New Publishing Tech Archives | What’s New in Publishing

New Publishing TechWNIP

Q&A: Xandr Monetize, enabling publishers to unlock the full value of their premium content

Xandr is AT&T’s advertising company, developing solutions for advertisers and media companies, and a leader in addressable TV. The company has 30 offices around the…

Q&A: FreeWheel’s new digital integrated ad management platform

FreeWheel is a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and cutting edge tech,…

Q&A: ADmantX – smart data for brand planning and targeting

ADmantX was founded in 2010 to bring real semantic intelligence to advertising in order to improve brand safety and enhance performance. A spin-off of the…

Q&A: LeKiosk, pioneer of the information streaming industry

From independent beginnings in France in 2006, LeKiosk has evolved into an information streaming platform that now delivers more than 1,600 magazines, from over 450…

Q&A: Paydesk, the freelance marketplace for publishers

Paydesk is a marketplace where publishers, broadcasters, and editors find, book, hire and pay fully insured media newsgathering professionals around the world. A key USP…

Q&A: Pico, building publishers’ audience relationships

Pico is a Brooklyn-based startup founded in 2016. It empowers publishers to manage registrations and email signups for newsletters, build audience funnels, and charge readers…

Q&A: Stringr, rapid custom video footage for publishers

Headquartered in NYC and with further offices in LA and London, Stringr is a comprehensive video marketplace that enables media organizations to source custom footage, both…

Q&A: BlueToad, pioneering Amazon Polly’s NTTS for publishers

BlueToad is a technology company based in Orlando, Florida and has evolved into a single platform for responsive digital editions and web content. The company caught…

Q&A: Workbooks, cloud-based CRM and marketing automation platform

Founded in 2007, Workbooks is headquartered in the UK and delivers cloud-based CRM and business applications to growing and mid-market organisations, including publishers. Its technology…

Q&A: Pugpig, a leader in digital edition apps

Privately-owned, Pugpig was founded in 2011 by Jonny Kaldor and Jon Marks, both of whom came from NewsCorp where they built “Alesia”, a digital news…

Q&A: Quintype, a powerful CMS for publishers and an alternative to WordPress

Quintype is a private media technology company founded in 2015 and based out of California, U.S., and Bangalore, India. It has developed a cloud-hosted suite…

Q&A: Crownpeak, the cloud-first Digital Experience Management platform

Founded in 2001, Crownpeak is a privately-owned global corporation that has evolved to provide the leading, enterprise-grade, cloud-first Digital Experience Management (DXM) platform globally. For…

Q&A: Admiral’s new partnership with the Local Media Consortium and what it means for U.S. publishers

With offices in NYC and Gainesville FL, Admiral is a venture-backed tech company dedicated to growing visitor relationships and revenue for online publishers. Admiral’s single tag…

Q&A: Telaria, optimising publishers’ video ad yields

Originally founded as a premium video SSP in 2005, Telaria styles itself as ‘the complete software platform to manage premium video advertising’. Headquartered in New…

Q&A: Goblin — monetizing content using readers’ computing power

Founded in Brooklyn, New York earlier this year, Goblin is an early-stage startup aiming to disrupt content distribution and monetization for publishers. Positioning itself as…

Q&A: Applicaster, pioneering DTC media apps for publishers

Headquartered in New York, Applicaster is a venture-backed global tech company founded in 2009 by Jonathan Laor (CEO) and Neer Friedm (CTO). Its mission is…

Q&A: Fenestra, bringing financial transparency to programmatic advertising using blockchain technology

Fenestra was launched in early 2018 and has emerged as the UK leader in cross-platform programmatic supply-chain verification, and resultant supply-path optimisation, using blockchain. The…

Q&A: Ogury, uncovering unique insights into the mobile user’s journey

Ogury was co-founded in 2014 by Thomas Pasquet and Jean Canzoneri after realizing that signals contained in user journeys on mobile, combined with technology, could…

Q&A: Sourcefabric, co-creating journalism’s open-source newsroom CMS

Founded in April 2010, Sourcefabric has grown to become Europe’s largest developer of open-source software for the news industry. WNIP recently caught up with Sourcefabric’s…

Q&A: Trackonomics, PPA Industry Partner of the Year 2019

At June’s PPA Awards held in London’s Grosvenor House Hotel, the winner of the ‘Industry Partner of the Year’ was Trackonomics, the affiliate marketing specialist…

Closer and direct: What Italian media can teach us
Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while this means focus is often placed on similar areas, there are key differences in how those challenges are tackled, particularly when it comes to publisher-advertiser relationships. Those common areas of focus will sound familiar to …
Turning a blind eye to bots to protect ad revenue? Think again.
OPINION There is a widely recognized, yet rarely discussed issue quite literally infiltrating the publishing industry: bots. Bots that mimic real users are constantly filtering through the flow of traffic on publishing websites across the globe. Despite the fact that bots can present serious security threats – like being used to coordinate massive attacks – …
Opinion: Why more publishers should incorporate dynamic paywalls to improve personalisation and loyalty
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who were browsing in incognito mode. However, a consequence of closing this loophole meant that many publishers suddenly found their paywalls unlocked; WNIP estimates that as many as 33% of paywalls …