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Q&A: How independent publishers can harness mobile programmatic with Go2mobi

Specializing in mobile-first advertising, Go2mobi was founded in Canada in 2011 by Tom Desaulnier and Gavin Aitken on the premise that the best advertising performance can…

Q&A: Felix, putting Ai-driven content discovery at the heart of audience development

When social platforms own the customer journey, they can deliver the traffic; but they also get to own and monetise the data and insights. Enter…

Q&A: How Bibblio is taking content recommendation to a new AI-driven level

Good recommendations are at the heart of leading content businesses such as Spotify and Netflix. Users now expect that same experience everywhere. The reward for…

Q&A: Suggestv Brings AI Video Distribution To Publishers

Designed to seamlessly integrate with a publisher’s pages, Suggestv is an AI video distribution platform that is ‘slick, fast and optimised to encourage more video…

Q&A: Tech Essence’s Multi-Channel, End-To-End Marketing Platform

Tech Essence is an award-winning SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimisation decisions based…

Q&A: Telaria Launches Video Management System for Publishers

Founded as a premium video SSP in 2015, Telaria this week launched an enterprise video management platform to help premium publishers better understand, decide, and…

Publishers, you’re focusing on the wrong metric for push notifications
Opinion There are well-documented ways to improve the click-through rates of push notifications. But, what they all lack is a way to determine the actual value being added.Although high amounts of click-throughs or ‘tap-throughs’ may result in short-term bursts of traffic and ad revenue, without a way to measure long-term push notification value, publishers walk …
Opinion: Design thinking in Publishing and Media
Ask an author who they write for, and you’re likely to get as many answers as there are authors. But when we’re planning campaigns and strategies, we really need to keep one person in mind: the eventual customer or consumer. In reality, this isn’t always the case. Strategies and creative approaches, look, feel and content …
Opinion: Could a new breed of media alliances be publishers’ answer to the tech giants?
Will 2019 be the year when we see publishers fight back against the rise of the big four – Google, Amazon, Facebook and Apple (GAFA)? Even though, with the tech giants investing more in creating their own content in addition to aggregating content created by others, they could seem a daunting and relentless threat… A …