Reader Revenue Archives | What’s New in Publishing

Reader RevenueMonojoy Bhattacharjee

After 30% uplift in subscriptions, Financial Times and other publishers roll out ‘Subscribe with Google’

About a year ago, Google announced ‘Subscribe with Google’—a simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…

“A digital subscription renaissance”: Highlights from Shorenstein Center’s Digital Pay-Meter Playbook

The Shorenstein Center and Lenfest Institute recently published a whitepaper, Digital Pay-Meter Playbook. The paper presents best practices for increasing and sustaining digital subscriptions culled…

How publishers can turn Adblock users into paying subscribers

We’re living in challenging times for digital publishers. While the Facebook-Google duopoly continues to grab an ever-increasing share of digital advertising budgets, a growing segment…

How The Economist grows revenue by experimenting with the digital experience

The Economist has more than doubled the amount of web traffic it receives via newsletters over the past year. This was achieved with the help…

Multi-dimensional metering: The next phase of intelligent engagement and paywall content metering

Metered paywalls are a growing alternative to traditional ad revenue models, but a multi-dimensional metered approach offers publishers more opportunities for relationship building, with higher…

50 Ways to Make Media Pay: Report Download

What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of…

Why making content on the internet free was our biggest mistake… and how to fix it

Tom Goodwin, Head of Innovation for Zenith Media, explores how free content on the internet is destroying our credibility and our businesses, and looks at…

With dynamic paywalls and targeted marketing, news subscriptions continue to grow

Halfway into 2019, news publishers continue to push their digital subscription numbers up with dynamic paywalls and targeted marketing to attract and retain subscribers, according to…

Opinion: The problem with modern publishing – making money

According to a recent article, the team at LadBible were wrestling with the problem of modern publishing – making money. So what did they do?…

LBGTQ+ publisher PinkNews triples revenue through Snapchat

A year after joining Snapchat Discover, PinkNews are making more than half their revenue from being on the app, according to the publisher. UK-based PinkNews…

Active Interest Media: Poster child for magazine brand diversification

Headquartered in Boulder, CO, Active Interest Media (AIM) is a leading pioneer in magazine brand diversification. Specializing in niche leisure verticals with a passionate, dedicated…

How Gear Patrol successfully harnesses reader meetups

Opinion/Case Study There’s something elemental about the connection that happens when you get a group of people in a room who are all equally passionate…

The New European drops micropayments in favour of ‘Guardian style’ donations

The New European, a pro-EU publication from Archant, is dropping its micropayments scheme this week in favour of a more ‘Guardian style’ approach to reader…

What publishers need to know before implementing a paywall: FIPP report on subscription strategies

FIPP has released a new report in collaboration with London-based media consultancy Blaize. The report, Paywalls – How to start your subscription strategy, provides an…

“We’re putting the reader at the heart of everything:” Inside the Guardian’s journey to profitability

Two months ago, the Guardian achieved what many in the industry thought would be impossible: they recorded a small operating profit, following 20 years of…

How to make money as a publisher: NYC execs talk monetization

We invited the NYC publishing community to share insights on monetization strategies in the industry. On June 19, Bibblio hosted the fifth edition of the…

Why publishers should optimize for loyalty: Loyal readers consume 5x more content, and stay subscribers

How often do you hear the line “I’m your regular/loyal reader”, after meeting someone and saying that you work for a certain newspaper? Probably a…

“Consumer appetite for online media shows no signs of abating”: Publisher confidence increased by 33% despite revenue decline, says AOP/Deloitte

DPRI report sees a significant boost in publisher confidence despite a fall in Q1 revenue Digital publishing revenues declined by 11.2% in Q1 2019 compared…

Why bundled subscriptions won’t save the news industry

Earlier this month, a company called Mogul News launched a news app that curates article content from three media outlets: Bloomberg, The Financial Times, and…

How people find news and what they’ll pay for (Trust remains an important factor)

While consumers look to reputable news organizations and quality brands for trusted news and information, many still use search, social media, and aggregators to find…

IAB UK: In defence of a free internet
Last week, Zenith Media’s Tom Goodwin wrote a piece for us on why making content on the internet free was our biggest mistake. Here, Jon Mew, CEO of the IAB UK argues why we should think again. For many people reading this, the concept of paying for online news will be as alien as cashing a …
Opinion: How publishers can drive increased trust and transparency through Sellers.json
A transparent relationship with advertising clients is one of the primary objectives for publishers and helps to establish a strong relationship with both potential and current advertisers. To achieve even greater results, however, publishers should look to educate their partners with information they would not otherwise have access to. With these factors in mind, IAB …
Opinion: Google closing the Incognito loophole is an opportunity, not a disaster
TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with the aftermath of closing the Google Chrome’s Incognito mode loophole gives publishers the chance to embrace more user-centric models and engage directly with their audience in order to generate revenues …