Q&A: Madai, connecting publishers to the lucrative world of market research
Founded in 2010, Madai assists publishers in monetizing traffic within the digital survey market while at the same time facilitating deep user profiling. Clients include…
Q&A: TRIBE, the branded social content marketplace
Established in 2014, TRIBE is a tech platform that harnesses the power of micro-influencers to created trusted content for brands. Essentially a social content marketplace…
Q&A: Dennis Publishing’s Nowse, a new approach to lead generation across its properties
Launched in January 2020, Nowse is the brainchild of Dennis Publishing, the UK publisher established by Felix Dennis in 1974. With the help of AI,…
Q&A: Winno, pioneering news in a post-article world
Winno is an iOS app with a bold mission to “rebuild news from the ground up, for the internet era”. Released in September 2019 the…
Q&A: Guild, the messaging app for publishers’ communities
Guild is a messaging app that is the brainchild of Ashley Friedlein and Matt O’Riordan, two entrepreneurs renowned for establishing one of the UK’s leading…
Q&A: Global Savings Group, helping publishers generate revenue through commerce content
Global Savings Group is a privately held PubTech platform based in Munich, Germany. The company works with publishers such as Spiegel, Business Insider, CNN, El…
Q&A: Keywee, helping connect publishers with their ideal audience
Founded in 2013 and based in NYC, Keywee was established to make news stories more relevant and powerful for specific audience bases using artificial intelligence…
Q&A: Cision Impact, capturing audience data
With nearly 5,000 employees across 22 countries, Cision (NYSE: CISN) is a leading global provider of earned media software and services, allowing users to identify…
Q&A: Zuora, driving the subscription economy for publishers
Headquartered in San Mateo, CA, with satellite offices across North America, Europe, China, India, Japan, and Australia, Zuora is one of the world’s leading subscription…
Q&A: Adform, the integrated advertising platform
Adform is one of the leading integrated advertising technology companies in the world and provides the software used by buyers and sellers to automate digital…
Q&A: Lotame’s Cartographer solves people-based ID with the graph of all graphs
Founded in 2006 by CEO Andy Monfried, Lotame is the leading independent provider of unstacked data solutions, helping publishers, media companies, brands, and agencies address diverse business…
Q&A: SelfServePlus, enabling publishers to open up their inventory for self-serve ads
Airtory was founded in 2016 by Julian Frachtman and Ashwin Krishnakumar and operates out of Austin, TX and Bangalore, India. Privately held, the company developed…
Q&A: Peer39, understanding audiences through context
Peer39 is an independent data company that provides the largest cookie-free data set available in the digital advertising ecosystem. Brands, agencies, and publishers use Peer39’s…
Q&A: MGID’s smart native advertising widget for Google AMP
MGID was launched in 2008 by a Ukrainian programmer in NYC, who spotted a gap in the market for a sophisticated native advertising technology. Now…
Q&A: Tink, connecting creators with podcast networks and individual shows
Tink is a publicity company connecting authors and creators with major podcast networks and individual shows for interviews, on-air book reviews, and on-air mentions, bridging…
Q&A: MainAd, using machine learning to deliver dynamic ads
Founded in 2007, MainAd has grown from its HQ in Pescara, Italy, to become a globally successful ad tech company. It focuses on performance in…
Q&A: Improve Digital, helping publishers optimize their ad strategy and maximize inventory revenue
Azerion is a tech company in the media and entertainment business. Improve Digital is one of Azerion’s products. It is a leading European programmatic advertising…
Q&A: Re-imagining privacy and consent with BEACON and Crownpeak
With Europe’s GDPR already in place and the California Consumer Privacy Act (CCPA) going into effect January 1, 2020, privacy and consent are very much…
Q&A: Teads, empowering publishers to offer industry-leading ad experiences
Teads was founded in 2011, by Pierre Chappaz and Bertrand Quesada. Through its end-to-end platform, Teads provides demand-side, sell-side and creative technology and now has…
Q&A: Echobox, using AI to help publishers optimize their social media posting
Echobox is a research-focused tech company founded in 2013 to help online publishers optimize their digital strategies. Using AI, the company helps publishers choose when…