What publishers can learn about TheSoul Publishing’s road to 1B social subscribers
A decade ago, a whole swathe of upstart media companies gatecrashed the publishing industry with a new model based on harnessing the viral power of…
The triggers of trust, driving subscriptions with video, and more: This week in publishing
The must-read publishing stories you may have missed this week A viable way for video to drive subscriptions Publishers have seen several cycles of online…
“Out of necessity, we small publishers must innovate”: Pandemic Roundtable, with the International Magazine Center
“Keep plugging away and you’ll be surprised what might happen.” Nikki Simpson’s International Magazine Centre offers something different The first time I zoomed with Nikki…
Public media need a special metric and content strategy
What drives journalism? Is it revenue, or a responsibility to society? Some would say both, but the reality is that most lean towards the revenue…
From brand to gut instinct—the triggers of trust: Key insights for publishers from Pew Research, Reuters Institute and Knight Foundation
“Trust often revolves around ill-defined impressions of brand identities.” The news organization that publishes a story is a very important factor when determining its trustworthiness…
Preparing for a post-cookie future: 15 publishing insights on FLoC, UID, VRM
What publishers should do right now What can publishers do today to prepare themselves for whichever post-cookie future emerges?What is the value of using regwalls…
Media industry on the mend, podcasts coming to Facebook, and more: The Media Roundup
When content creators zag, a content entrepreneur zigs Given that the pandemic has taken a wrecking ball to the entire travel industry, it’s no surprise…
First-party data: How publishers can reclaim their audience relationships
First-party data is publishing’s ace in the hole. When third-party cookies finally go away in 2022, marketers will be looking longingly at the audience data…
The (mostly) bright future of email newsletters
Apple’s updates endanger the industry’s key metric, but it’s a minor hiccup In the booming newsletter business, there are few metrics as important for publishers…
Investing in sustainable media businesses: Insights from the MDIF
This week, we hear from Mohamed Nanabhay, Deputy CEO of the Media Development Investment Fund. He talks about his work in the early days of…
Video can help publishers’ subscription strategy (but it’s not for everyone)
Examples from around Europe show there is a viable path towards using video to drive subscriptions TV deals between broadcasters and sports organisations make for…
Refreshing Future’s wine brand for its loyal readers: Decanter Editor in Chief Chris Maillard
In this week’s episode we hear from Decanter’s Editor in Chief Chris Maillard about the challenge of refreshing Future’s newly-acquired wine brand – without alienating…
How to best combat fake news and misinformation online
A simple nudge isn’t enough to tackle it – here’s what to do instead One high-profile theory of why people share fake news says that they…
“The fastest, most flexible way for publishers to diversify their revenue”: Strategies that make affiliate marketing work
Global eCommerce sales hit $4T in 2020 and are expected to reach nearly $5T in 2021, according to eMarketer. The affiliate market alone is worth…
The best D2C brand extensions from Vogue, Atlas Obscura, and more: The Media Roundup
Direct-to-consumer: some of the best brand extensions from Vogue, The New Yorker, Atlas Obscura and more Direct-to-consumer (D2C) is fast becoming a vital revenue stream…
Adoption of first-party IDs is nearing third-party cookie volumes for publishers
Adform, the global integrated advertising platform, has released data showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs…
Is ‘solutions journalism’ a solution for publishers?
Main questions and answers on the new rising trend Media often get stuck focusing on negative news and reporting problems. “If it bleeds, it leads.”…
Updates for publishers from WWDC21, B2B subscriptions, and more: This week in publishing
The must-read publishing stories you may have missed this week Time to rethink email metrics? If we thought Google’s cookie announcement last year was dramatic,…
UK AOP announces shortlist for 2021 Digital Publishing Awards
The UK Association of Online Publishers (AOP) has announced the shortlist for the 2021 Digital Publishing Awards – a celebration of best practice in innovative,…
“News organisations have become even more central to how people stay informed”: How the pandemic helped publishers build trust
News publishers have played a stellar role in helping the world navigate through an extraordinarily complex and scary pandemic. “In almost all countries, news organisations…
