VRTCAL and the benefits of a DPO strategy in mobile advertising: Q&A
VRTCAL is a mobile advertising marketplace and ad tech platform for mobile publishers. Headquartered in Santa Barbara, and processing over 110 billion ad requests per…
Why publishers need to seek conversations rather than clicks: Q&A with Cavai
Cavai describes itself as a ‘global conversational advertising cloud’, working closely with publishers, brands and agencies to enable conversational experiences using ad cloud technology. The company…
Seechum App, ‘The Netflix of Social Connections’: Q&A
Social Connection, Inc. is the holding company of Seechum Limited, the developer and operator of the Seechum App, the world’s first on-demand, video-based social connection…
How publishers can harness Connected TV: Q&A with EMX
ENGINE Media Exchange (EMX) is an end-to-end tech and programmatic solution that creates both open and closed-loop solutions designed to unify advertisers, platforms and publishers…
Revue, the ESP made solely for publishers, not e-commerce: Q&A
Revue is an editorial newsletter tool created exclusively for writers and publishers. Headquartered in Amsterdam, Netherlands, and with clients based worldwide, the solution offers an…
Ogury’s Video Chooser, a new way of delivering full-screen mobile video ads: Q&A
Ogury works with 3,500 publisher partners and is the creator of the world’s first mobile advertising engine driven by user choice. The company has recently…
Zephr, helping publishers drive digital subscriptions post-pandemic: Q&A
Founded in 2017 and VC-backed, Zephr is a leading dynamic paywall and customer journey solution for publishers. Headquartered in London, the company already works with…
Q&A: Lickd, democratizing music licensing for social content producers
Lickd is the world’s leading, claims-free, commercial music licensing platform for social video content. The company is headquartered in London and was founded in 2016,…
Q&A: Dianomi, the native ad marketplace for professional services brands and B2B publishers
Based in London, New York and Sydney, Dianomi is the native ad platform for the financial services, tech and corporate sectors, providing advertisers with access…
Taboola, creating the “Moment of Next”: Q&A
Headquartered in New York City with offices in 18 cities worldwide, Taboola is well-known to publishers across the globe – the company’s platform, powered by…
Q&A: Permutive, using first-party data to boost publisher revenues
Permutive was founded in 2014 and is headquartered in London, with a second office in New York. WNIP met up last year with Permutive’s Co-Founder, Joe…
Q&A: Lotame’s Panorama, a mission control center for data optimization
Lotame is an independent provider of unstacked data solutions, helping publishers, brands, and agencies address varied business challenges with data. The company has recently launched Panorama, a…
Q&A: Smart AdServer, helping publishers “own a corner of the room”
Headquartered in Paris, Smart AdServer was created within a premium publisher looking to develop its own ad server to have full control of its business.…
Q&A: Predicio, location intelligence for app publishers
Predicio is a location-based behavior intelligence company, based in Paris, that partners with hundreds of app publishers worldwide, to help them monetize their anonymized data.…
Q&A: YumpuNews, online magazine and newspaper subscription platform
YumpuNews is the latest entrant to the highly competitive ‘all you can consume’ media subscription market. The platform launched in Germany in February this year…
Q&A: eMagazines, helping magazine publishers pivot to digital
eMagazines was founded three years ago to create mobile magazines for smartphone and desktop platforms without the need to develop a bespoke app. The company…
Q&A: Semasio, helping brands and publishers navigate content blacklisting
Semasio is a semantic targeting company based in Hamburg, Germany, that empowers brands to target consumers and pages with one unified strategy. Amidst the COVID-19 pandemic,…
Q&A: Branded Editions empowering publishers to deliver content in new and innovative ways
Branded Editions, a division of PressReader, creates privately-labeled digital editions for publishers including The New York Times, Washington Post, Guardian, The National, and El Pais…
Q&A: Pushly, empowering publishers to own their audiences with web push
Pushly is a push notification platform that works with publishers to generate web push strategies to distribute content, boost subscriber retention, and drive revenue growth.…
Q&A: Subtext, the platform BuzzFeed and Gannett trust for texting their audiences
Subtext is the fourth product spun out of Alpha Group, the in-house tech and media incubator for Advance Local, one of the largest media groups…
