Reading time jumped 21% in the second half of 2020: US report
Among men, time spent reading rose 30% Total reading time went up by more than 21% in May–December 2020, compared to the same period in…
Publishers, you can make native advertising work for you: Here’s how
Choose advertisers whose values align with yours In the last blog post I laid out the reasons why independent news media organizations need to hire their own…
LinkedIn courts premium publishers with new program: The Media Roundup
LinkedIn looks to premium publishers as a way to drive subscriber revenue LinkedIn has quietly launched a pilot program called LinkedIn Premium News, which according…
6 must-read newsletters to stay on top of your social media game (2021 edition)
The best sources of analysis and social media insights for content creators, journalists and marketers on the web today We all know that social media…
Joys of launching an indie mag, from the founder of Freelancer
In this week’s episode we hear from Sophie Cross, the founder and editor of Freelancer magazine. She tells Peter about her penchant for writing business plans,…
Taboola acquires Connexity to create ‘personalized eCommerce recommendations’
Taboola, the content recommendation engine used by thousands of publishers, has acquired Connexity for $800 million. Connexity is one of the world’s largest independent eComm…
Sajeeda Merali appointed CEO of UK’s PPA
The Professional Publishers Association (PPA) has announced that Sajeeda Merali will become its new Chief Executive Officer. Merali’s key responsibilities will involve developing and implementing…
“The biggest pieces of the puzzle”: Pricing strategies publishers are using to get readers to pay and stay
“Pricing is the fastest and most effective way for media businesses to increase profits,” says INMA Researcher-in-Residence, Greg Piechota. The pandemic appears to have refocused…
Independent Publishers Alliance: 1st event review
The Independent Publisher Alliance held its first event in London last week entitled The Future of Advertising Trading – dozens of independent publishers gathered together…
Facebook’s Metaverse is becoming a real thing: The Media Roundup
Facebook’s Metaverse is becoming a real thing Did you read Casey Newton’s interview with Mark Zuckerberg the other day? It’s full-on Ready Player One, all ‘embodied internet’ and…
eCommerce—few things are more important to our industry: Publisher’s Roundtable
One topic that remains of consuming interest to all of the members of the Publisher’s Roundtable (Post-Pandemic, as we fervently hope)—Joe Berger, Bo Sacks, Sherin…
The next arms race: Video tech, AVOD, and publishers
A publisher recognizing the value of its own in-house technology and spinning it off to the wider market is not unusual. The most high-profile example…
Travel and recreation soar post-pandemic: Digital readership trends
Travel and recreation publications have seen the biggest jumps in readership, closely followed by home renovation and lifestyle. Readly, the digital subscription service that lets…
Pegasus shows just how vital journalism networks and cybersecurity training are for news publishers
Spyware was used on journalists; it is a reminder for newsrooms to step up their cybersecurity training. Not even rigorous security measures could protect Hungarian…
The enduring appeal of slow journalism: The Media Roundup
Why ‘slow journalism’ thrived during the pandemic Kick off your shoes, lean back into your sofa or bubble bath, and take a looong slooow moment…
Tools that can “supercharge the modern news media”: How publishers are using AI in emerging markets
“These new technologies are the new printing press” “Machine learning, automation, personalisation, data analysis and natural language processing tools can supercharge the modern news media,”…
The benefits of streamlined sponsorship: The Media Roundup
Case study: How VTDigger overhauled their sponsorship strategy This is a really good look at the before and after processes of VTDigger’s sponsorship strategy, thanks…
The paradox of being a media manager
Different departments in a news organization constantly complain about each other. How should a media manager act? Doing a good-not-great job on a project can…
Three ways translation services can help publishers
According to a feature in The Guardian, “English now represents just one language in an online linguistic elite.” The top 10 languages of English, Chinese,…
Publisher strategies to grow 1st party data
The value to publishers of growing first-party data increases with each new disruptive technology or regulatory trend.For years, digital marketers and publishers have relied on…
