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Q&A: Selligent Marketing Cloud and how publishers are harnessing AI

Selligent Marketing Cloud is a marketing automation platform that enables publishers to engage consumers across all critical channels. Using a single code base and featuring artificial…

Q&A: Mediarithmics and how universal data platforms can help publishers

Founded in 2012 by CEO Stéphane Dugelay, mediarithmics is an end-to-end Data Marketing Platform (comprising DMP, DSP, CMP, marketing automation, and DCO technologies) – or…

Q&A: BlueToad on responsive digital publishing

BlueToad is a privately-held technology company headquartered in Orlando, Florida and has been on the radar of WNIP since the late Noughties. A pioneer in…

Q&A: Agate takes micropayments one step forward

Based in London, Agate Systems was founded in 2017 by Dominic Young to help enable better business models for media companies. His previous positions include heading…

Q&A: JustPremium, pioneering creative ad formats

JustPremium was founded in 2012 by Eric Visser and Harmen Tjaarda (CEO and CRO respectively). Privately held, the company is headquartered in Amsterdam and operates…

Q&A: Canvasflow, powering publishers’ mobile-first workflows

Based in London, Canvasflow was founded in 2016 when co-founders Gareth Jones and Patrick Cobbett realised the challenges publishers were facing when trying to implement…

Q&A: Readly, the digital magazine subscription service

Headquartered in Sweden, Readly is the world’s best known global magazine subscription platform – it offers readers unlimited access to more than 3,200 titles in…

Q&A: How SBDS is facing the challenge of DataTech

Formerly known as SilverBullet Data Services, SBDS are pioneers within the DataTech services sector. Founded in 2016 by data specialists, Simon Theakston and Umberto Torrielli, the company counts publishers…

Q&A: How Transact.io is tackling publisher micropayments

Can you give us some background about your company? Transact.io is operated by xsact, inc., which was founded in 2016 in Santa Barbara, CA USA,…

Q&A: How Exact Editions is pioneering the archiving of magazines for the profit of publishers

Headquartered in London, Exact Editions was founded in the first wave of digital magazine apps that appeared circa 2005. The company was an early pioneer…

Q&A: How independent publishers can harness mobile programmatic with Go2mobi

Specializing in mobile-first advertising, Go2mobi was founded in Canada in 2011 by Tom Desaulnier and Gavin Aitken on the premise that the best advertising performance can…

Q&A: Felix, putting Ai-driven content discovery at the heart of audience development

When social platforms own the customer journey, they can deliver the traffic; but they also get to own and monetise the data and insights. Enter…

Q&A: How Bibblio is taking content recommendation to a new AI-driven level

Good recommendations are at the heart of leading content businesses such as Spotify and Netflix. Users now expect that same experience everywhere. The reward for…

Q&A: Suggestv Brings AI Video Distribution To Publishers

Designed to seamlessly integrate with a publisher’s pages, Suggestv is an AI video distribution platform that is ‘slick, fast and optimised to encourage more video…

Q&A: Tech Essence’s Multi-Channel, End-To-End Marketing Platform

Tech Essence is an award-winning SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimisation decisions based…

Q&A: Telaria Launches Video Management System for Publishers

Founded as a premium video SSP in 2015, Telaria this week launched an enterprise video management platform to help premium publishers better understand, decide, and…

View From the Buy Side: In -App
A decade after the launch of Apple’s app store, apps have become the default way for consumers across the globe to access mobile content. For brands, this makes in-app a key marketing channel thus creating a huge opportunity for publishers to bolster revenue. While there are many factors that make in-app advertising challenging, the opportunity outweighs …
Opinion: Our three sales takeaways from the PPA Independent Publisher Conference
Following a quick walk along a sunny, if chilly Southbank, Flume arrived at the Hilton London Bankside Hotel to attend the 2018 Independent Publisher Conference. The conference aimed to explore how niche publishers can continue to succeed in today’s challenging climate and consisted of round table sessions and talks from the likes of The Drum, …
How a luxury publisher is bringing its formula from East to West
Since launching seven years ago, Buro24/7’s publishing proposition has focused on connecting the world’s most desirable brands with the most sought-after demographic – the affluent millennial – or as I like to call them, the ‘re-inventors of luxury’. Initially, to form legitimacy in what we could offer luxury brands, we focused on building our presence …