Fact or opinion? News consumers struggling to distinguish, says Pew
News outlets must understand consumer issues in order to address the ongoing issues and impact of fake news and misinformation. In fact, trust in those…
Publishers, here’s how to maximize the value of your PMP
For publishers, programmatic offers the opportunity to monetize and package inventory more efficiently than traditional direct deals. For some, it is a place to more…
Podcast: The Times’ Alan Hunter on achieving a major digital subscription milestone
The Times of London and Sunday Times’ Head of Digital, Alan Hunter, is the special guest for this latest Media Voices episode. The Times is infamous…
Trust in mainstream newspapers is growing in the US
Of late there has been a noticeable trend suggesting a resurgence of the newspaper, albeit mostly in a digital avatar. To recap, just earlier this…
Neither publisher nor platform: UK parliamentary report calls for redefinition of social media
A new parliamentary report published by the Department for Digital, Culture, Media & Sport (DCMS) in the UK this week has recommended that a new…
Google-Facebook duopoly dystopia: Effects on publishers
Google and Facebook’s dominance of the digital advertising market is well documented. Pivotal Research’s Brian Wieser estimated at the end of 2017 that these two companies “accounted…
Podcast: Hearst UK’s Kalpana Fitzpatrick on the launch of Financially Fabulous
In this latest episode of Media Voices, Kalpana Fitzpatrick talks about the launch of Hearst’s new consumer-facing Financially Fabulous campaign, a combination of content and events…
What AI can do for publishers: Cutting through the hype
I’ll let you in on a secret – I’m tired of hearing about artificial intelligence. Don’t get me wrong, I’m no Luddite, but whenever technologies…
What BBC News Lab learned about publishing to 18-26 year olds
Founded in 2012, BBC News Labs is an innovation incubator charged with driving innovation for BBC News. It is part of Connected Studio – the pan-BBC Innovation…
Google chooses AI transcription pioneer Trint for DNI Funding
London-based start-up Trint, the pioneer of AI-powered speech-to-text transcription, has been selected to receive one of only two large grants awarded in the UK in the…
People are “unable to distinguish” between entertainment and news, Ofcom research shows
Many news consumers are “acutely aware of getting left behind in the 24/7 news cycle” and are prioritizing “quantity over depth in their news intake”,…
“A matter of trust”: Cross-media measurement systems for publishers
An initiative in The Netherlands to develop an advanced, independent and cross-media audience measurement system incorporating the viewing, reading and listening of/to media and advertising…
Constructive journalism: “Good news” for beleaguered publishers?
One of the biggest challenges publishers face in the modern era is reader disengagement. People’s attention spans are now at an all-time low. A study by…
Consumers want control to improve the relevance of online advertising
Consumers who use ad blocking software are also more likely to say advertising is important to their purchasing behavior. Surprised? You might also be surprised…
Will IGTV Deliver for Publishers?
With a new platform comes the recurring decision for skeptical publishers: How much should they care? And in the case of a new platform from…
Zenith: Online video now the world’s fastest-growing ad format
Global consumers will spend an average of 67 minutes a day watching online video* this year, up from 56 minutes last year, according to Zenith’s…
Q&A: Taking subscription boxes to a new (digital) level
Subscription boxes are a growing revenue opportunity for publishers – almost a fifth of UK consumers have signed up for a subscription box scheme in…
Future Publishing to acquire Purch’s Consumer Division
Future Publishing has announced the proposed acquisition of the consumer division of NYC-based Purch, the next generation of digital publishing and marketplace platform, operating in the…
News consumption on mobile grows 300%, in just 5 years
Pew Research Center just released a factsheet on the use of mobile devices for news. According to the survey, mobile devices have become one of…
Vox Media selling its “magical” technology to other publishers
The technology that powers the platforms of digital publisher Vox Media—including The Verge, Vox and Recode—is now available for use by other publishers, reports Benjamin…