Publishing Archives | What’s New in Publishing

PublishingWNIP

3 years to a million paying supporters: Guardian’s alternative model of growth without paywalls

With revenues from print circulation and advertising in steep decline, and the duopoly gobbling up most of what comes from digital advertising, news outlets are…

Marketers are ready to up their personalization game – and publishers can help

According to a new study by Forrester, many big companies struggle to develop and deliver advertising that is highly relevant and personalized. Whether it’s due to…

Smart archives: Google and NYT take archival content digitization to the next level with AI

It was a Saturday morning when Benjamin Havrilak, a news assistant with The New York Times went down to the “morgue” – an area in…

Podcast: Popbitch co-founder Camilla Wright on creating a niche in the celebrity gossip market

This week we hear from Popbitch co-founder Camilla Wright. She talks about the origins of the influential celebrity gossip site, whether celebs ever try to plant…

Publishers are waking up to the potential of Reddit for engagement

Engagement is the watchword for publishers – you can see it in every new memo from BuzzFeed and every financial statement from News UK. Engaged…

Podcast: Skift CEO Rafat Ali on paid content and the perils of VC funding

This week the Media Voices team hear from Rafat Ali, co-founder and CEO of boutique travel publisher Skift. We spoke about what connects the dots…

“Reward engagement and loyalty”: With $10 million raised, Scroll bets on upending the currency of publishing

Journalism shouldn’t be driven by clicks. When you visit Scroll for the first time, the message above is softly hammered in. Before you can reach…

Has the time come for content micropayments?

In the ongoing search for new sources of revenue, magazine publishers have always been enthusiastic about the prospect of charging readers small sums of money…

“Read in every country on earth”: NY Times charts its course to 10 million subscribers with a dynamic paywall plan

The New York Times Co. is on a tear. The Manhattan-based news publisher announced earlier this month that its digital-subscription sales grew strongly in the…

New challenge for content creators: Google doubles down on “no-click searches”

When Google’s search results look like this, content creators, web searchers, and Google all win. When they look like this (or this, or this, or this), it’s mostly…

The must-read publishing stories you may have missed this week

Smart ideas for independent publishers, is it still worth creating content for Snapchat, and more ‘Tis the season… It’s conference season here in the UK,…

Every cookie counts: A new publisher tool for managing ad trackers

While marketers love the data they extract from cookies, publishers may not always be aware of how these cookies are being used to track visitors…

How one publisher won the brand safety battle

You only have to open your Twitter feed or scan the latest headlines to know that it’s a perilous online climate for brands. A volatile…

FIPP: Five key media tech trends from October

The line between media and politics disintegrated in October, as Facebook hired Nick Clegg to head up global affairs and communications. We’ve got that and…

AOP Summit Review, Part 2: “Forget AMP, Google AVP will soon arrive”

Last Wednesday, the AOP (Association of Online Publishers) held their annual Summit in Waterloo, London. With over 300 hundred publishers, brands and ad tech professionals…

10 essential media stats from October 2018

Teens love of picture-based apps, smart speaker growth, 41% of programmatic ads are non-viewable, and more This is the third in our new monthly series…

That’s an awful lot of Mar/AdTech, publishers

We see first-hand how the Mar/AdTech (MADtech) landscape continues to proliferate at a voracious pace. What’s more? Evidence will always be a greater factor than…

Ascent of audio: Podcast revenues to grow 110% by 2020

Mobile listening has grown exponentially. Although podcasting has been around for well over a decade, it has seen remarkable growth in the last two to…

The Google monopoly that no one is talking about

Most publishers are well aware of the control that Google has long wielded over the digital advertising industry, ever since Google’s acquisition of the now-rebranded…

Q&A: Agate takes micropayments one step forward

Based in London, Agate Systems was founded in 2017 by Dominic Young to help enable better business models for media companies. His previous positions include heading…

Opinion: Our three sales takeaways from the PPA Independent Publisher Conference
Following a quick walk along a sunny, if chilly Southbank, Flume arrived at the Hilton London Bankside Hotel to attend the 2018 Independent Publisher Conference. The conference aimed to explore how niche publishers can continue to succeed in today’s challenging climate and consisted of round table sessions and talks from the likes of The Drum, …
How a luxury publisher is bringing its formula from East to West
Since launching seven years ago, Buro24/7’s publishing proposition has focused on connecting the world’s most desirable brands with the most sought-after demographic – the affluent millennial – or as I like to call them, the ‘re-inventors of luxury’. Initially, to form legitimacy in what we could offer luxury brands, we focused on building our presence …
Three ways AI is helping publishers flourish
The publishing industry has been totally transformed in the past decade.In 2008, the rise of online media was simply considered an “emerging threat” to the print media industry by the UK’s TV and radio services regulator Ofcom. Five years later, this threat had tipped the sector into hot water, with one recent casualty being the …