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Sourcepoint launches ‘Privacy Lens’ to provide compliance and data ethics visibility for publishers

Data privacy software specialist Sourcepoint has launched Privacy Lens, which the company claims is a first-of-its-kind privacy measurement and analytics platform for brands and publishers. Privacy…

Using AI, The Telegraph boosts Facebook engagement by 205%, driving subs growth

The Daily Telegraph, known online simply as The Telegraph, is a national British newspaper brand launched in 1855 and distributed across the UK and internationally. The…

Ogury announces new mobile ad format for publishers: Q&A

Ogury works with 3,500 publisher partners and is the creator of the world’s first mobile advertising engine driven by user choice. The company has recently launched…

Levelling the publisher playing field: Q&A with LiveRamp

It’s been a busy time for LiveRamp, the data connectivity platform focused on ‘the safe and effective use of data’ – the company recently announced…

How I learned to stop worrying and love A.I.

OPINION When I first heard about an AI tool for authors, I was torn. I believed my creative process was unique. Distinctive. How could a…

VRTCAL and the benefits of a DPO strategy in mobile advertising: Q&A

VRTCAL is a mobile advertising marketplace and ad tech platform for mobile publishers. Headquartered in Santa Barbara, and processing over 110 billion ad requests per…

Why publishers need to seek conversations rather than clicks: Q&A with Cavai

Cavai describes itself as a ‘global conversational advertising cloud’, working closely with publishers, brands and agencies to enable conversational experiences using ad cloud technology. The company…

How publishers can harness Connected TV: Q&A with EMX

ENGINE Media Exchange (EMX) is an end-to-end tech and programmatic solution that creates both open and closed-loop solutions designed to unify advertisers, platforms and publishers…

Revue, the ESP made solely for publishers, not e-commerce: Q&A

Revue is an editorial newsletter tool created exclusively for writers and publishers. Headquartered in Amsterdam, Netherlands, and with clients based worldwide, the solution offers an…

Ogury’s Video Chooser, a new way of delivering full-screen mobile video ads: Q&A

Ogury works with 3,500 publisher partners and is the creator of the world’s first mobile advertising engine driven by user choice. The company has recently…

Zephr, helping publishers drive digital subscriptions post-pandemic: Q&A

Founded in 2017 and VC-backed, Zephr is a leading dynamic paywall and customer journey solution for publishers. Headquartered in London, the company already works with…

Q&A: Lickd, democratizing music licensing for social content producers

Lickd is the world’s leading, claims-free, commercial music licensing platform for social video content. The company is headquartered in London and was founded in 2016,…

Q&A: Dianomi, the native ad marketplace for professional services brands and B2B publishers

Based in London, New York and Sydney, Dianomi is the native ad platform for the financial services, tech and corporate sectors, providing advertisers with access…

Taboola, creating the “Moment of Next”: Q&A

Headquartered in New York City with offices in 18 cities worldwide, Taboola is well-known to publishers across the globe – the company’s platform, powered by…

Q&A: Permutive, using first-party data to boost publisher revenues

Permutive was founded in 2014 and is headquartered in London, with a second office in New York. WNIP met up last year with Permutive’s Co-Founder, Joe…

Q&A: Lotame’s Panorama, a mission control center for data optimization

Lotame is an independent provider of unstacked data solutions, helping publishers, brands, and agencies address varied business challenges with data. The company has recently launched Panorama, a…

Q&A: Smart AdServer, helping publishers “own a corner of the room”

Headquartered in Paris, Smart AdServer was created within a premium publisher looking to develop its own ad server to have full control of its business.…

Q&A: Predicio, location intelligence for app publishers

Predicio is a location-based behavior intelligence company, based in Paris, that partners with hundreds of app publishers worldwide, to help them monetize their anonymized data.…

Q&A: YumpuNews, online magazine and newspaper subscription platform

YumpuNews is the latest entrant to the highly competitive ‘all you can consume’ media subscription market. The platform launched in Germany in February this year…

How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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50 Ways to Make Media Pay
A comprehensive guide to publisher revenue models
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The Independent Publishers Alliance (IPA): Next steps
Last month we announced our intention to start The Independent Publishers Alliance (IPA). We, the founders of the IPA, have spent much of our careers at independent publishers and it felt to us, at least, that independent publishers have largely been left to fend for themselves. A previous article in March signaled this move and …
Cookie-pocalypse: Will the death of third-party cookies kill digital advertising?
With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity across the web, opening up huge questions about the future of digital advertising. The World Media Group invited a panel of experts to discuss what losing access to third-party data …
How news apps can keep their readers engaged using push notifications
For news apps, strong user engagement rates are hard to achieve. People are no longer devoted to one source — they prefer updates from social media, messengers, and news aggregators. How can editors and news app marketers counteract this and keep their audiences engaged? A key tactic is through the use of push notifications. As …