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Sovrn acquires Monetizer101 to expand affiliate marketing tools for publishers

Sovrn, the publisher technology platform, has announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both…

The next arms race: Video tech, AVOD, and publishers

A publisher recognizing the value of its own in-house technology and spinning it off to the wider market is not unusual. The most high-profile example…

M&A activity surges past pre-COVID levels in tech, digital, media

Ciesco, a specialist M&A advisory firm operating in the tech, digital, media and marketing sectors, has disclosed that M&A activity recovered from and exceeded pre-pandemic…

Sourcepoint launches ‘Privacy Lens’ to provide compliance and data ethics visibility for publishers

Data privacy software specialist Sourcepoint has launched Privacy Lens, which the company claims is a first-of-its-kind privacy measurement and analytics platform for brands and publishers. Privacy…

Using AI, The Telegraph boosts Facebook engagement by 205%, driving subs growth

The Daily Telegraph, known online simply as The Telegraph, is a national British newspaper brand launched in 1855 and distributed across the UK and internationally. The…

Ogury announces new mobile ad format for publishers: Q&A

Ogury works with 3,500 publisher partners and is the creator of the world’s first mobile advertising engine driven by user choice. The company has recently launched…

Levelling the publisher playing field: Q&A with LiveRamp

It’s been a busy time for LiveRamp, the data connectivity platform focused on ‘the safe and effective use of data’ – the company recently announced…

How I learned to stop worrying and love A.I.

OPINION When I first heard about an AI tool for authors, I was torn. I believed my creative process was unique. Distinctive. How could a…

VRTCAL and the benefits of a DPO strategy in mobile advertising: Q&A

VRTCAL is a mobile advertising marketplace and ad tech platform for mobile publishers. Headquartered in Santa Barbara, and processing over 110 billion ad requests per…

Why publishers need to seek conversations rather than clicks: Q&A with Cavai

Cavai describes itself as a ‘global conversational advertising cloud’, working closely with publishers, brands and agencies to enable conversational experiences using ad cloud technology. The company…

How publishers can harness Connected TV: Q&A with EMX

ENGINE Media Exchange (EMX) is an end-to-end tech and programmatic solution that creates both open and closed-loop solutions designed to unify advertisers, platforms and publishers…

Revue, the ESP made solely for publishers, not e-commerce: Q&A

Revue is an editorial newsletter tool created exclusively for writers and publishers. Headquartered in Amsterdam, Netherlands, and with clients based worldwide, the solution offers an…

Ogury’s Video Chooser, a new way of delivering full-screen mobile video ads: Q&A

Ogury works with 3,500 publisher partners and is the creator of the world’s first mobile advertising engine driven by user choice. The company has recently…

Zephr, helping publishers drive digital subscriptions post-pandemic: Q&A

Founded in 2017 and VC-backed, Zephr is a leading dynamic paywall and customer journey solution for publishers. Headquartered in London, the company already works with…

Q&A: Lickd, democratizing music licensing for social content producers

Lickd is the world’s leading, claims-free, commercial music licensing platform for social video content. The company is headquartered in London and was founded in 2016,…

Q&A: Dianomi, the native ad marketplace for professional services brands and B2B publishers

Based in London, New York and Sydney, Dianomi is the native ad platform for the financial services, tech and corporate sectors, providing advertisers with access…

Taboola, creating the “Moment of Next”: Q&A

Headquartered in New York City with offices in 18 cities worldwide, Taboola is well-known to publishers across the globe – the company’s platform, powered by…

Q&A: Permutive, using first-party data to boost publisher revenues

Permutive was founded in 2014 and is headquartered in London, with a second office in New York. WNIP met up last year with Permutive’s Co-Founder, Joe…

Q&A: Lotame’s Panorama, a mission control center for data optimization

Lotame is an independent provider of unstacked data solutions, helping publishers, brands, and agencies address varied business challenges with data. The company has recently launched Panorama, a…

Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Multimedia content piles pressure on publishers to manage digital assets or lose audience
It is estimated that the global digital asset management market will grow from a value of $1.2 billion in 2018 to $6.9 billion by 2024. This massive growth in demand stems from a truly exponential increase in the number of digital assets being created and deployed, and the need to manage critical assets in an …
Maximizing ad revenue: a checklist for publishers
Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield optimisation has become a harder discipline to pull off well. Nonetheless, the publisher tool chest is not empty. Header bidding, which allows publishers to receive …
Publishers are all playing a game of tag: Here’s how to win
Tags are an important element of publisher revenue strategies, being central to monetization, fraud verification, and consent. If tags don’t work together seamlessly, however, they pose a risk to bottom lines. Here’s a closer look at what tags do for publishers and why improving tag management is essential for boosting revenue. What are tags? Tags …