How local media organisations can get started with AI
Deciding where to start, both with identifying use cases for AI in publishing and actual implementation, can feel overwhelming. From securing data sources to getting…
Publishers: Steal these subscriber onboarding ideas
Form habits, collect data, build trust… use these onboarding ideas to increase retention rates The importance of a registered member or subscriber’s first few days…
Navigating the AI dust storm: A guide for publishers
🎧 Listen to this article The past months we have experienced a dust storm in the tech landscape caused by an explosion of initiatives, launches…
The concept of Engagement Economics: Connecting engagement to commercial outcomes
This article is a summary of Manifesto Growth Architects‘ Engagement Economics report, which is based on research involving 50+ media organizations. Engagement is widely recognized…
Publishers are starting to see Reddit as an opportunity
Reddit represents a significant audience development opportunity for publishers Clocking up more than 1.6 billion monthly visits from 430 million monthly active users across more…
“More adults use it than Twitter, Snapchat, TikTok or Reddit”: How LinkedIn is increasingly driving content discovery for publishers
Almost 60% of LinkedIn’s users are between the ages of 25 and 34, making it the single largest demographic to use the platform. And this…
“A surprising level of confidence”: AOP report on publishers’ priorities for 2023
“Publishers feel that they are well-positioned to adapt and thrive in a recessive economy.” AOP’s latest survey, ‘Digital Publishing: Outlook and Priorities for 2023’, investigates…
45th FIPP World Media Congress: Sneak peek
Taking place in Cascais, Lisbon between 6-8 June 2023, the 45th World Media Congress promises to be one of the year’s standout publisher conferences, with…
The benefits of AI for local media
There are a wide variety of different ways AI can be implemented in a newsroom to help reporting, audience growth, engagement and more. Here we…
Yoof News: Bridging the generational gap and pioneering next-gen news consumption
Yoof News, a Gen-Z digital native platform, delivers concise news and explores innovative formats for modern media consumers In a world where traditional news outlets…
How to build a future-proof editorial operation: Insights from IFJ 2023
5 focuses for publishers who want to know how to future-proof their editorial operations At the 2023 International Journalism Festival in Perugia, Italy, thousands of journalists…
Are news outlets using the wrong metrics to assess sites’ success? — The Media Roundup
Today’s roundup is brought to you by Chris Are news outlets using the wrong metrics to assess sites’ success? YES. It’s been a bugbear of mine…
Generative AI is forcing us to rethink what it means to be authentic
Generative AI thrives on exploiting people’s reflexive assumptions of authenticity by producing material that looks like ‘the real thing.’ It turns out that pop stars Drake…
What does practical AI look like for local media?
Some local media organisations have been benefiting from AI for years. Peter Houston explores what it looks like in practice in this extract from our…
Addressing micropayments skeptics, Ben Thompson and Joshua Benton
Elon Musk’s recent Tweet sparked some excitement in the micropayments space. It triggered a response from Ben Thompson in his podcast episode on Sharptech.fm. This…
“There are a lot of positives”: Rural news readers are more open to new revenue ideas
Small-town newspaper publishers are more likely to stick with traditional income sources like ads and print subscriptions, but readers are more open to alternatives like…
Publishers should focus on the strategic impact of generative AI
Generative AI could ‘radically disrupt’ the way publishers create and distribute content The rising hype around generative AI technologies since the November 2022 launch of ChatGPT has…
Most independent publishers grew their bottom line by an average of $50,000 in 2022: The Media Roundup
Today’s roundup is brought to you by Esther A year after removing its paywall, Quartz’s traffic continues to drop Since ungating its content, Quartz’s site readership…
Buzzfeed News: sad demise of a clever, innovative site that led the way in digital journalism
A decline in traffic seems to have been caused by a drop in referrals from feeder sites such as Facebook Buzzfeed News, once a shining star…
Di5rupt acquires What’s New in Publishing
What’s New in Publishing has been acquired in an undisclosed deal. It will now be integrated into Di5rupt’s media intelligence and connections network. Di5rupt, the…
