Publishers: 4 strategies to optimise paywall conversion
For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made.…
Is there a future for marketing attribution with the demise of third-party cookies?
Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting…
What happens to email engagement when you change sender names?
Creating engaging email newsletters is one of the most effective strategies for businesses to support revenue diversification and break the hold of social media algorithms.…
Thank goodness we didn’t go all-in on the metaverse: The Media Roundup
Today’s roundup is brought to you by Esther Meta’s metaverse is on the back burner It’s been a while since I led on a Meta story,…
“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook
The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows that print still remains a key element of news publishers…
Publishers: Redefining a healthy internet ecosystem
The pending Department of Justice vs. Google adtech case will likely be pivotal in what happens in the future to the open web Most publishers…
How can publishers adopt Web3 in 2023?
Earlier this year, we took a look back at what’s next for the relationship between publishers and the Metaverse to see how publishers are dealing with the…
Don’t believe the h.A.I.pe — GPT-4 is a poor replacement for journalists: The Media Roundup
Today’s roundup is brought to you by Christopher Don’t believe the h.A.I.pe: GPT-4 is a poor replacement for journalists There was a fun – if concerning…
“Glamorising the banality of life”: BeReal, the social media app you don’t know, but will soon
A huge hit with GenZ, the photo-sharing app BeReal is potentially the next big thing in social with 32M downloads in the States and 10M…
Shifts in the programmatic market could benefit publishers
The programmatic market is moving from open to curated solutions, bringing access to ‘premium’ supply The programmatic market could be moving from an open marketplace…
Only half of advertisers believe legitimate news doesn’t pose a significant brand safety risk
Following 250+ interviews conducted in October 2022 with marketer and agency executives directly involved in the media brand selection decision, Advertiser Perceptions found that 75%…
What makes good podcast artwork? — The Media Roundup
Today’s roundup is brought to you by Peter BuzzFeed encourages reporters to write more stories Colour me confused. BuzzFeed has cut its newsroom by about 40%…
ChatGPT-4 launch: Bing becomes vital for publishers to optimize for
Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for AI power but raises more ethical and copyright concerns. The…
How to future-proof your ad revenue? Prepare for cookieless monetization with PPIDs
As the use of third-party cookies becomes increasingly restricted, alternative identifiers are being sought to provide the same level of personalized user experiences and data…
Publishers brace for a period marked by uncertainty, “yet there are causes for optimism”: WAN-IFRA
The latest World Press Trends report shows that business sentiment in the industry has taken a downturn, in a context where multiple challenges face news…
From Boomers to Gen Z: The surprising ways US News Media is captivating audiences across generations
Recent PEW research on news consumption across platforms in the US shows that older generations are rapidly becoming more digitally savvy Earlier this month, we…
“29% fall in the similarity of media habits”: Consumers’ media usage drops and diverges
A new IPA report shows that the commercial media usage of UK consumers is continuing to decline, equating to a 15% decrease over seven years.…
National World considers serving an injunction on the BBC over competition in four English cities
National World, one of the UK’s leading regional publishers, is considering serving an injunction on the BBC over its plans to launch new local websites…
6 digital advertising trends gaining momentum in 2023
Digital ad trends that publishers and advertisers should pay attention to this year When it comes to creating and supporting effective advertising strategies, publishers need…
Subscribing to the year of retention
Focus on the three Ps and the subscriptions won’t just come. They’ll stay. It will come as a surprise to precisely no one that economic…
