Zero-click content: The counterintuitive way to succeed in a platform-native world
It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content —…
What Ladbible gets right about catering for audiences: The Media Roundup
Ladbible editorial strategy boss says ‘innate understanding’ of youth audience has led to continued growth Ladbible’s broadening of its content has been interesting to watch…
“Making sure that we are reaching new audiences”: How publishers are innovating with audio
TL;DR: Audio is evolving rapidly. Going beyond podcasts, publishers are experimenting with audio articles, live/social audio, flash briefings, and so on. FIPP’s Innovation in Media…
Mobile app usage increases to between 4 and 5 hours a day
Time spent in mobile app usage is as high as five hours a day in some international markets At the height of the COVID-19 pandemic mobile…
Managing costs in an economic downturn: The Media Roundup
Managing costs in an economic downturn This is an interesting piece in Digiday about how media companies are identifying areas of their businesses to cut…
Diversity Pledge Institute launches pilot program with News Revenue Hub to increase diversity within newsrooms
News Revenue Hub, a 501(c)(3) nonprofit that helps news organizations build financial sustainability, has announced the launch of a pilot program partnership with the Diversity Pledge…
Metaverse for publishers: What’s the long-term potential with AR and VR?
In January, we comprehensively covered what the Metaverse could mean for publishers. Since then, the fascination surrounding the shift towards future technologies has only increased. As many…
Why publishers shouldn’t fear ADPPA
TL;DR: The American Data Privacy & Protection Act (ADPPA) will soon be heard in the House of Representatives, the lower chamber of the United States…
Why ad-light, subscriber-focused weekly print titles are thriving: The Media Roundup
Why ad-light, subscriber-focused weekly print titles are thriving Magazines used to be associated with pages and pages of glossy advertising. September issues of fashion magazines…
Publishers: A deep dive on Google’s Topics API
On the topic of Topics: What publishers need to know At Xandr, we are actively participating in ongoing industry discussions about the future of identity,…
Desktop adblocking is on the rise again
New report says adblocking on desktop is returning to the all-time highs of 2018 The increase of adblocking on the desktop began to slow in…
How do the different eCommerce strategies weigh up? — The Media Roundup
eCommerce in Publishing: 3 strategic considerations Always good to feature some insight from Damian Radcliffe – particularly in light of the recent reappraisal of BuzzFeed’s approach to…
Publishers: Best paywall examples of 2022
Benchmark examples from some of the most successful content producers currently employing a paywall With print and ad revenue continuing to fall in value, digital…
eCommerce in Publishing: 3 strategic considerations
This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies A number of publishers were already embracing the potential for eCommerce. However,…
Can the world’s biggest subscription success recover lost ground? — The Media Roundup
Disney catches Netflix, but what next? Disney now has more streaming subscribers than Netflix. Charlotte Henry writes that Disney+ has just over 221 million, compared…
Publishers: Top digital media trends for 2H 2022
Digital publishers know the scenario all too well. There’s more competition for eyeballs than ever before and more opportunities for advertisers. As we head into…
Engagement strategies for digital publishers: Benchmarks 2022
Engagement strategy ideas from some of the most successful content producers There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged…
Reversing news avoidance in younger people: The Media Roundup
Meet the social-first news start-up aiming to re-engage younger people RocaNews began after its founders struggled with news overwhelm and avoidance at the beginning of…
Meet the social-first news start-up aiming to re-engage younger people
RocaNews began after its founders struggled with news overwhelm and avoidance at the beginning of the pandemic. Now, with over a million Instagram followers and…
What Axios got right about free-to-access articles: The Media Roundup
4 things Axios did right Why didn’t Axios suffer the same fate as many other digital media startups? That’s what Simon Owens is asking in…
