An optimistic outlook for publishers, in 7 charts
From the World Press Trends Report 2022 This month WAN-IFRA released their World Press Trends Report for 2021-2022. We have fine-combed through all 76 pages of rich content,…
“We’ve debunked the myth that younger people aren’t prepared to pay for news content”: How Tortoise is using podcast subscriptions to attract new audiences
Tortoise has been slow to podcasts but quick to subscriber-only audio. The publisher, whose motto is “Slow down – Wise Up”, launched its first podcast…
Subscription Offers Page Benchmarks: A review of 10 digital publishers
Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy Few people can walk by…
Condé Nast “no longer a magazine company”: The Media Roundup
Condé’s comparison of magazine readers to web and social audiences makes no sense Our very own Peter is popping off at a statement from Condé…
Affiliate Revenue: still a publisher’s best eCommerce bet?
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this chapter, we examine the growing prominence of eCommerce in publishers…
Building resilient newsrooms at Newsrewired: The Media Roundup
Catch up on Newsrewired Newsrewired, the digital publishing conference for media execs, journalists, academics and industry experts, took place in London yesterday. Adam Tinworth has…
Why readers don’t pay for news: The Media Roundup
Posh news for posh people? Is the future of news paid subscription products for a small elite? We 100% hope not, but it’s a very…
“Astronomical growth over the last 2 years”: Publishers prioritizing digital transformation
“Digital revenue is the biggest source of income growth” The majority of the publishers surveyed by WAN-IFRA for its World Press Trends Outlook 2021-2022 report…
Advertising vs Subscriptions debate: You don’t have to choose sides
The great refocusing on reader revenues shunted advertising sales down the priority list for many publishers over the last few years. Post-pandemic growth has seen advertising sales…
Bild’s subscription offer evolution proves business strategies are meant to be challenged
Also, keep it simple Bild started selling digital subscriptions with three products and readers could choose other benefits. Thanks to testing they found out one…
When should media shake hands with the VC devil: The Media Roundup
Thinking about Big Cabal Media’s $2.3 million raise This one’s a fascinating read. We’ve all heard horror stories about media companies that seek VC funding,…
Digital media entrepreneurs: How much fuel is left in the tank?
Free-spending startups can die in one of two ways: either cancer or heart attack In a recent newsletter, I talked about how misinterpreting audience metrics can mislead…
Local News Field Guide: Insights from one of the most successful local news outlets
The Local News Field Guide was established through Chalkbeat’s partnership with the Google News Initiative Google News Initiative and Chalkbeat have launched the Local News…
How Bild simplified its subscription offer: The Media Roundup
Bild’s subscription offer evolution proves business strategies are meant to be challenged With almost 600,000 digital subscribers today, BILDplus is by far the biggest journalistic…
Print newspapers lead the publisher cost crunch
In the latest wessendenbriefing distributed to senior publishing executives, the challenges confronting print newspapers is laid bare, with surging commodity inflation a clear and present…
Trusted Media Brands recorded 110% growth in 2021: Here’s how
One of the most iconic publishing brands in history, the Reader’s Digest has seen more than its fair share of media market turbulence. Founded in…
Digital subscription economy to grow to 1.5T by 2025: Key trends for publishers
The market for digital subscriptions is currently valued at $650B, according to a new report, 2022 Subscription Trends, from Lineup, a subscription management solutions provider.…
Local news orgs are thriving (finally): The Media Roundup
Revenue for hundreds of local news orgs went up in 2021, according to new data This is a good news story to start the day.…
Why Gen Z pay for news
🎧 Listen to this article To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in…
Publishers solidifying subscriber bases through non-traditional means
Netflix announced that it had a mass loss of subscribers for the first time in a decade in Q1 of 2022, CNN+ collapsed and Quartz made the decision to move from a subscriber to membership…
