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“A doubling of ad deal revenue for participating publishers”: Sovrn Signal builds upon its early success

Sovrn, the publisher technology platform, has announced that ad deal revenue doubled for publishers in the latest large-scale implementation of its Signal technology. In partnership…

Vogue Scandinavia launches next-gen Content Commerce tech by Spotin

In the far reaches of Northern Europe, 40 miles south of the Arctic Circle, lies an innovation in eCommerce being launched by some of the…

Publisher analytics — a new era: The compelling business case

Whether due to inertia or fear of disruption, too many companies have opted to stay with the same web tracking analytics platform, despite concerns regarding…

Free webinar: New state of the art editorial solution for all channels

Sponsored article Are your editorial workflows fit for the future? Or does your team struggle with inefficient processes and too many tools? Hear from the…

Can Wallkit fix publishing’s subscription dilemma? VentureBeat thinks so

In the heart of Brooklyn lies a media-tech startup making waves with some of the U.S.’ most progressive publishers – VentureBeat, Digiday, Skift, TheWrap, and…

Sovrn acquires Monetizer101 to expand affiliate marketing tools for publishers

Sovrn, the publisher technology platform, has announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both…

The next arms race: Video tech, AVOD, and publishers

A publisher recognizing the value of its own in-house technology and spinning it off to the wider market is not unusual. The most high-profile example…

M&A activity surges past pre-COVID levels in tech, digital, media

Ciesco, a specialist M&A advisory firm operating in the tech, digital, media and marketing sectors, has disclosed that M&A activity recovered from and exceeded pre-pandemic…

Sourcepoint launches ‘Privacy Lens’ to provide compliance and data ethics visibility for publishers

Data privacy software specialist Sourcepoint has launched Privacy Lens, which the company claims is a first-of-its-kind privacy measurement and analytics platform for brands and publishers. Privacy…

Using AI, The Telegraph boosts Facebook engagement by 205%, driving subs growth

The Daily Telegraph, known online simply as The Telegraph, is a national British newspaper brand launched in 1855 and distributed across the UK and internationally. The…

Ogury announces new mobile ad format for publishers: Q&A

Ogury works with 3,500 publisher partners and is the creator of the world’s first mobile advertising engine driven by user choice. The company has recently launched…

Levelling the publisher playing field: Q&A with LiveRamp

It’s been a busy time for LiveRamp, the data connectivity platform focused on ‘the safe and effective use of data’ – the company recently announced…

How I learned to stop worrying and love A.I.

OPINION When I first heard about an AI tool for authors, I was torn. I believed my creative process was unique. Distinctive. How could a…

VRTCAL and the benefits of a DPO strategy in mobile advertising: Q&A

VRTCAL is a mobile advertising marketplace and ad tech platform for mobile publishers. Headquartered in Santa Barbara, and processing over 110 billion ad requests per…

Why publishers need to seek conversations rather than clicks: Q&A with Cavai

Cavai describes itself as a ‘global conversational advertising cloud’, working closely with publishers, brands and agencies to enable conversational experiences using ad cloud technology. The company…

How publishers can harness Connected TV: Q&A with EMX

ENGINE Media Exchange (EMX) is an end-to-end tech and programmatic solution that creates both open and closed-loop solutions designed to unify advertisers, platforms and publishers…

Revue, the ESP made solely for publishers, not e-commerce: Q&A

Revue is an editorial newsletter tool created exclusively for writers and publishers. Headquartered in Amsterdam, Netherlands, and with clients based worldwide, the solution offers an…

Ogury’s Video Chooser, a new way of delivering full-screen mobile video ads: Q&A

Ogury works with 3,500 publisher partners and is the creator of the world’s first mobile advertising engine driven by user choice. The company has recently…

Zephr, helping publishers drive digital subscriptions post-pandemic: Q&A

Founded in 2017 and VC-backed, Zephr is a leading dynamic paywall and customer journey solution for publishers. Headquartered in London, the company already works with…

eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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WAN-IFRA World News Media Congress 2022: Poool-side view
Madeleine White, Content Marketing Manager at Poool, the all-in-one Membership & Subscription Suite, shares her findings of the key challenges for publishers in 2022 and how publishers are working to solve them. WAN-IFRA’s World News Media Conferences are widely attended by publishing professionals from around the world, and it’s easy to see why. In the …
How digital media can reach net-zero carbon emissions by 2030
One ad impression represents one gram of carbon, and the digital media industry produces a lot of it. In this opinion piece, Sharethrough’s Frank Maguire outlines what publishers, advertisers, and ad tech vendors need to know to be able to start addressing the challenge of reducing emissions, as well as what steps they can take …
Consumption is king: Creating content is table stakes
Within the next year, digital media consumption is set to increase to more than eight hours per day. Content is ubiquitous. For publishers, the challenge remains not only how to make sure content reaches the right audiences, but also how to properly combine well-thought-out, human-created content with the many tools it takes to share it. …

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Cookie	Duration	Description
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Cookie	Duration	Description
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Cookie	Duration	Description
__hstc	1 year 24 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_115742274_1	1 minute	This cookie is set by Google and is used to distinguish users.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	16 years 3 months 21 days 7 hours 29 minutes	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
UID	2 years	No description available.
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vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
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B	1 year	This Cookie is used by Yahoo to anonymously store data related to user's visits, such as the number of visits, average time spent on the website and what pages have been loaded. This data helps to customize website content to enhance user experience.
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fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
GUCS	session	This cookie is set by Yahoo.
icu	3 months	This cookies is used to select ads and limit the number of a times a user sees a particular ad. The information stored in the cookies are how times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
ljtrtb	1 year	Lijit Advertising Platform sets this cookie temporarily, when multiple partners pass their IDs to the platform simultaneously. To avoid conflicts, each partner's ID is stored using separate cookies, which are merged to the ljtrtb cookie when it is available.
loc	1 year 1 month	AddThis sets this geolocation cookie to help understand the location of users who share the information.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
OAID	1 month	This cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
TDCPM	1 year	TDCPM cookie is set by Cloudflare service to store a unique ID that identifies a returning user's device which is then used for targeted advertising.
TDID	1 year	TDID cookie is set by Cloudflare service to store a unique ID that identifies a returning user's device which is then used for targeted advertising.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
tuuid	1 year	The tuuid cookie, set by BidSwitch, stores an unique ID to determine what adverts the users have seen if they have visited any of the advertiser's websites. The information is used to decide when and how often users will see a certain banner.
tuuid_lu	1 year	This cookie, set by BidSwitch, stores a unique ID to determine what adverts the users have seen while visiting an advertiser's website. This information is then used to understand when and how often users will see a certain banner.
uuid	1 year 27 days	To optimize ad relevance by collecting visitor data from multiple websites such as what pages have been loaded.
uuid2	3 months	The uuid2 cookie is set by AppNexus and records information that helps in differentiating between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	These cookies are set via embedded youtube-videos.
yt-remote-device-id	never	These cookies are set via embedded youtube-videos.
yt.innertube::nextId	never	These cookies are set via embedded youtube-videos.
yt.innertube::requests	never	These cookies are set via embedded youtube-videos.