Digital Publishing Archives | What’s New in Publishing

Digital PublishingEsther Kezia Thorpe

“Bullish about the bundle”: The Information and Bloomberg trial year-long joint subscription

Powerhouse business and tech publishers The Information and Bloomberg Media have come together to offer a joint subscription to both titles in a trial which…

What the end of newsstand sales will mean for publishers

2019 saw more than a handful of retailers stop selling newspapers, including Aldi in the UK and Starbucks in the US. Even airlines are getting into the game, with…

The must-read publishing stories you may have missed this week

Why The Information’s paywall strategy is so successful, Google considering paying publishers for news, and more The value of testing the waters with podcasts It’s…

Taboola offers new subscription feature for publishers

70% year-on-year increase in the adoption of its Newsroom product by 400+ publishers, including Hearst The content discovery platform Taboola recently announced a major adoption…

5 digital subscription trends for publishers, in charts

For many publishers, a key priority for the year ahead involves growing revenues from readers. This is nothing new. In recent years, the rise of…

“Users who visit three times a week are 8x more likely to subscribe”: Lessons in building habit-forming news products

People who read 10 times a month are 50% less likely to churn, according to research by Twipe. The company, which specializes in products for…

Medium’s Scott Lamb on building relationships with readers

Scott Lamb explains Medium’s publishing strength and the centrality of building relationships between readers and editorial entities. He also looks back at his time at…

A powerful low-tech form of misinformation: Out-of-context photos

When you think of visual misinformation, maybe you think of deepfakes – videos that appear real but have actually been created using powerful video editing algorithms.…

“The biggest change to News Feed since 2013”: Facebook is making it easy to bypass its algorithm

Not everyone is a fan of the Facebook News Feed algorithm. The algorithm ranks available posts that can display on a user’s News Feed based…

No, the podcast ‘gold rush’ isn’t over. Podcasting’s golden age is just beginning

It’s a well-trodden hype cycle in the media industry. Some new technology comes along and starts to take off, publishers rush to invest, it falls…

Insights from Mash Media, on the synergy between magazines and events

This week we hear from Duncan Siegle, Portfolio Director at Mash Media. The 25-year-old B2B company publishes magazines and runs events for event organisers, and…

“A watershed moment for the business”: Instagram sees 20x more interactions than Facebook, and a bigger audience

The total audience on Instagram has surpassed that on Facebook globally for the first time, according to a new report. The Social Media Trends Report…

Google will pay publishers to “support a sustainable news industry”

First Facebook offered to pay publishers “millions of dollars”. Now Google is following suit. BuzzFeed CEO Jonah Peretti predicted almost a decade ago that major…

These are the skills media professionals need to survive today: Insights from Condé Nast, Hearst, Meredith and more

A FIPP article from October 2019 discussed the rise in strategists, chief people herders, ninjas, rockstars and viral meme makers. These changes in role titles are reflective of…

How publishers can drive subscription sign-ups with paid content distribution sequencing

As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to increase paid subscriptions, drive affiliate revenue, or…

“Clearly too big a space for publishers to ignore”: How Bonnier is leveraging its brands for licensing and eCommerce

Bonnier Corp., one of the largest special-interest publishing groups in America, is set to launch a line of Popular Science-branded STEM toys. The publisher has…

After a decade of testing business models, a Singapore-based publisher finds its path to profitability

With a decade of covering Asia’s tech ecosystem, Tech In Asia is no stranger to the volatility of startup life — nor is it immune. Battling through…

5 tips for publishers to grow email subscribers fast

“Publishers have found that newsletter subscribers are more loyal and drive more revenue. The New York Times, for instance, discovered that subscribers to its free…

Women’s lifestyle magazine In The Moment on the emerging market of mindfulness

This week Sarah Orme, digital editor of Immediate Media’s In The Moment magazine explains how the magazine has grown with the rising interest in mindfulness,…

The must-read publishing stories you may have missed this week

Record subscription milestones for the New York Times and Wall Street Journal, big Google algorithm update underway, and more… A bumper week for subscriptions This…

What does the Google move mean for the industry? The proof is in the cookie.
OPINION In evolutionary terms, we are living in the consumer data era. Google’s plan to phase out support for third-party cookies in Chrome is simply the latest development in the evolution process of consumer data and privacy. Naturally, rhetoric is spinning around the web, at times with a sense of hysteria attached mainly due to …
The death of the cookie signals a new golden age for publishers
Opinion Google has spoken. The third-party cookie is dead. No more speculation, rumour or dread. Last week it finally announced that it will block third-party cookies in the Chrome browser within the next two years. The news, while largely expected, has still sent shockwaves across the media and marketing industries. But for publishers, this isn’t …
Bo Sacks: Are the 2020s when print media will end?
Friedrich Nietzsche once said, “There are no facts, only interpretations.” That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. Too often some industry prognosticators confuse what is happening to “the big guys” to be representative of the …