50 Ways to Make Media Pay: Report Download
What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of…
Top 6 publisher subscription benchmarks, from Google News Initiative
Digital media subscriptions are predicted to continue strong growth of 20 per cent year over year, with digital news subscriptions specifically reaching twenty million subscribers,…
Monetising brands beyond print and digital: Seizing the Latin American opportunity
Teresa Elizalde, editor-in-chief, Magazine Group at Argentina’s La Nación, on diversifying print magazines into the digital space, including how La Nación is monetising brands beyond…
Opinion: Why more publishers should incorporate dynamic paywalls to improve personalisation and loyalty
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who…
The NYT is the latest publisher to put up a registration wall
US newspaper The New York Times has become the latest publisher to put up a hard registration wall, following extensive registration and log-on tests last…
7 publishing stories you may have missed over the summer
In the first episode back after the summer break, the Media Voices team dive into some of the stories you may have missed while you…
The big changes for publishers in 2019 so far
As summer winds down, planning for the rest of 2019 and beyond is heating up. Here are five key changes that 2019 has brought, to…
Q&A: Admiral’s new partnership with the Local Media Consortium and what it means for U.S. publishers
With offices in NYC and Gainesville FL, Admiral is a venture-backed tech company dedicated to growing visitor relationships and revenue for online publishers. Admiral’s single tag…
What publishers can learn from membership programs
In recent years, we’ve been hearing more and more about membership programs for media. One of the most well-known examples is The Guardian; with the recent announcement they…
After 30% uplift in subscriptions, publishers roll out ‘Subscribe with Google’
About a year ago, Google announced ‘Subscribe with Google’—a simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…
“A digital subscription renaissance”: Highlights from Shorenstein Center’s Digital Pay-Meter Playbook
The Shorenstein Center and Lenfest Institute recently published a whitepaper, Digital Pay-Meter Playbook. The paper presents best practices for increasing and sustaining digital subscriptions culled…
How publishers can turn Adblock users into paying subscribers
We’re living in challenging times for digital publishers. While the Facebook-Google duopoly continues to grab an ever-increasing share of digital advertising budgets, a growing segment…
How The Economist grows revenue by experimenting with the digital experience
The Economist has more than doubled the amount of web traffic it receives via newsletters over the past year. This was achieved with the help…
Multi-dimensional metering: The next phase of intelligent engagement and paywall content metering
Metered paywalls are a growing alternative to traditional ad revenue models, but a multi-dimensional metered approach offers publishers more opportunities for relationship building, with higher…
Why making content on the internet free was our biggest mistake… and how to fix it
Tom Goodwin, Head of Innovation for Zenith Media, explores how free content on the internet is destroying our credibility and our businesses, and looks at…
With dynamic paywalls and targeted marketing, news subscriptions continue to grow
Halfway into 2019, news publishers continue to push their digital subscription numbers up with dynamic paywalls and targeted marketing to attract and retain subscribers, according to…
Opinion: The problem with modern publishing – making money
According to a recent article, the team at LadBible were wrestling with the problem of modern publishing – making money. So what did they do?…
LBGTQ+ publisher PinkNews triples revenue through Snapchat
A year after joining Snapchat Discover, PinkNews are making more than half their revenue from being on the app, according to the publisher. UK-based PinkNews…
Active Interest Media: Poster child for magazine brand diversification
Headquartered in Boulder, CO, Active Interest Media (AIM) is a leading pioneer in magazine brand diversification. Specializing in niche leisure verticals with a passionate, dedicated…
How Gear Patrol successfully harnesses reader meetups
Opinion/Case Study There’s something elemental about the connection that happens when you get a group of people in a room who are all equally passionate…