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What explains subscription conversion success? A new formula and study seek to find an answer

The B2B publication, Press Gazette, recently published a ranking of the best newsbrands at converting readers into paying subscribers, slightly modifying the benchmarking metric shared…

Leveraging subject matter experts and AI tools: The future of content creation

In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content…

Publishing and AI: Photoshop’s leap forward and ChatGPT malfeasance

🎧 Listen to this article In this edition of “Navigating the AI Dust Storm” we dive into the advances of Adobe Photoshop with some examples.…

Publishers: What is the ideal word count for articles and other content?

The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different people what…

Publishers: A new tool to assess your digital transformation

As part of our Collectif, in which we feature the work of our partners (see more here). Here Alan Hunter and Michael Brunt, co-founders of HBM…

Publishers: How to build a high-performing registration wall

6 steps to create a registration wall to convert readers into members and help your data capture strategy and increase audience monetization Registration has popularized…

How Daily Maverick retains 24,000 paid members

Benefits are not the answer you seek to build a successful membership program. What is? Daily Maverick, a South African independent online news publication, has gained…

Publishers can’t afford to miss the AI train: Key takeaways from INMA World Congress

Publisher insights from the INMA World Congress of News Media 2023 🎧 Listen to this article Coming back from the INMA World Congress of News…

How to cover AI: A guide for news media

AI is not only a tool for media outlets, it is also a crucial reporting field Since the spring of 2022, images created with tools…

Publishers’ guide to accurate scientific reporting

How to find reputable, easy-to-understand reports on climate change Three-quarters of adults in the UK worry about climate change, so it’s paramount for media outlets…

AI and the future of media: Insights from Axios CEO

Jim VandeHei, CEO of leading digital news publisher Axios, has shared his thoughts on the impact of AI The co-founder and CEO of leading digital…

Streaks and offline puzzles: The power of gamification in news apps

News media companies have always understood the power of games and gamification to drive recurring behaviour. In order to become a true partner in the…

Why SSPs are pivotal in the changing world of adtech

In pursuit of creating a more efficient supply chain, predictions that SSPs have lost their relevance have been greatly exaggerated. Beyond being a conduit for…

Almost 50% of news publishers use Generative AI tools, but “quality of content” is the #1 concern

Also, in spite of rapid adoption, 80% of newsrooms have no guidelines in place for their use of GenAI tools WAN-IFRA recently conducted a global…

How media companies can field test the future: Dan Pacheco on his new book

Experimenting with Emerging Media Platforms by Dan Pacheco—Peter A. Horvitz Chair of Journalism Innovation at the Newhouse School—teaches how to independently field-test and evaluate emerging technologies…

“Like dropping a nuclear bomb”: Will Google turn digital publishing upside down with AI search?

AI search could bring the most radical change the internet has seen since Google became the world’s dominant search engine Google announced a raft of…

The “Wild West” of Generative AI experiments, for news publishers

The debate on how Generative AI will impact journalism has been very active since the launch of ChatGPT in November. Some organisations embraced the technology, some developed…

Publishers: 5 advertising trends that are changing media buying

Five major advertising trends that need to be addressed if publishers are to succeed in digital ad sales Writing on the International News Media Association’s Advertising…

The power of audience and community in digital publishing

Finding the right balance between audience and community is a key strategic consideration Writing recently on her blog, former LA Times audience engagement editor Adrianna Lacy highlights…

What do new AI search engines mean for publishers?

Navigating the AI dust storm: The race for AI search engines and the question of AI ethics 🎧 Listen to this article As our second instalment in…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …