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Facebook and Google used to be the future of news. But now media companies need more strings to their bow

Given the recent commentary about the reforms proposed for the news media sector, you would be forgiven for thinking Google and Facebook are the only game in…

TikTok: What publishers need to know about this unique blend of social media platforms

TikTok, a social media platform targeted at young mobile phone users, was the second-most downloaded app in the world in 2019. It was the most downloaded app in July…

Pay for news or face a digital tax: A warning to Google and Facebook, from down under

Have you used Google lately and been greeted by a yellow warning saying that the way Australians search on Google is under threat? Image: Shutterstock…

Apple apologizes: WordPress won’t have to monetize its free app after all

Soon after news publishers joined the fight against the Apple tax, WordPress—which powers over 455 million websites, or 35% of all websites in the world—reported…

“Talking trust is not enough”: News publishers join the fight against the Apple tax

Apple’s seemingly inviolate store terms – long questioned for favoring Apple’s own services and apps – may well bend for those who have sufficient power…

Apple News+ was deeply flawed from the start. Is there really a future for publishers on the platform?

Apple seemed to have a good thing going with its News product. It was clean, easy to navigate, and pulled content responsively into Apple’s templates,…

Google will now label ‘fast pages’ and rank them higher in search

“Chrome will begin to highlight high-quality user experiences on the web, starting with the labelling of fast links,” Google announced on the Chromium Blog. “This…

Instagram is about to overtake Twitter as a news source, as younger people embrace it for their news

We know Instagram is the most influential app when it comes to lifestyle and beauty trends. But recent research shows increasing numbers of people are also going to Instagram…

From 6k to 93k YouTube subscribers in 8 months: Inside the Evening Standard’s growth strategy

The Evening Standard is best known for its London-based free daily newspaper, and has been one of the many publishers hit hard by lockdown and…

A “secret commercially valuable plan”: Google is planning to test a 6GHz network

With a 5G explosion on the horizon, Google has already set its sights on the 6GHz spectrum, which is expected to allow for faster and…

Google doesn’t want to pay for news, so it’s using scare tactics to actively mislead users

If you went to use Google yesterday, you may have been met with a pop-up, warning that the tech giant’s functionality was “at risk” from…

News+ poised to play a central role in Apple’s “most important product launch this year”

In just a couple of months, alongside the next iPhone line, Cupertino is expected to launch “its most important product ever.” It will be called…

“Google gets far more of the credit”: Publishers’ attribution problem—a marketer’s perspective

You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You search…

Apple News+ to intercept publisher traffic, with iOS 14 update

One topic Tim Cook apparently wasn’t quizzed hard enough on in his Congress appearance was the future of its Apple News product. Apple’s upcoming operating…

Using content to drive sales: Ecommerce and the power of intent

I’ve written before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. As the number…

In a world first, Australia releases a “media bargaining code” to force Facebook and Google to pay for news

The Australian Competition and Consumer Commission has released its draft news media bargaining code, announced by Treasurer Josh Frydenberg. The draft code allows commercial news businesses…

Hearst UK’s Digital Spy launches its very first digital magazine, exclusively available on Apple News+

The #1 entertainment website in the UK unveils interactive magazine custom-designed for Apple News+ Digital Spy, the UK’s biggest TV and movies website with up to…

Publishers can now determine exactly how much traffic is generated from Google’s News tab

Google claims it sends people to news sites over 24 billion times a month, helping publishers build audiences and drive economic value. Now, thanks to…

Is the Apple popup about to torpedo the online ad industry?

The ad industry will survive, innovate and evolve like they always do. Is Apple about to ruin everything for the digital ad agency? Judging by…

Google introduces a new way for publishers to drive traffic (and 27% of web searches begin there)

An update to Google Images has created a new way for publishers to drive traffic, using pictures. While we know that Google has over 90%…

Why TikTok has come of age during the COVID crisis
OPINION As COVID-19 continues to disrupt business and society, TikTok provides an engaging platform for publishers to reconnect with a new generation of customers. With 10 million users in the UK, TikTok is the ‘big thing’ in social media. A truly viral content factory, TikTok is mainly aimed at Generations Z and Y with an …
Google News favours mainstream media. Even if it pays for content, will local outlets fall further behind?
Google’s role in delivering audiences to news outlets has been under scrutiny of late. The Australian Competition and Consumer Commission’s initiative to redirect advertising revenue from Google and Facebook to news publishers has led to threats of a news boycott by both companies. Australia’s news media businesses have faced revenue loss and job cuts for some time now, blaming Google and Facebook …
Publishers have attracted more readers during the pandemic, and seen subscriptions boom: Art of retention through community building
OPINION It’s time for publishers to take their brands off the page and screen, and integrate them into people’s lives to keep the subscribers they’ve attracted during the pandemic and build long-term loyalty, says Hayley James, Vice President at Sense New York. As people struggled to stay entertained and informed while in lockdown, their media …