For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made.…
Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting…
Creating engaging email newsletters is one of the most effective strategies for businesses to support revenue diversification and break the hold of social media algorithms.…
The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows that print still remains a key element of news publishers…
Earlier this year, we took a look back at what’s next for the relationship between publishers and the Metaverse to see how publishers are dealing with the…
Today’s roundup is brought to you by Christopher Don’t believe the h.A.I.pe: GPT-4 is a poor replacement for journalists There was a fun – if concerning…
The programmatic market is moving from open to curated solutions, bringing access to ‘premium’ supply The programmatic market could be moving from an open marketplace…
Following 250+ interviews conducted in October 2022 with marketer and agency executives directly involved in the media brand selection decision, Advertiser Perceptions found that 75%…
Today’s roundup is brought to you by Peter BuzzFeed encourages reporters to write more stories Colour me confused. BuzzFeed has cut its newsroom by about 40%…
Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for AI power but raises more ethical and copyright concerns. The…
As the use of third-party cookies becomes increasingly restricted, alternative identifiers are being sought to provide the same level of personalized user experiences and data…
The latest World Press Trends report shows that business sentiment in the industry has taken a downturn, in a context where multiple challenges face news…
Recent PEW research on news consumption across platforms in the US shows that older generations are rapidly becoming more digitally savvy Earlier this month, we…
National World, one of the UK’s leading regional publishers, is considering serving an injunction on the BBC over its plans to launch new local websites…
Digital ad trends that publishers and advertisers should pay attention to this year When it comes to creating and supporting effective advertising strategies, publishers need…