With the News tab, Facebook offers an olive branch to publishers
Facebook’s long-promised olive branch to publishers, the Facebook News section, which features content exclusively from media companies, has finally gone live in the US. Initially…
Cutting through the noise: A publisher’s guide to TikTok
With growing press interest swirling around the app, TikTok is making its way into the global media mainstream. Here, we cut through some of the…
“Most of Google’s public statements are false or misleading”: Field report on what actually works
In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated marketers’ perceptions…
How publishers are growing their audience on TikTok, the app with over half a billion users
Tiktok, the short video app, has over half a billion active users worldwide, with two-thirds of them being under 30. Additionally, 60% of its US…
Today’s media consolidation is being driven by “revenue potential beyond the traditional revenue sources”
John Cabell, Founder and CEO of media consultancy and brokerage Cue Ball, shares his view of the media landscape in advance of the FIPP World Media…
Facebook is the #1 pathway to news, but majority say social media is making the news experience worse: Pew Research
Pew Research Center has just released a report on the role of social media sites in delivering the news. According to Pew, getting news from…
The rise and rise of Instagram: What publishers need to know
Publishers are seeing a significant increase in engagement on new social media, especially on Instagram. Instagram is being seen as the fastest growing social platform…
“It’s like blackmail”: Fury as Google says it will exclude French publishers from search results
Publishers and publishing associations have responded with anger at the announcement by Google that it will exclude French publishers from search results to counter the…
Apple News+ is coming to Europe. Who’s joining?
When Apple News+ was first announced in March, publishers reacted with skepticism, especially in Europe. Now that it is looking likely Apple News+ will be launching in the…
Washington Post’s Arc CMS becomes a major revenue stream, as the publishing tech expands beyond media
For the first time, The Washington Post’s digital content management platform—Arc Publishing—has licensed its technology to a company outside the media industry, the energy giant…
“Interactive real-time news feed curated by the best in the world”: Why journalists love Twitter
Shhh! Listen! Did you hear that? If you close your eyes and concentrate you may well hear the whoosh of tiny blue birds. Each second 6,000 tweets get chirped…
How would it impact publishers if Facebook ditches the Like count?
First, Instagram started hiding the Like count. It began the experiment in Canada, and has further expanded the test in more countries, including Italy, Ireland,…
Outsized influence: The size of social media platforms has little to do with their referral traffic
I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and content strategist sometimes feel at…
After 30% uplift in subscriptions, publishers roll out ‘Subscribe with Google’
About a year ago, Google announced ‘Subscribe with Google’—a simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…
Where do people spend more time on social media?
On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country. In around half…
Less than half of Google searches now result in a click
We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based…
13.6% of readers still come from Facebook. Here’s why you should care about them.
“Big news outlets stupidly sold their soul to Facebook. Desperate for the referral traffic Facebook dangled, they spent the past few years jumping through its…
Publishers can “create richer, better content for their audience” with Question Hub, says Google
15% of Google searches done by users on a daily basis have never been seen before. Consequently, the world’s leading search engine doesn’t have answers…
Will Facebook save local journalism?
The first round of recipients of grants to fund community journalism, paid for by Facebook, was announced on 17 July with a second round of…
Facebook is launching a News tab, and offers publishers “millions of dollars”
Facebook is launching a dedicated News tab later this year, and is offering publishers millions of dollars for the rights to feature their content, reports…