The power of innovative longform journalism online: 5 standout examples
In the early years of online publishing, newspapers – the old guard of the journalism world – viewed digital platforms solely as a means to…
The must-read publishing stories you may have missed this week
How commercial partnerships are driving growth, digital ad spending to bounce back, and more Partnerships paying off for publishers As the industry starts to see…
Global media sector “moderately impacted” by COVID-19, potentially up to 10%: Brand Finance Media 2020 report
According to the latest Brand Finance Media 25 2020 report, the media sector is a moderately impacted industry globally and could face a potential 10%…
Dennis Publishing launches new magazine, Cycling Electric
Dennis’ Publishing’s Cycling division has launched a new UK title, Cycling Electric, a new brand for e-bikes and e-mobility. The launch comes at a time…
“Experimentation, innovation, and entrepreneurism the likes of which the world has never seen before”: Publishing’s road to recovery
The information distribution business formally known as publishing has a bright and lucrative future. In life during troubled times, there are always many ways to…
“This is a new opportunity”: Content innovation to reconnect with readers
As the Covid-19 outbreak continues to change people’s lives, it’s also altering what they want to read. For publishers, assessing what your readers now need…
Steady subscription strategies for publishers: “This is a full-blown transformation”
When I first started this series, in the wake of what I like to call “The Great Upheaval,” its initial mission was to examine, on…
How commercial partnerships are driving growth after Covid-19: Insights from Dow Jones and The Atlantic
As publishers look to successfully negotiate the new economic landscape created by Covid-19, commercial partnerships that drive growth back to the core brand will become…
To crack India’s diverse and massive local news markets, Lokal started asking users what they actually wanted
As it turns out, it’s not just news. Lokal founders Jani Pasha and Vipul Chaudhary were convinced that what India’s non-English speaking internet population needed was…
The Guardian and BBC emerge as UK’s favourite information sources, as legacy news brands remain extremely resilient
No evidence that younger audiences were “increasingly using social media and services such as Apple News or Upday” News media have been especially important during the…
How The Big Issue pivoted quickly from street vendor to multi-channel during lockdown
As not only a print, but also a street-sold publication, The Big Issue faced serious challenges when the global coronavirus pandemic and subsequent lockdown hit…
“Higher engagement rates than any other type”: The power of long-tail articles
The current landscape for publishers is a deafening one. With everyone churning out content, readers – and publishers – are having a hard time breaking…
Strong Words’ Ed Needham on managing attention in a digital age
This week Ed Needham, founder, editor and sole staffer of book review magazine Strong Words, explains how tech is enabling him to do what he…
“Not only an altruistic endeavor but also a commercial one”: How publishers are tackling climate change, driven by growing readers’ concerns
Climate change is a growing concern for readers across the world. Almost seven in ten (69%) people consider it to be a very, or extremely…
The must-read publishing stories you may have missed this week
Revenue bumps of up to 103% coming from email newsletters, Flipboard launches new tool for publishers, and more The NYT won’t be the only Apple…
Updates on the publisher relationship with Facebook, Apple, and Google
The relationship between publisher and platform, no matter the platform, is one fraught with often competing needs. Over the years, we have seen more and…
Trust levels in news aren’t great, but here’s what you can do about it
The latest Digital News Report landed recently. In it (perhaps predictably) was the sobering fact that trust levels in news media continue to slip. That…
Publishers are seeing revenue bumps of up to 103% from email newsletters: “It is the new homepage”
A new study by marketing platform LiveIntent shows that some publishers are seeing surges in revenue via online newsletters. The newsletter categories that have registered…
What was new in adtech, in June
This month in adtech saw the IAB Tech Lab call time on DigiTrust, which was one of the industry initiatives for cookie sharing. As Google’s…
“Little in the way of direct relationships with readers”: Why The New York Times cut Apple News out
“It’s time to re-examine all of our relationships with the big platforms.” Earlier this year, we reported about trouble brewing in the Apple News universe,…