Predictive AI helps Foxtel drive double-digit growth: Insights for publishers
How can publishers convince audiences to pay for content that is available elsewhere for free? They can look at what Australian pay-TV brand Foxtel did…
What do niche publications understand about their audiences’ attention, that generalized publications don’t?
There’s an arrogance in newsrooms which needs addressing. It’s nothing to do with ego. It doesn’t have anything to do with personality. While newsrooms are…
Password-free logins to benefit both web services and publishers in Germany
Mobile Connect, a universal password-free online log-in solution is being adopted with immediate effect by Verimi, the first single cross-industry login platform for web-based products…
Understanding Loyalty: How to measure, understand and fix the retention rates of your readers
“Gone are the days of chasing traffic,” said Stat’s Rick Berke at Nieman Lab recently. To which we say,“Amen.” Now, while there will still be publications for whom…
Q&A: Applicaster, pioneering DTC media apps for publishers
Headquartered in New York, Applicaster is a venture-backed global tech company founded in 2009 by Jonathan Laor (CEO) and Neer Friedm (CTO). Its mission is…
“A digital subscription renaissance”: Highlights from Shorenstein Center’s Digital Pay-Meter Playbook
The Shorenstein Center and Lenfest Institute recently published a whitepaper, Digital Pay-Meter Playbook. The paper presents best practices for increasing and sustaining digital subscriptions culled…
The best upcoming publishing events in Europe
The nights may be getting shorter, but as autumn draws closer in Europe, industry events are awaking from their summer slumber. To help you sort…
“Continue believing in the power of actual facts”: ProPublica on leveraging the power of investigative journalism
ProPublica is a US-based non-profit newsroom that aims to produce investigative journalism in the public interest. We caught up with managing editor, Robin Fields, to…
The must-read publishing stories you may have missed this week
In defence of a free internet, inside Glamour’s print to digital transformation, and more… To be (free) or not to be (free)? That is the…
How to overcome time, budget, personnel, and strategy constraints for publishing video content
When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. So how…
Multi-dimensional metering: The next phase of intelligent engagement and paywall content metering
Metered paywalls are a growing alternative to traditional ad revenue models, but a multi-dimensional metered approach offers publishers more opportunities for relationship building, with higher…
Opinion: Google closing the Incognito loophole is an opportunity, not a disaster
TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with…
Inside Glamour’s print-first to digital-first transformation
It was late 2017 when Glamour UK announced that they were cutting back on print editions. The regular monthly edition stopped, and has been replaced…
Will Facebook save local journalism?
The first round of recipients of grants to fund community journalism, paid for by Facebook, was announced on 17 July with a second round of…
“Every business has to be in the content business”: How brands are using content to build and foster customer loyalty
I once had a job where one of my tasks was to “go talk to the data people” to put together some reports. The back-and-forth…
The “remarkable transformation” of a print publisher: Highlights from WAN-IFRA report
WAN-IFRA just released a report—Digital Transformation at Aller Media Finland—that looks into the successful transformation of a legacy print publisher into a diversified business group.…
Inside Penske Media’s expansion to China: WWD and Variety
Over the last couple of months, Penske Media Corporation—the parent company of 22 media brands including Variety, Rolling Stone, WWD, Deadline Hollywood, BGR, and others—has…
How the Stylist Group doubled advertising yield by boosting targetable inventory to 100%
One of the key issues facing publishers is that a significant percentage of their ad inventory can’t be effectively monetised because audience traffic originates from…
The ‘Acceptable Ads’ guide for digital publishers
The Acceptable Ads program, launched by the developers of Adblock Plus: what is it and how can digital publishers benefit? On the one hand, the…
How publishers are building habit with short-run newsletters
The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those…