How publishers are using Instagram Stories
Not long after Instagram debuted Stories, a very ‘Snapchatty’ feature that allows users to share slideshows of images and video independently of their profiles, publishers…
Facebook steps up its campaign against clickbait
Facebook is escalating its war on “clickbait” headlines by instituting a new system on its newsfeed that will weed out misleading and exaggerated headlines the same…
Facebook confirms trials of mid-roll ads on Facebook Live
A source familiar with the matter, who has discussed the ads with Facebook, said the new format will appear five minutes into real-time broadcasts on…
Advice on Facebook Messenger bots from The Wall Street Journal
When Facebook unveiled a bot platform for Messenger at its F8 developers’ conference, The Wall Street Journal was one of the first news outlets to…
Social now a quarter of digital ad spend
On average, big advertisers now spend nearly a quarter (24%) of their digital ad budgets on social media, and nearly half (47%) plan to boost…
