New Publishing Tech Archives | Page 2 of 6 | What’s New in Publishing

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Q&A: Disciple Media, building communities of engaged users around a single passion

Disciple Media specializes in building independent, digital communities where people can coalesce around a single passion. The company has come to the fore by creating…

Q&A: BlueConic, liberating publisher customer data

BlueConic, one of the world’s leading customer data platforms, unifies first-party customer data into persistent, person-level profiles, allowing it to be activated across publishers’ marketing…

Q&A: RunMags Inc., helping publishers transition to a digitized operations model

RunMags, Inc. is a privately held U.S. company that describes itself as ‘the most comprehensive digital platform for magazine publishers ever offered in its price…

Q&A: Madai, connecting publishers to the lucrative world of market research

Founded in 2010, Madai assists publishers in monetizing traffic within the digital survey market while at the same time facilitating deep user profiling. Clients include…

Q&A: Dennis Publishing’s Nowse, a new approach to lead generation across its properties

Launched in January 2020, Nowse is the brainchild of Dennis Publishing, the UK publisher established by Felix Dennis in 1974. With the help of AI,…

Q&A: Winno, pioneering news in a post-article world

Winno is an iOS app with a bold mission to “rebuild news from the ground up, for the internet era”. Released in September 2019 the…

Q&A: Guild, the messaging app for publishers’ communities

Guild is a messaging app that is the brainchild of Ashley Friedlein and Matt O’Riordan, two entrepreneurs renowned for establishing one of the UK’s leading…

Q&A: Global Savings Group, helping publishers generate revenue through commerce content

Global Savings Group is a privately held PubTech platform based in Munich, Germany. The company works with publishers such as Spiegel, Business Insider, CNN, El…

Q&A: Keywee, helping connect publishers with their ideal audience

Founded in 2013 and based in NYC, Keywee was established to make news stories more relevant and powerful for specific audience bases using artificial intelligence…

Q&A: Cision Impact, capturing audience data

With nearly 5,000 employees across 22 countries, Cision (NYSE: CISN) is a leading global provider of earned media software and services, allowing users to identify…

Q&A: Zuora, driving the subscription economy for publishers

Headquartered in San Mateo, CA, with satellite offices across North America, Europe, China, India, Japan, and Australia, Zuora is one of the world’s leading subscription…

Q&A: Adform, the integrated advertising platform

Adform is one of the leading integrated advertising technology companies in the world and provides the software used by buyers and sellers to automate digital…

Q&A: Lotame’s Cartographer solves people-based ID with the graph of all graphs

Founded in 2006 by CEO Andy Monfried, Lotame is the leading independent provider of unstacked data solutions, helping publishers, media companies, brands, and agencies address diverse business…

Q&A: SelfServePlus, enabling publishers to open up their inventory for self-serve ads

Airtory was founded in 2016 by Julian Frachtman and Ashwin Krishnakumar and operates out of Austin, TX and Bangalore, India. Privately held, the company developed…

Q&A: Peer39, understanding audiences through context

Peer39 is an independent data company that provides the largest cookie-free data set available in the digital advertising ecosystem. Brands, agencies, and publishers use Peer39’s…

Q&A: Tink, connecting creators with podcast networks and individual shows

Tink is a publicity company connecting authors and creators with major podcast networks and individual shows for interviews, on-air book reviews, and on-air mentions, bridging…

Q&A: MainAd, using machine learning to deliver dynamic ads

Founded in 2007, MainAd has grown from its HQ in Pescara, Italy, to become a globally successful ad tech company. It focuses on performance in…

Q&A: Improve Digital, helping publishers optimize their ad strategy and maximize inventory revenue

Azerion is a tech company in the media and entertainment business. Improve Digital is one of Azerion’s products. It is a leading European programmatic advertising…

Why TikTok has come of age during the COVID crisis
OPINION As COVID-19 continues to disrupt business and society, TikTok provides an engaging platform for publishers to reconnect with a new generation of customers. With 10 million users in the UK, TikTok is the ‘big thing’ in social media. A truly viral content factory, TikTok is mainly aimed at Generations Z and Y with an …
Google News favours mainstream media. Even if it pays for content, will local outlets fall further behind?
Google’s role in delivering audiences to news outlets has been under scrutiny of late. The Australian Competition and Consumer Commission’s initiative to redirect advertising revenue from Google and Facebook to news publishers has led to threats of a news boycott by both companies. Australia’s news media businesses have faced revenue loss and job cuts for some time now, blaming Google and Facebook …
Publishers have attracted more readers during the pandemic, and seen subscriptions boom: Art of retention through community building
OPINION It’s time for publishers to take their brands off the page and screen, and integrate them into people’s lives to keep the subscribers they’ve attracted during the pandemic and build long-term loyalty, says Hayley James, Vice President at Sense New York. As people struggled to stay entertained and informed while in lockdown, their media …