7 subscription insights from businesses outside publishing
Transferable insights from seven subscription businesses working outside publishing You can get a subscription for almost anything these days, from movies and music to software…
Should publishers embrace affiliate partnerships with online sports betting firms?
Last year U.S. online sports betting broke all records. 2022 also saw five states launch online sports betting, including New York, bringing the number of…
“Getting more value more regularly brings people closer to the point of monetization”: Lessons from WAN-IFRA
“Numbers show just how powerful an audiences-targeted approach to content publishing can be.” New WAN-IFRA report shows, via multiple case studies, how publishers are growing…
Publishers: What does a successful subscription marketing team look like?
The most successful publishers dedicate marketing teams to growing reader revenue Effective subscriber acquisition and retention are critical for any publisher trying to build a…
Playing the reader revenue long game: The Media Roundup
Today’s roundup is brought to you by Esther At The Seattle Times, 70 percent of revenue now comes from readers I always love looking at how…
“You must change your organizational mindset”: FT Strategies on how publishers can achieve their North Star goals
Latest FT Strategies report guides publishers on the key areas they need to focus on to build a solid governance structure that helps them achieve…
7 lessons for publishers, from 7 different subscription businesses
Whether it’s bicycles, movies, music, software or newspapers: We use all of these on a subscription basis nowadays. The subscription economy is probably one of…
Times may be tough but luxury sector publishing is booming: The Media Roundup
Today’s roundup is brought to you by Esther The impact of layoffs on those left behind It’s been yet another brutal January. Yesterday, Dotdash Meredith were…
‘Experiment and learn’ with AI: The Media Roundup
Today’s roundup is brought to you by Peter Report on reviving local news critical of biggest players Echoing our lead newsletter story yesterday, The UK Commons…
Local news groups band together for survival: The Media Roundup
Today’s roundup is brought to you by Christopher Local news groups band together for survival In yesterday’s newsletter Esther noted that the era of billionaire-based philanthropy…
Beyond the paywall: Alternative value exchanges between publishers and readers
Collect first-party data, increase ad revenue… here are some alternative ways to get value from your readers Unless you’ve been living under a rock, you’ll…
How seasonal trading events can unlock robust year-round eCommerce strategies for publishers
Black Friday and Christmas shopping may be in the rearview mirror for now, but insight gleaned from these seasonal trading events and proprietary research can…
The billionaire era in news is fizzling: The Media Roundup
Today’s roundup is brought to you by Esther Why the billionaire era in news has been a disappointment From the Washington Post to The Atlantic, Time…
How to design your subscriber onboarding experience
If publishers properly welcome new users and subscribers, they will stay longer Toolkit’s Jack Marshall defines subscriber onboarding as the process through which new customers are initiated…
Best paywall examples, in 2023
Here are some of the best paywall examples today, to inspire your own subscription model In this article we look at some of the best…
“Cautious optimism is peeking through”: Many publishers not looking at using discounts despite recession fears
A series of surveys conducted by Digiday, of which What’s New in Publishing was a participant, reveal that a significant chunk of publishers are not…
Reuters to create 100 jobs, lessons from 10 years in email, and more: The Media Roundup
Today’s roundup is brought to you by Esther. Empire Film Podcast editor says he’s “doing two full-time jobs” Haymarket’s new podcasting brand PodPod have produced some…
Robust advertising business complements subscription revenue: The Media Roundup
Robust advertising business complements subscription revenue You can read this post from Jacob Donnelly as a putdown for any subscription-only zealots remaining out there. Or,…
How a newsletter for broke Londoners broke even: The Media Roundup
Today’s roundup is brought to you by Chris. How newsletter for thrifty Londoners built a 10,000 person audience by word of mouth I’m seriously hoping that…
Recurly releases 2022 subscription benchmark data
San Francisco-based subscriptions management platform, Recurly, has released its 2022 data, providing a useful benchmark and data averages for publishers looking to retain subscribers and…
