New Publishing Tech Archives | Page 2 of 3 | What’s New in Publishing

New Publishing TechWNIP

Q&A – Sovrn //Signal, boosting publisher earnings through improved ad viewability

Sovrn describes itself as more than an advertising technology company—it’s a publisher advocate. The company provides tools, technologies, and services to unique publishers, helping them…

Q&A: DBS, helping publishers develop better distribution and editorial strategies

Dowling, Best and Smith (DBS) was founded in 2018 by a group of marketing, advertising and publishing professionals. Based in the UK, the consultancy has…

Q&A: Trustworthy Accountability Group (TAG) – increasing trust in digital advertising

The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory organisation – established in the US in 2014 by the Interactive Advertising Bureau (IAB), the…

Q&A: Asana, simplifying team-based work for creatives and marketers

Founded by a Facebook co-founder and ex-Google-and-Facebook engineer—who both worked on improving the productivity of employees at Facebook—Asana is a work management platform teams use…

Q&A: Lotame, pioneering data solutions for publishers

Founded in 2006 by CEO Andy Monfried, Lotame is a privately-owned data solutions company that helps customers maximize the value of their data at each touchpoint. Its…

Q&A: Sportradar, leveraging sports data for publishers

Headquartered in Switzerland, Sportradar employs 2,000 people in more than 30 locations worldwide. A global leader in understanding and leveraging the power of sports data and associated…

Q&A: PayRead’s frictionless reader payments for publishers

PayRead by Fortumo removes friction from the registration and payment process for digital publishers by giving them access to a reader’s mobile identity. Based out of Estonia,…

Q&A: Flourish’s free data visualization tools for publishers

Flourish is a data visualization tool launched in early 2018 by Duncan Clark and Robin Houston. The pair started working on data visualizations in 2012…

Q&A: PublishCheck’s ‘article -first’ analytics platform

Founded in 2016, PublishCheck is an analytics platform that works with News UK (Times of London, The Sun), Condé Nast (Vogue) and a number of other…

Q&A: Prezi discusses how publishers can tackle evolving attention spans

A study by Microsoft famously claimed that the “human attention span is shorter than that of a goldfish.” This revelation caught on – it’s catchy,…

Q&A: Selligent Marketing Cloud and how publishers are harnessing AI

Selligent Marketing Cloud is a marketing automation platform that enables publishers to engage consumers across all critical channels. Using a single code base and featuring artificial…

Q&A: Mediarithmics and how universal data platforms can help publishers

Founded in 2012 by CEO Stéphane Dugelay, mediarithmics is an end-to-end Data Marketing Platform (comprising DMP, DSP, CMP, marketing automation, and DCO technologies) – or…

Q&A: BlueToad on responsive digital publishing

BlueToad is a privately-held technology company headquartered in Orlando, Florida and has been on the radar of WNIP since the late Noughties. A pioneer in…

Q&A: Agate takes micropayments one step forward

Based in London, Agate Systems was founded in 2017 by Dominic Young to help enable better business models for media companies. His previous positions include heading…

Q&A: JustPremium, pioneering creative ad formats

JustPremium was founded in 2012 by Eric Visser and Harmen Tjaarda (CEO and CRO respectively). Privately held, the company is headquartered in Amsterdam and operates…

Q&A: Canvasflow, powering publishers’ mobile-first workflows

Based in London, Canvasflow was founded in 2016 when co-founders Gareth Jones and Patrick Cobbett realised the challenges publishers were facing when trying to implement…

Q&A: Readly, the digital magazine subscription service

Headquartered in Sweden, Readly is the world’s best known global magazine subscription platform – it offers readers unlimited access to more than 3,200 titles in…

Q&A: How SBDS is facing the challenge of DataTech

Formerly known as SilverBullet Data Services, SBDS are pioneers within the DataTech services sector. Founded in 2016 by data specialists, Simon Theakston and Umberto Torrielli, the company counts publishers…

Q&A: How Transact.io is tackling publisher micropayments

Can you give us some background about your company? Transact.io is operated by xsact, inc., which was founded in 2016 in Santa Barbara, CA USA,…

Q&A: How Exact Editions is pioneering the archiving of magazines for the profit of publishers

Headquartered in London, Exact Editions was founded in the first wave of digital magazine apps that appeared circa 2005. The company was an early pioneer…

IAB UK: In defence of a free internet
Last week, Zenith Media’s Tom Goodwin wrote a piece for us on why making content on the internet free was our biggest mistake. Here, Jon Mew, CEO of the IAB UK argues why we should think again. For many people reading this, the concept of paying for online news will be as alien as cashing a …
Opinion: How publishers can drive increased trust and transparency through Sellers.json
A transparent relationship with advertising clients is one of the primary objectives for publishers and helps to establish a strong relationship with both potential and current advertisers. To achieve even greater results, however, publishers should look to educate their partners with information they would not otherwise have access to. With these factors in mind, IAB …
Opinion: Google closing the Incognito loophole is an opportunity, not a disaster
TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with the aftermath of closing the Google Chrome’s Incognito mode loophole gives publishers the chance to embrace more user-centric models and engage directly with their audience in order to generate revenues …