Reader Revenue Archives | What’s New in Publishing

Reader RevenueFaisal Kalim

Publishers “continue to go from strength to strength”: Highlights from FIPP’s Global Digital Subscription Snapshot Q3

Digital-only subscriptions have grown by 14.6% to reach 35.8M, according to the Global Digital Subscription Snapshot 2021 Q3. The report published by FIPP in partnership…

‘All-time highs on the paying subscriber front’: Newsletter publishers buoyed by victories in a difficult media market

Newsletter publishers are closing out 2021 buoyed by the victories they have won in a difficult media market. From all-time highs on the paying subscriber…

50 ways to make media pay: Introduction

This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay It does not matter whether you’re a non-profit weekly newspaper in a…

Independent’s best year since dropping print, a local newspaper achieves financial sustainability, and more: The Media Roundup

Despite 80 journalists covering climate, New York Times won’t ban fossil fuel advertisers When does accepting advertising make a newspaper complicit in greenwashing? There are…

Can Wallkit fix publishing’s subscription dilemma? VentureBeat thinks so

In the heart of Brooklyn lies a media-tech startup making waves with some of the U.S.’ most progressive publishers – VentureBeat, Digiday, Skift, TheWrap, and…

Reserve the word “subscribers” for people who actually pay: The Media Roundup

Please make it clear to your readers what a “subscriber” is Nieman Lab’s Joshua Benton is railing against publishing’s misue of the term subscriber, and…

Drive more affiliate revenue this holiday season with price comparisons

Experts are predicting a significant uptick in holiday spending this year. In fact, the National Retail Federation (NRF) reports that 2021 may deliver record-setting holiday sales,…

From micropayments to eBooks (and NFTs): How publishers can diversify their revenue

5 unconventional ideas, from 50 Ways to Make Media Pay (new report) Ten years ago, digital media upstarts placed their bets on advertising. Today, it’s…

Building a robust playbook for subscription businesses: Publisher insights from FT Strategies

This week we hear from Tara Lajumoke, Managing Director of FT Strategies, the Financial Times’ consulting firm. We discussed how FT Strategies fits into the…

50 Ways to Make Media Pay (fully updated for 2021): Report Download

What’s New in Publishing is proud to present 50 Ways To Make Media Pay, a special insight report sponsored by publisher technology platform, Sovrn, and written by Damian…

Launch event: Media Moments 2021

Join Media Voices, What’s New in Publishing and Sovrn in a virtual event to launch this year’s Media Moments report, followed by a panel of publishing experts discussing how they will…

Subscriber-only podcasts now on Spotify, Medium acquires Knowable: The Media Roundup

Spotify’s new Podcast Subscriptions expand to global markets Apologies for leading with another Spotify story this morning. But this is actually pretty important for any of you…

Publishers: How to monetise communities

Publishers have sat at the centre of communities of interest for as long as there has been a publishing industry. Print publications drew like-minded readers…

End of the solo newsletter dream? — The Media Roundup

A good newsletter exit strategy is hard to find Delia Cai takes a look at the considerations that go into giving up your newsletter, from…

What would Zuckerberg’s Metaverse mean for eCommerce?

The Zuckerberg beast is at it again; it wants to consume your eyeballs by way of Oculus, absorb your innermost thoughts through Facebook data collection,…

Could free content be more lucrative? — The Media Roundup

Could free content be more lucrative? Jacob Donnelly has been writing on his A Media Operator newsletter about free content. He notes a shift among…

Publishers shouldn’t ignore conversion metrics in building reader revenue

The percentage of the population willing to pay for content online varies wildly around the world. In news, it’s as high as 45% in some Scandinavian…

Media Moments 2021: Launch event

Join Media Voices, What’s New in Publishing and Sovrn in a virtual event to launch this year’s Media Moments report, followed by a panel of publishing experts discussing how they will…

Dynamic paywall technology supports targeted reader revenue strategies

Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch the blunt instrument of metered access. Rather than cut non-subscribers off once…

Why do people cancel news subscriptions? — The Media Roundup

Cancel culture: Why do people cancel news subscriptions? The Nieman Lab team asked their readers why they actually went ahead and cancelled their news subscriptions.…

50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Is Metaverse Advertising the Next Big Thing?
The Fortnite-based Travis Scott’s online concert in April 2021 brought together over 10 million virtual attendees. And this huge audience can and should be monetized. Such an idea lies at the core of metaverse advertising, which as many experts agree, is one of the most vivid emerging online ad trends for 2022. If CTV was …
How publishers can mine live events for long-lasting revenue opportunities
Last time I checked, publishers schedule and conduct events – whether live and in-person or virtually – for a singular reason. To generate additional revenues. Publishers have increasingly grown their live events businesses with the knowledge that the costs and efforts associated with generating a true live audience can be daunting. However, the real value …
From human-centered tech to casual direct deals: What can publishers and advertisers expect in 2022?
The recent privacy-related concerns raised among top tech companies like Google and Apple, the changes in online behavior, shopping experiences, and the rise of new advertising mediums are among the biggest changes marketers and publishers have to cope with. Covid-19 and the ad tech ‘arms race’ are also blowing the winds of change. The shape …