Reader Revenue Archives | What’s New in Publishing

Reader RevenueWNIP

Sovrn acquires Monetizer101 to expand affiliate marketing tools for publishers

Sovrn, the publisher technology platform, has announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both…

Taboola acquires Connexity to create ‘personalized eCommerce recommendations’

Taboola, the content recommendation engine used by thousands of publishers, has acquired Connexity for $800 million. Connexity is one of the world’s largest independent eComm…

“The biggest pieces of the puzzle”: Pricing strategies publishers are using to get readers to pay and stay

“Pricing is the fastest and most effective way for media businesses to increase profits,” says INMA Researcher-in-Residence, Greg Piechota. The pandemic appears to have refocused…

eCommerce—few things are more important to our industry: Publisher’s Roundtable

One topic that remains of consuming interest to all of the members of the Publisher’s Roundtable (Post-Pandemic, as we fervently hope)—Joe Berger, Bo Sacks, Sherin…

The benefits of streamlined sponsorship: The Media Roundup

Case study: How VTDigger overhauled their sponsorship strategy This is a really good look at the before and after processes of VTDigger’s sponsorship strategy, thanks…

Future’s $1 B eCom sales, future of local journalism, and more: The Media Roundup

The future of local journalism doesn’t have to be rubbish Remember local newspapers? Community newspaper publisher David Loyd says try not to cry when you…

The non-English web: Can Majarra bridge the Arabic content gap?

Arabic is the fifth most spoken language in the world but only 1.1% of the world’s top 10M websites use it. That’s the glaring deficiency…

How publishers can drive affiliate revenue: Insights from Future

“Fundamentally, we’ve got the same simple goals. It’s grow the audience, engage with them, and monetise that engagement.” In this episode Future’s Chief Audience and…

Solving the never-subscriber problem

The paywall boom is driving up “subscription fatigue”. Media need to address this user pain-point. For years subscriptions were like a slow-moving train. Every now…

Substack invests in… podcasts: The Media Roundup

Substack makes first major podcast investment Surprise surprise, Substack has looked at the podcast industry – where the gap between ad revenue and time spent…

What the Digital News Report 2021 means for your audio strategy

Audience habits and opportunities for newsrooms The Digital News Report, the latest edition of which was published at the end of June, is a must…

Subscription pricing strategy for publishers: Data, long-term view, lots of tests and risk-taking

New report looks into pricing strategies for digital news subscriptions post-COVID-19 bump Before diving into specific case studies of successful publishers, it’s good to recap…

The Athletic raises prices, Facebook splashes out, and sci-fi futurism: The Media Roundup

The Athletic raises annual subscription price after failed tie-ups The Athletic raises the cost of an annual subscription to $72, the first time the sports-journalism…

Publishers, your digital products suck: The Media Roundup

Sorry publishers, but your digital products suck That’s not a headline you want to be reading at the start of the week! Frederic Filloux outlines…

Survey shows that reach doesn’t always equate to revenue: The Media Roundup

Survey shows that reach doesn’t always equate to revenue A new survey suggests the link between reach and revenue is ‘totally broken’ for independent publishers.…

Hidden treasure in back issues, how to grow with AI, and more: This week in publishing

The must-read publishing stories you may have missed this week Are you sitting on a treasure trove? If you’re a magazine publisher, the answer is…

The narrow spread of subscription success: The Media Roundup

USA Today is getting a paywall. Who’s the audience for it? In this week’s episode of the podcast Chris Duncan corrects his much-shared but misattributed…

Paying for content might become normal, thanks to social platform rivalry and gaming

Creators on social networks may normalize paying for exclusive content for this generation and the next The business of journalism has been going through an…

“We jumped from 2020 to 2023 in a weekend”: Insights from Bauer on leading a magazine business through lockdown

This week, we hear from Chris Duncan, CEO of UK Publishing at Bauer Media Group. He joined the company just a few weeks after last…

Magazine publishers’ hidden treasure trove: Digital back issues

A recent press release that landed squarely on the newsdesk of What’s New in Publishing confirmed what many magazine insiders already know – namely, magazine…

6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
Read more
How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
Read more
50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
Read more
The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
Read more
The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
Read more
The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
Read more
Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
Read more

Publishers: Are you ready for the first-party future?
Last month, Google announced a delay for third-party cookie deprecation on its Chrome browser until the end of 2023. Despite this delay, using cookieless solutions today already shows better performance. Further, new research suggests that the marketing community is eager to embrace the ‘cookieless’ future and is looking towards the publisher community to keep pace …
5 critical questions for publishers to ask identity solution partners
Many in the industry believe Google’s delay in suspending third-party cookies until 2023 was inevitable with the testing opportunities that have currently been available. But, with 53% of publishers still looking for a solution to address the loss of third-party cookies, it would be naive to take the foot off the pedal. If anything, the …
The importance of tags in online news media
If you work in news publishing, there’s a good chance you already use some type of tags in your published content. After all, Parse.ly found that 70 percent of digital media publishers use tags and that was back in 2015. The number is surely even higher in 2021. But as our research has shown, different …