Reader Revenue Archives | What’s New in Publishing

Reader RevenueFaisal Kalim

“You need more than one string to your bow to survive”: How paywalls can boost publishers’ revenue

The future of publishing depends upon a diversified revenue portfolio with direct reader revenue playing an increasingly vital role. “If the coronavirus pandemic has taught…

Finding a better way to fund local news: Podcast

On this week’s episode of Media Voices we hear from David Floyd, MD of Social Spider, a community interest company that publishes five community newspapers in…

Paywalls for Publishers: Report Download

What’s New in Publishing is proud to present Paywalls for Publishers, a special insight report sponsored by Sovrn and written by respected media journalist, Faisal…

Reflecting on a year with Substack, Google’s “Museletter”, and more: The Media Roundup

Casey Newton looks back on a year with Substack When we spoke to Casey Newton on the podcast last year, he’d recently left The Verge and…

These metrics predict which readers will pay for news

A cynic might say that Google’s current efforts to help news publishers is a public relations ploy to get good press and appease anti-monopoly regulators…

Digital subscription fatigue? Not according to Readly

This year’s Reuters Institute Digital News Report showed that 21% of US adults pay for at least one news subscription, with most of these paying…

5 keys to making quality media sustainable

Author’s note: this post is a summary of remarks I made in a Zoom presentation for the Free University of Brussels and the technology research center IMEC. This…

How to make subscription models a long-term success

Welcome to the golden age of media The media landscape has transformed beyond all recognition. Now, some of the largest companies in the world –…

TikTok overtakes YouTube, publishers are making paid podcasts work, and more: The Media Roundup

Vida’s next generation media brands for 2021 We loved Vida Media’s Next Generation Media Brands list last year and we’re delighted that they’ve done it again for…

The stratified nature of paid-for newsletters: The Media Roundup

The gritty reality for Substack’s middle class Substack seems like such a great deal for journalists. A direct relationship with your paying audience, without the…

How mission-driven news sites are betting on reader revenue in Latin America

News outlets in Colombia, Brazil and Mexico share what they’ve learned from building their membership models in the midst of a pandemic The pandemic has…

How to overcome churn to build loyalty, Maxim launches NFT marketplace, and more: This week in publishing

The must-read publishing stories you may have missed this week Do NFTs feature in your future? This week saw men’s magazine brand Maxim launch its own…

5 panels you should not miss on the IPI World Congress 2021

“More than a network and more than a conference.” Here’s what we are looking forward to at IPI World Congress IPI 2021 World Congress will…

A good time for magazines, a great time for books: Publishing Pandemic Roundtable

The Pandemic Roundtable Talks with Barnes and Nobles’ Krifka Steffey Few retailers are more important to specialty magazine publishers than Barnes and Noble. The Publishing…

Building subscriptions through a crisis: Insights from Bauer

“We jumped from 2020 to 2023 in a weekend.” A revenue drop of 80% and staff scattered to the four winds isn’t what you want…

European publishers are making paid podcasts work: Here’s how

European publishers are exploring different paid audio strategies—from paid podcasts to paid audio versions of their articles. Examples from France, Germany, UK, Sweden & Poland…

Maxim launches its own NFT marketplace

Maxim, the NY-based international mens’ media brand, will launch its own NFT marketplace in partnership with blockchain R&D Lab, xSigma. NFT’s, short for non-fungible tokens,…

Building subscriptions through a crisis: The Media Roundup

“We jumped from 2020 to 2023 in a weekend:” Bauer UK CEO Chris Duncan on building subscriptions through a crisis A revenue drop of 80%…

Digital publishing revenues rising, publishers less worried about cookie changes, and more: The Media Roundup

Publishers are less worried about cookie changes than brands Remember when the third-party cookie was scheduled for termination in less than six months? Well it…

12 revenue sources for digital news organizations

So much innovation has occurred on the revenue side of new digital media that it’s time to review, update and aggregate. Let’s start with the…

Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Multimedia content piles pressure on publishers to manage digital assets or lose audience
It is estimated that the global digital asset management market will grow from a value of $1.2 billion in 2018 to $6.9 billion by 2024. This massive growth in demand stems from a truly exponential increase in the number of digital assets being created and deployed, and the need to manage critical assets in an …
Maximizing ad revenue: a checklist for publishers
Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield optimisation has become a harder discipline to pull off well. Nonetheless, the publisher tool chest is not empty. Header bidding, which allows publishers to receive …
Publishers are all playing a game of tag: Here’s how to win
Tags are an important element of publisher revenue strategies, being central to monetization, fraud verification, and consent. If tags don’t work together seamlessly, however, they pose a risk to bottom lines. Here’s a closer look at what tags do for publishers and why improving tag management is essential for boosting revenue. What are tags? Tags …