New Publishing Tech Archives | What’s New in Publishing

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Q&A: WoodWing, combining multichannel publishing with digital asset management

WoodWing Software is a global market leader in the workflows and processes behind multichannel publishing and digital asset management. A long-established company that is well…

Q&A: Content Galaxy, helping publishers create subscription video-on-demand channels

Content Galaxy is a new web hosting platform that gives authors and publishers a better way to earn money from their digital content, especially instructional,…

Q&A: MGID Global, a pioneer in native advertising solutions

Based in Los Angeles, California, and with offices in Ukraine, Vietnam, Russia, and India, MGID is a global pioneer in native advertising that aims to…

Q&A: Sovrn //Commerce, cutting edge publisher commerce solutions

VigLink, now Sovrn //Commerce, was founded in 2009 by Oliver Roup, a Microsoft Program Manager and a graduate of both MIT and Harvard Business School.…

Q&A: Credder, helping publishers shift from an economy built on clicks, to one focused on credibility

Credder is a Silicon Valley startup founded in late 2018 by a group of frustrated news consumers with the ambitious goal of fixing media credibility.…

Q&A: Radar – can robots write the news?

RADAR is a joint venture between data journalism start-up Urbs Media and the Press Association. Set up in September 2017 with funding support from Google’s…

Q&A: Permutive, boosting publisher revenues through real-time data

Permutive was founded by Joe Root and Tim Spratt in 2014 and is Y Combinator, Octopus Ventures and EQT backed. The company is headquartered in…

Q&A: Insticator, enhancing ad viewability through interactive content

Insticator aims to increase engagement and ad revenue for publishers via interactive content. The company’s network of publisher partners, which includes Ancestry.com, Intermarkets and Evolve…

Q&A: SmartyAds, reshaping the future of B2B programmatic advertising

Headquartered in New York and with offices worldwide, SmartyAds is a full stack package of complex ad tech solutions for B2B digital advertisers, publishers, and…

Q&A: Content Insights, pioneering content performance analytics

Founded in 2014 in Serbia by three publishing enthusiasts – Dejan Nikolić, Ilija Šuša and Dragutin Miletić – Content Insights has since become a leader…

Q&A: InfoSum, striving to build a new world of interconnected data

InfoSum is a software-as-a-service (SaaS) platform that enables businesses to harness the power of unified customer data, while maintaining control and privacy. Founded in 2016…

Q&A: Authory, empowering journalists to take control of their content

Founded in 2017 and headquartered in Hamburg, Authory is a platform helping journalists become more independent by gaining control over their content and their audience.…

Q&A – Sovrn //Signal, boosting publisher earnings through improved ad viewability

Sovrn describes itself as more than an advertising technology company—it’s a publisher advocate. The company provides tools, technologies, and services to unique publishers, helping them…

Q&A: DBS, helping publishers develop better distribution and editorial strategies

Dowling, Best and Smith (DBS) was founded in 2018 by a group of marketing, advertising and publishing professionals. Based in the UK, the consultancy has…

Q&A: Trustworthy Accountability Group (TAG) – increasing trust in digital advertising

The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory organisation – established in the US in 2014 by the Interactive Advertising Bureau (IAB), the…

Q&A: Asana, simplifying team-based work for creatives and marketers

Founded by a Facebook co-founder and ex-Google-and-Facebook engineer—who both worked on improving the productivity of employees at Facebook—Asana is a work management platform teams use…

Q&A: Lotame, pioneering data solutions for publishers

Founded in 2006 by CEO Andy Monfried, Lotame is a privately-owned data solutions company that helps customers maximize the value of their data at each touchpoint. Its…

Q&A: Sportradar, leveraging sports data for publishers

Headquartered in Switzerland, Sportradar employs 2,000 people in more than 30 locations worldwide. A global leader in understanding and leveraging the power of sports data and associated…

Q&A: PayRead’s frictionless reader payments for publishers

PayRead by Fortumo removes friction from the registration and payment process for digital publishers by giving them access to a reader’s mobile identity. Based out of Estonia,…

Q&A: Flourish’s free data visualization tools for publishers

Flourish is a data visualization tool launched in early 2018 by Duncan Clark and Robin Houston. The pair started working on data visualizations in 2012…

Opinion: An AK47 to go with the roses?
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context of content. Nobody wants to see brands caught out by inadvertently advertising against embarrassing or unsafe content, such as hate speech or a story that is critical of the business …
GDPR one year on: The rising importance of first-party data
Opinion Earlier this month, Google announced they would allow Chrome browser users to block third-party cookies in a privacy-motivated attempt to grant control back to consumers. In the short term, this could mean trouble for the publishing and advertising ecosystem, who have traditionally relied heavily on the duopoly for data. But in a post-GDPR world, …
Opinion: The revolutionary promise of blockchain and video-on-demand
Revenue sharing with blockchain is a key to profitability Video channels that pay content owners based on metered viewing and transparent, fair division of revenues can foster a more vibrant information economy. The success of such systems depends upon trust among all the parties involved, including publishers, content providers, editors, and affiliates. But as the …