Digital Publishing Archives | What’s New in Publishing

Digital PublishingFaisal Kalim

3 in 4 publishers have responded to the pandemic with new content products, “from brand-building to securing a lucrative new revenue stream”

Nearly 3 in 4 publishers say they have created new content products in response to COVID-19, according to a survey by BRAND United and Publishing…

“We will rise from this abyss with experimentation, innovation and determination”: A Dickensian take on the media industry

Most of us naturally track our industry and know the score of what the plague and the media tech platforms (FANG) are doing to us.…

From radio to “digital-first”: How a publisher in a war zone covers the tribal regions of Pakistan

It all started with an idea for a dial-for-news phone number. Reporting from conflict zones is risky business anywhere in the world. But in Pakistan’s…

4 ways publishers are engaging audiences during COVID-19

Publishers have deployed a range of means to generate loyalty during the pandemic. By harnessing new products and services, as well as pivoting old ones…

“Google gets far more of the credit”: Publishers’ attribution problem—a marketer’s perspective

You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You search…

Apple News+ to intercept publisher traffic, with iOS 14 update

One topic Tim Cook apparently wasn’t quizzed hard enough on in his Congress appearance was the future of its Apple News product. Apple’s upcoming operating…

6 potential solutions to ease the COVID-19 news media crisis

The ongoing, coronavirus-fuelled media crisis has in fact been in the works for more than 30 years. It is not a new phenomenon. In the…

Building a newsroom dedicated to diversity: An Indian story

At Khabar Lahariya, women from remote villages of north India are trained to be professional journalists and produce local news in their languages. Takeaways India’s…

Advertiser boycotts: What do they mean for publishers and inclusivity?

A “perfect storm” of events including the Black Lives Matter movement and Covid-19 has elevated the importance of premium publishers in the eyes of advertisers…

“Opportunity to own the entire user journey”: What publishers can learn from BuzzFeed’s efforts to deepen engagement and multiply eCommerce revenues

BuzzFeed readers will now be able to buy the products recommended in its reviews and listicles within the website itself, the way they do from…

Is the COVID magazine subscription bump a short-term trend or a long-term bet?

For some publishers, magazine subscriptions have been an unexpected bright spot amidst the pandemic. Dennis Publishing have recently reported that subscription rates across all titles have increased…

Using content to drive sales: Ecommerce and the power of intent

I’ve written before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. As the number…

How publishers are monetising the 95% of readers that won’t subscribe

Back when the World Wide Web was first being created, Tim Berners-Lee and his team were responsible for listing the error codes for when things…

Lessons from award-winning podcasts: Olive Magazine’s Janine Ratcliffe

The winner of the Lifestyle category in the 2020 Publisher Podcast Awards was the Olive Magazine podcast from Immediate Media. We asked Janine Ratcliffe, Food Director and podcast host,…

The must-read publishing stories you may have missed this week

231 ways publishers can make media pay, growth in gardening and sustainability titles, and more How do I monetize thee? Let me count the ways…

“Digital subscriptions are suddenly the prime driver of growth”: Fundamentals of building a reader revenue business model

Publishers across the world have been increasingly favoring direct reader revenue models because of the continued decline in ad revenues. The COVID-19 pandemic has accelerated…

How publishers can amplify ad revenues with AMP
AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out on the opportunity to offer a faster, more engaging user experience, resulting in better quality traffic, higher CPMs, and ultimately increased advertising revenue. With that in mind, let’s take a …
2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were preparing for significant shifts. However, no one anticipated quite how profoundly our sector would change this year. COVID-19 has rewritten the ad landscape, from the content and platforms consumers use, …
AOP CRUNCH 3.3: Is purpose beyond profit the answer to a healthier ad industry?
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action. Across the digital media space, this sudden shift …