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The myth of cannibalization in the media still persists: Text, video and audio can all work

Fear of cannibalization delayed the digital transformation of many media, who failed to grasp the benefits of the internet Print was still king when the…

UK AOP launches Publishing Tech Talk event focusing on best-in-class publisher tools

The Association of Online Publishers (AOP), together with Google and Xandr, have launched an initiative to help publishers learn about new tech solutions, with an…

Opening up remote hiring has grown and improved the applicant pool: The Media Roundup

Opening up remote hiring has grown and improved the applicant pool Back in the before times, I wanted to make a podcast series called ‘FCKLDN’.…

How to create a better user experience to convert fly-by users into loyal subscribers

Encouraging existing customers to make greater use of your website is easier than attracting completely new visitors, and publishers are looking for ways to deepen…

5 keys to making quality media sustainable

Author’s note: this post is a summary of remarks I made in a Zoom presentation for the Free University of Brussels and the technology research center IMEC. This…

How El Diario caters for readers who can’t afford to pay: The Media Roundup

El Diario’s 61K member-strong business model caters to those who cannot pay I love this one. Too often over the past few years I’ve heard…

Media products: When to build it yourself?

Developing in-house digital solutions comes at a cost that is not always paid directly with money My favorite topic to be angry and disillusioned about…

BuzzFeed boosts revenue 51%, Facebook’s smart glasses, and more: The Media Roundup

Why Terri White left the best job in magazines “The reality is, if I hadn’t have had my baby, I would still be editing EMPIRE…

The incentives to publish no longer reward the web’s creators

Many, many web creators (those who publish, in any format, on their own sites rather than big tech’s platforms) who historically published content with great…

Two truths and a lie: Helping publishers prepare for the cookie’s collapse

Google Chrome’s decision to remove support for third-party cookies, now scheduled for the end of 2023, threw the digital ecosystem into a state of uncertainty.…

The day context and community came back to Twitter: The Media Roundup

The day context and community came back to Twitter Does anyone remember context? You know, the idea that content related to other content and can…

Building trust in a “sizable, disengaged, and indifferent audience”: Publisher insights from Reuters Institute

“Indifference, not hostility is the primary challenge for journalists when faced with the task of increasing trust in news,” according to a new report from…

AOP Awards 2021: What are the foundations for quality digital publishing?

As part of the Association of Online Publishers (AOP) Awards 2021, the AOP conducted an in-depth series of interviews with the finalists to tease out the strategies…

What does Microsoft’s new News service offer publishers? — The Media Roundup

Microsoft launches a personalized news service, Microsoft Start Personalisation is at the heart of many news publishers’ plans for the future. Whether that’s serving audiences…

5 Twitter updates publishers should be aware of

The platform strengthens privacy and helps to monetize content Earlier this summer Twitter gave up on Fleets, which it launched less than a year ago – but…

Hot Pod acquired by Vox Media: The Media Roundup

Vox Media set to acquire podcasting newsletter Hot Pod Vox Media is acquiring Hot Pod, the independent news outlet focused on the podcasting industry, as…

“Data is Back”: Opportunities with the UK’s Post-Brexit Data Plan

On August 26th, the UK government announced post-Brexit global data plans including intentions for new multi-billion pound global data partnerships with the US, Australia, and the Republic…

How Plant Based News increased its revenue 80% in one year

TLDR: In just six years, London-based Plant Based News has grown to become one of the most influential media brands in the healthy lifestyle sector.…

TikTok overtakes YouTube, publishers are making paid podcasts work, and more: The Media Roundup

Vida’s next generation media brands for 2021 We loved Vida Media’s Next Generation Media Brands list last year and we’re delighted that they’ve done it again for…

Investment, growth, integration: Ringier’s strategy in Eastern Europe

Why Ringier is expanding its activities in Eastern Europe – and how In 2010 Ringier and Axel Springer formed a joint venture, combining ownership in…

Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Multimedia content piles pressure on publishers to manage digital assets or lose audience
It is estimated that the global digital asset management market will grow from a value of $1.2 billion in 2018 to $6.9 billion by 2024. This massive growth in demand stems from a truly exponential increase in the number of digital assets being created and deployed, and the need to manage critical assets in an …
Maximizing ad revenue: a checklist for publishers
Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield optimisation has become a harder discipline to pull off well. Nonetheless, the publisher tool chest is not empty. Header bidding, which allows publishers to receive …
Publishers are all playing a game of tag: Here’s how to win
Tags are an important element of publisher revenue strategies, being central to monetization, fraud verification, and consent. If tags don’t work together seamlessly, however, they pose a risk to bottom lines. Here’s a closer look at what tags do for publishers and why improving tag management is essential for boosting revenue. What are tags? Tags …