Digital Publishing Archives | What’s New in Publishing

Digital PublishingMonojoy Bhattacharjee

As Instagram growth stalls, Pinterest surges to become the 3rd biggest social media platform in the US

Research firm eMarketer reports that US user growth for Instagram fell to single-digits, for the first time ever, in 2019. eMarketer projects a continued decline…

Revenue diversification for media and publishing businesses

Media brands need to develop more revenue streams as online display advertising declines. We all know this, but the challenge is working out new business…

Insights on the media industry’s changing fortunes, from Dow Jones

At the recent FIPP Congress, Jonathan Wright – Global Managing Director for Dow Jones & Wall Street Journal – spoke about how media companies can…

The must-read publishing stories you may have missed this week

Google to make third-party cookies ‘obsolete’ by 2022, UK digital spend to soar 8% this year, and more The third-party cookie crumbles This week, Google…

TikTok, with more downloads globally than Facebook, enters 2020 with big plans for publishers and advertisers

TikTok has surpassed 1.5B downloads on the App Store and Google Play, according to Sensor Tower. The app reached an all-time high of 220M installs…

Transforming a legacy brand: Insights from MIT Technology Review CEO & Publisher Elizabeth Bramson-Boudreau

New decade, new Media Voices. On this episode of the revamped Media Voices Elizabeth Bramson-Boudreau, CEO and Publisher at MIT Technology Review talks to us…

After publisher backlash, Google initiates redesign to highlight organic results

Over time, organic results have been getting pushed down in Google search pages, with sponsored results and ads featuring prominently in the prime real estate,…

Lessons learnt from chasing innovation in publishing

How to steer clear of calamity when running the gauntlet of innovation emerged as a key theme at the FIPP Media Congress in Las Vegas.…

“A trend no publisher—large or small—can afford to overlook”: Social commerce set to be the most important digital channel by 2029

Social commerce, that is, promotion and sales via social media sites, is looking at exponential growth in the coming years as digital native consumers grow…

5 great branded content collaborations from 2019 and what they teach us

As publishers look to diversify their revenue streams, branded content has become more of a mainstay. Helping brands increase their reach through great content seems…

The crack in the wall of the Facebook-Google ad duopoly

Could we be witnessing the decline of the Facebook-Google duopoly in advertising? We’ve seen glimmers of it, as publishers like Meredith position themselves for first-party ad revenue potential.…

The publishing industry begins 2020 on a “confident” and “happy” note

It was not too long ago that Bo Sacks, a veteran of the publishing industry since 1970, opined that “I think this is the new…

The reader revenue revolution: How publishers can grow digital subscriptions

Ahead of the Making Publishing Pay conference in London in February, Carolyn Morgan looks at what seems to be working for publishers growing their digital…

How to optimise onboarding for net subscription growth

As more publishers mature in their reader revenue strategies in 2020, it becomes crucial to retain subscribers to have overall net subscription growth. The first…

The must-read publishing stories you may have missed this week

50% of publishers to double down on subscriptions in 2020, Buzzfeed plans to cut out ‘Google and other middlemen’, and more… Industry optimism for 2020…

50% of publishers to double down on subscriptions in 2020, reports Reuters Institute

Podcasts and AI to play a greater role in news organisations’ strategies, and three-quarters of publishers are confident about their company’s prospects in 2020 Leading…

“People react to fresh storytelling”: Video content strategy insights from Hearst

In the six months since Zuri Rice, SVP and Head of Video Development and Content Strategy for Hearst Originals at Hearst Magazines, came on board, there has been a…

Deepfakes: Informed digital citizens are the best defence against online manipulation

More than a decade ago, Internet analyst and new media scholar Clay Shirky said: “The only real way to end spam is to shut down…

“We’re competing for that scarcest of modern world resources — attention”: How publishers are innovating for 2020, and beyond

“News Media Innovation 2020,” a new report from The Centre for Media Transition (an applied research unit based at the University of Technology Sydney), offers…

The publishers’ guide to WhatsApp (or, How to circumvent traditional channels and reach consumers directly)

While weekly use of Facebook has more or less held steady over the past five years, there has been a marked increase in those using…

Bo Sacks: Are the 2020s when print media will end?
Friedrich Nietzsche once said, “There are no facts, only interpretations.” That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. Too often some industry prognosticators confuse what is happening to “the big guys” to be representative of the …
CCPA: Ready or not here it comes
Opinion Publishers are reaching the point of data privacy fatigue. When the GDPR landed, most went into red alert and re-directed their energy, and resources, at ensuring compliance. Then new legislation started cropping up across the globe. Now, with the California Consumer Privacy Act (CCPA) already active, beside a few genuine attempts at compliance many …
Why a ‘Netflix for News’ is not going to save journalism (which still needs a market solution)
TL;DR – Why don’t we have a flat-rate model for publishing? This proposal by Gruner + Jahr Digital CEO Arne Wolter made publishers in Germany sit up and take notice recently. Behind closed doors, publishers are continuing to heatedly discuss the idea, but I would fundamentally question this approach – a Netflix or Spotify for …