Zuckerberg pivots: Facebook to start detecting and labeling “fake news”
“I don’t think most people want to live in a world where you can only post things that tech companies judge to be 100 percent…
Ad-funded journalism is a thing of the past. Time to adapt, warns FIPP CEO
As the era of ad-funded publishing draws to a close, media companies need to not only diversify revenue models, but also get better at predicting…
Texere Publishing: Our solid line between content and ads
Founded in 2012 by heavyweight publishing entrepreneurs, VC-backed Texere Publishing is an emerging market leader within scientific, technical and medical markets. Covering research, business and…
Ai-Lite is the newsroom’s friend: 5 tools for being more creative with less
Opinion Artificial intelligence is so 2018. We’re over it now. Here’s living proof: UK interest in the subject has plateaued according to Google search trends,…
How publishers can prepare for a no-deal Brexit: Highlights from PPA’s guidebook
The nature of the UK’s future relationship with the European Union is still unclear, and there are chances of a “no-deal” departure. The Professional Publishers…
Cutting through the noise: A publisher’s guide to TikTok
With growing press interest swirling around the app, TikTok is making its way into the global media mainstream. Here, we cut through some of the…
Hearst MD of Men’s Lifestyle Alun Williams on Esquire and the importance of brand
This week, Hearst’s Managing Director of Men’s Lifestyle and Health & Fitness Alun Williams treats us to a look inside the Esquire Townhouse, and takes…
“Paving a way to profitability”: Adweek rolls out its 2019 Publishing Hot List
Adweek—continuing its annual tradition of honoring those in the media and digital landscapes with its iconic hot lists—has just released its Publishing Hot List for…
How to build your own paid newsletter, and the people who are doing it
This article was originally published by Revue, the editorial newsletter tool for writers and publishers. Newsletters are seeing a renaissance, particularly as algorithmic timelines have become…
Japan’s Nordot is building a common publishing platform to unite media outlets, and lower their costs
Common plumbing is exactly what the media industry needs. This Japanese startup thinks it has the right solution. Social media remains a dominant source of…
IPA Bellwether Q3 2019: The ad industry reacts
The latest IPA Bellwether report released last week marks the first time in seven years that total marketing budgets have taken a cut in the…
A study of 600 top media brands identifies 4 key strategies publishers can use to boost audience engagement
Audience engagement is singularly important for publishers today. Consumers have instant access to a variety of media and would not hesitate to click or tap…
Email newsletters bring in loyal audiences: Here’s how publishers can improve their newsletter strategy
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying customers at a higher rate. “More…
WhatsApp, calendars, conference calls… Innovative ways publishers are finding success with side platforms
Unexpected ways publishers engage readers When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social.…
The must-read publishing stories you may have missed this week
The Economist grows reader revenues by 50%, magazine market underinvested by more than £220 million, and more… Mind the (ad spend) gap As digital advertising…
“Surveys can drive engagement and revenue” for publishers, study finds
Publishers use a variety of tools to drive engagement, including personalization, newsletters, and apps among others, but few make use of surveys. Krautreporter, a member-funded…
Micropayments in publishing: where are we at?
It’s not something that exactly fills you with confidence when the CEO of one of the more high-profile micropayment sites says, “I have to be…
How to innovate in a fast-changing publishing world
In the fast-changing publishing world, every business is looking to innovate. But getting it wrong can cost money and leave you trailing behind the competition.…
78% millennials choose to spend on “desirable experiences,” making events an important revenue source for publishers: FIPP
Publishers are now looking at events as a serious source of revenue, according to a new FIPP report. The report, “Events in magazine media: How…
How publishers can effectively manage technology and transformation: Insights from Aller Media
In this week’s episode, we talk to Christoph Schmitz, Aller Media’s Product Owner for paywalls, login, subscriptions and CRM (and recent interim CTO). He discusses…