Engagement lessons for publishers, from the Moon landing story
You know the story. On 20 July 1969, the Eagle module from Apollo 11 landed at Tranquility Base. Hours later, at 21:56 CT (02:56 GMT),…
The must-read publishing stories you may have missed this week
77.5% of shares now through ‘dark social’, why making content free on the internet was our biggest mistake, and more… The rise of ‘dark social’…
How to reanimate ‘zombie subscribers’ and bring paying readers back to life
Harvard Business Review once said that, depending on which study you believe and what industry you’re in, acquiring a new customer costs somewhere between 5 to…
We’re doubling down on video: Digital Trends’ Bob Gruters
With more than 100 employees in New York, Portland, Chicago, and Los Angeles and 30 million global monthly unique visitors, Digital Trends—a tech and innovation…
Why making content on the internet free was our biggest mistake… and how to fix it
Tom Goodwin, Head of Innovation for Zenith Media, explores how free content on the internet is destroying our credibility and our businesses, and looks at…
With dynamic paywalls and targeted marketing, news subscriptions continue to grow
Halfway into 2019, news publishers continue to push their digital subscription numbers up with dynamic paywalls and targeted marketing to attract and retain subscribers, according to…
10 essential media stats from July 2019
Facebook’s record fine, The Athletic’s milestone, the growth of smart speakers, live podcasts and global advertising markets. Here’s our regular round-up of the Top 10…
Google updates algorithm to reward freshness, with 20 questions for publishers to “self-assess” quality
Google has launched an update to their search algorithms, focused on surfacing “fresh, helpful information through featured snippets.” This new update helps the company show…
“Thinking like a publisher means thinking big”: Lessons for content teams
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make everyone’s ears perk up as…
Where 73% of newsrooms are going wrong: Insights from The Atlantic
Atlantic 57, The Atlantic magazine’s consulting service has released a new report, The Four Visitors to Your Site (And How to Hook Them). The report…
What American media can learn from Europe
While the US is home to Silicon Valley and a host of innovative startups, there’s one area that hasn’t caught up with Europe. American news…
How the “pivot to privacy” puts a premium on first-party visitor relationships
The entire digital landscape is undergoing what might be called a pivot to privacy. Driven by consumer demand and a new crop of more stringent…
The must-read publishing stories you may have missed this week
Publisher triples revenue through Snapchat, Google unlocks 33% of publisher paywalls, and more Hit a metered paywall? Go incognito… A number of major publishers like…
“Is Google literally trying to kill off the fourth estate?”: Publishers react as 33% of news paywalls come crashing down
When it became evident that Google was going ahead and effectively demolishing 33% of publisher paywalls, the community reacted with dismay. Although Google gave barely…
Why publishers should own their code (and its impact on user experience)
It’s hard to remember a time before the Internet. But many would still be surprised to learn that the first online news publication was launched in 1979,…
SmartNews, growing 145% yearly, drives more traffic to publishers than Apple News
SmartNews is a leading Japanese news aggregator app which launched in the US in 2014. It has quadrupled its US audience over the past two…
7 facts publishers should know about Apple News Plus
Earlier this year, Apple launched its new subscription service called “Apple News Plus” in the US and Canada, and the company plans to roll out…
Huge growth expected in media consumption: Opportunities opening up for publishers in emerging markets
Opportunities for media companies to start new and profitable initiatives in emerging markets remain greenfield. It is also less likely that the large platforms will…
Competition to be the next ‘Spotify for magazines’ hots up as French app LeKiosk strengthens UK presence
France’s ‘Spotify for magazines’ LeKiosk is strengthening its UK presence with a new London office and additional staff for the UK team. LeKiosk first launched…
Google unlocks 33% of publisher paywalls on July 30. This is what happens next.
“The only real law of history is the law of unintended consequences,” says finance and economics historian Niall Ferguson. On July 30, Google Chrome will…