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Q&A: Xandr Monetize, enabling publishers to unlock the full value of their premium content

Xandr is AT&T’s advertising company, developing solutions for advertisers and media companies, and a leader in addressable TV. The company has 30 offices around the…

Q&A: FreeWheel’s new digital integrated ad management platform

FreeWheel is a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and cutting edge tech,…

Q&A: ADmantX – smart data for brand planning and targeting

ADmantX was founded in 2010 to bring real semantic intelligence to advertising in order to improve brand safety and enhance performance. A spin-off of the…

Q&A: LeKiosk, pioneer of the information streaming industry

From independent beginnings in France in 2006, LeKiosk has evolved into an information streaming platform that now delivers more than 1,600 magazines, from over 450…

Q&A: Paydesk, the freelance marketplace for publishers

Paydesk is a marketplace where publishers, broadcasters, and editors find, book, hire and pay fully insured media newsgathering professionals around the world. A key USP…

Woman Sitting on Gray Couch While Holding Her laptop

Q&A: Pico, building publishers’ audience relationships

Pico is a Brooklyn-based startup founded in 2016. It empowers publishers to manage registrations and email signups for newsletters, build audience funnels, and charge readers…

Q&A: Stringr, rapid custom video footage for publishers

Headquartered in NYC and with further offices in LA and London, Stringr is a comprehensive video marketplace that enables media organizations to source custom footage, both…

Q&A: BlueToad, pioneering Amazon Polly’s NTTS for publishers

BlueToad is a technology company based in Orlando, Florida and has evolved into a single platform for responsive digital editions and web content. The company caught…

Q&A: Workbooks, cloud-based CRM and marketing automation platform

Founded in 2007, Workbooks is headquartered in the UK and delivers cloud-based CRM and business applications to growing and mid-market organisations, including publishers. Its technology…

Q&A: Pugpig, a leader in digital edition apps

Privately-owned, Pugpig was founded in 2011 by Jonny Kaldor and Jon Marks, both of whom came from NewsCorp where they built “Alesia”, a digital news…

Q&A: Quintype, a powerful CMS for publishers and an alternative to WordPress

Quintype is a private media technology company founded in 2015 and based out of California, U.S., and Bangalore, India. It has developed a cloud-hosted suite…

Q&A: Crownpeak, the cloud-first Digital Experience Management platform

Founded in 2001, Crownpeak is a privately-owned global corporation that has evolved to provide the leading, enterprise-grade, cloud-first Digital Experience Management (DXM) platform globally. For…

Q&A: Admiral’s new partnership with the Local Media Consortium and what it means for U.S. publishers

With offices in NYC and Gainesville FL, Admiral is a venture-backed tech company dedicated to growing visitor relationships and revenue for online publishers. Admiral’s single tag…

Q&A: Telaria, optimising publishers’ video ad yields

Originally founded as a premium video SSP in 2005, Telaria styles itself as ‘the complete software platform to manage premium video advertising’. Headquartered in New…

Q&A: Goblin — monetizing content using readers’ computing power

Founded in Brooklyn, New York earlier this year, Goblin is an early-stage startup aiming to disrupt content distribution and monetization for publishers. Positioning itself as…

Q&A: Applicaster, pioneering DTC media apps for publishers

Headquartered in New York, Applicaster is a venture-backed global tech company founded in 2009 by Jonathan Laor (CEO) and Neer Friedm (CTO). Its mission is…

Q&A: Fenestra, bringing financial transparency to programmatic advertising using blockchain technology

Fenestra was launched in early 2018 and has emerged as the UK leader in cross-platform programmatic supply-chain verification, and resultant supply-path optimisation, using blockchain. The…

Q&A: Ogury, uncovering unique insights into the mobile user’s journey

Ogury was co-founded in 2014 by Thomas Pasquet and Jean Canzoneri after realizing that signals contained in user journeys on mobile, combined with technology, could…

Q&A: Sourcefabric, co-creating journalism’s open-source newsroom CMS

Founded in April 2010, Sourcefabric has grown to become Europe’s largest developer of open-source software for the news industry. WNIP recently caught up with Sourcefabric’s…

Q&A: Trackonomics, PPA Industry Partner of the Year 2019

At June’s PPA Awards held in London’s Grosvenor House Hotel, the winner of the ‘Industry Partner of the Year’ was Trackonomics, the affiliate marketing specialist…

How one indie US publisher is navigating the current crisis
East End Taste was born at home in 2014, just three months after my first child came into the world. As a digital publication that began as a humble blog, East End Taste grew out of my love for my community that is the East End of Long Island, more famously known as The Hamptons. …
Time is money: Why publishers can’t afford slow native advertising partners
OPINION Publishers work with ad tech partners for one reason: revenue. But when it comes to “content discovery,” publishers are learning that deals with certain types of so-called “chumbox” partners are slowing down their websites and costing them revenue. Wait a millisecond. Wasn’t content discovery supposed to be good news for publishers? First, let’s call …
Digital detox offers new perspectives on our relationship with technology
OPINION In times of crisis, we turn to the media for comfort and company. We hang on to the news for updates and vital information. We facetime each other and use social media to ensure that our nearest and dearest are well. In calmer times (and even in crisis) many feel invaded by media and …