How to optimise your content to perform well on Google Discover
Since it was launched in 2018, Google Discover has enjoyed mixed reviews from publishers and marketers. Complaints centre on a lack of clear instructions for content optimisation…
Do publishers need an exit strategy from social media?
One lesson the last decade has taught us is that publishers need to take a longer-term view of their relationship with the platforms; one that…
Getting information into Russia—and disinformation out of Britain: The Media Roundup
Russia moves to ban Instagram and designates Meta an ‘extremist organisation’ Meta recently changed its hate speech policy to allow for posts calling for violence…
The desktop rollout of Core Web Vitals is complete: How can publishers optimize site performance?
The desktop landing of Core Web Vitals (CWVs) shouldn’t be a surprise. Two years on from Google’s Page Experience announcement, publishers have had plenty of…
How publishers are using read-it-later apps to increase traffic
Digital media is an inherently fragmented space, with audiences accessing content across multiple channels every day. Against that background, read-it-later apps like market leader Pocket…
Publishers: Are there any benefits in sticking with Google AMP?
According to a recent article in the UK’s Press Gazette, some publishers are ditching Google AMP (Accelerated Mobile Pages) after it was dropped as a ranking…
Do publishers need an exit strategy from social media? — The Media Roundup
Do publishers need an exit strategy from social media? I got a really interesting question in my inbox this week from friend of Media Voices…
European Publishers Council files EU Complaint against Google for anti-competitive ad tech practices
The European Publishers Council has this morning filed an antitrust complaint against Google with the EU Commission in a bid to break the ad tech…
More than $31 billion: Amazon’s advertising revenues in 2021
According to Amazon’s full year results for 2021, reported at the beginning of February, the online shopping juggernaut has a $30+ billion advertising business. Reports…
Google’s third-party cookie alternative: Topics to replace FLoCs
The latest development in Google’s efforts to find a third-party cookie replacement involves the dropping of its FLoCs solution and the introduction of Topics. Both support interest-based…
6 reasons Meta is in trouble: The Media Roundup
Six reasons Meta is in trouble The news last week that Meta was having a bit of a bumpy time didn’t come as a complete…
Publishers: Google update encourages authentic product reviews
Recently, Google launched an algorithm update impacting product review pages, with the goal of ensuring that only authentic, high-quality, and useful reviews are shown to…
How to set up Google Publisher Center, News and Discover: Podcast for Publishers
Google news surfaces can generate nearly as much traffic as regular Google search, so it’s critical that you set up Publisher Center properly for your…
German publishers oppose Google phase out of third-party cookies: The Media Roundup
German publishers oppose Google phase out of third-party cookies Germany’s largest publishers are calling for the EU to intervene over Google’s plans to decommission third-party…
2021 Google algorithm updates will make an impact this year
Google’s expectations for content quality continue to become more demanding, and there are no signs of this stopping in 2022 With Google releasing back-to-back algorithm…
We’ve been getting our newsletter strategies all wrong: The Media Roundup
Is Twitter the biggest driver of newsletter subscriptions? Here’s a fun breakdown from Simon Owens about Twitter’s disproportionate role in driving newsletter subscriptions. Useful for…
Paid podcast infrastructure sets the scene for 2022
For most of podcasting’s 20-year history, subscribing was a simple question of clicking a button to sign up for free RSS updates. But with platforms…
How to use Twitter hashtags to boost referral traffic
New research provides insight into how Twitter drives traffic to publisher sites and outlines best practices for using Twitter hashtags Publishers should include two or…
The unintended consequences of live audio: The Media Roundup
Racists and Taliban supporters have flocked to Twitter’s new audio service after executives ignored warnings Live audio – from Twitter Spaces to that on Clubhouse…
Facebook fights fires while Google placates publishers with cash payouts: Platforms in 2021
To say that it’s been a bad year for Facebook would be an understatement. But the overall relationship between publishers and platforms has shifted dramatically…
