Platforms hold many of the cards when it comes to eCommerce
As part of WNIP’s series based around our Publisher’s Guide to Ecommerce report, Damian Radcliffe looks at how platforms are shaping the future of online…
BERT update, Google Discover and more: SEO novelties publishers need to know about
The world of SEO is very dynamic and fast-paced. Everybody knows that in order to rank high and ensure great visibility in search, you need…
The Must-Read Publishing Stories You May Have Missed Nov 22th 2019
Digital subscriptions grow from 10M to 20M, what’s behind an influx of paid app launches, and more Subscription fatigue? We’re not there yet. With increasing…
Instagram adds new features for publishers. Watch out TikTok.
Instagram has rolled out a new Stories format called Reels in Brazil. It lets users record 15-second videos, adjust their speed, set them to music,…
What Facebook Pay could mean for the future of content payments
Facebook Pay has the opportunity to help overcome the hurdles micropayments have faced in the West to enable new lines of revenue for the industry.…
Google is becoming a walled garden. What’s next for publishers?
I’ve written a lot this year about the shifts we’re seeing from Google — moving from search engine to answer to engine and now to a direct…
The Must-Read Publishing Stories You May Have Missed Nov 8th 2019
What Google’s latest search changes mean for publishers, inside Buzzfeed’s eCommerce expansion, and more Imagining the revenue lines of the future For many publishers, diversification…
Should publishers worry about Apple News Plus?
Apple has been in the news aggregation business for quite some time now, but never as committed as today. Earlier this year, the tech giant…
10 essential media stats from October 2019
Snapchat’s resurgence, Global Advertising projections for 2020, Instagram’s struggle with disinformation, digital vs. traditional media habits, the BBC’s youth problem, Vox Media’s podcast punt and…
Facebook Groups and Pages: what’s the difference for publishers?
The difference between Facebook pages and groups is profound, not just in terms of reach but also engagement. If you’re not particularly au fait with…
How platforms abandon their homegrown creators
Facebook is currently rolling out what it’s calling a “News tab,” a dedicated section on its platform that aggregates news story links from about 200…
Twitter bans political advertising: the beginning of the fight-back against fake news?
Twitter CEO Jack Dorsey announced that the platform had taken the decision to ban political advertising, stating that the significant power and influence of online…
Google has made “one of the biggest leaps forward in the history of Search”: What it means for publishers
Google has made its search engine more human. The company is rolling out a change to its core search algorithm that could change the rankings…
Growth in news consumption on social media has slowed down, and it might be a good thing
At the touch of a social media app, we now have access to information galore. Just this past July, a survey from the Pew Research Center found…
Google-McClatchy’s Compass Experiment: Can it find a sustainable model for local journalism?
Over the summer, Youngstown Ohio was in danger of losing its daily newspaper. The family that had owned The Vindicator, for 132 of its 150…
With the News tab, Facebook offers an olive branch to publishers
Facebook’s long-promised olive branch to publishers, the Facebook News section, which features content exclusively from media companies, has finally gone live in the US. Initially…
Cutting through the noise: A publisher’s guide to TikTok
With growing press interest swirling around the app, TikTok is making its way into the global media mainstream. Here, we cut through some of the…
“Most of Google’s public statements are false or misleading”: Field report on what actually works
In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated marketers’ perceptions…
How publishers are growing their audience on TikTok, the app with over half a billion users
Tiktok, the short video app, has over half a billion active users worldwide, with two-thirds of them being under 30. Additionally, 60% of its US…
Today’s media consolidation is being driven by “revenue potential beyond the traditional revenue sources”
John Cabell, Founder and CEO of media consultancy and brokerage Cue Ball, shares his view of the media landscape in advance of the FIPP World Media…