions you need to ask

Growing revenues directly from readers is a key priority for many publishers in 2020. As we noted last month, in a deep dive into digital…

The surprising economics of the single article

OPINION Late in January, What’s New in Publishing ran a strong feature by Esther Kezia Thorpe on how publishers can generate new reader revenues from…

The engagement metrics publishers are using to grow traffic, subscription and ad revenue

The Post and Courier of Charleston, South Carolina grew its digital subscriptions by 250% (from 1,700 to 6,000) between 2017 to 2019, reports Digiday. It…

Subscription supports our mission: WPR’s founder

The global political landscape is as volatile as ever, with populism, discontent, and sabre-rattling, fueled by economic and environmental instabilities, set to hog the center…

Why brand extensions are a great starting point for publishers interested in eCommerce

In developing eCommerce strategies, it makes strategic sense for publishers to identify propositions which build on their existing relationship with audiences. In a crowded market…

“Bullish about the bundle”: The Information and Bloomberg trial year-long joint subscription

Powerhouse business and tech publishers The Information and Bloomberg Media have come together to offer a joint subscription to both titles in a trial which…

Taboola offers new subscription feature for publishers

70% year-on-year increase in the adoption of its Newsroom product by 400+ publishers, including Hearst The content discovery platform Taboola recently announced a major adoption…

5 digital subscription trends for publishers, in charts

For many publishers, a key priority for the year ahead involves growing revenues from readers. This is nothing new. In recent years, the rise of…

“Users who visit three times a week are 8x more likely to subscribe”: Lessons in building habit-forming news products

People who read 10 times a month are 50% less likely to churn, according to research by Twipe. The company, which specializes in products for…

How publishers can drive subscription sign-ups with paid content distribution sequencing

As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to increase paid subscriptions, drive affiliate revenue, or…

Why The Information’s paywall strategy is so successful

If you survey the field of publisher subscription models, you’ll basically find that the vast majority of media outlets utilize one of two kinds of…

“Clearly too big a space for publishers to ignore”: How Bonnier is leveraging its brands for licensing and eCommerce

Bonnier Corp., one of the largest special-interest publishing groups in America, is set to launch a line of Popular Science-branded STEM toys. The publisher has…

After a decade of testing business models, a Singapore-based publisher finds its path to profitability

With a decade of covering Asia’s tech ecosystem, Tech In Asia is no stranger to the volatility of startup life — nor is it immune. Battling through…

“Buy applause and show support”: YouTube rolls out a new monetization tool for creators

Within days of Google revealing—for the first time—how much revenue YouTube generates ($15 billion-a-year), it’s rolling out more ways publishers can make money off the…

Google to help publishers in Europe grow revenue, through their Subscriptions Labs program

The GNI Subscriptions Labs program will be expanded to Europe, building on the success of similar Labs in North America and Latin America, according to…

Crowdfunding: a publisher’s story

In 2015, publisher Sean Dagan Wood, launched a crowdfunding campaign to save Positive News and raised more than £260k. Talking to Mary Hogarth, he reveals…

“Stop running from the paywall”: Canadian band urges fans to support local media, 100s of new subscriptions roll in

Last week, Canadian rock band Arkells asked fans to support their local media by purchasing a year-long subscription, in exchange for exclusive swag. New year,…

Time is money: Why publishers can’t afford slow native advertising partners
OPINION Publishers work with ad tech partners for one reason: revenue. But when it comes to “content discovery,” publishers are learning that deals with certain types of so-called “chumbox” partners are slowing down their websites and costing them revenue. Wait a millisecond. Wasn’t content discovery supposed to be good news for publishers? First, let’s call …
Digital detox offers new perspectives on our relationship with technology
OPINION In times of crisis, we turn to the media for comfort and company. We hang on to the news for updates and vital information. We facetime each other and use social media to ensure that our nearest and dearest are well. In calmer times (and even in crisis) many feel invaded by media and …
How the privacy narrative in display advertising has evolved
Opinion There’s been plenty of press about Google Chrome’s recent announcement that it’ll stop supporting third-party cookies by 2022. This change will bring an end to an era of digital advertising that publishers have known since the mid-2000s. Chrome’s announcement is the death knell of third-party cookies. It’s also another sign that the future of …