New Publishing Tech Archives | What’s New in Publishing

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Q&A: Global Savings Group, helping publishers generate revenue through commerce content

Global Savings Group is a privately held PubTech platform based in Munich, Germany. The company works with publishers such as Spiegel, Business Insider, CNN, El…

Q&A: Keywee, helping connect publishers with their ideal audience

Founded in 2013 and based in NYC, Keywee was established to make news stories more relevant and powerful for specific audience bases using artificial intelligence…

Q&A: Cision Impact, capturing audience data

With nearly 5,000 employees across 22 countries, Cision (NYSE: CISN) is a leading global provider of earned media software and services, allowing users to identify…

Q&A: Zuora, driving the subscription economy for publishers

Headquartered in San Mateo, CA, with satellite offices across North America, Europe, China, India, Japan, and Australia, Zuora is one of the world’s leading subscription…

Q&A: Adform, the integrated advertising platform

Adform is one of the leading integrated advertising technology companies in the world and provides the software used by buyers and sellers to automate digital…

Q&A: Lotame’s Cartographer solves people-based ID with the graph of all graphs

Founded in 2006 by CEO Andy Monfried, Lotame is the leading independent provider of unstacked data solutions, helping publishers, media companies, brands, and agencies address diverse business…

Q&A: SelfServePlus, enabling publishers to open up their inventory for self-serve ads

Airtory was founded in 2016 by Julian Frachtman and Ashwin Krishnakumar and operates out of Austin, TX and Bangalore, India. Privately held, the company developed…

Q&A: Peer39, understanding audiences through context

Peer39 is an independent data company that provides the largest cookie-free data set available in the digital advertising ecosystem. Brands, agencies, and publishers use Peer39’s…

Q&A: Tink, connecting creators with podcast networks and individual shows

Tink is a publicity company connecting authors and creators with major podcast networks and individual shows for interviews, on-air book reviews, and on-air mentions, bridging…

Q&A: MainAd, using machine learning to deliver dynamic ads

Founded in 2007, MainAd has grown from its HQ in Pescara, Italy, to become a globally successful ad tech company. It focuses on performance in…

Q&A: Improve Digital, helping publishers optimize their ad strategy and maximize inventory revenue

Azerion is a tech company in the media and entertainment business. Improve Digital is one of Azerion’s products. It is a leading European programmatic advertising…

Q&A: Re-imagining privacy and consent with BEACON and Crownpeak

With Europe’s GDPR already in place and the California Consumer Privacy Act (CCPA) going into effect January 1, 2020, privacy and consent are very much…

Q&A: Teads, empowering publishers to offer industry-leading ad experiences

Teads was founded in 2011, by Pierre Chappaz and Bertrand Quesada. Through its end-to-end platform, Teads provides demand-side, sell-side and creative technology and now has…

Q&A: Xandr Monetize, enabling publishers to unlock the full value of their premium content

Xandr is AT&T’s advertising company, developing solutions for advertisers and media companies, and a leader in addressable TV. The company has 30 offices around the…

Q&A: FreeWheel’s new digital integrated ad management platform

FreeWheel is a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and cutting edge tech,…

Q&A: ADmantX – smart data for brand planning and targeting

ADmantX was founded in 2010 to bring real semantic intelligence to advertising in order to improve brand safety and enhance performance. A spin-off of the…

Q&A: LeKiosk, pioneer of the information streaming industry

From independent beginnings in France in 2006, LeKiosk has evolved into an information streaming platform that now delivers more than 1,600 magazines, from over 450…

Q&A: Paydesk, the freelance marketplace for publishers

Paydesk is a marketplace where publishers, broadcasters, and editors find, book, hire and pay fully insured media newsgathering professionals around the world. A key USP…

Bo Sacks: Are the 2020s when print media will end?
Friedrich Nietzsche once said, “There are no facts, only interpretations.” That comes mighty close to our understanding of the magazine industry today, at least when it comes to the various reports we constantly read on the subject. Too often some industry prognosticators confuse what is happening to “the big guys” to be representative of the …
CCPA: Ready or not here it comes
Opinion Publishers are reaching the point of data privacy fatigue. When the GDPR landed, most went into red alert and re-directed their energy, and resources, at ensuring compliance. Then new legislation started cropping up across the globe. Now, with the California Consumer Privacy Act (CCPA) already active, beside a few genuine attempts at compliance many …
Why a ‘Netflix for News’ is not going to save journalism (which still needs a market solution)
TL;DR – Why don’t we have a flat-rate model for publishing? This proposal by Gruner + Jahr Digital CEO Arne Wolter made publishers in Germany sit up and take notice recently. Behind closed doors, publishers are continuing to heatedly discuss the idea, but I would fundamentally question this approach – a Netflix or Spotify for …