Reader Revenue Archives | What’s New in Publishing

Reader RevenueFaisal Kalim

3 in 4 publishers have responded to the pandemic with new content products, “from brand-building to securing a lucrative new revenue stream”

Nearly 3 in 4 publishers say they have created new content products in response to COVID-19, according to a survey by BRAND United and Publishing…

“We will rise from this abyss with experimentation, innovation and determination”: A Dickensian take on the media industry

Most of us naturally track our industry and know the score of what the plague and the media tech platforms (FANG) are doing to us.…

Tackle revenue streams that have remained out of reach

OPINION The idea that publishers should be monetizing their ad inventory via programmatic advertising has been covered for many years. The earliest promises for it…

6 potential solutions to ease the COVID-19 news media crisis

The ongoing, coronavirus-fuelled media crisis has in fact been in the works for more than 30 years. It is not a new phenomenon. In the…

“Opportunity to own the entire user journey”: What publishers can learn from BuzzFeed’s efforts to deepen engagement and multiply eCommerce revenues

BuzzFeed readers will now be able to buy the products recommended in its reviews and listicles within the website itself, the way they do from…

Is the COVID magazine subscription bump a short-term trend or a long-term bet?

For some publishers, magazine subscriptions have been an unexpected bright spot amidst the pandemic. Dennis Publishing have recently reported that subscription rates across all titles have increased…

How publishers are monetising the 95% of readers that won’t subscribe

Back when the World Wide Web was first being created, Tim Berners-Lee and his team were responsible for listing the error codes for when things…

The must-read publishing stories you may have missed this week

231 ways publishers can make media pay, growth in gardening and sustainability titles, and more How do I monetize thee? Let me count the ways…

“Digital subscriptions are suddenly the prime driver of growth”: Fundamentals of building a reader revenue business model

Publishers across the world have been increasingly favoring direct reader revenue models because of the continued decline in ad revenues. The COVID-19 pandemic has accelerated…

In Canada, more people are paying for news online: Publishers with paywalls report growth in consumer revenue

It is said that in every crisis, there are opportunities A new study suggests more Canadians are paying for news online. Some news outlets with…

231 ways publishers can make media pay

Proven revenue ideas for publishers, both large and small COVID-19 has reinforced the need for publishers to diversify their revenue sources. With advertising proving to…

How to shift towards a paywall: A detailed guide

The reader revenue (or paid model) based on subscriptions is often perceived as the latest saviour of online journalism. Media are reporting that it’s working…

The must-read publishing stories you may have missed this week

Digital Spy launches first magazine exclusively with Apple News+, Hearst opens new product testing facility, and more Back to the future for digital magazines One…

“We are witnessing the emergence of a new media economy”: Newsletters are opening new avenues of growth for publishers

Journalism is witnessing the rise of a new business model. Some journalists who launched their own newsletters in recent years have found that they can…

“We can sell infinite tickets to a global audience”: How publishers can create engagement, build brands and generate revenue through virtual events

Live events – a trillion-dollar industry – were one of the first casualties of COVID related lockdowns, according to FIPP’s latest report on virtual events.…

How publishers can amplify ad revenues with AMP
AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out on the opportunity to offer a faster, more engaging user experience, resulting in better quality traffic, higher CPMs, and ultimately increased advertising revenue. With that in mind, let’s take a …
2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were preparing for significant shifts. However, no one anticipated quite how profoundly our sector would change this year. COVID-19 has rewritten the ad landscape, from the content and platforms consumers use, …
AOP CRUNCH 3.3: Is purpose beyond profit the answer to a healthier ad industry?
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action. Across the digital media space, this sudden shift …

Reader RevenueFaisal Kalim

3 in 4 publishers have responded to the pandemic with new content products, “from brand-building to securing a lucrative new revenue stream”

“We will rise from this abyss with experimentation, innovation and determination”: A Dickensian take on the media industry

Tackle revenue streams that have remained out of reach

6 potential solutions to ease the COVID-19 news media crisis

“Opportunity to own the entire user journey”: What publishers can learn from BuzzFeed’s efforts to deepen engagement and multiply eCommerce revenues

Is the COVID magazine subscription bump a short-term trend or a long-term bet?

How publishers are monetising the 95% of readers that won’t subscribe

The must-read publishing stories you may have missed this week

“Digital subscriptions are suddenly the prime driver of growth”: Fundamentals of building a reader revenue business model

In Canada, more people are paying for news online: Publishers with paywalls report growth in consumer revenue

231 ways publishers can make media pay

How to shift towards a paywall: A detailed guide

The must-read publishing stories you may have missed this week

“We are witnessing the emergence of a new media economy”: Newsletters are opening new avenues of growth for publishers

“We can sell infinite tickets to a global audience”: How publishers can create engagement, build brands and generate revenue through virtual events

The must-read publishing stories you may have missed this week

Why aren’t news organisations charging like Netflix?

9% increase in subscriptions during lockdown for Dennis Publishing

“Journalism is beyond saving by capitalism alone”: We need new ways to support a free and flourishing press

The must-read publishing stories you may have missed this week