The Atlantic’s website will now let some pay to see no ads
The Atlantic would like to figure out a way to make some money off of the 8.5% of unique visitors to the magazine’s website who…
Meeting the threats to freedom of publishing head-on
The International Publishers Association (IPA) exists for two main reasons: to protect copyright wherever it is threatened (and it is under threat from many directions…
Do you use your data to boost your marketing?
At this point, it’s cliché to emphasize the potential benefits of leveraging data to innovate and advance your marketing efforts. Every marketer knows the value…
“Media brands never really die, even when they stop publishing.”
It’s been about 10 years since FHM, a formerly high-flying “lad mag” originally known as For Him Magazine, stopped publishing a print edition in the…
Advertisers and publishers collaborate to talk “with” consumers
Storytelling is not new to brands. All brand marketing is after all a storytelling exercise. The fundamental shift that has happened with the internet and…
Regional press adjust to digital reality
Earlier this month Facebook – the social valkyrie that escorts fallen media companies into the afterlife an inch at a time – launched its Marketplace…
Advertisers’ stories become more engaging with Flipboard’s new product
Flipboard announced a new ad product that should have marketers swiping right with approval. Dubbed Storyboard, the new offering will allow brands to share an…
Swedish newspaper Expressen built an online video channel to take on traditional TV
Expressen, one of Sweden’s oldest tabloid newspapers, is aiming to position itself as the “home of breaking news” in the country using online video. The…
Starting your own personalised photo book business
The photo revolution is now. Most of us take pictures because we want to capture our special experiences and events. According to a consumer survey…
Has social media killed print? Not quite….
With the advent of the digital age, many magazines have been moving away from print and capitalising on the sharing power of social media platforms…
Edition Digital releases a content hub solution
Edition Digital, the company behind the Smart Digital Publishing System, a SaaS publishing platform, is proud to introduce its new solution – a content hub.…
Publishers become retailers in the market for survival
E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues. Take Condé Nast, which has just launched Style.com, an e-commerce…
Desktop is the new print for publishers
A very familiar story is unfolding beneath us. Consumer behavior changed over the past 20 years, as audiences shifted from traditional media to digital media.…
Is journalism keeping up with the digital revolution?
A newspaper serving a small community in the US state of New Hampshire ceased publication after 90 years. As yet another newspaper title is withdrawn…
The New York Times expands its newsprint audience
Overnight, the International New York Times has become The New York Times International Edition. The change of title is accompanied by a new design, additional…
The Low-Down on Digital Marketing Lingo
Programmatic advertising is a word jumble of often-confusing terms and uncertain definitions. Perhaps you’ve found yourself nodding along in a meeting, too afraid to ask…
What steps can a publisher take towards digital transformation?
In the fast-paced world of modern news, where many people get their updates through social networks or exclusively on mobile devices, is the future of…
With ad revenues falling, publishers explore e-commerce
Today’s publishers are no longer just producers of newspapers and magazines. Faced with dwindling circulation and subscriptions and combined with insufficient revenues from online advertising,…
Amazon Prime now includes magazines to ‘borrow’
Amazon last Wednesday said it was adding a new feature to its Prime membership program in the United States: Subscribers to the $99-per-year plan now get…
How Cosmopolitan reinvented itself
Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time. At the beginning of 2015, however, it found itself suffering from a…
