“People react to fresh storytelling”: Video content strategy insights from Hearst
In the six months since Zuri Rice, SVP and Head of Video Development and Content Strategy for Hearst Originals at Hearst Magazines, came on board, there has been a…
Deepfakes: Informed digital citizens are the best defence against online manipulation
More than a decade ago, Internet analyst and new media scholar Clay Shirky said: “The only real way to end spam is to shut down…
“We’re competing for that scarcest of modern world resources — attention”: How publishers are innovating for 2020, and beyond
“News Media Innovation 2020,” a new report from The Centre for Media Transition (an applied research unit based at the University of Technology Sydney), offers…
The publishers’ guide to WhatsApp (or, How to circumvent traditional channels and reach consumers directly)
While weekly use of Facebook has more or less held steady over the past five years, there has been a marked increase in those using…
Podcast revolution: The rise and rise of audio storytelling
The state of audio drama in 2020 is wildly different from ten years ago when audio, or rather radio drama, was in decline across much…
The best upcoming publishing events in Asia
With a new year comes a whole raft of industry events designed to help you get the best from your publishing business in 2020. To…
Measuring loyalty: The cutting edge of audience development
If you’ve ever run an audience development campaign, you’ve probably struggled with the timeless dilemma of weighing quantity vs. quality. And on the surface, it…
Outside Magazine Sees a Massive Bump in Subscription Numbers
Shows strong growth both in digital and print; great example of a brand that adapts to changing realities It’s been a fantastic year for Outside magazine.…
BuzzFeed plans to cut out “Google and other middlemen” to solve publishers’ attribution problem
After a tumultuous 2019, BuzzFeed is now edging closer to profitability, thanks in part to recent efforts in generating new revenue streams. The company’s newer…
“Membership is an attitude, an emotion”: How publishers can find their super users, master the forever transaction, and build recurring revenue
Publishers investing in generating recurring revenues from their readers would find a useful manual in the book The Membership Economy by Robbie Kellman Baxter. Those…
Media M&A, reader revenues, data and advertising: What publishers can expect this year
2020 has now firmly landed, and as we gear up to go back to work, many of us will be wondering what this new year…
The best upcoming publishing events in the Americas
With a new year comes a whole raft of industry events designed to help you get the best from your publishing business in 2020. To…
The must-read publishing stories you may have missed this week
9 trends that will define media in 2020, new models for the news business, and more Data will be the key battleground for 2020 Happy New Year from…
In charts: 9 trends that will define media in 2020
As we begin a new digital decade, what are the key developments that will shape publishing in the next 12 months? Here are nine trends…
6 tips for acquiring high-value newsletter subscribers
Increasingly, content creators have been looking to email newsletters as a pathway to audience ownership. It’s not surprising; not only do newsletters increase web traffic,…
The 10 topics that kept people most engaged last year
A couple of weeks ago we decided to visit our data bunker and collaborate with our merry band of data geeks on a piece that…
Local news reborn at the humble library?
Grim. Grim. Grim. That pretty much sums up the newspaper industry in the US, especially amongst the major chains that serve many markets. But the…
The best upcoming publishing events in Europe
With a new year comes a whole raft of industry events designed to help you get the best from your publishing business in 2020. To…
How publishers are taking shoppable content into the future
As part of WNIP’s series based around our Publisher’s Guide to Ecommerce report, Damian Radcliffe explores how publishers are taking eCommerce to the next level with direct…
“There’s no silver bullet, but there’s silver shrapnel”: New models for the news business
2019 has seen a great deal of innovation from publishers looking for sustainable business models and revenue streams which will support them as advertising continues…