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Q&A: Branded Editions empowering publishers to deliver content in new and innovative ways

Branded Editions, a division of PressReader, creates privately-labeled digital editions for publishers including The New York Times, Washington Post, Guardian, The National, and El Pais…

Q&A: Pushly, empowering publishers to own their audiences with web push

Pushly is a push notification platform that works with publishers to generate web push strategies to distribute content, boost subscriber retention, and drive revenue growth.…

Q&A: Subtext, the platform BuzzFeed and Gannett trust for texting their audiences

Subtext is the fourth product spun out of Alpha Group, the in-house tech and media incubator for Advance Local, one of the largest media groups…

Q&A: Disciple Media, building communities of engaged users around a single passion

Disciple Media specializes in building independent, digital communities where people can coalesce around a single passion. The company has come to the fore by creating…

Q&A: BlueConic, liberating publisher customer data

BlueConic, one of the world’s leading customer data platforms, unifies first-party customer data into persistent, person-level profiles, allowing it to be activated across publishers’ marketing…

Q&A: RunMags Inc., helping publishers transition to a digitized operations model

RunMags, Inc. is a privately held U.S. company that describes itself as ‘the most comprehensive digital platform for magazine publishers ever offered in its price…

Q&A: Madai, connecting publishers to the lucrative world of market research

Founded in 2010, Madai assists publishers in monetizing traffic within the digital survey market while at the same time facilitating deep user profiling. Clients include…

Q&A: Dennis Publishing’s Nowse, a new approach to lead generation across its properties

Launched in January 2020, Nowse is the brainchild of Dennis Publishing, the UK publisher established by Felix Dennis in 1974. With the help of AI,…

Q&A: Winno, pioneering news in a post-article world

Winno is an iOS app with a bold mission to “rebuild news from the ground up, for the internet era”. Released in September 2019 the…

Q&A: Guild, the messaging app for publishers’ communities

Guild is a messaging app that is the brainchild of Ashley Friedlein and Matt O’Riordan, two entrepreneurs renowned for establishing one of the UK’s leading…

Q&A: Global Savings Group, helping publishers generate revenue through commerce content

Global Savings Group is a privately held PubTech platform based in Munich, Germany. The company works with publishers such as Spiegel, Business Insider, CNN, El…

Q&A: Keywee, helping connect publishers with their ideal audience

Founded in 2013 and based in NYC, Keywee was established to make news stories more relevant and powerful for specific audience bases using artificial intelligence…

Q&A: Cision Impact, capturing audience data

With nearly 5,000 employees across 22 countries, Cision (NYSE: CISN) is a leading global provider of earned media software and services, allowing users to identify…

Q&A: Zuora, driving the subscription economy for publishers

Headquartered in San Mateo, CA, with satellite offices across North America, Europe, China, India, Japan, and Australia, Zuora is one of the world’s leading subscription…

Q&A: Adform, the integrated advertising platform

Adform is one of the leading integrated advertising technology companies in the world and provides the software used by buyers and sellers to automate digital…

Q&A: Lotame’s Cartographer solves people-based ID with the graph of all graphs

Founded in 2006 by CEO Andy Monfried, Lotame is the leading independent provider of unstacked data solutions, helping publishers, media companies, brands, and agencies address diverse business…

Q&A: SelfServePlus, enabling publishers to open up their inventory for self-serve ads

Airtory was founded in 2016 by Julian Frachtman and Ashwin Krishnakumar and operates out of Austin, TX and Bangalore, India. Privately held, the company developed…

Q&A: Peer39, understanding audiences through context

Peer39 is an independent data company that provides the largest cookie-free data set available in the digital advertising ecosystem. Brands, agencies, and publishers use Peer39’s…

Q&A: MGID’s smart native advertising widget for Google AMP

MGID was launched in 2008 by a Ukrainian programmer in NYC, who spotted a gap in the market for a sophisticated native advertising technology. Now…

How the media industry rebuilds by becoming human again
Writing a prediction piece for the media industry in 2021 is difficult. If I were doing something similar in December of 2019 maybe I would have played it safe and said that emerging platforms like TikTok and Twitch would play a role in meeting new audiences where they are, if media companies could remove the …
Local publisher co-operative 1XL is using data enrichment to succeed during the pandemic
On the surface, the ongoing COVID-19 pandemic should be giving local news publishers a boost. Ofcom statistics from the beginning of October reveal 88% of people are accessing news about the pandemic at least once a day, and traditional sources such as broadcasters, newspapers and radio remain the most-used sources of information among adult internet …
Publishers need to pivot to digital adoption before it’s too late
Consumer spending data recently released from Barclays bank showed that just before the second national lockdown hit, consumer spending in October fell by 0.1 percent year on year. Digital content and subscriptions bucked the trend – with sales jumping by 32.3%. This evidence highlights the necessity for publishers to have a digital strategy and diversified …