M&A activity surges past pre-COVID levels in tech, digital, media
Ciesco, a specialist M&A advisory firm operating in the tech, digital, media and marketing sectors, has disclosed that M&A activity recovered from and exceeded pre-pandemic…
Sourcepoint launches ‘Privacy Lens’ to provide compliance and data ethics visibility for publishers
Data privacy software specialist Sourcepoint has launched Privacy Lens, which the company claims is a first-of-its-kind privacy measurement and analytics platform for brands and publishers. Privacy…
Using AI, The Telegraph boosts Facebook engagement by 205%, driving subs growth
The Daily Telegraph, known online simply as The Telegraph, is a national British newspaper brand launched in 1855 and distributed across the UK and internationally. The…
Ogury announces new mobile ad format for publishers: Q&A
Ogury works with 3,500 publisher partners and is the creator of the world’s first mobile advertising engine driven by user choice. The company has recently launched…
Levelling the publisher playing field: Q&A with LiveRamp
It’s been a busy time for LiveRamp, the data connectivity platform focused on ‘the safe and effective use of data’ – the company recently announced…
How I learned to stop worrying and love A.I.
OPINION When I first heard about an AI tool for authors, I was torn. I believed my creative process was unique. Distinctive. How could a…
VRTCAL and the benefits of a DPO strategy in mobile advertising: Q&A
VRTCAL is a mobile advertising marketplace and ad tech platform for mobile publishers. Headquartered in Santa Barbara, and processing over 110 billion ad requests per…
Why publishers need to seek conversations rather than clicks: Q&A with Cavai
Cavai describes itself as a ‘global conversational advertising cloud’, working closely with publishers, brands and agencies to enable conversational experiences using ad cloud technology. The company…
Seechum App, ‘The Netflix of Social Connections’: Q&A
Social Connection, Inc. is the holding company of Seechum Limited, the developer and operator of the Seechum App, the world’s first on-demand, video-based social connection…
How publishers can harness Connected TV: Q&A with EMX
ENGINE Media Exchange (EMX) is an end-to-end tech and programmatic solution that creates both open and closed-loop solutions designed to unify advertisers, platforms and publishers…
Revue, the ESP made solely for publishers, not e-commerce: Q&A
Revue is an editorial newsletter tool created exclusively for writers and publishers. Headquartered in Amsterdam, Netherlands, and with clients based worldwide, the solution offers an…
Ogury’s Video Chooser, a new way of delivering full-screen mobile video ads: Q&A
Ogury works with 3,500 publisher partners and is the creator of the world’s first mobile advertising engine driven by user choice. The company has recently…
Zephr, helping publishers drive digital subscriptions post-pandemic: Q&A
Founded in 2017 and VC-backed, Zephr is a leading dynamic paywall and customer journey solution for publishers. Headquartered in London, the company already works with…
Q&A: Lickd, democratizing music licensing for social content producers
Lickd is the world’s leading, claims-free, commercial music licensing platform for social video content. The company is headquartered in London and was founded in 2016,…
Q&A: Dianomi, the native ad marketplace for professional services brands and B2B publishers
Based in London, New York and Sydney, Dianomi is the native ad platform for the financial services, tech and corporate sectors, providing advertisers with access…
Taboola, creating the “Moment of Next”: Q&A
Headquartered in New York City with offices in 18 cities worldwide, Taboola is well-known to publishers across the globe – the company’s platform, powered by…
Q&A: Permutive, using first-party data to boost publisher revenues
Permutive was founded in 2014 and is headquartered in London, with a second office in New York. WNIP met up last year with Permutive’s Co-Founder, Joe…
Q&A: Lotame’s Panorama, a mission control center for data optimization
Lotame is an independent provider of unstacked data solutions, helping publishers, brands, and agencies address varied business challenges with data. The company has recently launched Panorama, a…
Q&A: Smart AdServer, helping publishers “own a corner of the room”
Headquartered in Paris, Smart AdServer was created within a premium publisher looking to develop its own ad server to have full control of its business.…
Q&A: Predicio, location intelligence for app publishers
Predicio is a location-based behavior intelligence company, based in Paris, that partners with hundreds of app publishers worldwide, to help them monetize their anonymized data.…
