7 media TikTok accounts worth following
The fast-growing platform presents a unique opportunity for media to reach new audiences – if they figure out how. It has been a while since…
“A monumental change is coming”: Apple’s first 2021 event, and what publishers need to know
Apple wrapped up its ‘Spring Loaded’ event yesterday, and there weren’t too many big surprises… except for “exposing” the mild-mannered Apple CEO as a “kind…
Google’s FLoC: What publishers need to know
Google Chrome’s dropping of support for 3rd party cookies accelerated the rush to find new ad targeting options that improve privacy while delivering ads that…
Facebook (finally) turns its attention to audio: The Media Roundup
Facebook plans to go after Clubhouse — and podcasts — with a suite of new audio products According to Recode, Facebook is planning to announce…
2 out of 3 Google searches end without a click: The “zero-click search” problem for publishers
2020 recorded the highest-ever share of zero-click searches, ending without a click to any web property in the results In August of 2019, I published research from now-defunct clickstream…
Audio is in its second golden age, and Spotify is about to win it all
The future of audio is bright, even though it may never be as dominant as a hundred years ago. Social audio or drop-in audio chat…
Medium is yet another example of why tech companies won’t save journalism
Time and again a tech firm wants to support journalism but finds out it is a hard business. No shit Sherlock! Media people have always…
Why some news stories get more clicks than others: Social media study
Few industries have suffered more disruption from the internet than the news media. Over two decades or more, journalism has been hit by a “perfect…
Medium’s pivot (again), news via WhatsApp, and more: The Media Roundup
Medium, the platform with more pivots than a see-saw factory Cards on the table, I love Medium. I always have, way back to its first…
In the future, all social networks will have built-in monetization for creators
You know the creator economy is big when Facebook has to announce a new monetization tool for creators. Facebook recently announced new tools and support for…
“Creator economy” gets a Facebook-sized hamper: New opportunities for publishers
Facebook will introduce a new publishing platform in the coming months to “empower independent writers, helping them reach new audiences and grow their businesses.” As…
Google’s scrapping third-party cookies – but targeted advertising will live on
Google has announced plans to stop using tracking cookies on its Chrome browser by 2022, replacing them with a group profiling system in a move…
How publishers can build communities using LinkedIn: Insights from The Big Issue’s Laura Kelly
Former PPA Scotland Director and current Digital Producer at The Big Issue, Laura Kelly has always been enraptured by magazines and the power they have…
It’s not just a social media problem: How search engines spread misinformation
Search engines are one of society’s primary gateways to information and people, but they are also conduits for misinformation. Similar to problematic social media algorithms, search…
“Everyone sees the same storyline”: Google Search rolls out Full Coverage for news stories
Google is updating search results with the Full Coverage feature; it was previously exclusive to Google News Google Search is now getting the Full Coverage…
Instagram, TikTok, Telegram: Insights for publishers
Useful insights from experts on the dynamic social media scene for media The social media scene has had a uniquely vibrant year – with more digital…
Surviving a catastrophic loss of search traffic: Wareable.com’s James Stables
This week James Stables, Founder and Co-CEO of tech recommendation sites Wareable.com and The Ambient, discusses the meteoric rise of the business, unknown SEO problems,…
“We’re not going to block advertisers and publishers from connecting”: Google
Earlier this month, in a somewhat surprising move, Google announced that it will stop using users’ browser history for ad targeting. The company also stated…
Facebook’s news blockade shows how tech giants are swallowing the web
When Facebook disabled Australians’ access to news articles on its platform, and blocked sharing of articles from Australian news organizations, the company moved a step closer to…
Google to stop selling ads based on your web browsing history: The Media Roundup
Google to stop selling ads based on your web browsing history (🔒) OK, so this isn’t really news if you’ve been following Google’s adventures in FLoC…
