Managing costs in an economic downturn This is an interesting piece in Digiday about how media companies are identifying areas of their businesses to cut…
eCommerce in Publishing: 3 strategic considerations Always good to feature some insight from Damian Radcliffe – particularly in light of the recent reappraisal of BuzzFeed’s approach to…
Benchmark examples from some of the most successful content producers currently employing a paywall With print and ad revenue continuing to fall in value, digital…
Disney catches Netflix, but what next? Disney now has more streaming subscribers than Netflix. Charlotte Henry writes that Disney+ has just over 221 million, compared…
Subscription models are increasingly popular amongst publishers, and for good reason – diversify revenue streams, collect data & a lot more… Although once a model…
Reignite subscription conversion rates by optimizing your paywall strategy There’s no doubt about the rise of paywall and subscription models amongst digital publishers, especially considering the instability…
Key insights from WAN-IFRA’s reader revenue bootcamp for Indian publishers India is a challenging market for growing reader revenues. It’s still at a nascent stage,…
The Economist moves decisively digital while staying true to its values Tom Standage, Deputy Editor and Head of Digital Strategy at The Economist, shares his…
“Empower readers to become ambassadors for their city”: SoGlos’ model to rescue local media As the story about Reach below demonstrates, the local news industry…
Today’s roundup is brought to you by Esther. They revolutionised podcast advertising. Subscriptions are next. Just before I went away, I had a chat with Acast…
Newsletters are “the old medium that never quite went away, the publisher’s swiss army knife that keeps adding blades,” states the latest edition of FIPP’s…
Guardian Media Group records strongest financial results since 2008 The Guardian’s parent company has recorded its strongest financial results in 14 years. Aided by contributions…
TL;DR: SHE Media explains how it uses first-party data to build cohorts based on purchase intent, deliver insights to advertisers from its branded content and…
Counter-intuitive insights from Piano’s Subscription Performance Benchmark Report Think loyal users drive conversion? The data indicates a more nuanced reality. According to Piano’s latest Subscription…
Benchmarking a variety of digital publishers employing a membership model to ensure you succeed in this strategy Membership models, also referred to as registration, are…