Signs of the times: Who wins on social?
Is social media “lift” converting to a commensurate level of new revenue? Most likely not. A few weeks ago, I was talking to the publisher of…
Apple’s app store search ads – a big hit with publishers
Apple’s App Store search ads have been live for just a few months, and they’re already a hit with publishers big and small. According to…
Social media giants battle it out
Good enough and convenient. That’s proved a winning strategy for Instagram’s clone, according to a dozen analytics providers, social media celebrities, and talent managers who…
Publishers shrug at platform overtures
The platform giants have made a string of visible steps to improve their relationships with publishers lately. But apparently not all publishers have received the memo.…
Facebook looks like it’s going to stop paying publishers to make live videos
Facebook spent more than $50 million last year paying publishers and celebrities to create live video on the social network. Now numerous publishers tell Recode…
40% of marketers plan Facebook audits
Marketers might be voting with their wallets in 2017, as faulty Facebook metrics, mainstream fake news, a pervasive ad fraud problem and poor transparency in the…
Facebook furthers its “grasp on the virtual reality industry”
Facebook plans to invest more than $3 billion in VR over the next decade. CEO Mark Zuckerberg sees virtual reality as a future computing platform…
German publishers encourage Facebook transparency
Facebook has chosen Germany as the next country outside of the U.S. to test tools that filter out fake news, but details of how exactly…
Brexit causes Apple to increase price of apps in the UK
Apple is preparing to increase the price of apps in the UK in its latest move to counteract the impact of Brexit on its business.…
Will a fake news inquiry fix the problem?
Digital bosses from Facebook, Google and Twitter could be called in for questioning by MPs if the media select committee goes ahead with a fake…
Publishers see short-form video views on Facebook cut in half
Publishers are finding short-form video viewing figures on Facebook have plummeted as more content creators battle for space in the news feed. Over six months ago a…
Facebook-media’s relation is predicted to deteriorate
Facebook might consider changing its relationship status with the media to “It’s complicated.” Media is blaming Facebook for spreading propaganda and hoaxes during the election…
The world’s reaction to the first iPhone a decade ago…
A decade ago yesterday, Steve Jobs unveiled the iPhone, and nobody knew quite what to think. It was expensive; it didn’t have 3G; there was…
How BBC News is experimenting with Instagram Stories to engage younger audiences
For the past two years, the social media team at BBC News has been experimenting with video content on Instagram, producing 15-second videos named #BBCShorts,…
The best of the tech and media predictions for 2017
It’s that time of year when forecasts are made for where the publishing and tech media industry is heading in 2017. So, here’s a round-up of…
Facebook Live Audio boosts platform opportunities
On-demand audio is a strong growth sector, and has been for the past few years. Facebook has moved aggressively to strengthen its position in video…
BBC news stories captialise on Instagram stories
Mark Frankel, social media editor, BBC News, explains how the publisher’s shortform, segmented content is raising brand awareness while also directing audiences to its website.…
The new model for publishers’ advertising…
… is that there is no single model. Economist deputy editor and digital strategy head Tom Standage on why news publishers need to say goodbye…
Publishers believe in Instagram’s live video potential
The live video market got a little more bloated this week, but that hasn’t deterred publishers from adopting the latest product in the space. On Monday,…
In the shadow of Facebook, Twitter loses traction with publishers
Social publishing is becoming a zero-sum game. As media companies clamor for reader attention on Facebook, Instagram and Snapchat, there’s one place that’s getting less…
