The rise of short content and summaries: What it means for publishers
What if you turned all your texts into TikTok, Instagram videos? With the growing popularity of short content-based formats it is becoming essential for all…
Facebook and news still love you, buddy, they just don’t love each other anymore: The Media Roundup
Today’s roundup is brought to you by Chris. Meta officially cuts funding for U.S. news publishers We’ve known this is coming for a while – but…
Medium’s evolution and vision for the future: Insights from Scott Lamb, VP of Content
In our final episode of the season, we hear from Medium’s VP of Content Scott Lamb. Scott leads the content and creator relations teams at…
No, TikTok is not the enemy of traditional journalism: The Media Roundup
TikTok is not the enemy of journalism. It’s just a new way of reaching people TikTok – everyone’s favourite app for daft dancing videos –…
What does the next Medium need to succeed? — The Media Roundup
Why Medium failed Medium was everywhere for a while. It was going to be the future of the creator economy and offer journalists the opportunity to distribute…
“Our content teams must pivot to meet changing consumer behavior”: Future plc announces Prime Day results
Future plc, the LSE listed publisher (FUTR) with a portfolio of 250 brands and a global audience of 400M, has announced it drove £2.7M in…
Facebook is cutting ties with publishers: The Media Roundup
What’s the cost of Made For Advertising (MFA) sites? Almost 10% of programmatic ad spend in the US goes to low-quality, low-value websites designed to…
Publishers: 9 expert tips to make your social media strategy on Facebook lift off
Growing your traffic on Facebook is one of the key planks in a successful social media engagement strategy, but it’s easier said than done. Facebook…
Acast acquires podcast database Podchaser: The Media Roundup
Acast acquires podcast database Podchaser It looks like consolidation in the podcast market is alive and well, with Acast announcing plans to acquire podcast database…
Twitter’s takeover tumult is yet another sign it’s high time for decentralization
Two months ago, the richest man in the world struck a $44 billion deal to purchase one of the world’s most popular digital properties with…
Top 30 news publishers on TikTok: European ranking
More young people are using TikTok for news – and they want it delivered in a creative and funny way TikTok is an increasingly important…
The digital divide is coming for you: The Media Roundup
Elon Musk may have to complete $44bn Twitter takeover Welcome back to the Musk-Twitter roller-coaster. This weekend Mr Musk pulled the plug on the $44…
Publishers: The changing face of big tech in 2022
There could be a shift in dynamic amongst tech giants for digital ad revenue The relationship between publishers and big tech is a widely debated…
Google Analytics 4 vs. Universal Analytics: Key differences and what they mean for publishers
Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch…
Is Google Search dying, and what does it mean for publishers? — The Media Roundup
Is Google dying? Or did the web grow up? This is a faaaascinating read, and one that speaks to the ephemeral nature of life online.…
Community building platforms for publishers: Facebook Groups vs. Twitter Communities vs. Discord
Each has its pros and cons; which to choose? When the research project Membership Puzzle Project launched in 2017, it asked supporters of independent news sites about…
How to drive registered users to become paid subscribers, and more: The Media Roundup
Local papers lose out to Facebook as UK towns become ‘news deserts’ Local Facebook groups have supplanted local newspapers as the default source of information…
“TikTok news consumption up 5x”: How young people are consuming news
Visually focused platforms like Instagram, TikTok, and YouTube have become increasingly popular for news among social natives The latest Digital News Report from Reuters Institute…
The EU Digital Services Act: What it is, and what it could mean for publishers
The act signals the beginning of a significant shift in governments’ approach to regulating big tech Recently, the 3 branches of the EU agreed upon…
SEO experts weigh in on bias in Google search results: The Media Roundup
Is Google biased against the Daily Mail/Mail Online? What the experts say We discussed this in the news round-up of this week’s episode, so this is…
