Reader Revenue Archives | What’s New in Publishing

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What explains subscription conversion success? A new formula and study seek to find an answer

The B2B publication, Press Gazette, recently published a ranking of the best newsbrands at converting readers into paying subscribers, slightly modifying the benchmarking metric shared…

Publishers: How to build a high-performing registration wall

6 steps to create a registration wall to convert readers into members and help your data capture strategy and increase audience monetization Registration has popularized…

How Daily Maverick retains 24,000 paid members

Benefits are not the answer you seek to build a successful membership program. What is? Daily Maverick, a South African independent online news publication, has gained…

Publishing Trends Report 2023: “Declining traffic a major issue”

In the newly released 2023 Publishing Trends Report, an annual survey by Echobox, nearly half of publishers said declining traffic is the key challenge, with…

Pay-Per-Read: Did Elon Musk just save the media industry?

After 20 years of ‘everything is for free and financed by ads’, the industry switched to 15 years of what has felt like ‘everything is…

Publishers: Steal these subscriber onboarding ideas

Form habits, collect data, build trust… use these onboarding ideas to increase retention rates The importance of a registered member or subscriber’s first few days…

Scoring with subscriptions: How Advance Local leveraged data to target high school sports

Advance Local is one of the largest media groups in the United States, reaching more than 55 million people per month with quality journalism and…

“A surprising level of confidence”: AOP report on publishers’ priorities for 2023

“Publishers feel that they are well-positioned to adapt and thrive in a recessive economy.” AOP’s latest survey, ‘Digital Publishing: Outlook and Priorities for 2023’, investigates…

45th FIPP World Media Congress: Sneak peek

Taking place in Cascais, Lisbon between 6-8 June 2023, the 45th World Media Congress promises to be one of the year’s standout publisher conferences, with…

Addressing micropayments skeptics, Ben Thompson and Joshua Benton

Elon Musk’s recent Tweet sparked some excitement in the micropayments space. It triggered a response from Ben Thompson in his podcast episode on Sharptech.fm. This…

“There are a lot of positives”: Rural news readers are more open to new revenue ideas

Small-town newspaper publishers are more likely to stick with traditional income sources like ads and print subscriptions, but readers are more open to alternatives like…

Most independent publishers grew their bottom line by an average of $50,000 in 2022: The Media Roundup

Today’s roundup is brought to you by Esther A year after removing its paywall, Quartz’s traffic continues to drop Since ungating its content, Quartz’s site readership…

Buzzfeed News: sad demise of a clever, innovative site that led the way in digital journalism

A decline in traffic seems to have been caused by a drop in referrals from feeder sites such as Facebook Buzzfeed News, once a shining star…

The notion of peak subscriptions is ‘laughable’, says senior editor

Two recent reports have shown that gloomy economic conditions have not significantly hurt subscription revenues Peak subscriptions will only be a problem for publishers if…

The FT’s Sarah Ebner on how to commercialise newsletters: The Media Roundup

Today’s roundup is brought to you by Peter Reach blames revenue declines on Facebook The Guardian is reporting that Reach has blamed changes in the way…

Digital subscriptions offer poor value for money, research finds

Research by Sesamy shows that 50% of UK respondents have cancelled a digital newspaper or magazine subscription in the last 12 months. Could single article…

Publishers: Make the user great again

This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…

Twitter to launch…micropayments: The Media Roundup

Today’s roundup is brought to you by Esther Twitter will (apparently) let publishers charge per article starting in May If you were wise enough to switch…

Publishers: How we can go beyond existing revenue models

This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to…

How 3 successful British publishers are onboarding subscribers: The Media Roundup

Today’s roundup is brought to you by Esther Journalism – a reality check I found some time this weekend to catch up with the latest InPublishing…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …