The use of algorithms to optimize ad performance has provided tremendous value for digital advertisers over the last decade. Publishers need to demand similar technology to optimize their performance, too. The major…
Over 385,000 Android apps available on Google Play are at risk of having their titles condensed, according to an analysis by the Zurich-based app intelligence…
The digital media marketplace of the future will be built on strong, transparent relationships throughout the ecosystem. Prompted by new data privacy laws, plus new…
Google’s Universal Analytics (UA) will sunset in 2023. Whether companies opt for its very different replacement (Google Analytics 4) or invest in a new analytics…
Whether due to inertia or fear of disruption, too many companies have opted to stay with the same web tracking analytics platform, despite concerns regarding…
With the midterm elections approaching, a tsunami of news and misinformation is about to inundate social media feeds. This is a problem because, according to…
The proliferation of media outlets and the deluge of online content mean consumers now have much greater choice, and as a result, publishers and media…
Image streaming can increase public trust in online images while simultaneously helping publishers guarantee their authenticity In recent years we’ve seen the huge growth of…
Despite hitting new heights during the pandemic, digital audio’s growth isn’t slowing down. With podcasts predicted to hit a ‘golden age’ and audiobook sales soaring,…
It’s never been more critical for publishers to take control of their first-party data and customer relationships The death knell for third-party data was sounded…
In today’s digital environment, content creators are having to exercise increasing levels of creativity in their quest to reach and engage with target audiences. This…
The digital media space is experiencing a reversal of its usual order. Typically, what matters to advertisers is seen as equally vital for publishers. Currently,…
The deprecation of the third-party cookie is forcing publishers to rethink the business models that they’ve been using to monetize their compelling content. Contextual advertising…