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Sovrn Holdings, Inc., acquires VigLink to expand suite of products and services for publishers

Sovrn Holdings, Inc, the publisher-focused tech firm and programmatic ad exchange that services more than 25,000 publishers and websites, has announced the acquisition of San…

Publishing industry trends that will shape our future, from FIPP Insider London

From titles changing hands at accelerating speed as media companies race to consolidate and capture larger audiences within their focus markets, innovating to adapt to…

Neural networks can now easily crack CAPTCHAs, potentially causing a “huge security vulnerability” for publishers

CAPTCHAs have been protecting websites against bots for about a couple of decades now, but it appears that the world’s most popular website security system…

Is blog publishing still a way to more visibility & credibility? (Yes, for the top 5%)

In the last handful of years, I’ve had a creeping sense that blog readership is dropping across the web, even as the quantity of organizations…

Native Ads: Still a powerful format for publishers?

Oath, the digital tech firm owned by Verizon, has revealed findings from a recent research project that explored consumer behavior with respect to native advertising.…

Amazon’s ad dominance and rise of the “triopoly”

Move over duopoly because the time has come to furrow your brow about the “triopoly.” Many marketers and publishers have grown tired of the dominance…

Podcast: AOP MD Richard Reeves on supporting publishers online

This week, Richard Reeves, the Managing Director of the UK’s Association of Online Publishers (AOP) talks to us about the progress on their Ad Quality…

AI: An invaluable sixth sense for journalists?

When China showcased the world’s first news anchor created with Artificial Intelligence at its annual World Internet Conference, the publishing world hardly responded positively. The…

How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”

Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since…

Television’s last hurrah? Digital is the future’s choice, but TV still rules the news

According to a recent Pew Research Center survey, Americans prefer watching the news rather than reading or listening to it. And among watchers, television is…

In 2019, these 4 shifts offer opportunities for trusted media brands

Successful media companies have always relied upon having a direct, trusted relationship with consumers and advertisers. Consumers want to know the brand and the experiences…

Lessons in sustainability from historic titles

Vogue, The Lady and Private Eye have each survived serious economic challenges. Mary Hogarth looks at key lessons to be learned. I am a great believer that history has…

The must-read publishing stories you may have missed this week

Direct mobile traffic to publishers grows 30%, 10 essential media stats from November, and more… Crunch time for digital darlings This week saw millennial-orientated website…

8 key statistics from the Media Moments 2018 report

Recently, What’s New in Publishing released their first annual report, written by the team at Media Voices and sponsored by Sovrn. It’s been a pivotal…

Facebook: friend or foe? Navigating the social media advertising paradox

There are two opposing views on social media that are impacting digital marketing decisions: Audience attention on social platforms offers a strong advertising environment (good…

Premium publishers vindicated in latest car advertising study

A new study commissioned by digital intelligence and marketing consultancy, Sophus3, has found that targeted ads placed in premium automotive publisher sites can increase visits…

10 essential media stats from November 2018

The smart speaker opportunity, growth in mobile video and connected TV consumption, Netflix and Pandora’s latest experiments This is the fourth in our monthly series…

“Nutrition Labels” for news sites: A novel approach to fighting fake news?

Steven Brill, a Co-founder of American Lawyer magazine, and former Wall Street Journal Publisher Gordon Crovitz recently launched NewsGuard, a browser-based tool for curbing fake…

Podcast: WIRED UK Senior Editor Victoria Turk on building out brand extensions

This week, Victoria Turk, Senior Editor at WIRED UK talks to us about all the work they’re doing on their brand extensions, from their flagship…

The cookie conundrum: Complexity for publishers in the age of ecommerce and cybercrime rings

Media publishers in 2018 are at a historical juncture as they face new pressures from many directions. These pressures included competing content providers who provide…

View From the Buy Side: In -App
A decade after the launch of Apple’s app store, apps have become the default way for consumers across the globe to access mobile content. For brands, this makes in-app a key marketing channel thus creating a huge opportunity for publishers to bolster revenue. While there are many factors that make in-app advertising challenging, the opportunity outweighs …
Opinion: Our three sales takeaways from the PPA Independent Publisher Conference
Following a quick walk along a sunny, if chilly Southbank, Flume arrived at the Hilton London Bankside Hotel to attend the 2018 Independent Publisher Conference. The conference aimed to explore how niche publishers can continue to succeed in today’s challenging climate and consisted of round table sessions and talks from the likes of The Drum, …
How a luxury publisher is bringing its formula from East to West
Since launching seven years ago, Buro24/7’s publishing proposition has focused on connecting the world’s most desirable brands with the most sought-after demographic – the affluent millennial – or as I like to call them, the ‘re-inventors of luxury’. Initially, to form legitimacy in what we could offer luxury brands, we focused on building our presence …