Why bundled subscriptions won’t save the news industry
Earlier this month, a company called Mogul News launched a news app that curates article content from three media outlets: Bloomberg, The Financial Times, and…
How people find news and what they’ll pay for (Trust remains an important factor)
While consumers look to reputable news organizations and quality brands for trusted news and information, many still use search, social media, and aggregators to find…
50 Ways to Make Media Pay: Report Download
What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of…
“Podcasts are a phenomenal opportunity”: Advertiser spend goes up 53%
There’s no doubt that podcasts are a growing business, as measured by audience and ad dollars flowing into the space. U.S. advertisers spent $479.1 million…
This July, Google Chrome will make it easier to bypass paywalls
The ad blocking controversy is still fresh, and now publishers have to contend with yet another salvo from Google Chrome. The next version of the…
How publishers are turning brand extensions into a full-fledged revenue source
Licensing can be a source of substantial revenues for publishers. Several publishers have created a sustained revenue stream by entering into licensing relationships with manufacturers…
69% of publishers employ some form of paywall: A closer look at innovative subscription strategies
For the foreseeable future, publishers are pinning their hopes on digital subscription, on reigniting the direct relationship they initially lost in the initial pile into…
“Shoot for 85% gross margins”: E-learning can be a high-value revenue source for publishers
Publishers have certain natural advantages that make them suitable for the online education business. They have the content and expertise, as well as a potential…
The podcast market is booming. Research offers insights into monetization and the marketplace
Podcasts are not a niche market. One-third of Americans listen to podcasts monthly with one-quarter of these listeners tuning in on a weekly basis, according…
Chartbeat spent over 400 hours analyzing subscriptions—here’s what we’ve found
Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms including data analysis, comparing historical…
YouTube offers the “most meaningful” long-term revenue opportunities for publishers, study finds
30% of publishers believe YouTube offers the most meaningful long-term revenue opportunities for publishers—ahead of Facebook and Google AMP—according to a survey of 122 publisher…
Fortune becomes the latest publisher to put up a paywall
US business and technology magazine Fortune has become the latest prominent title to put up a paywall, as publishers double down on reader revenue amid…
How New York’s Social Life magazine diversified into events
Social Life is a luxury lifestyle publication based in Manhattan, NYC and Hamptons, Long Island. Angelina Jolie, Naomi Watts, Kim Kardashian, Keira Knightley, Elle Fanning,…
“300% increase in new digital subscribers”: WIRED’s Nicholas Thompson on lessons from a year behind a paywall
2018 was unquestionably the year of the paywall. Well-known publications from Vanity Fair to the New Statesman decided that paywalls were the best way for…
FIPP World Media Congress, Las Vegas, November 2019: Further details
One of the publishing industry’s preeminent global events, The FIPP World Media Congress will take place from 12-14 November 2019 in Las Vegas, U.S. Bringing…
Dealing with paywall resistance: How publishers are using data for growing subscriptions
Reuters’ Journalism, Media and Technology Trends and Predictions 2019 report predicts that subscription and membership are going to be the key priorities for the news…
Should news publishers get in bed with Amazon?
In its 15-year lifespan, Facebook has spawned adversarial relationships with countless companies, politicians, and even its own co-founders, but perhaps no industry has garnered more…
The must-read publishing stories you may have missed this week
Amazon in talks to fund publishers’ international expansion, branded content revenue grows by 40%, and more Looking to a bright future for publishing Hello from…
“People willing to pay for news is growing”: Key findings from Reuters’ study on pay models
The Reuters Institute for the Study of Journalism has released a new report today on trends in adoption of paywalls by news organizations. The report,…
Opinion: How can publishers accelerate subscription growth through telco licensing?
Licensing and syndication fees are a notable source of revenue for digital publishers, especially for those with English-language content and a globally known brand. For…