Gannett to stop Saturday print editions at 136 newspapers: The Media Roundup
Gannett to stop Saturday print editions at 136 newspapers I’m not going to lie, this story confused me a little. I’ve always viewed publishers’ plans…
Publisher growth strategies for 2022: Reuters Institute
8 out of 10 publishers are focusing on subscription strategies 79% of publishers are focusing on subscription or membership strategies as their most important revenue…
Digital subscriptions for publishers: The getting started guide
With circulation declining and digital advertising being commoditized throughout the media industry, it’s more critical than ever to establish a direct relationship with users and…
We’ve been getting our newsletter strategies all wrong: The Media Roundup
Is Twitter the biggest driver of newsletter subscriptions? Here’s a fun breakdown from Simon Owens about Twitter’s disproportionate role in driving newsletter subscriptions. Useful for…
Video still an area of active investment for publishers, but it’s now substance over style
Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video…
Hook, line, and sinker: A model for crafting successful, viral content
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line,…
Reasons for optimism: Edwy Plenel and Mediapart in France
Few believed a subscription-only website of investigative journalism could survive Why write about Reasons for optimism when so much is going wrong in our politics, economy, and…
Time to question your business model: The Media Roundup
Let’s start 2022 by questioning your newsroom’s business model First things first – this isn’t just an article for those of you working in newsrooms.…
Strong advertising recovery sees subscription-only publishers reconsider ‘all ads are bad’ mantra
With the ad market roaring back after the pandemic, advertising’s reputation has been somewhat rehabilitated as part of the revenue mix. But platform domination continues…
5 tips to create distinctive longtail content
What is longtail content? Longtail content is content that continues to generate traffic more than three days after publishing. These articles mostly feature topics that…
Journalism, media, and technology trends and predictions for 2022: The Media Roundup
Journalism, media, and technology trends and predictions for 2022 Opening the Reuter’s Institue’s annual predictions report, lead author Nic Newman says that 2022 could be…
Publishers: 5 secrets to optimize your affiliate marketing
Smarter ways to capitalize on purchase intent Affiliate marketing offers opportunities for all types of content publishers to capitalize on purchase intent. Tech and electronics…
6 out of 10 publishers say revenue has increased over the last year: Reuters Institute
News publishers report more revenue from multiple sources and plan further push into reader revenue One of the biggest surprises in this year’s survey is…
Looking ahead for 2022, tech and talent will be key
According to the director of Oxford University’s Reuters Institute for the Study of Journalism, Rasmus Kleis Neilsen, publishers will need to start spending more money on…
Publishers: Test these 3 things for small steps toward big conversions
Picture this: Your digital subscription service is, by all considerations, a success. You have an engaged user base that’s consuming multiple pieces of content per…
Gawker, the NYT, and the grey area of moral metrics: The Media Roundup
“Traffic whoring” or simply optimizing? Finding the boundaries between clean and dirty metrics There’s no better intro to this story than the one in the…
Publishers laid the foundations for their own strategies, even as tech giants rocked the industry
The year in data and privacy Chrome’s cookie delay has been a welcome respite for an industry under pressure. But with no viable replacements on…
Publishers: How to offset ad revenue with subscriber-only content
New report explores both common and unconventional tactics to help publishers diversify their income opportunities In the world of online publishing, it takes more than…
What can publishers take away from 2021?
Last year might have been better than the COVID-19 catastrophe that was 2020, but it still wasn’t business as usual. Media-verification organisation the Alliance for Audited…
Railway Modeller highlights the revenue potential of digital back issues
Railway Modeller is Britain’s most popular model railway monthly magazine with over 800 issues published since it was launched back in 1949. The publication covers…
