LinkedIn for publishers: An “untapped” channel to new audiences
For a while, Facebook was the leading source of online traffic for publishers. But recent developments caused Facebook to deprioritize content shared by publishers, and…
The Beast Inside: Exploring the possibilities of “exclusive content”
Ever since the digital shift, publishers are actively looking for alternate sources of revenue, with membership and subscription fees becoming an increasingly more attractive source of…
New copyright law may affect small publishers: Here’s what you need to know
A new move made by the European Parliament to overhaul European Copyright law—which would require publishing sites to monitor copyrighted material, and make them legally liable…
How publishers can grow despite Facebook’s algo changes; the ChefClub story
While digital publishers are experimenting with different potential revenue streams in a rapidly evolving online landscape, the French Facebook publisher ChefClub has adapted to Facebook’s…
Snapchat announces publisher-led “Snapchat Show”
When Snapchat skyrocketed to success upon launching in September 2011, it was a simple but unique communications app that allowed its users to interact with each other…
Unified communications: bridging the gap between B2B and B2C content strategy
When it comes to content creation, B2B and B2C are a lot more alike than most publishers think. The philosophical and practical distinctions between these…
Can Instagram’s YouTube rival IGTV become an alternative for publishers?
When Instagram was born in 2010, it was simply a mobile photo sharing app. But fast forward three years and in 2013, it began moving…
Content conundrum: Criteria to determine content value
With the plethora of media choices, how do consumers choose their content? There are several opinions as to how we determine if a piece of…
View From The Buy Side: The shift towards context-based advertising
The 2016 election, Cambridge Analytica scandal, and GDPR represent a tidal shift in how the ad tech and digital media industry will monetize their audience…
Facebook’s first print magazine – will it ‘Grow’ (or go up in smoke?)
Those who know only a little about some of the world’s more weird and wonderful magazines, will be aware that Grow Magazine is the most…
Google’s “mobile-first” indexing change: A quick guide for publishers
After a year and a half of experimentation, earlier this year Google started rolling out its mobile-first indexing to more sites globally. Mobile-first indexing means…
New Condé Nast study reveals 79 percent of consumers make brand decisions pre-search
Condé Nast has released the results of a study commissioned in partnership with Tapestry, a research firm with specialisation in the consumer decision journey, which…
Deadspin’s Megan Greenwell on dealing with trolls and a bigger mission in sports journalism
On this week’s episode from the Media Voices gang, Megan Greenwell, editor-in-chief of sports site Deadspin challenges the ‘toy department’ misconception of sports journalism, sets…
Subscription Boxes Opens Up New Revenue Stream
Subscription boxes are rapidly becoming a growing revenue opportunity for publishers – according to a new survey by subscription experts Jellyfish Connect, 16-24 year olds who…
“Trending” no more… Facebook removes news feature, but it’s not all bad news for publishers
Facebook users around the world have started receiving notifications that the company is removing the “Trending” news feature from readers’ News Feeds. While this appears…
With Facebook usage declining, what next for publishers?
With more than 2.2 billion monthly active users Facebook is the world’s largest online community. And it’s been a major source of traffic for publishers.…
Apple looks to expand advertising business with new network for apps
Apple Inc. prides itself on selling devices rather than relying on ads. Now the iPhone maker is looking to expand its digital-advertising business – as first…
Have women’s glossy magazines reached the end of their shelf life? Not at Bauer
Is 2018 the watershed year that, on reflection, will go down in publisher lore as the year that women’s glossies met their maker? Writing in the…
UK publishers make plea for lower tax
In response to the Treasury Select Committee’s recent inquiry into VAT, the UK Professional Publishers Association has called on the Government to consider the impact…
AOP audit reveals ad blocking levels fall, but revenue loss increases
New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers The Association for…