Can Instagram’s YouTube rival IGTV become an alternative for publishers?
When Instagram was born in 2010, it was simply a mobile photo sharing app. But fast forward three years and in 2013, it began moving…
Content conundrum: Criteria to determine content value
With the plethora of media choices, how do consumers choose their content? There are several opinions as to how we determine if a piece of…
View From The Buy Side: The shift towards context-based advertising
The 2016 election, Cambridge Analytica scandal, and GDPR represent a tidal shift in how the ad tech and digital media industry will monetize their audience…
Facebook’s first print magazine – will it ‘Grow’ (or go up in smoke?)
Those who know only a little about some of the world’s more weird and wonderful magazines, will be aware that Grow Magazine is the most…
Google’s “mobile-first” indexing change: A quick guide for publishers
After a year and a half of experimentation, earlier this year Google started rolling out its mobile-first indexing to more sites globally. Mobile-first indexing means…
New Condé Nast study reveals 79 percent of consumers make brand decisions pre-search
Condé Nast has released the results of a study commissioned in partnership with Tapestry, a research firm with specialisation in the consumer decision journey, which…
Deadspin’s Megan Greenwell on dealing with trolls and a bigger mission in sports journalism
On this week’s episode from the Media Voices gang, Megan Greenwell, editor-in-chief of sports site Deadspin challenges the ‘toy department’ misconception of sports journalism, sets…
Subscription boxes open up lucrative new revenue stream
Subscription boxes are rapidly becoming a growing revenue opportunity for publishers – according to a new survey by subscription experts Jellyfish Connect, 16-24 year olds who…
“Trending” no more… Facebook removes news feature, but it’s not all bad news for publishers
Facebook users around the world have started receiving notifications that the company is removing the “Trending” news feature from readers’ News Feeds. While this appears…
With Facebook usage declining, what next for publishers?
With more than 2.2 billion monthly active users Facebook is the world’s largest online community. And it’s been a major source of traffic for publishers.…
Apple looks to expand advertising business with new network for apps
Apple Inc. prides itself on selling devices rather than relying on ads. Now the iPhone maker is looking to expand its digital-advertising business – as first…
Have women’s glossy magazines reached the end of their shelf life? Not at Bauer
Is 2018 the watershed year that, on reflection, will go down in publisher lore as the year that women’s glossies met their maker? Writing in the…
UK publishers make plea for lower tax
In response to the Treasury Select Committee’s recent inquiry into VAT, the UK Professional Publishers Association has called on the Government to consider the impact…
AOP audit reveals ad blocking levels fall, but revenue loss increases
New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers The Association for…
The top five publisher tools for transcribing
A journalist, on average, spends 6 hours a week transcribing audio, which not only slows down the reporting process but also decreases newsroom productivity. Over…
Key insights for publishers from Mary Meeker’s Internet Trends 2018 Report
Legendary venture capitalist and tech industry sage Mary Meeker has finally released the 2018 version of her famous annual Internet Trends report. Meeker was involved with…
London Evening Standard defends claim it sold ‘favourable’ news coverage to Google and Uber in £3m deal
The Evening Standard has defended its editorial integrity as “beyond question” after claims emerged that it had sold “favourable” news coverage to advertisers including Google…
Should publishers be wary of Apple News?
In the wake of Facebook’s announcement that it is downgrading pages within the newsfeed and reducing user exposure to news stories, publishers have been busy…
Podcast: How World Whisky Day was built into an iconic niche publisher
In this week’s Media Voices Podcast, CEO of White Light Media Fraser Allen shares what it’s like to close a much-loved indie magazine Hot Rum Cow,…
Publishers’ paper costs cause concern
With industry sales largely flat, one way publishers have maintained their profit margins in recent years is by operating more efficiently and taking costs out…