Publishers should craft SEO-friendly URLs: Here’s why
Following best practices for creating URLs will help improve search performance For most publishers, the web address for a piece of content is probably pretty…
We can’t (and never could) depend on platforms: The Media Roundup
We can’t depend on platforms anymore Could we ever…?! ‘Anymore’ aside, Jacob Donnelly succinctly outlines something we’ve brought up many times on the podcast. To…
The age of social media is over: The Media Roundup
The age of social media is ending. The time of the Orc… has come Well, not that last bit of the headline. This is an…
Mastodon: How the ‘federated’ network works and why it won’t be a new Twitter
Twitter users who are fleeing to the social media platform Mastodon are finding it to be a different animal In the wake of Elon Musk’s…
How topical authority helps publishers win at search
Becoming the ‘go-to authority’ on one or more topics can push publisher sites up the search rankings SEO’s Holy Grail is to rank highly for…
I’m not ditching Twitter just yet: The Media Roundup
Today’s roundup is brought to you by Peter. I’m not ditching Twitter just yet It isn’t easy to find a media story at the moment that…
“One-stop shop for content”: Opportunities grow for publishers as people increasingly use TikTok for a wide range of purposes
Recent studies show that people are increasingly using TikTok for both news and as a search engine. These emerging habits open up new possibilities for…
Twitter to start charging $20 per month for verification: The Media Roundup
RIP to the platform momentum narrative There are signs that the days of never ending platform growth are over. Digiday is reporting that, based on…
53M installs, 2254% jump in monthly active users: BeReal could be a powerful new tool for building engagement with readers
Photo-sharing app BeReal has caught the fancy of Gen-Z and is registering consistent, rapid growth. Its focus on authenticity attracts a younger audience and makes…
TikTok, podcasts, paid subscriptions continue to grow: Q3 U.S. media consumption
It was a summer of growth for all forms of U.S. media, with TikTok, podcasts, paid subscriptions and even printed newspapers seeing a surprise boost.…
Supply-side reluctance is Google’s biggest barrier
Will Google’s FLEDGE be the answer to the sunsetting of third-party cookies? The jury’s out, but if there is not greater engagement and involvement from…
Increasing traffic from Facebook, using emojis: 4 key recommendations
Increasing engagement on Facebook is an important metric for many publishers. But how can you use emojis on the platform to improve performance? Emojis are…
How NYT grew revenue, by switching strategy from Social to Search
The New York Times now gets 35% of new subscriptions from SEO and just 12% from social media According to VP of newsroom strategy at…
Publishers unmoved by the end of Facebook Instant Articles
Meta is ending support for the Instant Articles mobile format, but publishers don’t seem to be concerned Meta is turning off support for Instant Articles, introduced…
What we should learn from Google’s “helpful content” update
It’s not about the click; it’s about this relationship SEO is an acronym standing for Search Engine Optimization. If you try to ask journalists working for…
Google’s “helpful content” update: Good news for quality publishers?
The search giant’s Helpful Content algorithm update will reward publishers for producing good content In August, Google introduced its ‘Helpful Content’ Search update. On releasing…
The media and the metaverse: The Media Roundup
TikTok’s media literacy crisis: What can be done to stop the spread of misinformation on the app? Entirely predictably, TikTok’s algorithm and infinite scroll app…
TikTok moves into product fulfilment: The Media Roundup
TikTok chases Amazon with plans for U.S. fulfillment centers TikTok is planning to build its own product fulfillment centers in the U.S., creating an e-commerce…
Why your LinkedIn social media strategy deserves more attention
Users aren’t browsing LinkedIn for cat videos or sports highlights; they are consuming news and content from a business and educational perspective, making LinkedIn a…
Publishers: How to identify your real SEO competitors
An effective search optimization strategy means knowing who is targeting the same keywords and audiences Effective SEO is all about getting as close to the…
