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What publishers can learn from creator culture, ad industry’s major comeback, and more: The Media Roundup

What newsrooms can learn from creator culture and monetization strategies It’s easy to dismiss social media creators and influencers as simply chasing fame, and to…

How Substack—a newsletter company—became synonymous with “frictionless, independent publishing”

Do you remember how we used to say “Skype with me”? Well, nobody says that anymore. It’s been successfully replaced by “FaceTime me” or more…

The Independent Publishers Alliance (IPA): Next steps

Last month we announced our intention to start The Independent Publishers Alliance (IPA). We, the founders of the IPA, have spent much of our careers…

Navigating COVID-19 and ad tech: 7 tactics for publishers

Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…

Behind Vice’s affiliate revenue venture: The Media Roundup

Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce Vice isn’t the beast it once was, even…

Newsletter Fest (April 12 – 16), free to attend

Email newsletter creators are gathering virtually this week (April 12 – 16) for Newsletter Fest. What was originally conceived as a one-day event has grown…

Lessons in transitioning from legacy media to digital: Expert tips from Asia

It’s a truism that journalism — and especially investigative journalism, which takes even more time and resources — can’t survive without sustainable media organizations. But…

Condé Nast leverages photo collection in partnership with Shutterstock

Condé Nast, the global publisher home to Vogue, The New Yorker, GQ, Glamour, and Wired, amongst many others, has entered into a three-year partnership with…

Have I got your attention? What’s next for the magazine landscape

As the anniversary of working from home for many of us passes, it is of course a time for reflection on the last 12 months…

4 tactics to generate engagement during the pandemic

Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…

2 out of 3 Google searches end without a click: The “zero-click search” problem for publishers

2020 recorded the highest-ever share of zero-click searches, ending without a click to any web property in the results In August of 2019, I published research from now-defunct clickstream…

The must-read publishing stories you may have missed this week

Publishers’ guide to third party cookies, legacy of COVID-19, and more… Get prepared for 2022 Many of you will have already downloaded our most recent report looking…

“Video is more important than ever”: Publishing insights from Cosmopolitan’s Edie Jefferys

Cosmopolitan saw video views grow by 40% last year and revenue for 2020 was up 27% year on year Working as the Video Lead for…

Publishers and third-party cookies: State of the industry

A great deal has been written about the deprecation of the cookie since the first major players began switching off third-party cookies. Fast forward to…

Ukrayinska Pravda: Bringing innovation to the membership model

With the rollout of another membership program, we look out how the newsroom put the reader revenue playbook into practice and the added value it…

For small publishers, what’s the point in Big Data?

Each month the International Magazine Centre poses a question to Peter Houston, co-host of the Media Voices podcast, and magazine consultant extraordinaire, who will answer in…

The legacy of COVID-19 for publishers: 19 notable trends and impacts

Originally published in What’s New in Publishing in November 2020. While some of the data points have evolved, the analysis and conclusion remain highly relevant.…

News media must get better at communicating their value proposition

Too many are terrible at it. Test your newsroom: How many sentences do you need to explain your value proposition? The “streaming wars” are one of…

How Economist drives revenue with podcasts, Telegraph creating 60 jobs in six months, and more: The Media Roundup

Why Silicon Valley’s most astute critics are all women There’s no scientific method within John Naughton’s piece for The Guardian, but his observations are nonetheless…

Audio is in its second golden age, and Spotify is about to win it all

The future of audio is bright, even though it may never be as dominant as a hundred years ago. Social audio or drop-in audio chat…

How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
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The Independent Publishers Alliance (IPA): Next steps
Last month we announced our intention to start The Independent Publishers Alliance (IPA). We, the founders of the IPA, have spent much of our careers at independent publishers and it felt to us, at least, that independent publishers have largely been left to fend for themselves. A previous article in March signaled this move and …
Cookie-pocalypse: Will the death of third-party cookies kill digital advertising?
With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity across the web, opening up huge questions about the future of digital advertising. The World Media Group invited a panel of experts to discuss what losing access to third-party data …
How news apps can keep their readers engaged using push notifications
For news apps, strong user engagement rates are hard to achieve. People are no longer devoted to one source — they prefer updates from social media, messengers, and news aggregators. How can editors and news app marketers counteract this and keep their audiences engaged? A key tactic is through the use of push notifications. As …