Publishers: New report benchmarks social media reach
There are 4.5 billion social media users worldwide, but publishers could be making more of the opportunity Social media usage is higher than ever, but…
Should we regulate social media platforms based on where they call home?
The current debate over TikTok has surfaced a number of arguments on both sides. However, if the UK is to strengthen regulation, it should not…
How SEO automation can save publishers time and money
SEO automation can save resources that could be better spent improving overall publishing strategies SEO can be a repetitive business, with the same tasks coming…
Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’
An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web…
“Glamorising the banality of life”: BeReal, the social media app you don’t know, but will soon
A huge hit with GenZ, the photo-sharing app BeReal is potentially the next big thing in social with 32M downloads in the States and 10M…
Meta is building a Twitter replacement
Codenamed P92, it’ll be a decentralized, text-based social network Meta is working on a decentralized social app, according to reports by Platformer and MoneyControl. “Twitter’s…
Norwegian DPA joins stance against Google Analytics
Norway’s DPA concludes the use of Google Analytics is in violation of GDPR transfer rules In a privacy complaint against Google Analytics, Datatilsynet, the Norwegian DPA (data…
How publishers can use pillar pages to improve SEO
Publishers are exploring linking related content under ‘topic clusters’ on pillar pages The way people search has changed and, with that shift, so have technologies…
Experiment in setting Core Web Vitals benchmark for publishers
Core Web Vitals data from US news publishers provides comparison measures for site performance Google’s Core Web Vitals are seen as the baseline for search…
Where did Facebook’s funding for journalism really go? — The Media Roundup
Today’s roundup is brought to you by Chris Where did Facebook’s funding for journalism really go? Yesterday in this newsletter Peter provided an update on our…
“Opportunity for reach on social media is larger than ever”: How can publishers make the most of it?
“Facebook is a particularly effective platform for all manner of content verticals to generate click-throughs.” Highlights from a new report that compiles benchmarking data from…
Publishers: 5 emerging trends that could change the digital landscape
The way we live our lives online is rapidly changing. Artificial intelligence (AI), virtual reality and innovations such as blockchain – a kind of digital…
Google blocks news in some Canadian searches: The Media Roundup
Today’s roundup is brought to you by Peter Google blocks news in some Canadian searches This was our lead in the podcast this week (link below)…
Publishers are leveraging LinkedIn for audience reach
Uncertainty in established social media channels sees publishers turning to LinkedIn With Twitter’s future uncertain and Meta pulling back from any commitment to publisher content on…
Certain influencers game the algorithms to pump up their engagement: Here’s how
Engagement and brand-building lessons (+ caveats) for publishers, from the fitness & nutrition industry Social media and misrepresentation can go hand in hand – and that’s especially…
De-influencing: The end of influencer culture?
How creators get followers to trust them by posting negative reviews In a departure from their usual content, TikTok beauty influencers are “de-influencing”, telling viewers what…
AI’s threat to Google is more about advertising income than being the #1 search engine
Google’s dominance as the most visited website has been undisputed since it rose to prominence as the leading search engine in the early 2000s. However,…
Could Microsoft’s AI search challenge Google’s top spot?
Online search has seen its fair share of big players come and go. From Lycos to AltaVista, search engines have risen to dizzy heights only…
TikTok, Twitter and CTR data: How to maximize reach on social media to engage with the modern consumer
Emplifi, the leading unified customer experience platform, recently released its Q4 2022 Social Media Benchmark report, providing in-depth data from thousands of global brands on…
Qualitative Monitoring: Improving your website’s Core Web Vitals through performance monitoring
In a previous article, Bohdan Kladkovyi shared tips on improving a publisher’s Google Core Web Vitals using news.amomama.com as an example. In this feature, he…
