50 Ways to Make Media Pay: Report Download
What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of…
Webinar: The importance of consent strings and how they can benefit publishers
Disclosure: WNIP is wholly owned by Sovrn Publishers who don’t pass a consent string to their European Economic Area (EEA) readers are missing out on…
For publishers diversifying into ecommerce, one crucial factor differentiates winners from also-rans
F+W Media, the publisher of Writer’s Digest, Antique Trader, Gun Digest, Popular Woodworking and other niche magazines recently filed for bankruptcy. In the declaration, F+W…
National Journal moves away from advertising revenue completely
It’s been five years in the making, but National Journal has successfully pulled away from advertising, as a revenue stream. Based in Washington, DC, National…
Taking back trust in journalism through personalisation, new payment models
The best thing about the prospect of improving reader revenues is that it has the potential to liberate news publishers from the scramble for reach,…
Smart speakers offer publishers new revenue opportunities
Publishers are using voice technology, such as smart speakers (e.g. Alexa and Google Home), to create new connections with their audiences, particularly younger consumers. It’s also…
Medium offers publishers an alternative to paywalls, with revenue shares and minimum guarantees
“We are looking to fund more great editors, writers, and publishers,” announced Medium yesterday, revealing its plans to fund and launch new publications. The ad-free…
Q&A – Sovrn //Signal, boosting publisher earnings through improved ad viewability
Sovrn describes itself as more than an advertising technology company—it’s a publisher advocate. The company provides tools, technologies, and services to unique publishers, helping them…
How local news outlets can compete with the Facebook/Google duopoly
It’s become obvious over the last few months that the national news media, particularly the part of it that exists online, isn’t exactly a paragon…
Podcasts are booming. So, what are the revenue models?
If someone asked you five years ago which type of digital media would be seeing its renewed heyday, the podcast might not have been on the top…
Are you developing your paywall strategy for acquisition or retention?
We know that more and more publishers are focusing on reader revenue strategies this year (52% of news executives state subscriptions will be their main revenue focus in…
‘Pay gates’ perform better than paywalls, Swiss news publisher proves
A Swiss digital news publisher has found their conversion rate of registered users to paying subscribers has increased by five times since they have altered…
34M unexpected pageviews: A novel news app is helping publishers draw massive traffic
Opinion Traffic to your most engaging content can come from unexpected places. Case in point: Chartbeat’s data science team recently found that TopBuzz — a…
How integrating analytical and editorial teams drives subscriptions
Publishers are reclaiming their voice when it comes to how and when they are reaching their most important readers. As the market continues to feel…
How The New York Times’ free student subscriptions strategy will pay off
It does not come as a surprise that most digital publishers look to the New York Times for subscription strategy advice: On February 6th, The…
“Publishers are getting a raw deal”: Path to a profitable revenue ecosystem on the web
Publishers are getting a raw deal in the current online advertising ecosystem. The technology they depend on to display advertisements also ensures they lose the…
14 top referrer sources for publishers (by word count, device type, and categories viewed)
Please check out Part I of this study, “Publishers, this is where your traffic is going to come from in 2019”, in which we explore…
The “single most effective way” to increase subscriptions, according to Google
Recent research by the Medill School of Journalism has found that the frequency with which readers consume local news is the single biggest predictor of…
23.1% higher click-through rates: Google’s AMP increases organic traffic for publishers, study shows
A comprehensive, large-scale study on the impact of accelerated mobile pages (AMP) on search performance—the first of its kind—shows a direct positive correlation between AMP…
TechCrunch launches premium offering: “Repository of all things that no one tells you”
Digital publisher TechCrunch—which specializes in tech news, reviews and profiling startups—recently launched its first premium offering, Extra Crunch, “an additional layer of content, coverage, product…